A.

Introducao

Mana Laundry hanesan Marka Negosio lavandaria no Dry clean (laundry & Dry clean) nebe
establese husi companha Uara unipesoal.Lda iha tinan 2016 ho numeru registo uniko
imprensa 1241753. Mana laundry establese espesializa iha area laundry & Dryclean hodi
oferese servisus laundry & Dryclean ba Hotel, Instituisaun estadu, Hospital, Clinica, pesoal
privado nst iha capital Dili.

1. Saida mak Uara Unipesoal Atu dezenvolve liu tan iha Negocio laundry no Dry clean?
Atu oferese diak liutan qualidades servisus Laundry ba Clientes no aproveita mudanca
tecnologia laundry hodi hasae rendementu negocio, Uara unipesoal.Lda hakarak moderniza
ekipamentu laundry no dry clean inklui habelar negocio Laundry no dry clean ba iha modelu
Laundromart hodi haluan tan area negosio ligado ho fase ropa nian.

2. Saida Mak Laundry?

Laundry mak negosio nebe oferese fasilidade fase ropa, hamaran no estrika, utilija makina
tipo heavy duty ho espesifikasaun nebe spesial hodi produs ropa nebe mos ho kuantidade
nebe boot. Laundry la’os fornese fase ropa deit maibe fokus mos iha tratamentu hena nebe
kona noda no malahok bele sai nabilan fali, laundry utilija Sabaun no kimiku nebe special
hodi garante ropa nebe mos ho estandar kualidade nebe as.

imagem-1. Ekipamentu Laundry

Washer and Drayer Spray Gun for stubborn stains Steam Iron
Machine

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 3. Saida Mak Dry Cleaning
Dry clean, servisus profesional ida nebe ema utilija hodi fase ka trata ropa hirak nebe
espesial e la bele fase uza Be no sabaun (detergent), dry clean fase uza solven kimiku
espesial ba Laundry, ropa hirak nebe tama kategoria dry clea ijempu Ijemplu Jas/kajaku,
Ropa Kazamentu, ropa tipu formal, ropa misa, ropa servisu nst. Servisus Dry cleaning so bele
halo deit husi ema hirak nebe trainadu no profecional.
Dry cleaning potensia tebes ba negosio, liliu iha cidade bot sira iha mundo, ida ne liga ho life
style (gaya hidup) modernu, moris luxo no mudanca moris nebe avancadu tebes. Iha Timor
leste negosio ne potensial tebes tamba iha duni nesesidade. clientes hirak nebe mak
sempre uza Dry clean mak hanesan VIP, Profesioneis sira, cliente Hotel, bisnis man, ema
nebe halo cazamento, nst.

Imagem-2 Ekipamentu Dry Clean

finishing-equipment Steam Press Iron Dry Cleann Machine Laundry conveyor

Packing

4. Saida mak Laundromat?

Laundromat tipu negocio nebe hanesan mos Laundry, nia diaferensia mak iha laundromat
cliente sira fase/trata sira nia ropa rasik ho makina nebe perpara ona. Fase ropa iha
Laundromat uza coin/kartaun tipu servisus selfe service. Laundromat modelu negocio nebe
agora dadaun buras tebes liga ho mudansa moris nebe akuntese iha cidade bo'ot sira iha
Mundu. Laundromat iha potensial fo rendementu nebe boot liutan tamba ho tipu servisus

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 nebe uniku, atray tebes clientes sira baratu, maibe ho rejultadu nebe lais inklui seguru no
amigavel tebes.
Imagem – 3 Ekipamentu Laundromat

B. Planu ba prosesu negosio Laundry, Dry clean no Laundromat (LDL)

1. Analiza mercado.

Negocio Laundry, Dryclean no Laundromat (LDL) negosio ida nebe bele dehan sei foun iha
Timor Leste, negosia refere seidauk iha kompetisaun ida nebe makas, maske iha potensia
maibe dezenvolvimentu LDL iha Timor Leste lao neneik liu foin iha deit Laundry no Dry clean,
ida ne’e mos sei limita tebes iha nivel ida nebe kiik liu (Uza ekipamentu simples) ho sistema
manajementu nebe tradisional e laiha garantia ruma ba kliente sira nia ropa wainhira mosu
problema. Ami nia objervasaun hatudu nesesidade ba negocio LDL iha Timor Leste iha
oportunidade bot atu esplora liu tan hodi investe, faktus hatudu katak ema nebe okupadu ho
servisu, hela iha kos, Apartementu inklui klientes hotel sira iha Dili laran barak mak susar
tebes asesu ba servisus LDL. Sikun seluk, Problema instalasaun be nebe ladiak, rejerva be nebe
hahu menus, empregada domestika (pembantu rumah tangga) nebe karun, listrik nebe folin as
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hamosu rajaun ba ema barak adopta moris praktis (instant) hodi uza servisus LDL. Nune ami
fiar ami nia prejenca liu husi negocio LDL sei susesu no hetan lukru nebe diak.

2. Competição de negócios no analizasaun ba risku.

Uara Unipesoal.lda companha nebe iha ona esperensia liga ho negosio laundry no Dry clean
iha Timor Leste, ho esperensia nebe ami iha durante tinan 3 nia laran, sai liasaun diak ba ami
hodi kontinua existe no boot, ami fiar ho esperensia, no rekursu nebe ami iha bele modernija
ekipamentu laundry, dry clean no loundromat. ho sistema managementu nebe diak ami fiar sei
oferese rejultadu servisus ho kualidade as e baratu ba klientes sira. Ho idea inovativu no
kreatividade nebe iha, ami sei sai negosio ida nebe espesializadu no susesu iha LDL. Tuir mai
rejultadu SWOT analysis.

STRENGTH, Ami nia forca WEAKNES, Ami nia Frakeza

1. kualidade produsaun. Kualidade laundry no dry clean as, 1. Sei Menus ekipamentu ho teknologia nebe avancadu.
ami uza produtu kimiku nebe kualidade hodi kontrola ami
nia estandar. 2. Menus Capital
2. Kuantidade. Ho makina nebe bot (standard Industry) ami 3. Facilidade Apoio nebe Menus
produs laundry ho kuantidade boot
3. Branch Mark. Mana laundry marka nebe kunyesidu ona
iha laundry no dry clean e hetan ona fiar husi klientes sira
iha Dili-Timor Leste.
4. Teknologia makina. Ami nia makina standar indusry,
kualidade diak no sempre halo atualiza (update) ba
tecnologia foun.
5. Folin Baratu. Ami nia servisus folin baratu liu kompara ho
laundry no dry clean sira seluk iha Dili.
6. Fatin Negocio estrategico, ami nia fatin negocio
estrategico no fasil atu asesu.
7. Rekursu, Rekursu humanu nebe trainadu iha area
Laundry, dryclean no laundromat.

OPPORTUNITIES, oportunidade THREAT, Amiasa

1. Numeru populasaun nebe bot. Lokaliza iha 1. Situasaun politika no ekonomia nebe la estvel
capital ho numeru populasaun nebe as fatores ida 2. Iha kompetitor 3 nebe halo mos negosio
ne beneficia tebes negocio LDL hodi targetu laundry ho dry clean ho ekipamentu simples,
numeru populasaun nebe boot liu tan liu husi 3. Mosu kompetisaun nebe ho capital boot liu iha
habelar negosio iha fatin-fatin. Futuru.
2. Menus servisus LDL iha Dili, ho kompetisaun
nebe menus, mana laundry habelar tan nia negosio
iha Laundromat.
3. Esesidade, iha nesesidade nebe as iha
sosiadade.

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Tuir survey nebe ami halo iha timor Leste, servisus Laundry no Dry clean foin iha 3 (tolu),
maske nune ekipamentu nebe sira uza mais tradisional e limita deit iha area Laundry no dry
clean ho quantidade nebe kiik. Ami fiar katak ho ekipamentu nebe mais modernu,
manajementu no SOP nebe diak ami sei sai campeão (champion) ba negociu laundry, dry clean
no Laundromat iha Dili-timor leste.
Responde ba rejultadu SWOT analysis parte frakeja no amiasas tuir mai rejumo estrategia
nebe ami implementa hodi bele haforsa liutan ami nia negosio LDL:
1. Modernija no kompleta ekipamentu LDL nebe sei falta.
2. Kreditu ba bangku hodi finansia estrategia negosio.
3. Hadia kualidade servisus no mantein ho kustu operasaun nebe kiik.
4. Moderniza no hadia sistema manajementu no SOP.
5. Kontinua ho kustu servisus nebe konpetitivu.

2.1 Nesesidade Merkado (Market demand)

Potensia Klientes sira nebe sai alvu ba servisus LDL ami fahe ba kategoria rua; (1) Potensial
demand, klientes hirak nebe okupa servisu nivel as ho rendementu as, (2) Efective demand,
kliente hirak nebe mak okupa servisu nivel mediu ho rendementu mediu. Maske nune la taka
dalan ba cliente hirak nebe ho rendementu kiik.
Nesecidade merkadu as targetu ba ema sira funsionariu publiku, agencia nasional no
internasional, cliente hotel, VIP, turista, emprezario nst. kliente seluk nebe sai potensia mos
covre instituisaun estadu, companha, agencia internasional no clinika sira.

2.2 Aspeitu Promosaun/marketing

atu promove diak liu negocio LDL, companha sei Dejeinho portal/website official ba negocio
refere, Dejenvolve Facebook page espesial ba negocio LDL hodi halo promosaun, halo
promosaun iha billboard, produs bunner, poster, liflet, brosur no halo promosaun diskontu
inklui kopera ho kompanha sira iha capital Dili.

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2.3 Fatin Ba negocio
Fatin negocio Laundry, Dry clean no Laundromat tengke lokaliza iha fatin nebe muvimentu
populasaun barak e rame. Fatin nebe estrategia ba negocio mak, centru, dalan protocol, besik
Populasaun densa (pendudk padat), edefisiu servisu, sentru super merkadu, universidade no
centro de capital. Iha negocio refere ami nia planu negocio atu loke iha fatin hirak hanesan tuir
mai;

Aktividade Fatin Kategoria fatin

Laundry & dry clean Palapaco, Timor Plaza Centro, Besik populasaun densa

Laundromart Timor Plaza Dalan protokol, sentru

supermerkadu, hotel no
apartemen.

2.4 Presu ba negocio LDL

Presu ba servisus LDL iha variasaun, presu fahe tuir tipu servisus no tipu de urgensia. Tuir mai
lista presu no tipu servisus tuir kategoria.

Tipu servisus Laundry Dry clean Laundromat

Normal $2/kg $2 - $ 25/pcs $5/coin
Urgente $4kg $4 - $50/pcs -
Express $6/kg $8 - $100/pcs -

2.5 Oras no loron operasaun

Loron operasaun ba servisus LDL iha variasaun, tuir mai detailho oras no loron operasaun LDL.

Aktividade Loron Oras operasaun

Laundry Segunda – sabadu Oras 8 /loron

Dry clean Segunda – sabadu Oras 8 /loron

Laundromart Segunda-Domingu Oras 24/loron

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3. Rejultado estimados Relatoriu Lucro e perda (Laba Rugi) periodu tinan 1 (ida)

1.1 Estimadu Lukru servisus LDL (Estimated Profit Services)

No Tipu servisus Estimasaun Total U$ kada Total kada fulan Total kada tinan
kada loron loron (loron 26) (fulan 12)
1 Lundry 35kg X $2 $ 70.00 $ 1,820.00 $ 21,840.00
2 Dry clean 5pcs X $4.5 $ 22.50 $ 585.00 $ 7,020.00
3 Laundromat 12 Coin X$5 $ 60.00 $ 1,560.00 $ 18,720.00
TOTAL $ 152.50 $ 3,965.00 $ 47,580.00

1.1 Estimado Custo produsaun

No Item Estimasaun Total U$ Total kada fulan Total tinan ida
kada loron kada loron (loron 26) (fulan 12)
1. Laundry
Detergent 35kg X $0.06 $ 1.50 $ 39.00 $ 468.00
Premium
Molto premium 35kg x $0.04 $ 1.20 $ 31.20 $ 374.40
laundry fragrance 35kg x $0.14 $ 0.21 $ 5.46 $ 65.52
Metanol 35kg x $0,03 $ 0.90 $ 23.40 $ 280.80
plastic bags 35kgx $0,02 $ 0.30 $ 7.80 $ 93.60
2. Dry clean
solven 5pcsX0.05 $ 0.25 $ 6.50 $ 78.00
3. Laundromart
Detergent 12 coin X $0.3 $ 3.60 $ 93.60 $ 1,123.20
Molto 12 coin X $0.2 $ 2.40 $ 62.40 $ 748.80
TOTAL $10.36 $ 269.36 $ 3,232.32

1.2 Estimado Custo Operasional

No Item Estimasaun Total U$ Total kada Total tinan ida
kada loron kada loron fulan (loron 26) (fulan 12)
1 Empregado (kariawan) 4 pesoas $15.20 $456.00 $5,928.00
2 Rent Laundromat Space $22 $22.00 $660.00 $7,920.00
3 Listrik (LDL) $5/loron $5.00 $150.00 $1,800.00
4 kustu Transporte $1.5/loron $1.50 $45.00 $540.00
5 Pulsa Telefone $0.25/loron $0.25 $7.50 $90.00
6 Manutensaun $2/loron $2.00 $60.00 $720.00
7 Kustu seluk- seluk $2/loron $1.50 $45.00 $540.00
TOTAL $47.45 $1,423.50 $17,538.00

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 1.3 Estimasi lukro Bruto no net profit (laba kotor dan laba bersih) kada tinan
1.3.1 lukro bruto
No Category Balance
1 Estimadu Lukru servisus LDL (Estimated Profit Services) $ 47,580.00
2 Estimado Custo produsaun ($ 3,232.32)
3 Estimado Custo Operasional ($ $17,538.00)
TOTAL lukro bruto $ 27,079.68

1.3.2 Net profit

lukro bruto $ 27,079.68
Taxa (0,5%) $ 135.40
TOTAL NET PROFIT $ 26,944.28

Husi rejultadu estimasaun iha leten hatudu lukro bruto nebe hetan kada tinan ida total
hamutuk $27,079.68 depois hamenus tan kustu taxa (0.5%) maka hetan Net profit $ 26,944.28
kada tinan.

4. Investementu, Capital nebe iha no montante atu creditu.

4.1 Investementu nebe existe (negosio nebe lao hela agora)

No Item Quantity Unit Price Total Price

USD USD
1. Machine Washer Capsule 20kg 1 Unit $2500.00 $2500.00
2. Machine Washer Automatic Samsung 12kg 2 Unit $1200.00 $2400.00
3. Machine Spinner 20kg 1 unit $2000.00 $2000.00
4. Machine Dryer 20kg 1 Unit $3000.00 $3000.00
5. Machine Dryer 6kg 1 Unit $1000.00 $1000.00
6. Boiler for Steam Iron 1 Unit $300.00 $300.00
7. Steam Iron for Dry clean 2 Unit $150.00 $300.00
8. Costumer Service Table 1 Unit $250.00 $250.00
9. Customer Waiting Chair 1 Unit $130.00 $130.00
10. Wooden Laundry Rack 2 Unit $100.00 $200.00
11. Iron Laundry Rack 1 Unit $150.00 $150.00
12. Ironing table 2 Unit $150.00 $300.00
13. Laundry Troli 2 Unit $75.00 $150.00

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 14. Printer 1 Unit $185.00 $185.00
15. Computer 1 Unit $400.00 $400.00
TOTAL $13.265.00

4.2 Investementu Foun (planu Kreditu ba investementu foun)

No Item Quantity Unit Price Total Price

USD USD
1 Dry cleaning machine semi automatic GX-8 1 2700 2700
2 Universal dry-cleaning press machine. QYC-203 1 1850 1850
3 Multifunctional high suction blast ironing table 1 900 900
XGF-Q-J
4 Electric Steam Boiler With Steam Iron ST-75 2 145 290
5 Automatic electric steam-generator JZL-6 2 420 840
6 Stain Removal Table 1 700 700
7 Clothes Conveyor JZL-280 1 730 730
8 Clothes packing machine JZL-CY 1 420 420
9 Double stack coin washer-extractor-dryer all in 5 2950 14750
one YHG 212
10 Extra Spare parts for Coin machines 1 260 260
11 shiping cost to Dili Port 1 1980 1980
12 Minor rehabilitation for Laundrymart room 1 1580 1580
13 Marketing (promotion) 1 1000 1000
TOTAL USD 28,000.00

4.3 Total Investementu tuan no foun.

No Ivestementu Total
USD
1 Investementu nebe existe (negosio nebe lao hela agora) $13.265.00
2 Investementu Foun (investementu nebe atu halo) $28,000.00
TOTAL Iinvestemento $. 41.265.00

4.4 Planu nesecidade financiamento (funding needs)

1 Investementu Privadu 32% $13.265.00

2 crédito de investimento 68% $28,000.00
TOTAL Iinvestemento $. 41.265.00

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1. Prespetivu LDL iha future
Comunidade sira nebe hela iha Urbana (kapital Dili) kontinua aumenta kada tinan, problema
falta be mos, fatin hela nebe klot, empregada domestika (pembantu rumah tangga) nebe
aumenta karun, listrik nebe folin as, mudansa mosris modernu, oras servisu nebe as halo ema
perfere hili solusaun nebe praktis maibe baratu hodi rejolve sira nia problema liga ho fase
ropa. iha parte seluk industria turismu nebe sei buras iha futru, numeru hotel nebe aumenta
inklui apartement sira sei fo vantajen ba negosio LDL buras iha futuru.

2. Estrutura

Director

Finance

Sale and Operational

promotion Officer LDL

Field staff-1 Field staff-2 Field staff-3 Field staff-4

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Annexu:

1. Foto grafia Koloridu

2. Kartaun Eleitoral
3. Kopia Konta Bankaria BNCTL & IBAN
4. Prefil Kompanha
 Sertidaun Registu Komersial
 Statuto
 Mapa Lokalizasaun Edifisiu
 Sertidaun Dividas
 Autorizasaun Ejersisiu Aktividade
 Para Quem e Interassado
 Lisensa Aktividade Ekonomika
5. Kustu ba Projektu/objetu nebe mak sei implementa
6. Detalho ba Aset ou sasan nebe atu sosa
7. Ralatorio Finance (Neraca + Laba rugi)
8. Projeksaun rendementu ba tinan ida
9. Aprezenta garantia ba Kreditu
10. Kotasaun ba sasan nebe atu sosa

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Page 12 of 13
Table of Contents
A. Introducao............................................................................................................................................. 1
B. Detailho kona ba negocio Water sport .................................................. Error! Bookmark not defined.
C. Mekanismo negocio no konseito promosaun....................................................................................... 3
D. Estimasaun Targetu Lukru kada Fulan .................................................................................................. 7
E. Prespetivu ba future .............................................................................. Error! Bookmark not defined.
F. capital inicial e assistência financeira .................................................... Error! Bookmark not defined.
G. Estrutura ............................................................................................................................................. 10
H. SWOT analysis kona ba negocio............................................................. Error! Bookmark not defined.
I. Taka ........................................................................................................ Error! Bookmark not defined.

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