Tugas 1

Text 1: Branding

An effective brand strategy gives you a major edge in increasingly competitive markets. But what
exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells
them what they can expect from your products and services, and it differentiates your offering from
that of your competitors. Your brand is derived from who you are, who you want to be and who
people perceive you to be.

Branding. (n.d.) Retrieved from https://www.entrepreneur.com/encyclopedia/branding

Text II: What Are Some Examples of Predatory Pricing?

Wal-Mart reducing its prices to the point that the competition cannot compete, and American
Airlines reducing its ticket prices to below cost and increasing the frequency of its flights are two
examples of predatory pricing. By reducing their prices to these extremely low levels, large
businesses hope to put small competitors out of business and create a monopoly. Large businesses
can handle short-term losses if it leads to the elimination of competition in an area.

Generally, low prices provide a benefit for consumers, since they can save money. The problem
occurs when retailers offer certain goods at prices below cost until it forces competitors to close
their doors for good. Then, the retailer can charge a much higher price for the same product, since
the consumer does not have any other options.

What Are Some Examples of Predatory Pricing? (n.d.) Retrieved from

https://www.reference.com/world-view/examples-predatory-pricing-72b24e466a291347

Text III: Environmental Economics

Environmental economics takes into consideration issues such as the conservation and valuation of
natural resources, pollution control, waste management and recycling, and the efficient creation of
emission standards. Economics is an important tool for making decisions about the use,
conservation, and protection of natural resources because it provides information about choices
people make, the costs and benefits of various proposed measures, and the likely outcome of
environmental and other policies. Since resources—whether human, natural, or monetary—are not
infinite, these public policies are most effective when they achieve the maximum possible benefit in
the most efficient way. Therefore, one job of policymakers is to understand how resources can be
utilized most efficiently in order to accomplish the desired goals by weighing the costs of various
alternatives to their potential benefits.

Environmental and Resource Economics. (n.d.) Retrieved from

https://enviroliteracy.org/environment-society/environmental-resource-economics/
No Tugas Tutorial Skor Maksimal Sumber Tugas Tutorial
1 What can we get from an 1 Module 1: Mahasiswa
effective brand strategy? diharapkan mampu
A. A variety of products and memahami istilah ekonomi
services yaitu brand.
B. Superiority in the
markets.
C. A low production cost
D. Huge demand for
products

2. What is the topic of text 1? 1 Module 1: Mahasiswa

A. The products and diharapkan mampu
services of the brand memahami istilah ekonomi
B. The promises to the yaitu brand.
customer
C. The meaning of branding
D. The customer’s
expectation towards the
brand
3. Why did large businesses reduce 1 Module 2: Mahasiswa
their pricing to extremely low diharapkan mampu
levels? memahami istilah ekonomi
A. To increase the yaitu dumping/predatory
frequency of their pricing.
flights.
B. To create a healthy
competition between
business.
C. To create a market
monopoly.
D. To make customers
spend less money

4. What is the disadvantage of 1 Module 2: Mahasiswa

predatory pricing that might be diharapkan mampu
felt by the customer? memahami istilah ekonomi
A. The customer can get a yaitu dumping/predatory
higher price for the same pricing
product.
B. Customers can save
more money.
C. Other retailers are forced
out of business.
D. Taxes are lower.
5. Which of the following is not 1 Module 3: Mahasiswa
true according to the text on diharapkan mampu
Environmental Economics? memahami istilah ekonomi
 A. Public policies are less yaitu environmental
effective when they economics.
achieve maximum
benefit.
B. Human, natural, and
monetary resources are
not limitless.
C. Economics provides
information about the
choices people make.
D. Policymakers should
understand how
resources can be used
efficiently.

6. Why should the policymakers 1 Module 3: Mahasiswa

understand how to use resources diharapkan mampu
efficiently? memahami istilah ekonomi
A. To decrease the yaitu environmental
government’s budgeting. economics.
B. To accomplish the
desired goals of public
policies.
C. To create infinite
sources.
D. To weigh the costs of
various resources.

Answer

1. B. Superiority in the markets.

2. D. The customer’s expectation towards the brand
3. C. To create a market monopoly.
4. A. The customer can get a higher price for the same product.
5. A. Public policies are less effective when they achieve maximum benefit.
6. B. To accomplish the desired goals of public policies.

Name : I ketut Oka Dharm Yasa

NIM : 030700437