Part of the importance of social media marketing centers around cultivating that trust

on a more personal level. It’s a platform that allows businesses to directly interact
with consumers. This interaction contributes to building a strong online reputation.

The Impact of Online Reputation

Approximately three-quarters of shoppers today will research a company online
before making a purchase. More and more consumers are abandoning the traditional
phone book because it doesn’t tell them anything about the company. Online
reputation is where many companies have the most impact from customers. Social
engagement, customer reviews and other aspects contribute to someone’s decision
to make that initial purchase.

Driving Traffic through Social Media

In August of 2015, Facebook reported that it had almost 1.5 billion users who log in
at least once in any given month. According to Mark Zuckerberg, founder of the
popular social hub, approximately one in every seven people on the planet use the
site to connect to friends and family. These numbers don’t include other popular sites
such as Twitter and YouTube. When you take into consideration the sheer number of
people that only use Facebook, you can begin to understand the importance of
social media marketing to engage a vast target audience.

Social profiles can also play a role in exposure on sites such as Google. These
profiles are appearing in search results when consumers are looking for brands or
products. Developing a social presence may serve to improve your placement in
these results as content is crawled by the search engines.

Cost Efficiency
One of the key components that drive companies to use social media marketing is
the overall cost for upkeep. As most profiles on these sites are free, engaging
potential consumers has no expense other than time. It takes less than a minute to
respond to an individual or post a link to new content on your website.

Advertising campaigns on social media sites may also be more cost efficient than
methods you may be using today. For example, a retail store in Denver can use pay-
per-click ads in Facebook to target only those users in the immediate area. This has
potential to increase the return-on-investment as people in Miami wouldn’t see the
ad and click on it.

Social profiles can also play a role in exposure on sites such as Google. These
profiles are appearing in search results when consumers are looking for brands or
products. Developing a social presence may serve to improve your placement in
these results as content is crawled by the search engines.

Cost Efficiency
One of the key components that drive companies to use social media marketing is
the overall cost for upkeep. As most profiles on these sites are free, engaging
potential consumers has no expense other than time. It takes less than a minute to
respond to an individual or post a link to new content on your website.

Advertising campaigns on social media sites may also be more cost efficient than
methods you may be using today. For example, a retail store in Denver can use pay-
per-click ads in Facebook to target only those users in the immediate area. This has
potential to increase the return-on-investment as people in Miami wouldn’t see the
ad and click on it.

Interact With Fans and Followers

Interacting with people who comment or otherwise follow the business can build
strong ties. It makes the situation seem less forced and more organic. In other
words, people are more likely to trust a company that offers insights and
communicates with them.

Mass Posting
Tools such as Buffer, Hootsuite, TweetDeck, and SproutSocial are excellent for
distributing your content to all of your social profiles. From a single point, you can
send a post to the most popular social hubs simultaneously. This means you don’t
have to visit each site one-by-one to share your new posts or images. Most of these
have free adaptations for beginners, but paying for the premium accounts could be a
time-saving investment.
Daraz

Sab geenration lai hereko xa

Esma pani social media

Nepal ko context ma sab jana facebook chalawxan ane sajilo hunxa marketing garna