Summer Training Project Report

ON

“AN ANALYSIS OF VALUE ADDED SERVICES IN B2B MARKETING”

AT

Submitted for the partial fulfilment towards the award of the degree
In MASTER OF BUSINESS ADMINISTRATION Of
MAHAMAYA TECHNICAL UNIVERSITY

SUBMITTED BY-
ANKIT KRISHAN SANWAREY
1111670019
(2011-2013)
Under The Supervision Of
MRS. BHAVNA MALIK

JAIPURIA INSTITUTE OF MANAGEMENT

(Approved by AICTE & affiliated to M.T.U. Noida)
SECTOR 14- C, VASUNDHARA, GHAZIABAD (U.P.)-201012
Tel: 0120 -4156525-26-27, Fax: 0120-2882804
www.jaipuria.net
 CERTIFICATE

This is to certify that “ANKIT KRISHAN SANWAREY”a student of Master of Business

Administration, Batch (2011-13) of JAIPURIA INSTITUTE OF MANAGEMENT, Roll
No.1111670019 has undertaken the Summer Internship Project under my guidance for the
Project Title “AN ANALYSIS OF B2B MARKETING IN THE AREA OF VALUE

ADDED SERVICES”. This Project Report is prepared in partial fulfillment for the Degree
of Master of Business Administration by MahamayaTechnicalUniversity, Noida

To the best of my knowledge, this research work is original and no part of this report has been
submitted by the student earlier to any other institution / university.

Mrs. BHAVNA MALIK DR.ASHWANI VARSHNEY

Supervisor HOD

JAIPURIA GROUP
 DECLARATION

The project report on “AN ANALYSIS OFB2B MARKETING IN THE AREA OF VALUE

ADDED SERVICES“ has been undertaken as a partial fulfillment of the requirement for the

award of the degree of Master of Business Administration of Mahamaya Technical University,

Noida.

I hereby declare that this Project is my original work and the analysis and findings are for

academic purposes only. This project has not been submitted by the any student earlier to any

other institution/ university.

Date Name: ANKIT KRISHAN SANWAREY

MBA III SEM
Roll No.1111670019
 PREFACE

The summer training is an integral part of the MBA course. As a matter of fact every

management students, has to undergo practical training in an approved business or

organization, under the guidance of professional managers, as to become aware of the real

life, business situation and the environment.

During the course of training, the trainees are expected to use and apply their academic

knowledge and again valuable insight into corporate cultures with all its environment

operational complexity the said training offers, a valuable of the trainings to meet their

academic knowledge with the real world situation.

I undertook my training at “INTELLISENSE INFOTECH JANAKPURI -DELHI”.

During the training period as a project trainee, I did a comprehensive study of B2B

Marketing.

During the course of training, the trainees are expected to use and apply their academic

knowledge of and again valuable insight into corporate cultures with all its environment

operational complexity the said training offers, a valuable of the trainings to meet their

academic knowledge with the real world situation. In this report I have put my best

efforts to compile the data, to the highest level of accuracy.

ACKNOWLEDGEMENT

A successful completion of job is based upon the chain of factors combining together to make an

integral outcome. The cooperation of the factors mixed with sincere effort can lead to best

performance. Our project is also no exception to this. So it becomes necessary to mention this

before we start writing the study report.

We take this opportunity to express our deep sense of gratitude to all those who have contributed

significantly by sharing their knowledge and experience in the completion of this project work.

We would like to place on record, our sincere gratitude to Mr. Ravindersingh(Sales

Officer,IntellisensePvt. Ltd) for giving us support, guidance & opportunity to do our summer

internship with Intellisensepvt.ltd

TABLE OF CONTENTS

S.NO CONTENTS page no.

1. Executive Summary 1
2. Statement of the Problem 2
3. Objectives of the Study 3
4. Introduction of Sector and Industry 4
5. Introduction of organization 7
6. Vision and Mission 9
7. Methodology of Research 19
8. Research Objective 23
8. Analysis and Interpretation 26
9. SWOT Analysis 52
10. Findings 54
11. Recommendations and Suggestions 56
12. Limitations of Study 57
13. Conclusion 58
14. Bibliography 59