A Study On Cloud Software’s With Reference To

MANAGEMENT INFORMATION SYSTEMS

ASSIGNMENT-ll
Submitted By
MBA 2018-20 (Batch – B) - Group No: 5

GOVIND N V
HARISHMA HARI
HENRY MATHEW
IMMANUAL MANU THOMAS
JINCY JOSE
Submitted To
MR. SARATH P
ASSISTANT PROFESSOR

Date of Submission: 09/04/2019

INTRODUCTION

Cloud storage is a model of computer data storage in which the digital data is stored in
logical pools. The physical storage spans multiple servers (sometimes in multiple locations),
and the physical environment is typically owned and managed by a hosting company. These
cloud storage providers are responsible for keeping the data available and accessible, and
the physical environment protected and running. People and organizations buy or lease
storage capacity from the providers to store user, organization, or application data.
Cloud storage services may be accessed through a co-located cloud computing service, a
web service application programming interface (API) or by applications that utilize the API,
such as cloud desktop storage, a cloud storage gateway or Web-based content management
systems.
Cloud computing is the on demand availability of computer system resources,
especially data storage and computing power, without direct active management by the user.
The term is generally used to describe data centers available to many users over the Internet.
Large clouds, predominant today, often have functions distributed over multiple locations
from central servers. If the connection to the user is relatively close, it may be designated
an edge server.
Clouds may be limited to a single organization (enterprise clouds) be available to many
organizations (public cloud,) or a combination of both (hybrid cloud.) The largest public
cloud is Amazon AWS.
Cloud computing relies on sharing of resources to achieve coherence and economies of
scale. Advocates of public and hybrid clouds note that cloud computing allows companies
to avoid or minimize up-front IT infrastructure costs. Proponents also claim that cloud
computing allows enterprises to get their applications up and running faster, with improved
manageability and less maintenance, and that it enables IT teams to more rapidly adjust
resources to meet fluctuating and unpredictable demand. Cloud providers typically use a
"pay-as-you-go" model, which can lead to unexpected operating expenses if administrators
are not familiarized with cloud-pricing models.
The availability of high-capacity networks, low-cost computers and storage devices as well
as the widespread adoption of hardware virtualization, service-oriented architecture,
and autonomic and utility computing has led to growth in cloud computing.

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Alibaba Cloud, also known as Aliyun, is a Chinese cloud computing company, a subsidiary
of Alibaba Group. Alibaba
Cloud provides cloud
computing services to online
businesses and Alibaba's own
e-commerce ecosystem.
Alibaba Cloud's international
operations are registered and
headquartered in Singapore.
Alibaba Cloud offers cloud
services. Services are
available on a pay-as-you-go basis and include data storage, relational databases, big-data
processing, Anti-DDoS protection and content delivery networks(CDN).
Outside of the status as the largest cloud computing company in China, Alibaba Cloud
operates in 19 data center regions and 56 availability zones around the globe. As of June
2017, Alibaba Cloud is placed in the Visionaries' quadrant of Gartner's Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide.

Industry Cloud computing, Web

services

Founded 2009

 Jack Ma (Executive
Key people
Chairman)
 Simon Hu (President)
Parent Alibaba Group

Website www.alibabacloud.com

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Backing Business Transformation

Alibaba enables businesses to transform the way they market, sell and operate, providing
the fundamental technology to help merchants, brands and other businesses leverage the
power of the Internet to engage with their users and customers.

Alibaba Cloud’s Background

Alibaba Cloud is the group’s cloud computing arm. It was established in September 2009
as Aliyun, developing cloud computing services that would provide the infrastructure to
support Alibaba’s vision of making it easy to do business anywhere.

Now, Alibaba Cloud’s highly scalable cloud computing and data management services is
China’s largest public cloud service provider and has the third largest share of the cloud
computing market globally, according to Gartner. “It offers cost-effective solutions that help
businesses meet their networking and information needs, and provides them with an easy
way to integrate with other Alibaba products and services”. Alibaba Cloud has an
international network of 18 data centers, including access to Mainland China. Security and
reliability are paramount to Alibaba Cloud’s offering, and we will cover those aspects in
more depth later in this whitepaper. Alibaba’s vast online and mobile commerce ecosystem
– including the incredible amount of transactions that take place every year on 11-11 – is
also powered by Alibaba Cloud.

Alibaba Cloud is dedicated to becoming a world-leading global cloud services provider. Our
top-class infrastructure and expanding global presence has helped to establish partnerships
and attract over 2.3 million customers worldwide, including over 1 million paying
customers. And, in 2017, we were named as a visionary in Gartner’s prestigious Magic
Quadrant for Data Management Solutions for Analytics.
Their strong performance in data management solutions in China and their investment in
new markets were acknowledged as making Alibaba Cloud an emerging global player.
Alibaba Cloud’s international operations are registered and headquartered in Singapore, and
the company has teams stationed in Dubai, Frankfurt, Hong Kong, London, New York,
Paris, San Mateo, Seoul, Singapore, Sydney and Tokyo, driving this international growth.

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Smarter Technologies from Alibaba Cloud
 Smarter AI

Alibaba Cloud is a leader in harnessing AI and deep learning technologies, empowering

businesses to innovate new possibilities.

 Faster Speeds

Alibaba Cloud has broken records in the Sort Benchmark competition and has powered

transactions for Alibaba’s Singles Day, the largest online shopping festival in the world.

 Higher Security

Alibaba Cloud complies with high-level international certifications on data security, and

provides record-breaking Anti-DDoS and WAF solutions to safeguard web applications.

 Stronger Global Infrastructure

With a global network of 14 data center regions, Alibaba Cloud enables customers to

expand businesses internationally within minutes

Ranked as China’s largest public cloud service provider and the 4th largest
worldwide
Alibaba Cloud offers high-performance, elastic computing power in the cloud. Services are
available on a pay-as-you-go basis and include data storage, relational databases, big-data
processing, Anti DDoS protection and content delivery networks (CDN). At the same time
Alibaba Cloud is committed to the research and development of large database systems and
advanced big data technologies. Alibaba Cloud has broken competition records at Sort
Benchmark in data sorting, and set new records in mitigating DDoS attacks and the
processing volume of e-commerce transactions. The company has an exclusive range of
cloud computing products and services that are divided into 7 categories of Elastic
Computing and Networking, Security and Management, Database, Application Services,
Domains and website, Storage and CDN and Analytics. Customers of Alibaba Cloud are
eligible to get the benefits of cloud security, record breaking computing power, cloud
security, safeguard your data, etc.

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Alibaba Cloud ET Brain
The ET Brain can create accurate simulations, come up with solutions in real time, and
perpetually innovate. Alibaba Cloud’s City Brain2 project in Malaysia is working in
partnership with the Malaysia Digital Economy Corporation to help the government process
data and make smarter decisions based on ET Brain’s insights.
Gateway to China
 Infrastructure In China And Chinaconnect
Alibaba Cloud is the leading public cloud vendor in Mainland China, with the country’s
most advanced cloud network, including seven data center sand over 1100 CDN nodes. It
received China’s first IDC license in 2013 and now has a 40% share of the local market with
a full ecosystem of products to support different aspects of business, providing access to
China under one single global account. Alibaba Cloud’s channel, ChinaConnect, offers
advice and support for international companies spanning a range of industries and across all
business units and doing business in China. It covers everything from website hosting,
online payments and offline logistics, as well as ICP registration
Alibaba’s Ecosystem
Business units throughout Alibaba Group work to make it easier to do business anywhere,
whether that’s through logistics, payments or international trade, particularly helping
companies to gain a foothold in Mainland China. Alibaba Cloud provides the vital
technology infrastructure that powers the group’s products and services. They constantly
develop these to help companies do more and discover new opportunities.
Logistics
Cainiao Network is their logistics data platform operator that provides real-time access to
information for both buyers and sellers, helping them to improve the efficiency of their
delivery services. Its fulfilment network has grown by 170% year-on-year, and it enables
24-hour domestic delivery and 72-hour international delivery.
Finance
Alipay facilitates online, mobile and in-store payments and has over 520 million users. Users
have a digital wallet and can make payments direct from their mobile phone, without the

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need for cash. Alipay is integrated into a range of financial services, from investments and
insurance through to credit ratings and loans.

Retail
Taobao is an e-commerce and content app that is redefining the shopping experience through
innovative content and smart, personalized recommendations. In the year ending March 31,
2018, the app had 552 million active annual consumers9 and approximately 1.5 million
content creators produced short-form videos and live-broadcast events, encouraging dwell
time and brand engagement on the app.
Tmall is a business-to-consumer e-commerce platform that allows merchants to reach new
customers and gain data insights. It hosts 70,000 online brand stores, including H&M, Nike
and Samsung, serving 400 million online customers.
Singles Day
The most exciting day of the year for their company is 11-11 or Singles Day, a global
shopping extravaganza that tests Alibaba’s cloud computing processing, payment
infrastructure and logistics networks to the limits and provides retailers with an annual
opportunity to sell their products and stand out to consumers. At the 2017 festival, Alibaba
Cloud processed over 325,000 orders per second at peak, and 1.5 billion Alipay transactions
in total, achieving over $25BN of gross merchandise volume (GMV) for retailers.
Digital Transformation Expert
Alibaba Cloud is supporting digitization in every industry, helping major businesses in the
retail, finance and manufacturing sectors to evolve.
Smart Retail and Payments
Alibaba Cloud’s technology helps business of all sizes benefit from advances in digital
technology, even local convenience stores that might not traditionally be seen as connected.
Alibaba Cloud uses big data and AI technology to integrate online and offline retail,
providing customers with an improved shopping experience. For example, using Ling Shou
Tong, our integrated system and mobile app, retailers can better track their inventory and
receive recommendations about what products are proving most popular, so they can stock
what is selling best at that time. Over 600, 00012 outlets in Mainland China – about 10% of
the country’s convenience stores – are now benefitting from the technology.

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This mobile-first approach is also great for shoppers. For example, Alibaba operates a
grocery prototype supermarket called Hema, and mobile is central to the experience there.
Shoppers can use the Hema app to scan an item’s barcode and find out more information
about the product, such as its price and origin, and even get recommendations about other
items that could go well with their purchase. The Hema app is linked to shoppers’ Alipay
accounts – Alibaba’s mobile payment platform – so when they’ve finished shopping, they
can easily check out and pay for their shopping direct with their smartphone.
Alibaba’s CEO, Daniel Zhang, describes Hema as “a showcase of the new business
opportunities that emerges from online-offline integration”.
Financial Solutions
Speed and security are vital in financial services. For example, Imperium Financial Group
is a leading financial services company based in Hong Kong. Its business provides one-stop
financial investment services to customers, and focuses on precious metals, foreign
exchange, and brokerage and capital markets. Alibaba Cloud helps financial institutions,
such as Imperium, to build next generation architecture for a low cost and high availability,
even providing customized solutions in risk modelling, data management, security and facial
recognition, that can be applied across a range of scenarios, such as payments, insurance,
securities and investing.
Alibaba Cloud powers Imperium’s customer interfaces, such as its eportal for personal
account management, supporting up to 50,000 page views in a single day, so the site still
functions smoothly even when there are many concurrent connections. Behind the scenes,
it is maintaining incredibly high levels of security, reassuring Imperium’s customers that
their assets are safe from DDoS attacks and hacking.
Next-Level Manufacturing
Artificial Intelligence, powered by Alibaba Cloud, can also be applied to help businesses
improve their manufacturing capabilities, improving efficiencies and cutting waste. For
example, their client Trina Solar produces cell wafers that power the solar panels that the
company makes. It uses extremely complex production techniques that are hard to analyze
through traditional methods. Alibaba Cloud’s ET Industrial Brain was able to collect and
organize data from Trina’s entire production process, and analyze it using smart algorithms.

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The optimization recommendations took real-time data into account leading to a 7%
increase in production of grade-A products.
Global E-Commerce
Facilitating international trade is vital to supporting this growth, which is why Alibaba
Cloud is establishing Electronic World Trade Platforms (eWTP). As trade has evolved from
large volume, standardized transactions to increasingly fragmented, high-frequency and
personalized purchases, it is important to have this kind of global e-commerce platform that
will support businesses.
The eWTP aims to promote dialogue on trade rules between the public and private sectors,
enhance cross-border e-commerce infrastructure and help SMEs overcome challenges that
they have face in customs clearance and logistics.
Environmental Innovation
Alibaba Cloud’s commitment to innovation extends beyond our products and services, all
the way to improving our buildings and infrastructure. Servers consume large amounts of
energy, so we have invested heavily in creating eco-friendly data centers, such as Alibaba
Cloud Qiandao Lake Data Center, that incorporates a unique mechanical cooling system that
uses water from the lake. This means that the data center can be cooled for free over 90%
of the time, without negatively impacting the environment. In fact, with solar energy and
hydraulic power incorporated, and heat recovered from the servers used to warm the offices
in the facility, the data center is one of the most energy-efficient in the world
Global Recognition
Alibaba Cloud was the first cloud services provider to receive the CSA STAR Certification,
for security, trust and assurance, and the first to be certified with the ISO27001 Information
Security Management System Certification in China. These kinds of accolades have helped
Alibaba Cloud to be featured as a Visionary on Gartner’s Magic Quadrant for Cloud
Infrastructure as a Service, Worldwide in 2017, and being included in 2018, despite the
number of featured vendors decreasing from 14 in 2017 to just six in 2018. Alibaba Cloud
also featured in Gartner’s Magic Quadrant for Cloud Infrastructure as a Service in 2018

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 Products and Solutions
Data Migration
Data migration is a critical challenge for businesses, whether migrating data from a physical
service to the cloud or switching to a new cloud provider or deployment region. Alibaba
Cloud’s Data Migration service offers comprehensive services and resources that will ensure
a smooth migration. Users can either follow our self guided tutorials, or outsource the
migration through Alibaba Cloud’s Migration Service, or to one of our partners.
We can help us to consider all the benefits and possible risks, devise a solution that will not
only suit our current needs, but forecast our future resource usage through Capacity
Evaluation Planning, and establish a distributed cloud architecture design that will ensure
high service availability.
Web Hosting
Alibaba Cloud offers flexible, low cost web hosting that is perfect for SMEs, and supports
a range of popular content management systems such as WordPress and Joomla!
Alibaba Cloud will support us at each stage of building and maintaining your website, from
finding a domain name, selecting a configuration that will suit the required amount of web
space, number of concurrent connections and monthly data transfer for our site. Then use
our visual control panel to add domains, manage files and analyze traffic. Our web hosting
is fast and secure, based on container technology that benefits from our Elastic Compute
Service and protected by Alibaba Cloud’s Web Application Firewall with 99.999% data
reliability.
Internet of Things
The power of the Internet of Things (IoT) is set to have a huge impact on how we live in the
future, as more and more of the devices we use become connected. Ensure that our smart
technology platforms are stable and cost efficient with the Internet of Things. This
technology allows us to build automated solutions that will gather, process, analyze and act
on data generated by connected devices, with no need to maintain a separate infrastructure.
Alibaba Cloud’s IoT suite has high traffic endurance, handling access requests smoothly, its
equipment certification means that each connected device is certified, plus it incorporates
Secured transmission, device rights management and a reliable message service

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Elastic Computing

Alibaba Cloud’s Elastic Compute Service (ECS) is an online computing service that offers
elastic and secure virtual cloud servers to cater for all our cloud hosting needs. As our
business grows, we can expand our disk and increase our bandwidth at any time, or release
resources whenever we need to, to save costs.

The software is optimized to achieve faster results, with 99.999999999% data reliability,
and the latest Intel CPUs. Function Compute is Alibaba Cloud’s most popular server less
product, offering a fully hosted environment that eliminates the need to manage
infrastructure such as servers, so developers can focus on writing and uploading code.
It handles the resource management, auto scaling, and load balancing. Event sources from
other Alibaba services can also be set up to automatically trigger your code to run. Users
only pay for the resources that your code consumes, to the nearest 100 milliseconds.

Storage

Alibaba Cloud Object Storage Service (OSS) is an easy-to-use service that enables us to
store, backup and archive large amounts of data in the cloud. OSS acts as an encrypted
central repository, where files can be securely accessed from around the globe.
OSS guarantees up to 99.9% availability and is a perfect fit for global teams and
international project management.

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Networking
Express Connect offers convenient and efficient network services that allow different
network environments to communicate directly. This means that even when the connected
sites are far away from each other, users benefit from low network latency and high
bandwidth communication.

This works particularly well for multimedia environments, where low latency is vital, as
well as hybrid environments that require private connectivity across on premise
infrastructure, cloud technology and third-party cloud services providers.

Alibaba Cloud Web Hosting is secure, flexible and easy to use product that allows you to
build or transfer a website using FTP. It supports a wide variety of web builders and is ideal
for all kinds of applications, from personal blogs to e-commerce websites.
When a user request is received on your website, it is served by the nearest Alibaba Cloud
DNS server which resolves the domain name and automatically routes it to the infrastructure
running on Alibaba Cloud services.
Highlights of Alibaba Cloud
• Hassle-free deployment
• On-demand server provisioning
• No single-point-of-failure (SPOF)
• Multi-layered security protection
• Elastic Compute Service
• Object Storage Service
With annual revenues of US$1.67 billion and a million customers as of last year, Alibaba
Cloud is in the middle of a rapid expansion. Starting with its initial presence in China, the
cloud giant has now launched 49 availability zones in 18 regions, and was recently ranked
as one of the world’s top three IaaS providers by analyst firm Gartner.
Indeed, Alibaba Cloud has more data centers in the Asia Pacific (APAC) region than its
rivals Amazon Web Services and Google Cloud

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Benefits of Alibaba Cloud Services -
 Offers elastic computing to add features, such as compute power, load balancing, and
advanced network capabilities to your applications. • Avails Storage and Content
Delivery Network (CDN) to your applications to manage unlimited data and objects
and serve them right.
 Database services from Alibaba cloud help customers manage data with great ease
and flexibility with top-notch security and reliability.
 Customers can create a stable and safe networking environment with Alibaba’s Cloud
VPS.
 Users can explore data analytics using Alibaba data warehousing, batch processing,
business intelligence, stream processing, and big data solutions.
 Provide security to protect data and applications from threats and vulnerabilities.
 Real-time management and monitoring of cloud resources with advanced networking
tools.
 Helps manage domain name and DNS securely over a network.
 Internet of Things (IoT)
 Cloud communication
 Easy application building and management using components and management tools.
 Application deployment and micro-services solutions.

Alibaba Cloud Timeline

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Security You Can Rely On

Leverage the same tech that defends against 800 million attacks, 35,000 malicious IP
addresses, and 20 million web attacks on a daily basis. From data centers to end users,
Alibaba Cloud ensures the security and privacy of data through our comprehensive
security capabilities. We adhere to domestic and international security and compliance
standards.

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 Shared Security Responsibilities Model

Alibaba Cloud and its customers are jointly responsible for the security of customers'
applications built on Alibaba Cloud.
Alibaba Cloud is responsible for the security of its infrastructure, physical devices, Apsara
OS, and cloud services/products, and provides customers with the technical means necessary
to protect their cloud applications and data.
Customers who build cloud applications based on Alibaba Cloud services are responsible
for protecting their own systems by using the security features of Alibaba Cloud products,
Alibaba Cloud Security services, and the third-party security products provided by the
Alibaba Cloud security ecosystem.

Olympic Broadcasting Services (OBS) and Alibaba Cloud, the cloud computing arm of
Alibaba Group, are building an innovative broadcasting platform that runs completely on
the cloud, to accelerate the transformation of the media industry in this digital era. Starting
at the Tokyo Olympics 2020, this ground-breaking platform will convert and digitize how
broadcast organizations around the world will cover the Olympic Games. The physical
space of IBC together with the time and effort to setup the broadcasting facilities for the
Games has been always under pressure. The OBS Cloud leverages Alibaba Cloud’s best-
in-class cloud computing infrastructure to create an optimal media broadcasting
environment for all Rights Holding Broadcasters (RHBs) of the Olympics. The platform
offers a suite of solutions including super computing capabilities, easily accessible cloud
storage, real-time monitoring, and transcoding media processing resources. This suite of
solutions is further enhanced with high-speed connectivity with a dedicated solution
available for RHBs in the IBC leveraging OBS state of the art networking layer and the
several levels of physical diversity achieved by the OBS International Transport Network
(ITN) offering within Tokyo.

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CONCLUSION
As a business unit of Alibaba Group, Alibaba Cloud provides a comprehensive suite of
global cloud computing services to power both our international customers’ online
businesses and Alibaba Group’s own e-commerce ecosystem. In January 2017, Alibaba
Cloud became the official Cloud Services Partner of the International Olympic Committee.
By harnessing, and improving on, the latest cloud technology and security systems, we
tirelessly work towards our vision - to make it easier for you to do business anywhere, with
anyone in the world.
Alibaba Cloud has 19 regional data centres globally, including China North, China South,
China East, US West, US East, Europe, United Kingdom, Middle East, Japan, Hong Kong,
Singapore, Australia, Malaysia, India, and Indonesia. The Data Center in Germany is
operated by Vodafone Germany and located in Frankfurt.

BIBILOGRAPHY
 https://www.alibabacloud.com
 https://video-intl.alicdn.com
 https://en.wikipedia.org/wiki/Alibaba_Cloud

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