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Chapter 1

Introduction

This chapter presents the background of the study,

theoretical/conceptual framework, statement of the problem,

importance of the study, scope and delimitation, and

definition of terms.

Background of the Study

Since the advent of media, there has been an influx of

ways and opportunities for fans to express their admiration

for a popular narrative text. Fans send fan letters through

snail mail or visit their idols on shoots and productions.

Especially now with the dawn of new media such as internet

and cellphone, the audience and fans have a faster avenue

to express their thoughts on the recent episode minutes

after broadcast. Adrejevic’s study (2016) on the

productivity on the online fans found that viewer thoughts

on an episode can change the way writers and producers

create future episodes. Through different media,

celebrities and broadcast programs are now more reachable

for the fans. It is the same way that even from one country

can access media content from another country. The world

has become borderless, and media and fan activities are

just two aspects of globalization that brought about the


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openness of the world.

Therefore, it is no surprise that even a Mexicana

named Thalia and four chinky-eyed men from Taiwanese group

F4 captured the hearts of the Filipinos, Marimar & Meteor

Garden were game-changers in the programming landscape of

the Philippines and created cult-following among Filipinos.

Their penetration in the mainstream media and the openness

of the Filipinos to foreign media products brought upon the

Korean wave in the country. Since 2003, Korean dramas have

become a staple in Philippines was only one of the many

shores that the Korean wave, also known Hallyu, affected.

Hallyu is the rapid spread of the Korean entertainment

industry in Asia. In addition, Korean pop music (Kpop) is

also popular in Japan, China and Taiwan.

In the Philippines, Filipinos were only drowning to

Korean dramas. However, June (2009) saw the debut of Korean

drama music video (MV’s) in Myx Music Channel. Since then,

kpop as a media content and created a fandom especially

among the Filipino teenage fans. Korean song entered Myx

Music charts and stayed for weeks. Music companies

distributed Korean albums in the country and most of these

album were best sellers of music stores. As an answer to

fans clamor for Kpop content, Myx channel launched Asia Myx

in December 2009, and Pop Music Kpop Edition in May 2010.


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The year 2010 marked another milestone for the Kpop fandom

among Filipino teens. Numerous Kpop group like Shinne, 4

minute, FT Island, Super Junior, U-kiss, Beast, Kim

Hyunjoong and Rain visited Philippines to perform.

In addition, more than two thousand Kpop fans gathered

together for the very first time ever in the Philippines

Kpop Convention held in Philippines International

Convention Center on December 10, 2009, various fan club

and organization joined hands to establish the Philippine

Kpop Committee, since its inception in late 2009, numerous

projects and events have been held like parties and

charitable events. From observation, it is clear that

Filipino fans join social groups mingle with people with

the same interest, as proven by the subculture of Kpop fans

in the country flamed by activities of fan clubs and

organization.

However, it is very interesting to note that there

have been no studies attempting to understand the Kpop

fandom among the Filipino teens. What is the reason for

their active consumption of Kpop media texts? What aspects

of Kpop media content contribute to the Filipino teens

liking and appreciations? Do Kpop media text gratify the

various needs of the Filipino fans who contribute to their


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regular consumption? These questions fueled the

researcher’s interest in understanding the Filipino teens’

consumption of Korean popular music, video, and artists.

(S.K ALANZON, 2010)

The researchers believed that there is no significant

correlation between the influence of Korean drama and the

social and personal behavior of student participants.

The researchers’ intention in doing this study is to

know if watching Korean drama may affect participants’

lifestyle in the daily basis and if Korean drama can be a

simple way to become a springboard in teaching students.

Theoretical and Conceptual Framework

This study investigates the impact of South Korean

Television dramas on viewer perceptions. Using Gerbner’s

cultivation theory (2001) as the theoretical framework, it

suggests that repeated exposure to television over time can

subtly ‘cultivate’ viewers, perception of reality, also

television influences its audience to the extent that their

world view and perception start reflecting what they

repeatedly see.

In connection to this study the participants are

exposed repeatedly with the various digital platform like


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televisions, cellular phones, tablets, laptops, personal

computers and others so, their mindset could be affected by

what they repeatedly see. According to Delos Reyes, Paner

and Rivera (2017) it has been stated that long term

cumulative consequences of media exposure to an essentially

stable and repeating sets of media messages can lead to a

common worldview and values. They began to live in their

fantasies.

Influence of
Korean drama Effects on Personal
and Social behavior

Fig. 1. A schematic diagram on illustrating the study

The figure 1 is the schematic diagram that illustrates

the flow of the study.

The first box of the diagram shows the influence of

Korean Drama, perspective of students towards Korean drama,


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and the last box shows effects on Personal and Social

behavior.

Statement of the Problem

This study aims to investigate the personal and social

influence of Korean Drama to Senior High School Students

and the possible effects on their lifestyle.

Specifically, it seeks answers to following questions.

1.What are Korean dramas commonly viewed by the

student- participants?

2. To what extent do Korean dramas influence the

social and personal behavior of the student- participant?

3.What are the student- participant’s perception

towards Koran drama?

Importance of the Study

Through this study, the beneficiaries are the

following;

Teachers. They will understand their student’s

consumption on Korean dramas and will get idea that Korean

drama can be used as springboard in every lesson.

Parents. They will understand the fascination of

Korean drama of their children.


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Students. They will get information about their

fascination as well as consumption of watching Korean drama

and the possible influence of it.

Researchers. They will know the answer of the problem

being investigated.

Scope and Delimitation of the study

This study will focus primarily on the k-drama fandom

among Senior High School Students of Mahayag School of Arts

and Trade regardless of gender and socio-economic status.

Using the questionnaire checklist, the study described how

this fascination may influence the respondent in different

ways.

Definition of Terms

Fascination. It refers to cause (someone) to a very

interested in something: to take part in an activity or

event with other.

Impact. It refers to a powerful or major influence of

effect.

Influence. It refers to the capacity of Korean Drama to

have an effect on the senior high school students.


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Influx. It refers to the arrival or inward flow of a large

amount of something.

Korean Drama (k-drama). It refers to televised dramas in

Korean language, made in South Korea, mostly in miniseries

format.

Opportunities. It refers to a set of circumstances that

makes it possible to do something.

OST. It refers to original soundtrack or the official music

background of a certain movies or dramas

Phenomena. It refers to someone or something that is very

impressive or popular especially because of unusual ability

of quality.

CHAPTER II

Review of Related Literature

This chapter includes the related studies and

literature that is related to our study.

Related Literature

Most k-pop fans are teenager and college student.

Melody of the music, features of their k-pop idols, k-pop


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group presentation style, and their hard to memorize and

unique killer dance moves made their fans loved and

idolized them, despite of the lyrics which they do not

understand. Because of k-pop there are fans that are now

head over heels to them.

On the other hand, k-drama also made Filipino youth to

in touch with their drama. Klissly Salak, 22, Caloocan City

said “hindi kasi sila corny kagaya ng mga telenovela. Funny

ang facial expression ng actors nila. Laging may sense ang

story, kaso nga lang palaging may namamatay due to cancer.”

(STTPP 2013).

The popularity of Korean culture really contributed a

lot in the country of South Korea regarding on the rising

of their economy because of TV dramas, films and music that

attract tourists that becomes just like a domino effect.

These tourists bring billions of dollars into the country.

Korea is now enjoying double boom in economic and cultural

fields (Anjaiah, 2011).

Filipino youths are also influenced by the Korean

looks, to have a Korean look is to have a Korean hairstyle

in order to have that Korean sense of fashion. Korean

hairstyles became trend in the Philippines today (Kapuso Mo

Jessica Soho, 2010).


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“Since my assumption in July 2010, I have seen growing

interest by Filipinos toward Korean telenovelas and K-pop,”

(By: DJ Yap - Reporter / @deejayapINQ Philippine Daily

Inquirer / 01:29 AM December 12, 2011). The rise in

popularity of Korean pop culture (specifically music, TV

dramas, and films) is known as Hallyu or the Korean Wave.

The Hallyu phenomenon is present and alive not only in the

Philippines, but also in other parts of Asia (the Korean

Wave is said to first hit Japan), North and Latin America,

and even in some parts of Europe. The phenomenon has

sparked the interest of several media and culture scholars

all over the world. Most of the studies done about the

Korean Wave, however, focus on the role of the Internet as

the medium and the globalization aspect of the trend,

rather than on the massive fanbase that has emerged due to

the phenomenon. Doobo Shim (2006) says that Hallyu was the

result of Korea‘s struggle to protect their culture from

the threat of foreign influences at the time when their

market was opened to foreign pop cultures (particularly the

Japanese) for the first time. Furthermore, Dator and Seo

(2004), quoting sociologist Habib Khondker, suggest that

the Korean Wave may also be seen as a form of pan-Asianism,


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a ―region-wide reassertion of Asian identity‖ (p. 33). Mark

James Russel (2008), however, contests the very idea of a

‗Korean Wave ‘. According to him, there is nothing Korean

about the spreading of Korean pop culture abroad—it is

merely a product of globalization, and Korea just happened

to be one of the first to adopt the trend. Xiaochang Li

(2009) offers an overview of how technology and new media

affects the audienceship and fandom of East Asian dramas.

With none other than Henry Jenkins as the thesis adviser,

Li offers a 14 description of how online activity and

consumption play important roles in the creation and

expansion of fandoms based on Korean dramas. (Jessamine

Joyce Caunte Pacis, april 2012, Popping the k-pop bubble: a

study on the world of k-pop fandom as a subculture).

In our survey, most students in National Douliou

Vocational High School of Home Economics &Commerce have

watched Korean dramas. There are two main effects of Korean

dramas on the students. One is the students’ academic

performances. The other is what the students do and buy

after they watch Korean dramas. As the research

illustrates, most students don’t stay up watching Korean

dramas. Therefore, we can learn that Korean dramas don’t

pose a negative effect on students. On the other hand,


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after watching Korean dramas, most teenagers become Korean

maniacs and actively participate in many activities, but

they aren’t willing to spend their money buying products

related to Korean dramas. From our survey we can conclude

that Korean dramas are exactly popular with the students in

our school, but watching Korean dramas doesn’t bring them

negative effects, no matter on their schoolwork or in their

everyday lives.

Based on the investigation of the influence the

intensity of watching Korean dramas or K-Drama is a

positive and significant impact on the style of dress in

adolescents aged 17-21 years who were around Sleman,

Yogyakarta, namely 0.045> 0.05, while the stronger

influence amounted to 0262. This shows that the higher the

intensity of watching k-drama, the higher its influence on

the style of dress the teens. Based on these known

dependent variable or dependent and independent variables

or free. (Communication science, Faculty Psychology and

Social Science Culture, University Islam Indonesia,

Yogyakarta, THE INFLUENCE OF K-POP IN INDONESIA’S STUDENTS

BEHAVIOUR)

Now, people all over the world including Asia have

fallen deeply into the K-pop culture. K-pop culture has its
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own strong influences especially on young people,

particularly teenagers in some Asian countries. Here's are

my study case for bad and good influence of K-pop.....

Let's start listing the bad influence....

BAD

1. Teens spend too much time watching music video, drama,

searching information about K-pop idols as a result they

lack of sleep, staying up late and sometime skipping meal.

2. It can cause them by having eye diseases, memory loss or

even tend to be depression-prone and autism-prone.

3. They can suffer from physical, mental and psychological

problem because of heavy K-pop addiction.

4. It could also can distract their studies.

5. Lack of social contact and also affect relationships

between children and parents

6. The temptation of buying their album or even drama.

7. Sometime they got too emotionally attached with the

drama. Good
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1. Most Korean music has clean lyrics and positive message.

They are far less likely to find songs about partying,

drinking or hookups rather than American song.

2.They use good languages.

3. Korean music video and on-stage performances feature has

cleaner dance moves and less revealing clothing.

4. The change to learn about a new culture and language for

the first time and broaden our perspectives.

5. Can make a lot of friends with similar interests.

6. Learned how to respect different culture.

Korean pop culture influence is becoming higher and higher

in these days all over the world. The youngsters today enjoy

dances, music and concerts. The K-pop is one of the places where

Koreans rake it in. the Koreans are trying to step in the world's

major economy zones with the culture. The culture, the art become

their greatest weapon. All over the world, the Korean dramas have

shaken people's hearts over 10 years ago. Nowadays, the TV

channels in most of the countries are occupied by the Korean

programs. When their art, the culture is started to dominate in a

certain country, the Koreans start importing cosmetics to that

country which are advertised by various pretty Korean


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celebrities. Then followed the clothing, the food, and the

electronics and so on.

The people who love K-pop are called as K-poppers. The

Korean dancers are the most hard-working people as far as I

concerned and their dance moves are so brilliant. And they

do have to struggle just to get a place in the

entertainment field because the singers, the dancers, the

performers and the artists are booming up day by day in

Korea. Assaying their MTVs, it seems that the Koreans use a

lot of accessories than it needs. Some critics view as

using a lot of accessories is to conceal their

imperfectness. On the other hand, it can be taken as that

makes K-pop stands out.

K-Pop fever all over the world

The K-pop is highly dominating not only in Asia but

also in Western world. In Asia, what I've seen, the teens

from Singapore, Japan, Hong Kong, Thailand and Myanmar are

extremely addicted to K-pop. In Yangon, 8 out of 10

teenagers would say the country they eager to visit is

Korea. More and more concerts are held. Unbelievable

numbers of package tours to Seoul are demanding. The

youngsters here eager to learn Korean and Korean language

centers are booming up. Not exaggerating, all the people in


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Yangon know some Korean words like Hello, thank you, I love

you, I miss you, I'm hungry, etc. In Yangon, the cosmetics

stores employ pretty Korean salesgirls (Most of them I've

encountered can speak Myanmar very well.) With K-pop,

Korean foods are also becoming popular. People patiently

wait more than 5 hours standing in the crowd to get K-pop

concert tickets. Teen girls wear fake glasses and keep

fringes. Applying make-up to look like a Korean girl,

wearing big eye content lens are so damn popular. The

market for cutie style mini-dresses and mini-skirts are

increasing.

In Bangkok, teen girls don't even say "Cheese",

instead they say "Kim-Chi". In the Western World, K-pop

gave the first taste of Psy Gangnam style in 2012 which is

the most viewed video in YouTube history, with more than 2

billion views. US$ 8 million was generated through the

site.

In the early 2000s, Korean culture export was around

US$500 million. But after Gangnam style was exploded on the

scenes, it jumped to more than US$4 billion. The South

Korean government transformed its focus, giving low-

interest loans to culture industries, supporting on the


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launching of agencies, and expanding the art in every

schools and institutes.

Jonghoe’s study on the Korean Wave in East Asia was to

find out what factors are responsible for Hallyu (aka

Korean Wave), the flow and popularity of Korean Drama’s (K-

dramas) among the East Asian (Japanese, Chinese and

Taiwanese) audience. This study also aimed to establish why

females are more attracted to K-dramas as compared to

males. Upon analysis he concluded that there are more some

common factors as well as differences among the East Asian

Countries. According to his findings revealed that only

social proximity turns out to be important for the rise of

Hallyu in all three countries. The other two variables,

globalism-nationalism and modernity-tradition, had no

significant effect on Hallyu. As well, demographic

variables (that is, gender and age) are closely related to

viewership of Korean dramas in all of these East Asian

countries. [Jonghoe, 2012]

Related Studies

A series of studies conducted by various researchers

on the topic of Korean Dramas, shall offer a better

understanding of Korean drama. Understanding and gaining an

insight into the other researchers’ study will give a


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clearer picture which will help the researchers to form

variables in order for the researchers to establish what

make this study unique.

The study conducted by Noriko Haseagawa’s (2001)

examines the effect of Korean TV drama viewing on changing

the attitude of Japanese viewers towards Korea and Koreans

and clarifies the factor that caused the attitudinal

changes on the part of the drama viewers. The study

conducted was approached using a quantitative analysis

method. Wherein, he collected data from the participants

ranging between the teens to the people in their 70’s. from

the results obtained, he concluded that watching Korean

dramas had some effects in precipitating Japanese viewer’s

perceptual changes, even stimulating interest in the

longstanding historical problems between Japan and Korea.

With regard to the topic of Korean dramas, the study

conducted by Ben Huat and Iwabuchi’s aimed to established

how Korean Dramas (K-Dramas) become a major part of daily

viewing by the audience in East Asia. This study also tries

to find why K-dramas are strongly appreciated by the female

audience. Also among the various themes in K-drama which is

the most widely watched and appreciated drama among the

audience. The researchers of this study used K-dramas as an


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analytical tool itself. The researchers were able to

identify that most viewers for K-dramas were housewives who

spent a lot of time watching these K-dramas, what started

out as a chance encounter become a routine thus making K-

dramas a major part of daily viewing. The study also

concluded that among the various themes of K-dramas,

romance was one of the most popular theme, that tugs at the

hearts of majority and it had the highest number of

viewers.

While the major aim of Do-Goan’s study was to find out

the reception of Korean Drama (K-drama) among the audience

in Korea. Do–Goan believed that each nations broadcasting

system has a unique quality. Do-Goan also believed that a

country’s broadcasting system mirrors nation character,

expressing a particular political philosophy and cultural

identity. In conclusion to the study it turns out that

audience responses on the Internet give insights into not

only the meaning of the dramatic presentation, but also the

larger cultural tensions generated by the clash of

tradition and change in modern Korean society. His study

also pointed out that with complete artistic freedom,

anything in a culture can be used as K- drama subject. [Do-

Goan, 2000]
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On the other hand, the study conducted by Soobum and

Hyejung aimed to established how to inscribe Korean dramas

(K-dramas) into the Korean audience’s minds as well as what

elements in reading Korean dramas particularly empowered

the Korean fans to re-imagine their belonging within the

East Asian Community and how the Filipino audience

perceived the K-dramas. Soobum and Hyejung study described

properly the people’s psychological distance between Korea

and Japan. It embraced a relationship that is physically

close, but mentally rather far. The study pointed out that

K-drama wasn’t the only mainstream foreign culture

transmission in Japan, but despite that the Japanese people

closely identified themselves to it. The K-drama reached

the audience at a cultural level thereby bringing the

Filipino audience closer to the Korean culture and also

helped in providing a sense of belonging among the Filipino

audience.

In the present, the Korean Wave has swept throughout

the Philippine media industry. Every day we can see a lot

of Korean dramas on television. Even in social media, its

cancerous spread made it more popular. On a monthly basis,

fifty-eight percent (58%) of the Philippine population are

active on social media, the 15th highest penetration rate in

the world (waresocial.com). Knowing this fact, the Korean


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dramas have been reaching more audiences. Moreover, Korean

dramas manufactured a lot of products such as clothes,

goods, electronic devices and cosmetics from Korea and even

in the local market. We also see ubiquitous Korean

restaurants and Korean – themed food stalls everywhere.

Teenagers then begin to follow this trend. Philippines

having a population of young people, the ripple effect of

this trend grows continuously. Watching Korean dramas is

one of entertainments the teens have. And as this practice

overtime, Korean dramas influenced the personhood of the

teenagers. The succeeding sections will discuss the effects

of Korean dramas and how it affects the view of teeagers.

(Quijada 2005)
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Chapter III

Research Methodology

This chapter presents the research design, research

setting, research participants, sampling design, data-

gathering procedure used in the study

Research Design

In gathering data, the researchers used the English

language to ensure the desired goals of the said study and

explain it clearly to make the participants understand and

encourage them to answer concisely.

During the study, the researcher used the descriptive

survey in gathering the data. Thus all the data gathered by

a researcher was in point of view of the student

participants.

Research Setting

The study was conducted at Mahayag School of Arts and

Trade, Clark 3, Poblacion, Mahayag, Zamboanga del Sur.

Research Participants

The participants of this study were the selected

Senior High School students of Mahayag School of Arts and

Trade, Mahayag Zamboanga del Sur.


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Research Instrument

The instrument used to gather the data was a

questionnaire checklist. This consisted of statements that

helped in analyzing the influence of Korean drama in the

Senior High School students in their academics.

The draft of questionnaire was be drawn out based on

the researcher’s readings, previous studies, professional

literature, published and unpublished thesis relevant to

studies.

The questionnaire-checklist composed the following

parts:

Part I. It contained Korean drama title commonly

viewed.

Part II. It contained Korean drama that influenced

their social and personal behavior and their perception on

the Korean drama

To determine the responses on the perceptions of the

social and personal influence of Korean drama to senior

high school students, the following numerical scale, the

adjectival equivalent and interpretation were used.

Scale Continuum Adjectival Equivalent

5 (4.50-5.00) Strongly Agree (SA)


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4 (3.50-4.49) Agree (A)

3 (2.50-3.49) Fairly Agree (FA)

2 (1.50-2.49) Disagree (D)

1 (1.00-1.49) Strongly Disagree (SD)

Data Gathering Procedure

The researchers secured permission from the academic

head and thesis instructor to allow them to conduct the

study.

The researchers personally administered the

questionnaire so that the items which were not clear to the

student-participants were explained to them. After

administering the questionnaire-checklists, the researchers

interpreted the data based on the gathered data.

Statistical Technique

The data were analyzed and interpreted with the use of

frequency, percentage, Weighted Arithmetic Mean (WAM) and

chi-square.

To determine the social and personal influence of

Korean drama to senior high school students, the following

formula were used:


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Formula:

𝐹𝑊
𝑊𝐴𝑀 = ∑
𝑁

Where:

WAM= Weighted Average Mean

F= Frequency

W= Assigned Weighted

∑ = Summation

N= Number of population
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Chapter 4

PRESENTATION, ANALYSIS AND INTERPRETATION DATA

This chapter presents, analyzes and interprets the

data gathered from the study which are arranged according

to the following:

Korean drama commonly viewed by respondents

Korean drama influences the social and personal

behavior

Student’s perception towards Korean drama

Korean Drama most commonly watched

Table 1 discloses the participants’ commonly viewed

Korean drama

As of the Korean drama that ranks 1st or 20 is Meteor

garden; 2nd or 14 is While you were sleeping; 3rd or 12 are

What’s wrong with secretary Kim, I am not Robot, and A

Korean Odyssey (Hwayogi); 6th or 9 is 100 Days My prince; 7th

or 8 is Radio romance; 8th or 7 is Fox bride star; 9th or 6

is lovely Horrible; 10th or 3 is Lawless lawyer. The data

above indicates that the drama shown in national television

is more popular than Korean drama not shown on national

television.
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Table 1. Korean Drama most commonly watched

Korean Drama f Rank

What's Wrong with secretary Kim? 12 3rd

While you were sleeping 14 2nd

Meteor garden 20 1st

I am not a robot 12 3rd

Radio Romance 8 7th

Lovely horrible 6 9th

100 days my prince 9 6th

A korean odyssey (Hwayogi) 12 3rd

Lawless lawyer 3 10th

When stars land 7 8th

Korean drama influences the social and personal behavior

Table 2 discloses the student participants’ influence

toward Korean drama.


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As to their It affects my lifestyle as a student

(Diana 2016) got 3.38; I love collecting posters (Diana

2016) got 3.38; I love collecting Korean artists’ photos

(Diana 2016) got 3.29; I like to eat Korean style food

(Diana 2016) got 3.52; I like imitating the style of Korean

artists (Diana 2016) got 3.63; Influenced by various habits

depicted on the show (Naidu 2012-15) got 3.46; It

influenced the way I dress (A. Habieb 2017) got 3.44;

Buying products that relate to Korean pop culture such as

poster (Potipan & Worrawutteerakul) got 3.08; Buying

products that relate to Korean pop culture such as tours

(Potipan & Worrawutteerakul) got 3.31; Buying products that

relate to Korean pop culture such as DVDs (Potipan &

Worrawutteerakul) got 3.42; Buying and using of mobile

phones (Marjuni & Bungawati 2015) got 3.40; Buying and

using of cosmitics (Marjuni & Bungawati 2015)got 3.06;

Using their language (Marjuni & Bungawati 2015) got 3.21;

choosing fashion style (Marjuni & Bungawati 2015) got 3.35;

Entertainments (Marjuni & Bungawati 2015) got 3.35;

Tourists’ attractions (Marjuni & Bungawati 2015) got 3.67;

Korean products (Marjuni & Bungawati 2015) got 3.56; Life

partners (Marjuni & Bungawati 2015) got 3.19; Watching

Korean drama influence by friends (Robillos et al. 2014)


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got 3.50; Watching Korean drama influence through social

media (Robillos et al. 2014) got 3.60; Watching Korean

drama influence through TV drama (Robillos et al. 2014) got

3.58.

Table 2

Korean drama Influences the Social and Personal Behavior

Statement WAM I

1. It affects my lifestyle MI
3.38
as a student (Diana 2016)

2. I love collecting MI
3.38
posters (Diana 2016)

3. I love collecting Korean

artists’ photos (Diana 3.29 MI

xfdfdf2016)

4. I like to eat Korean I


3.52
style food (Diana 2016)

5. I like imitating the I

style of Korean artists 3.63

(Diana 2016)

MI
6. Influenced by various 3.46
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habits depicted on the

show (Naidu 2012-15)

7. It influenced the way I MI


3.44
dress (A. Habieb 2017)

8. Buying products that MI

relate to Korean pop

culture such as poster 3.08

(Potipan &

Worrawutteerakul)

9. Buying products that MI

relate to Korean pop

culture such as tours 3.31

(Potipan &

Worrawutteerakul)

10. Buying products that MI

relate to Korean pop

culture such as DVDs 3.42

(Potipan &

Worrawutteerakul)

11. Buying and using of MI

mobile phones (Marjuni & 3.40

Bungawati 2015)
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12. Buying and using of MI

cosmitics (Marjuni & 3.06

Bungawati 2015)

13. Using their language MI

(Marjuni & Bungawati 3.21

2015)

14. choosing fashion style MI

(Marjuni & Bungawati 3.35

2015)

15. Entertainments MI

(Marjuni & Bungawati 3.35

2015)

16. Tourists’ attractions I

(Marjuni & Bungawati 3.67

2015)

17. Korean products I

(Marjuni & Bungawati 3.56

2015)

18. Watching Korean drama I

influence by friends 3.50

(Robillos et al. 2014)

I
19. Watching Korean drama 3.60
32

influence through social

media (Robillos et al.

2014)

20.Watching Korean drama I

influence through TV
3.58
drama (Robillos et al.

2014)

WAM 3. 40 Moderately

Influenced

Students’ perceptions on Korean Drama

Table 3 indicates the respondents’ response to the

checklists of the researchers.

The statement K-drama viewing evolved to fit my needs

(Camille 2012) got 3.54; K-drama is based from my

consumption position (Camille 2012) got 3.31; A blend of

cultural influences of Filipino and other values and belief

(Camille 2012) got 3.71; Interest to Korean culture rather

than my own culture (Marjuni & Bungawati 2015) got 3.02;

The data shown above indicate that each statements

influenced the respondents and supported by the weighted

average mean with 3.40.


33

Table 3.

Students’ perceptions on Korean Drama

Item AWV I

1. K-drama viewing evolved to


3.54 SI
fit my needs (Camille 2012)

2. K-drama is based from my SI

consumption position (Camille 3.31

2012)

3. A blend of cultural I

influences of Filipino and


3.71
other values and belief

(Camille 2012)

4. Interest to Korean culture SI

rather than my own culture 3.02

(Marjuni & Bungawati 2015)

Moderately
WAM 3.39
Influence
34

Chapter 5

SUMMARY, FINDINGS, CONCLUSIONS AND RECOMMNEDATIONS

This chapter presents the summary, findings, conclusions,

and recommendations.

Summary

The purpose of the study was to find out the personal

and social influence of Korean drama.

The descriptive –survey method was used to in the

study. The respondents were the Food and Beverages Services

(FBS) students of senior high school students of Mahayag

School of Arts and Trade. Questionnaire-checklist was used

in gathering data. the collected data was presented into

tables, analyzed and interpreted using the frequency

percentage distribution and Weighted Average Mean (WAM).

Pearson Product Moment correlation coefficient was used to

determine the significant correlation between the influence

of Korean drama and the social and personal behavior of

student’s participant.

Findings

Based on the gathered data, the following are the

significant findings of the study:


35

1. The Korean drama commonly viewed by the participants are

those who are aired on national television.

2. The influence of Korean drama to their personal and

social behavior is visible with the support of Weighted

Average Mean 2.40.

3. Participants perception towards Korean drama is clearly

supported by the overall mean of 2.39.

Conclusion

1. Participants commonly viewed the Korean drama that is

aired on national television.

2.The influence of Korean drama to their social and

personal behavior is average.

3. Korean drama influences student-participants’

perception.

Recommendations

In the light of the findings and conclusions of

this study, the following recommendations are proposed;

1. That the teachers will understand their students’

consumption on k-dramas and give them proper guidance also


36

can use Korean drama as a springboard to catch the

students’ attention during class discussion.

2. That the parents will understand their children’s

attractiveness and give suitable guidance to guide them

properly.

3. That the students will get information or knowledge upon

watching k-dramas spontaneously and understand their

fascination towards it.

4.That the researcher will undergo another research paper

with same topic but a wider and broader aspect.


37

Literature Cited:

Source: Alanzalon, Sarah. (2011). KPOPPED!: UNDERSTANDING

THE

FILIPINO TEENS’ CONSUMPTION OF KOREAN POPULAR MUSIC

AND VIDEOS, retrieved from

http://iskwiki.upd.edu.ph/images/d/d5/Alanzalon,_Sarah

_Kristine_ Masiglat_04-11_Kpopped!.pdf igno

Igno Jay- Adrejevic (2016). Beyond the “Fad”: Understanding

Hallyu in the Philippines, retrieved from

http://www.ijssh.org/vol6/740-SH013.pdf

Fiel-kun's Thoughts. (2015). Korean "Boys Over

Flowers" invades retrieved from http://fiel-

kun.blogspot.com/2009/07/korean-boys- over-flowers-

invades.html McLeod, S.A.(2016).

( https://hubpages.com/entertainment/kpopinfluence)
38

(http://azzila02.blogspot.com/2015/07/explain-good-and-bad-

influence-of-kpop.html)

gmail attachment from “Academia.edu”<updates@academia-

mail.com

PSYCHOLOGY NOTES HQ. (2013). Gerbners’ Cultivation Theory ,

Retrieved from

https://www.psychologynoteshq.com/arousal-theory-of-

motivation

(www.shs.edu.tw/works/essay/2015/11/20151114221-41607).
39

J. H. CERILLES STATE COLLEGE


DUMINGAG CAMPUS
Molave-Offsite Campus
Molave, Zamboanga del Sur

March 15, 2018


Mrs. Jenerose L. Macamay
School Principal
Mahayag School of Arts and Trade
Poblacion, Mahayag, Zamboanga del Sur

Dear Ma’am,
Greetings of Peace!
We, the researchers, are presently preparing our study
titled “Personal and Social Influence of Korean Drama to
Senior High School”, a requirement leading to the degree,
Bachelor of Secondary Education at J.H. Cerilles State
College- Dumingag Campus – Molave Offsite Class, Molave
Zamboanga del Sur.
In this connection, we humbly ask permission from your
good office to allow us to gather data and information from
the selected Senior High School students who are enrolled
in this institution.
Attached here with is the questionnaire-checklists to be
used in this study.
We are hoping for your positive response on this request.

Respectfully yours,
(Sgd.)BOBONG DARELL A. BALILI
40

(Sgd.)EMILY S. CUBE
(Sgd.)JENNIE M. OROC
(Sgd.)JANISA D. MARBASA
Researchers
Noted by:
(Sgd.)Kremir Alicway
Thesis Instructor

Approved:
(Sgd.)JENEROSE L. MACAMAY
School Principal

Appendices B

Republic of the Philippines

Region IX, Zamboanga Peninsula

Province of Zamboanga del Sur

J. H. CERILLES STATE COLLEGE DUMINGAG CAMPUS

Molave Offsite Class

Molave, Zamboanga del Sur

Personal and Social Influence of Korean Drama to Senior

High School

Background Information (optional)

Name: _____________________________________________________

Age: __________________ Sex: _____________________


Statements 5 4 3 2 1
41
1. K-drama viewing evolved to fit my

Directions:

Below are the statements regarding the personal and

social influence of Korean drama. Please indicate your

answer by checking the column after each statement with the

following codes.

Rating Scale: Adjectival Equivalence

5 Greatly Influence (GI)

4 Moderately Influence

(MI)

3 Influence (I)

2 Slightly Influence (SI)

1 Not Influence (NI)


42

needs (Camille 2012)


2. K-drama is based from my consumption
position (Camille 2012)
3. A blend of cultural influences of
Filipino and other values and belief
(Camille 2012)
4. It affects my lifestyle as a student
(Diana 2016)
5. I love collecting posters (Diana 2016)

6. I love collecting Korean artists’


photos (Diana 2016)
7. I like to eat Korean style food (Diana
2016)
8. I like imitating the style of Korean
artists (Diana 2016)
9. Influenced by various habits depicted
on the show (Naidu 2012-15)
10. It influenced the way I dress (A.
Habieb 2017)
11. Buying products that relate to
Korean pop culture such as poster
(Potipan & Worrawutteerakul)
12. Buying products that relate to
Korean pop culture such as tours
(Potipan & Worrawutteerakul)

13. Buying products that relate to


Korean pop culture such as DVDs
(Potipan & Worrawutteerakul)
14. Buying and using of mobile phones
(Marjuni & Bungawati 2015)
43

15. Buying and using of cosmitics


(Marjuni & Bungawati 2015)
16. Using their language (Marjuni &
Bungawati 2015)
17. choosing fashion style (Marjuni &
Bungawati 2015)
18. Entertainments (Marjuni &
Bungawati 2015)
19. Tourists’ attractions (Marjuni &
Bungawati 2015)
20. Korean products (Marjuni &
Bungawati 2015)
21. Life partners (Marjuni &
Bungawati 2015)
22. Interest to Korean culture rather
than my own culture (Marjuni &
Bungawati 2015)

23. Watching Korean drama influence


by friends (Robillos et al. 2014)
24. Watching Korean drama influence
through social media (Robillos et al.
2014)
25. Watching Korean drama influence
through TV drama (Robillos et al.
2014)

Appendices c

Republic of the Philippines


44
Statements 5 4 3 2 1

Region IX, Zamboanga Peninsula


Province of Zamboanga del Sur
J. H. CERILLES STATE COLLEGE DUMINGAG CAMPUS
Molave Offsite Class
Molave, Zamboanga del Sur

Personal and Social Influence of Korean Drama to Senior

High School

Background Information (optional)

Name: _____________________________________________________

Age: __________________ Sex: _____________________

Directions:
Below are the statements regarding the personal and
social influence of Korean drama. Please indicate your
answer by checking the column after each statement with the
following codes.

Rating Scale: Adjectival Equivalence

5 Greatly Influence (GI)

4 Moderately Influence (MI)

3 Influence (I)

2 Slightly Influence (SI)

1 Not Influence (NI)


45

1. K-drama viewing evolved to fit my 2 9 11 17 9


needs (Camille 2012)
2. K-drama is based from my 1 7 10 18 12
consumption position (Camille 2012)
3. A blend of cultural influences of 1 6 20 16 4
Filipino and other values and belief
(Camille 2012)
4. It affects my lifestyle as a 2 8 13 10 13
student (Diana 2016)
5. I love collecting posters (Diana 1 8 9 8 19
2016)
6. I love collecting Korean artists’ 4 6 6 10 20
photos (Diana 2016)
7. I like to eat Korean style food 2 6 18 7 14
(Diana 2016)
8. I like imitating the style of 3 10 12 8 14
Korean artists (Diana 2016)
9. Influenced by various habits 1 7 14 13 12
depicted on the show (Naidu 2012-15)
10. It influenced the way I dress (A. 3 5 11 12 15
Habieb 2017)
11. Buying products that relate to 3 3 10 11 21
Korean pop culture such as poster (Potipan
& Worrawutteerakul)
12. Buying products that relate to 1 8 9 13 16
Korean pop culture such as tours (Potipan &
Worrawutteerakul)

13. Buying products that relate to 4 5 11 11 16


Korean pop culture such as DVDs (Potipan &
Worrawutteerakul)
46

14. Buying and using of mobile phones 2 7 10 14 14


(Marjuni & Bungawati 2015)
15. Buying and using of cosmitics 1 8 7 9 23
(Marjuni & Bungawati 2015)
16. Using their language (Marjuni & 1 6 13 10 19
Bungawati 2015)
17. Choosing fashion style (Marjuni & 3 5 13 8 18
Bungawati 2015)
18. Entertainments (Marjuni & Bungawati 2 4 14 13 14
2015)
19. Tourists’ attractions (Marjuni & 3 6 15 16 7
Bungawati 2015)
20. Korean products (Marjuni & 0 6 13 11 13
Bungawati 2015)
21. Life partners (Marjuni & Bungawati 1 7 12 11 18
2015)
22. Interest to Korean culture rather 0 4 12 9 22
than my own culture (Marjuni & Bungawati
2015)
4 6 15 11 13
23. Watching Korean drama influence by
friends (Robillos et al. 2014)
24. Watching Korean drama influence 2 8 13 11 12
through social media (Robillos et al. 2014)
25.Watching Korean drama influence 5 2 15 16 9
through TV drama (Robillos et al. 2014)

Appendix “D”

PICTORIALS
47

Students-participants answering the questionnaire checklist


48

CURRICULUM VITAE

Personal Data
49

Name: Balili, Bobong Darell A


Address: Culo, Molave, Zamboanga del Sur
Date of Birth: November 20, 1998
Age: 19
Place of Birth: Old Sawmell, Baclay, Tukuran, Zamboanga del
Sur
Gender: Male
Civil Status: Single
Religion: None
Father’s Name: Mr. Levi T. Balili
Mother’s Name: Miss. Lanicita R. Alicante

EDUCATIONAL BACKGROUD

Tertiary: J.H CERILLES STATE COLLEGE – DUMINGAG ESU –

MOVALE OFFSITE CAMPUS

Degree: Bachelor of Secondary Education

Major: English

Secondary: Tukuran Technical Vocational High School –

Baclay Extension

Elementary: Tinotongan Elementary School


50

Personal Data

Name: Cube, Emily S.


Address: Cabili St., Poblacion, Mahayag, Zamboanga del Sur
Date of Birth: 19 February 1992
Age: 26
Place of Birth: Kapatagan, Lanao del Norte
Gender: Female
Civil Status: Single
Religion: Iglesia Ni Cristo (INC)
Father’s Name: Mr. Jose Cube Sr. (Deceased)
Mother’s Name: Miss. Esther L. Sagap

EDUCATIONAL BACKGROUD

Tertiary: J.H CERILLES STATE COLLEGE – DUMINGAG ESU –

MOLAVE OFFSITE CAMPUS

Degree: Bachelor of Secondary Education

Major: English

Secondary: Mahayag National High School

Elementary: Mahayag Central School

Personal Background
Name: Jennie M. Oroc
51

Address: Poblacion, Mahayag, Zamboanga delSur


Date of Birth: 21 February, 1998
Age: 20
Place of Birth: Manga, Tangub City
Gender: Female
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Mr. Hermogenes L. Oroc Jr.
Mother’s Name: Miss. Gina T. Maribao

EDUCATIONAL BACKGROUD

Tertiary: J.H CERILLES STATE COLLEGE – DUMINGAG ESU –

MOLAVE OFFSITE CAMPUS

Degree: Bachelor of Secondary Education

Major: English

Secondary: Bonifacio National High School

Elementary: Calolot Elementary School

Personal Background
52

Name: Marbasa, Janisa D.


Address: Guripan Mahayag Zamboanga Del Sur
Date of Birth: July 20, 1996
Place of Birth: Guripan Mahayag Zamboanga Del Sur
Gender: Female
Civil Status: Single
Religion: Roman Catholic
Father’s Name: Mr. Dominador V. Marbasa
Mother’s Name: Miss. Jocelyn D. Marbasa

EDUCATIONAL BACKGROUD

Tertiary: J.H CERILLES STATE COLLEGE – DUMINGAG ESU –

MOLAVE OFFSITE CAMPUS

Degree: Bachelor of Secondary Education

Major: English

Secondary: Alternative Learning System Graduate

Elementary: Guripan Elementary School

Related Interests