Академический Документы
Профессиональный Документы
Культура Документы
Prepared fo
Professor Dr. A. K. M. Saiful Majid
Course Instructor
Business Strategy
Prepared by:
Raihan Ul Islam Shezan (Roll: 11, Batch 58D)
Abir Mohammad (Roll: 23, Batch 58D)
Zaheen Bin Mahmood (Roll: 33, Batch 58D)
Amina Noor Mimi (Roll: 50, Batch 58D)
Shehroze Islam (Roll: 55, Batch 58D)
Place of Submission:
Institute of Business Administration
University of Dhaka
23 February, 2019
Vision of the Meghna Group:
(7 negative points)
1. The vision statement of the Meghna Group focuses on being most admired &
progressive global conglomerate. So managers can get a clear guidance in
making decisions and allocating resources.
2. The path and direction should be within the realm of what the company can
accomplish over time, a company should be able to demonstrate measurable
progress in achieving the vision. It is very feasible for Meghna Group to be
easily become the most admired and progressive global conglomerate.
3. This vision statement is short and concise, not giving birth to all-inclusive
language that gives the company license to pursue any opportunity.
Shortcomings of Vision:
1. This vision statement is not graphic. It does not paint a clear picture of where
the company is headed and the market position(s) the company is striving to
stake out.
2. The statement is not forward-looking and directional. It does not describe the
strategic course that will help the company prepare for the future.
6. This statement could apply to companies in any of several industries (or to any
of several companies in the same industry). So this is not specific enough to
provide any guidance.
7. This vision claims the the company’s strategic course is being “the most”
admired & progressive global conglomerate. This lacks specifics about the
path the company is taking to get there.
1. The mission statement describes what the company does using words
“maximizing value”. But this part does not fully describe the category of
operation of the company. The statement is vague and generic in describing
what the company does.
2. It describes who the company satisfies using words like “delighting our
customers” and “inspired employees” but the purpose of a company is also to
satisfy all the stakeholders, suppliers, government and others even remotely
involved with the company. So the statement does not fully capture the answer
to the question “Who is satisfied?”.
3. The statement describes how the company satisfies others using words “by
innovative solutions”, “adaptation of technological advancements” and “living
in harmony with environment”. This part does a good job of describing the
means of satisfying the customers and employees of the company.
Shortcomings of Mision:
❖ Who we are?
❖ Why are we here?
❖ What is satisfied?
These answers are missing from the mission statement of Meghna Group.
A company’s values are the beliefs, traits, and behavioral norms that company
personnel are expected to display in conducting the company’s business and
pursuing its strategic vision and mission.
Most companies have articulated four to eight core values that company personnel
are expected to display and that are supposed to be mirrored in how the company
conducts its business. At Meghna Group, five core values are linked to its business,
which are:
1. Respect
2. Integrity
3. Customer Focus
4. Team Work
5. Keeping Promises