Strengths Weaknesses Criteria examples 18 years of first hand player Coaching Experience only in Criteria examples Advantages of proposition experience in the sport H high school level or below Disadvantages of proposition Capabilities Strong connections within the Still involved in college soccer Gaps in capabilities Competitive advantages college soccer community and school therefor my Lack of competitive strength USP's (unique selling points) Potential Bachelor’s degree in commitment for coaching is Reputation, presence and reach Resources, Assets, People Sport Coaching limited Financials Experience, knowledge, data Great Communication Don’t have the money to travel Own known vulnerabilities Financial reserves, likely returns Ability to build strong or recruit potential prospects Timescales, deadlines and Marketing - reach, distribution, relationships with my players Have no staff to help take on a pressures awareness division I level team Cash flow, start-up cash-drain Innovative aspects Goal oriented rather than very indecisive when it comes to Continuity, supply chain Location and geographical outcome driven robustness big time decisions Price, value, quality my age is quite close to this level Effects on core activities, Accreditations, qualifications, of soccer which may deter distraction certifications players from respecting/listening Reliability of data, plan Processes, systems, IT, to me predictability communications Morale, commitment, leadership Accreditations etc Opportunities Threats Criteria examples Team sport/year-round gives me Ratio of women to men college Criteria examples and my players a second family coaches is very different- smaller Market developments to rely on Political effects opportunity for women Competitors' vulnerabilities Can become a GA and get my Legislative effects Industry or lifestyle trends foot in the door with college Year-round commitment leaves Environmental effects Technology development and little time for anything else in IT developments level coaching innovation my life Competitor intentions - various Have potential work set up with Global influences my old club coach who is a Weather in CO can change Market demand New markets, vertical, horizontal college coach travel, practice, and games in an New technologies, services, ideas Niche target markets instant Vital contracts and partners No debt coming out of college Geographical, export, import that can be used for coaching Push for winning from university Sustaining internal capabilities New USP's messes with my coaching Obstacles faced and recruiting Tactics: eg, surprise, major Insurmountable weaknesses Popularity of women’s college philosophy contracts Loss of key staff Business and product soccer and the demand for Limited with budget on travel for Sustainable financial backing development coaches recruiting Economy - home, abroad Information and research Bigger competition and stakes Less opportunity for college Seasonality, weather effects Partnerships, agencies, for success coaching straight out of college