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To cite this article: James V. Wertsch & Henry L. Roediger III (2008) Collective memory:
Conceptual foundations and theoretical approaches, MEMORY, 16:3, 318-326, DOI:
10.1080/09658210701801434
In order to outline the conceptual landscape that frames discussions of collective memory, three
oppositions are proposed: collective memory versus collective remembering; history versus collective
memory; and individual memory versus collective remembering. From this perspective collective
remembering is viewed as an active process that often involves contention and contestation among
people rather than a static body of knowledge that they possess. Collective remembering is also viewed as
privileging identity formation and contestation over the sort of objective representation of the past that is
the aspiration of formal historical analysis. And finally, while collective remembering involves individual
minds, it also suggests something more in the form of socially situated individuals, a claim that can
usefully be formulated in terms of how members of a groups share a common set of cultural tools (e.g.,
narrative forms) and similar content.
Collective memory is a term that is widely used, ture is that collective memory is a form of
yet poorly understood in contemporary academic memory that transcends individuals and is shared
discourse. It has been part of this discourse at by a group.
least since the 1920s, when the French sociologist One of the reasons for the problems in defin-
Maurice Halbwachs (18871945)1 published his ing collective memory is that it is not a topic that
seminal works. For much of the period since then, fits neatly within the confines of a single academic
however, it has been used as a loosely defined discipline. The concept (or concepts) has been
notion when examining issues such as the Holo- examined by sociologists (e.g., Zerubavel, 2003),
caust rather than as a construct that deserves anthropologists (e.g., Cole, 2001), psychologists
focused attention in its own right. Over the past (e.g., Middleton & Brown, 2005; Pennebaker,
few decades, collective memory has become a Paez, & Rimé, 1997), historians (e.g., Bodnar,
topic of renewed interest in the humanities and 1992), literary analysts (e.g., Young, 1993), and
social sciences and is now a key part of emerging others, but there has been little contact, let alone
interdisciplinary activity in ‘‘memory studies’’ coordination, among these efforts.
(Roediger & Wertsch, 2007). However, it con- In Memory from A to Z, Yadin Dudai
tinues to be plagued by the fact that it has almost remarked that ‘‘The term ‘collective memory’
as many definitions as investigators writing about actually refers to three entities: a body of knowl-
it. Perhaps the only generally agreed-upon fea- edge, an attribute, and a process’’ (2002, p. 51).
1
The body of knowledge is a feature of the culture
The two major works by Halbwachs in English, On
collective memory (1992) and The collective memory (1980),
of the individuals who share some similarity, and
are compilations of French publications from the 1920s, 30s, individuals may participate in various different
and early 40s. He died in Buchenwald concentration camp groups (with different collective memories) de-
shortly before the end of World War II. fined by generation, countries of origin, locale
Address correspondence to: James V. Wertsch, Department of Anthropology Box 1173, Washington University, One Brookings
Drive, St. Louis, MO 63130, USA. E-mail: jwertsch@wustl.edu
# 2008 Psychology Press, an imprint of the Taylor & Francis Group, an Informa business
http://www.psypress.com/memory DOI:10.1080/09658210701801434
COLLECTIVE MEMORY: CONCEPTUAL FOUNDATIONS 319
(e.g., Texans), and so on. The attribute is ‘‘the individuals’’ would seem to qualify as an example
distinctive holistic image of the past in the group’’ of collective memory. A focus on collective
(e.g., World War II veterans in the US who are remembering, in contrast, would give greater
referred to as ‘‘the greatest generation’’ by some). emphasis to the social and political contestation
The process is the continual evolution of under- that is part of many accounts of the past. Such
standing between the individual and the group, as contestation is closer to what Dudai calls process.
individuals may influence and change the collec- An example of this can be found in the writings of
tive memory of the group, and the group can Bodnar (1992), an historian who has formulated
change the individual’s understanding and con- an account that presupposes an unending dialec-
sciousness of being a member of the group (for tic between ‘‘official culture’’ and ‘‘vernacular
more on this topic, see Reese & Fivush, 2008 this culture’’. From this perspective, collective mem-
issue). These three entities capture some (but not ory is more like a space of contestation than a
all) of the various senses of collective memory body of knowledge*a space in which local
used by scholars in different academic disciplines. groups engage in an ongoing struggle against
elites and state authorities to control the under-
standing of the past.
SOME BASIC OPPOSITIONS The sites of the contestation over collective
remembering include family discussions (Reese &
Given the fragmented state of the discussion, a Fivush, 2008 this issue), museums, monuments
single, widely accepted definition of collective and memorials, history textbooks, and national
memory has remained elusive. Indeed, the very holidays. For example, the presentation of Native
term is often used almost interchangeably with Americans in national museums in the US has
others such as ‘‘public memory’’ and ‘‘cultural undergone fundamental change as newly empow-
memory’’, a practice that reflects the range of ered perspectives have emerged in what is often
perspectives as well as the lack of organisation in termed the ‘‘politics of memory’’ (e.g., Kramer,
this discussion. We believe that rather than 1996). The fact that the National Museum of the
searching for a single, neat definition it is more American Indian exists today as an official, state-
productive to outline a set of conceptual opposi- sponsored institution in Washington, DC is a
tions that delineate the conceptual field within reflection on a debate about the ‘‘real story’’ of
which collective memory is discussed. We hope America that has been going on since the country
that such an effort can begin a process of devel- was founded.
oping a clearer set of concepts that can be Or consider the discussion that surrounded
operationalised in productive ways. In what fol- plans for an exhibit in the National Air and Space
lows, we outline three such oppositions and then Museum, another member institution of the
explore how they apply to some issues having to Smithsonian system in Washington, DC. In the
do with the role of language in remembering. The early 1990s plans were underway for an exhibit on
first two of these oppositions*collective memory the bombing of Hiroshima in 1945, but as the
versus collective remembering and history versus project unfolded, the politics of memory became
collective remembering*provide the foundation increasingly heated as US veterans and eventually
for a set of issues we shall consider in more detail the US Congress became deeply embroiled in
under the heading of the opposition between what Linenthal and Engelhardt (1996) call a
individual and collective remembering. ‘‘history war’’. The veterans and many members
of the public perceived the use of the bomb as a
justifiable act that helped bring World War II to
Collective memory versus collective an end, but the original plans for the exhibit
remembering questioned the need for the bomb to be used and
noted the suffering of the Japanese civilians who
This first conceptual opposition contrasts collec- were affected. In this case the controversy led to
tive memory as a static base of knowledge with scrapping the original plans for the exhibit, and
collective remembering, which involves the re- museum authorities in essence withdrew their
peated reconstruction of representations of the efforts to debate historical events in a public
past, a process that is often quite contentious. forum.
Dudai’s (2002) notion of ‘‘collective memory’’ as Such disputes are at the centre of many
a body of knowledge shared by a ‘‘culture of analyses of collective memory, highlighting the
320 WERTSCH AND ROEDIGER
need to focus on process and debate rather than The contradiction between history and collec-
static shared knowledge. In some cases, the tive memory is central to the argument Nora
process may take the form of continual evolution (1989) makes that ‘‘real memory’’ has been
between individual and group, but in cases such as largely pushed aside, if not eradicated, by the
those just outlined a great deal of contention is practices of creating critical historical accounts.
involved as well and resolving it may take For him, the upshot is that ‘‘we speak so much of
decades*or may never occur at all. With this memory because there is so little of it left’’ (p. 7),
focus on process and contestation in what follows, and we have a felt need to create lieux de
we shall often refer to collective remembering mémoire (sites of memory) ‘‘because there are
rather than collective memory. no longer milieux de mémoire, real environments
of memory’’ (p. 7). That is, representations of the
past based on traditional practices such as
rituals*representations that are often quite self-
History versus collective remembering serving*can come into question and be threa-
tened by critical historical accounts.
A second distinction that can help sort out the
A similar opposition between history and
conceptual field in which collective remembering
collective memory can be found in the account
exists concerns history. If collective remembering
Assmann (1997) has provided of two figures
is a representation of the past, how does it differ
from the past: Moses and Akhenaten. The
from history, which is also a representation of the
existence of Akhenaten, Pharaoh Amenophis
past? This is a question that was raised in the IV, as a real person has been documented
1920s by Halbwachs (1980, 1992), and its roots through archaeological research in the nine-
can be traced back even further. For example, it teenth century. To be sure, he was forgotten for
was an object of debate in the nineteenth century many centuries after his name was deleted from
in writings by Renan (1990/1882), who viewed the king-lists, his monuments were dismantled,
serious historical research as often posing a threat and his inscriptions were erased, and even today
to popular efforts at collective remembering. the past is not tied interpretatively to the present
In contemporary debates this question has re- in his case. Moses presents the opposite case.
emerged in philosophy and historiography, While no evidence has been found for his
where history and collective remembering are historical existence, he has for centuries been
often viewed not just as different, but in basic an essential part of collective remembering in the
conflict. The reason for this situation stems from Judaeo-Christian monotheistic tradition. Indeed,
the different aspirations of the two modes of as Assmann notes, Moses ‘‘grew and developed
representing the past. For its part, history aspires only as a figure of memory, absorbing and
to provide an accurate account of the past, even embodying all traditions that pertained to legis-
if it means we must give up favoured and often lation, liberation, and monotheism’’ (1997, p. 23).
self-serving narratives. In contrast, collective For something to qualify as collective remem-
remembering inevitably involves some identity bering from this perspective, it must have an
project*remembering in the service of con- ongoing, vital connection with contemporary
structing what kind of people we are*and hence cultural discourse and identity, whereas this
is resistant to change even in the face of need not be a prerequisite for history. In collec-
contradictory evidence. In collective remember- tive remembering, ‘‘The past is not simply ‘re-
ing, the past is tied interpretatively to the ceived’ by the present. The present is ‘haunted’ by
present, and if necessary part of an account of the past and the past is modeled, invented,
the past may be deleted or distorted in the reinvented, and reconstructed by the present.’’
service of present needs. For example, Schuman, (Assmann, 1997, p. 9)
Schwartz, and D’Arcy (2005) have documented Historians routinely warn against practices of
that even though historians and the intellectual inventing, reinventing, and reconstructing the past
elite in the US no longer accept the claim that in the service of the present, but this is precisely
Columbus ‘‘discovered’’ America, belief in this what is encouraged*indeed celebrated*in the
proposition remains resistant to change in the case of collective remembering. The processes
general population. involved are usually tied to schematisation and
COLLECTIVE MEMORY: CONCEPTUAL FOUNDATIONS 321
One way to understand what it means to say the Internet. The remarkable speed and power of
that individuals are socially situated is to consider these tools permit us to participate in a form of
how their use of ‘‘cultural tools’’ for remembering collective remembering for all sorts of remark-
reflects their sociocultural setting (Wertsch, able information. For example, entering the term
2002). These cultural tools are items such as collective memory in GoogleScholar provides
written symbols, information storage in compu- 148,000 hits in 0.14 of a second.
ters, and ‘‘mnemotechnics’’ (Yates, 1966), and A focus on distributed remembering raises the
what makes collective remembering collective is question of how different cultural tools might give
that members of a group share the same ‘‘cultural rise to different forms of memory. Instead of
tool kit’’ (Bruner, 1990). This does not mean that being viewed as simply facilitating existing pro-
the tools somehow remember on their own, a cesses, leaving them otherwise unchanged, such
claim that would amount to instrumental reduc- tools are assumed to shape remembering in
tionism, but it does emphasise the memory is fundamental ways. Language has frequently
‘‘distributed’’ and relies extensively on semiotic been at the centre of these discussions, and this
means provided by cultural, historical, and in- has led investigators to examine various proper-
stitutional contexts. ties of language and its use that might shape
As an example of distributed memory at the memory. For example, the fact that human
individual level, consider the analysis of Hutchins language has several functions led Middleton
(1995) of ‘‘how a cockpit remembers its speed’’. and Brown (2005) to the conclusion that the
By seeming to give cultural tools or cognitive language used to recount the past may depend as
instruments their own agency (‘‘a cockpit remem- much on the need for speakers to be convincing
bers’’), Hutchins emphasises the importance that as it does on any inclination to provide an
they can play. In this particular case, he examines accurate account of past events.
how a pilot can set and then check with recording At a more basic level, Carmichael, Hogan, and
devices in an airplane cockpit to keep track of Walters (1932) showed that when students were
information, and in the process he argues that any shown ambiguous objects and asked to remember
assignment of memory to the individual or to their visual forms, the label applied to an object
instrumentation alone is misguided. Instead, hu- (e.g., gun or broom) greatly affected the way the
man agents and the cultural tools they employ object was recalled and drawn on a later test.
must be viewed as integral components of a Similarly, Loftus and Palmer (1974) had students
memory system. watch a videotape of an automobile accident. In a
In most studies of how agents and cultural later questionnaire, students were asked a ques-
tools function together in ‘‘distributed remember- tion about the speed of the automobiles. The
ing’’, the emphasis is on how written or spoken authors showed that the recalled speed depended
language serves as a cultural tool. A major heavily on the power of the verb used in commu-
historical transformation in this regard came nicating about the event. When they asked how
with what Donald (1991) calls the third transition fast the cars were going when they smashed into
in human cognitive evolution, one characterised each other, the recollection was 41 mph. When
by ‘‘the emergence of visual symbolism and other participants were asked how fast they were
external memory as major factors in cognitive going when they hit each other, they said 34 mph.
architecture’’ (p. 17). The primary engine of So the way in which a query of memory is posed
change in this case was not within the individual, helps to determine the answer provided. In a later
but ‘‘external symbolic storage’’ such as written phase of the experiment, the participants were
texts and financial records. Donald stresses that asked if they saw any broken glass in the accident.
these new forms of external symbolic storage No broken glass had been present, but 34% of the
have a transformational impact on psychological students who had previously been asked the
and neurological processes; they ‘‘impose search question with smashed recalled having seen glass,
strategies, new storage strategies, new memory whereas only 14% of those who had been asked
access routes, new options in both the control of the question with hit made this error. Loftus and
an analysis of one’s own thinking’’ (1991, p. 19). Palmer (1974) argued that when students got the
As a contemporary example in the early twenty- question with smashed on the questionnaire, it
first century, consider the new skills and strategies caused them to recode their memories of the
that have emerged with the appearance of Goo- accident to be more severe than it had really
gle, GoogleScholar, and other search engines on been. A huge literature using this technique and
COLLECTIVE MEMORY: CONCEPTUAL FOUNDATIONS 323
others shows that the language in which events assumed to use organisational structures such as
are described after their initial occurrence can schemas, scripts, and narratives. Such narrative
mould the form of later memory. Many memory form is taken to be essential in organising
distortions are caused by language not mapping information and making it accessible to con-
perfectly onto experience. Inferences made dur- sciousness. According to Schacter (1994), ‘‘a key
ing an event can be recalled as actually having function of the episodic system is to bind together
been stated during the event (Roediger & Gallo, perceptual with other kinds of information (e.g.,
2002). semantic, contextual) and thereby allow subse-
A major focus in the study of how language quent recall or recognition of multiattribute
shapes remembering is the role of narrative. events’’ (p. 257).
Researchers from a variety of disciplines have The relationship between imagistic and narra-
found it useful to make a basic distinction tive forms of remembering is sometimes formu-
between forms of memory mediated by narratives lated in terms of translation. For example,
and those that are not. In the case of individual Pillemer provides an alternative account of ‘‘re-
memory, for example, Pillemer (1998) distin- pressed memories’’ in terms of a ‘‘failure of
guishes between imagistic and narrative forms translation’’ (1998, p.133). From this perspective
of ‘‘personal event memories’’ (p. 7). Pillemer and it is a failure to translate imagistic forms of
White (1989) argue that imagistic memory is remembering into narratives that gives rise to
‘‘present from birth and operational throughout what others have called repression. And in the
life. . . . The memories are expressed through quite distinct realm of historical research, the
images, behaviors, or emotions’’ (p. 326). In semiotician Lotman (1990), p. 221) made an
contrast, the narrative memory system ‘‘emerges analogous claim:
during the preschool years. . . . Event representa-
tions entering the higher-order system are ac- Even when the historian is an observer of the
tively thought about or mentally processed and events described (examples of this rare occur-
thus are encoded in narrative form. . . . Memories rence are Herodotus and Julius Caesar) the
in the higher-order system can be accessed and observations still have to be mentally trans-
recounted in response to social demands’’ (Pille- formed into a verbal text, since the historian
mer & White, 1989, p. 326). writes not of what was seen but a digest of what
Pillemer formulated this distinction in order to was seen in narrative form. . . . The transforma-
analyse developmental issues such as childhood tion of an event into a text involves, first,
amnesia, where the concern is how imagistic narrating it in the system of a particular
memory is eventually supplemented by remem- language, i.e., subjecting it to a previously given
bering that is mediated by narratives. However, structural organisation.
this does not mean that the former is thought to
disappear, because a great variety of experimen- From a psychological perspective, one of the
tal evidence shows the influence of imagery in important implications of such translation is that
adult cognition (see Paivio, 1986, for a review). In it makes possible reflection and control, processes
autobiographical and collective memory, imaginal that take on particular importance when dealing
processes can be observed in Brown and Kulik’s with traumatic experience. In a discussion of
(1977) account of flashbulb memory, which they overcoming traumatic events, for example, Har-
speculated ‘‘is not a narrative and not even in ber and Pennebaker (1992) report that ‘‘victims
verbal form, but represented in other, perhaps must consciously confront the memories and
imaginal ways’’ (p. 85). emotions associated with their traumatic ordeals.
A related set of distinctions in the research This confrontation is best accomplished by trans-
literature on individual memory focus on the lating the chaotic swirl of traumatic ideation and
difference between implicit and explicit memory feelings into coherent language’’ (p. 360).
(Roediger, 1990; Schacter, 1996) or unaware and As in the case of research on memory in
aware uses of memory (Jacoby, 1988). An essen- individuals, narrative form provides the basis for
tial property of implicit memory is that the distinguishing between different types of collec-
underlying processes are largely nonconscious tive remembering. Assmann (2007), for example,
(Tulving & Schacter, 1990), which contrasts with distinguishes between ‘‘non-narrative’’ forms of
explicit memory involving episodic and autobio- cultural memory, such as those involved in foods
graphical forms. These latter types of memory are and landscapes, on the one hand, and ‘‘national
324 WERTSCH AND ROEDIGER
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