Indonesia Millennial

Report 2019
IDN RESEARCH INSTITUTE
 Table of Content
1.  Research  Methodology  
2.  Demographic  Background  
3.  Chapter  1:  Religions,  Value  and  TradiAon  
4.  Chapter  2:  Family  &  EducaAon  
5.  Chapter  3:  Profession  and  Career  
6.  Chapter  4:  Media  ConsumpAon  
7.  Chapter  5:  Internet  and  Online  Behaviour  
8.  Chapter  6:  Entertainment  and  RecreaAon  
9.  Chapter  7:  ConsumpAon  and  Buying  Behaviour  
10.  Chapter  8:  PoliAcal  View  
11.  SoluAons  
Research Methodology
Quan%ta%ve  
Interview  method    :  Face-­‐to-­‐face  interview  
Sampling  method    :  MulAstage  random  sampling  
Total  sample    :  1,400  respondents  
Margin  of  error    :  2.62%  
Research  area    :  12  big  ciAes  
       (Medan,  Palembang,  Greater  Jakarta  area,  Bandung,  Semarang,      
           Surabaya,  Balikpapan,  PonAanak,  Makassar,  Manado,  Denpasar  and  Mataram)  
Research  period    :  Aug  20  –  Sep  6,  2018  
Qualita%ve  
Focus  Group  Discussion  :  4  groups  (early  &  late  millennials)  in  Jakarta  &  Surabaya  in  September  2018  
In-­‐depth  interview    :  Millennials  figures  in  Indonesia  in  August  to  September  2018  
 Demographic Background
  According  to  Bappenas,  there  are  63  million  Millennials  (20-­‐35  years  old).  This  equals  to  24%  of  
producAve  age  populaAons  (14-­‐64  years  old),  which  is  accounted  to  179.1  million  people  in  
Indonesia.  
  Indonesia  StaAsAcs  Bureau  projected  that  Millennials  is  a  majority  group  in  Indonesia  
demographic  structure.  
  The  report  groups  Millennials  into  two  categories:  
◦  Junior  millennials  (born  in  1991  -­‐  1998)  
◦  Senior  millennials  (born  in  1983  -­‐  1990)  

  The  Millennials  are  predicted  to  be  key  players  in  Indonesia  in  the  period  of  demographic  bonus  
year  2025-­‐2030.  
Chapter 1:
Religions, Value and
Tradition
   81.5%  Millennials  supports  Indonesia  as  a  republic  

  19.5%  (1  out  of  5)  Millennials  stated  that  Indonesia  is  more  ideal  with  
khilafah  system.    
  Further  research  results  Senior  Millennials  &  Millennial  Women  have  more  
poten%al  to  be  exposed  to  radicalism.  
 Online-­‐based  social  movement  (dona%on  &  pe%%on)  spread  widely  
among  Millennials.    
Fund  raising  app/website  that  the  Millennials    
  2.7%  Millennials  stated  that  they  have   have  contributed  to  (%)  
made  dona%on  through  website.  
  Kitabisa.com  have  raised  IDR  450  
billion  funds  in  the  last  5  years  for  
various  causes  such  as  Palu  and  Lombok  
earthquake,  floaAng  hospital  
development,  and  donaAon  for  
PalesAne.    
  An  influencer,  Rachel  Venya,  raised  
IDR760  million  for  Palu  earthquake  and  
IDR440  million  for  Lombok  earthquake  
through  Kitabisa.com  
*(“,”  equals  to  “.”  or  coma)  
 Online-­‐based  social  movement  (dona%on  &  pe%%on)  spread  widely  
among  Millennials.    

  10.1%  Millennials  stated  that  they  have   Online  pe%%on  website  that  Millennials  have  joined  in  (%)  
joined  in  online  pe%%on  
  Online  peAAon  movement  in  Indonesia  
gained  its  popularity  when  there  was  
demand/resistance  toward  social  
phenomenon  such  as  remission  for  
corruptors,  criminalizaAon  of  CorrupAon  
EradicaAon  Commission  

*(“,”  equals  to  “.”  or  coma)  

 Social  Issues  

Percep%on  toward  social  issues  (%)  

  Millennials  consider  free  sex,  clubbing,  

pros%tu%on  and  LGBT  as  morally-­‐
wrong.    
  Meanwhile,  there  are  big  numbers  of  
Millennials  who  consider  that  interfaith  
marriage,  polygamy  and  divorce  are  not  
morally  wrong.  
LOCALIZED   INTERFAITH  
FREE  SEX   CLUBBING   POLYGAMY   DIVORCE   LGBT  
PROSTITUTION   MARRIAGE  

MORALLY   DO  NOT  KNOW  

NOT  MORALLY  WRONG  
WRONG  

*(“,”  equals  to  “.”  or  coma)  

 Leadership  

  22.4%  Millennials  do  not  support  non-­‐   When  being  faced  with  the  choice  of  
muslim  leader.   helping  PalesAne  or  Eastern  Indonesia  
because  of  natural  disaster,  66.4  %  
  Junior  Millennials  (20-­‐27  y.o.)  are  more   millennials  prefer  to  help  those  in  
tolerant  to  non-­‐muslim  leaders  
compared  to  the  Senior  Millennials.     Eastern  Indonesia.  
By  Age  (%)  

  These  indicates  that  

millennials  tend  to  be  
SUPPORT  
tolerant  toward  religious  
DO  NOT  SUPPORT   issue  and  poli%cs.  They  
MUSLIM  OR  NON-­‐MUSLIM  ARE  
also  have  a  fairly  high  
THE  SAME   na%onalist  a`tude.  
DO  NOT  KNOW  
MUSLIM  OR  NON-­‐ DO  NOT  
SUPPORT   DO  NOT  
MUSLIM  ARE  THE  SAME   KNOW  
NO  ANSWER   SUPPORT  

JUNIOR   SENIOR  
*(“,”  equals  to  “.”  or  coma)   MILLENNIAL   MILLENNIAL  
Chapter 2:
Family & Education
 Ac%vi%es  Millennials  Like  the  Most  

Spend  Ame   Exercise   Culinary  

NOTE   SENIOR  MILLENNIALS   JUNIOR  MILLENNIALS   with  family  

   “Spending  Ame”      Work  and  family      Campus  &  organizaAonal  

Preference   acAviAes,  hang  out  with  
friends,  do  hobbies,  manage   Traveling   Hang  out   Cooking  
business   with  friends  

   Priority      Becoming  good  parents      Buying  house  (56.7%),  

(58%),  Buying  house   Making  parents  happy  
(51.5%),  Making  parents   (55.9%)  
happy  (52.7%)   Social   Watch   Religious  
acAvity   movies   acAvity  

*(“,”  equals  to  “.”  or  coma)  

Work   Play  musical   Others   **tahun  =  years  old  
instruments  
 Educa%on  
These  prioriAes  are  influenced  by  the  senior   Millennials’  Priority  
millennials’  situaAon  in  which  they  usually  
Women  
have  goqen  married.    
Men  

  Total  Respondents  

Another  indicator  that  shows  how  parents  are   Making  parents  happy  

sAll  dominant  on  the  life  of  the  Millennials  is   Buying  a  house  

Becoming  good  parents  

when  deciding  for  major  when  study.     Becoming  a  successful  entrepreneur  

  Having  big  paycheck  

For  junior  millennials,  the  main  influences   Becoming  a  rich  man  

Helping  others  
when  deciding  which  major  that  they  are   Having  flexible  Ame  

going  to  study  in  the  university  are:   Geong  married  &  building  a  
family  

•   Parents’  recommenda%on  (33.3%)   Becoming  a  religious  person  

• The  major’s  brand/favourite  university  

Not  answering  

Having  children  

(29.1%)   Going  hajj  

•   Tui%on  fee  (23.9%)  

 Ge`ng  Married  
According  to  Millennials,  the  ideal  age   Senior  Millennials  think  that  there  are  a  lot  to  prepare  before  
to  get  married  is  21-­‐25  y.o  (52.6%)  or   geong  married.    
26-­‐30  y.o  (43.4%).    
  Meanwhile,  Junior  Millennials  want  to  get  married  at  younger  age.  
Majority  of  Millennials  women  want  to   Their  wide  networks  and  friendships  may  help  them  to  select  for  
have  children  at  21-­‐25  y.o  (59.3%),  and   partners,  even  though  they  are  quite  selecAve  about  the  criteria.    
around  26-­‐30  y.o  for  the  men  (50.4%).   Ideal  age  to  get  married  
 
Millennial  men  consider  their  self-­‐
preparedness  psychologically  and  
financially.  While,  Millennial  women  
Men   Women  
want  to  get  married  at  young  age  due  to  
producAve  age  to  have  children  as  well  
as  more  Ame  to  take  care  of  their  kids.    
*(“,”  equals  to  “.”  or  coma)  
**tahun  =  years  old  
Chapter 3:
Profession and Career
 Finding  Jobs  
Factors  that  contribute  when  searching  for  jobs  
*(“,”  equals  to  “.”  or  coma)  

  Millennials  are  digital  naAve.  Website  becomes  

their  main  reference  in  looking  for  job  vacancy.  

  1  out  of  2  Indonesian  Millennials  

(47.7%)  are  looking  for  jobs  from  online,  
especially  in  the  group  of  junior  Millennials.    

NUMBER  OF  LEAVE  DAYS  

TYPE  OF  WORK  
SALARY  

LOCATION  

FRIENDS/WORK  ENVIRONMENT  
DURATION/LENGTH  OF  WORK  

FACILITY/SELF  DEVELOPMENT  
FULFIL  THE  PASSION  
COMPANY  BRAND  
  Salary  is  the  main  factor  when  selec%ng  a  
company.  Lack  of  self  development  is  the  main  
factor  that  cause  Millennials  to  resign  from  their  
job  
 Staying  in  their  Jobs  
  2-­‐3  years  is  the  most  ideal  %me  for   How  long  will  I  stay  in  this  company?    
Millennials  to  work  in  an  organiza%on.  

  Millennials  have  low  loyalty  level  toward  their  

company.  3  out  of  10  Millennials  plan  to  only  stay  
for  2-­‐3  years.    
  Only  1  out  of  10  Millennials  that  stated  to  stay  in  
their  office  for  more  than  10  years  

“Millennials  have  big  dreams,  yet  they  are   Year   Year   Year   Year   Year   Year  
hard  to  manage.  But,  they  are  smart,  
therefore,  we  have  to  give  them  trust  and  
objecAve.”  – Achmad  Zaky,  CEO  of  Bukalapak.  
*(“,”  equals  to  “.”  or  coma)  
   What  makes  Millennials     Millennials  characters:  

stay  in  their  job?     Connected  

  Freedom  of  crea%vity     Confident    
  Flexible  working  %me     Crea%ve  
  Suppor%ve  team  
  These  are  applied  to  both  senior  and  junior  
Millennials.  They  don’t  like  the  situaAon  where  
  7  out  of  10  (69.1%)  
they  are  being  watched  by  their  supervisors/boss.   Millennials  have  
This  is  why  many  offices  are  decorated  in  such  
ways  that  boost  creaAvity  and  reduce  boredom.  
interest  in  starAng  
their  own  business.  
 Resigning  from  their  job/Moving  to  other  company  

Why  do  I  resign?  

20-­‐27  y.o   28-­‐35  y.o  

  Junior  Millennials  move  to   FACILITY/SELF  DEVELOPMENT  

other  company  due  to  self  development   SALARY  

facility  and  work  environment.  Also,  they   FRIENDS/WORK  ENVIRONMENT  

worry  the  most  about  career,  followed  by  life   DURATION/LENGTH  OF  WORK  

goals,  educaAon  and  social  issues.   NOT  FULFIL  THE  PASSION  

NUMBER  OF  LEAVE  DAYS  

TYPE  OF  WORK  

Senior  Millennials  
  While  
LOCATION  

COMPANY  BRAND  
resign  from  their  work  because  of  self   BORED  
development  facility  and  salary.  What  worry   HIGH  RISK  JOB  
Senior  Millennials  the  most?  Family  maqers  
such  as  children  educaAon,  financial  issue   *(“,”  equals  to  “.”  or  coma)  
and  career.    
Chapter 4:
Media Consumption
 Accessing  Media  
• Before  the  digital  era,  millennials  obtain  
• TV  and  digital  media  is  the  most  effecAve  media  to   informaAon  from  reading  the  first  page  of  
reach  the  Millennials.   newspaper  or  watching  TV.    
• Indonesia  is  named  as  the  capital  city  of  global  social   • Now,  they  read  news  through  LINE  Today  Plauorm  
media  and  Jakarta  is  considered  as  capital  city  of   (the  plauorm  gathers  news  content  from  their  
Twiqer.  Yet,  television  sAll  holds  the  power  in   partners  such  as  DeAk.com  and  Kompas.com  and  
disseminaAng  informaAon  to  the  corner  of  Indonesia.     disseminates  them  with  catchy  headlines.    
• 90%  of  Indonesians  obtain  informaAon  from  TV.     • Millennials  used  to  get  celebrity  news  from  TV,  
• In  the  past  10  years,  more  than  10  printed  magazines   now  they  scroll  through  IG  account  @lambeturah,  
are  out  from  the  business,  including  the  popular   which  spread  celebrity  informaAon  faster  than  the  
names  such  as  NaAonal  Geographic  Traveller.     tradiAonal  media  
• Millennials  like  accessing  mulA-­‐plauorm  media;  They  
will  have  the  TV  on,  while  browsing  through  
70%  Millennials  accessing  digital  
Instagram.  They  sAll  subscribe  to  newspapers   media  to  obtain  the  most  currents  news.  Easy  
because  their  parents  do  so.     access,  mulAtasking,  and  speed  in  geong  informaAon  
become  their  main  reason  in  choosing  digital  media  
 MEDIA  ACCESSED  (%)  

TELEVISION   DIGITAL  MEDIA   RADIO   NEWSPAPER   TABLOID   MAGAZINE  

In  the  past     In  the  past     In  the  past     In  the  past     In  the  past     In  the  past    
1  month   1  month   1  month   1  month   3  months   3  months  

*(“,”  equals  to  “.”  or  coma)  

 Social  Media  Behaviour  

• Instagrammers  and  Youtubers  are  

considered  stars  by  Millennials.    
• Instagrammers  and  Youtubers   OWNED  (%)  
USED  MOST   STATUS  UPDATE  
have  big  influence  in  Millennials’   FREQUENTLY    
(%)  
FREQUENCY  PER  DAY  
(%)  
decision  making  process.    
• Millennials  love  to  read/watch  
product  review  online  or  unboxing  
videos  from  instagrammers  and  
youtubers  before  deciding  to  buy  
products.    
• Food  influencers  and  travel  
bloggers  influence  Millennials  to  
make  decision  about  where  to  eat   *(“,”  equals  to  “.”  or  coma)  
and  where  to  go  for  holiday.  
 Messaging  Applica%ons  Used  

• Junior  Millennials  are  more  acAve  

in  social  media  than  their  seniors.     By  age  (%)  

• Millennials  starAng  to  get  more  

wise  in  using  social  media,  
especially  about  hoax.    They  are  
acAve  in  pushing  wisdom  of  
crowd,  informaAon  clarificaAon  
agent.    
• Among  Senior  Millennials,  hoax  
spread  through  WhatsApp.  
Meanwhile  among  Junior  
Millennials,  hoax  spread  through  
Facebook  or  Instagram   *(“,”  equals  to  “.”  or  coma)  
 SENIOR  MILLENNIALS   JUNIOR  MILLENNIALS  

Social  media  
owned  

Social  media   “I’m  more  acAve  on  Instagram”   “Using  Instagram  more  oyen  because  it’s  being  a  
acAvely       trend.”  
“I’m  more  to  Facebook  because  my  friends  post  their  
used   content  there  more  oyen.”    

Status  update   “No,  I  don’t  post  every  single  day.”     “At  least  once  a  day.  Depend  on  the  mood.”  
intensity  

Status   “I  post  about  my  daily  acAviAes,  but  i  don’t  post  oyen,   “About  daily  acAviAes.”  
it’s  quite  rare.”   “I  can  be  honest  on  Twiqer.  On  Instagram,  I  feel  
posted   like,  “Umm,  is  it  proper  enough  if  I  post  this?”  

Like  to  share  or   Majority  share  par%cular  informa%on  aker   Majority  share  par%cular  informa%on  aker  checking  
not?   checking  them   them  

“I’ll  check  first,  and  I  think  this  is  quite  correct.”  or   “I  rarely  share,  I’ll  check  the  informaAon  first,  so  
Reason   “It’s  correct,  and  its  share-­‐able,  so  I  won’t  be   many  hoax  lately.”  
feeling  way  too  guilty  if  I  share  about  wrong  
informaAon.”  
Chapter 5:
Internet and Online
Behaviour
79%  Millennials  open  their  
smartphones  1  minute  
aker  waking  up.  
94.4%  Millennials  are  
connected  to  internet.  
They  are  also  called  internet-­‐addicted  
generaAon  or   i-­‐genera%on.  
9.6%  Junior  Millennials  &  
5.2%  Senior  Millennials   <1  hour   1-­‐3  hours   4-­‐6  hours   7-­‐10  hours   11-­‐13  hours   >13  hours  

spend  more  than  11  hours  to  use  

internet  
*(“,”  equals  to  “.”  or  coma)  

“They  are  worried  if  they  don’t  have  their  

smartphones  with  them”  
98.2%  Millennials  use  smartphones  as  the   Personal  laptop  

main  device  to  connect  to  internet  

PC  at  work  

PC  at  home  

Others  

*(“,”  equals  to  “.”  or  coma)  

Four  main  acAviAes  when  connected  to  internet:  

•   Chaong/messaging   Social  Networking  

•   Browsing  
•   Social  networking   Online  Game  

News  Search  

•   Video  streaming  
•   Others:  music,  download,  online  games,  etc.     Government  &  Public  Service  InformaAon  

 
 Informa%on  searched  before  buying  products  
Internet  changes  customer  journey  map.    
57.6%  Junior  Millennials  find  products  
informaAon  online  prior  to  buying  them.  In  total,  
5.6%  Millennials  prefer  this  method.  

59.7%  Millennials  compare  prices  online  

before  making  purchase.    

Looking  at  the  amount  of  informaAon  they  are  

searching  on  the  internet  shows  that  Millennials  
are  detail  and  careful  before  purchasing   Customer   Where   Product  
Price   Product   PromoAonal  
products.  It  is  possible  that  they  are  the  type   Feature   Program   SaAsfacAon   Product   Quality  
Knowledge  
Sold  
consumers  who  are  quite  “fussy”  compared  to  
consumers  of  other  generaAons  

*(“,”  equals  to  “.”  or  coma)  

 Products  bought  in  the  past  6  months  and  
In  the  past  6  months,  Millennials  buy  product  online   payment  method  
through:  
Product     Clothes/Garment  

•   Lazada  (23.5%)   Bought   Mobile  phone  &  Accessories  

Computer/Laptop/Accessories  
•   Shopee  (10.6%)   Household  Items  

Ticket/Hotel  
•   Tokopedia  (9.9%)   Shoes  
Electronic    
(TV/Refrigerator/Washing  Machine)  
Millennials  are  the  biggest  segment  in  e-­‐ Books  

commerce  and  they  have  been  educated   Hotel  

naturally.   CosmeAcs  

Even  though  they  experience  disappointment  

Payment    
from  online  purchase,  they  will  sAll  recommend   Method  

their  friends  to  buy  online.   Bank  Transfer  

Credit  Card  

1  out  of  2  Millennials  buy  online  and  pay   Joint  Account  

with  with  cash  on  delivery  method.   Convenient  Store  (Indomaret)  

1  out  of  4  Millennials  who  do  online  

shopping  purchase  clothes.   *(“,”  equals  to  “.”  or  coma)  
Chapter 6:
Entertainment and
Recreation
 Music  

Music  genre  prefered  (%)  

Ayer  pop  music,  dangdut  is  the  
second  music  genre  that  Millennials  
By  Age  
like  the  most,  followed  by  jazz  and  
rock.  

69.3%  Millennials  like  pop  

music  and  20.4%  of  them  loves  
dangdut.  
*dangdut  is  Indonesian  popular  music  for  dancing  
that  combines  local  music  tradi>on,  Indian  and  
Malaysian  music  films  and  western  rock.    
 Music  

51.6  %  Millennials  listen  to  

music  through  streaming  applicaAon  or  
illegal  download.    
Device  &  Applica%ons  used  to  listen  to  music  (%)  
ApplicaAons  used  the  most  are  JOOX  
and  SpoAfy  
Device  

ApplicaAon  

Mobile  phone   Computer  /  

Television  
app/smartphone   Laptop  
 Device  &  app  to  watch  movies  (%)  
Movies  
Millennials  are  capAvated  by  romance  movies  made  by   Cinema   TV  
local  filmmakers.    

Avengers  or  Dilan?   Mobile  phone  app  

47.7%  Millennials  like  acAon  movies,  followed  

by  romance,  comedy  and  horror.  
Men  like  acAon  movies  (66.2%),  while  the  women  loves   ApplicaAon  
romance  movies  (34.2%)  
Ac>on  movies  millennials  like  are  among  others  Captain  
America,  The  Avengers,  Iron  Man,  Mission  Impossible,  Mile  22  
(starring  Indonesian  famous  ac>on  star).  
While  for  romance,    they  like  Habibie  Ainun,  Ada  Apa  Dengan  
Cinta  and  Dilan  1990  (these  are  all  Indonesian  movies).    
 Games  
Mobile  Legends  dominate  the  mobile  games   Online  Game  App  on  Smartphones  
market  in  Indonesia  
By  Age  (%)  

40.7%  Millennials  download  

online  game  into  their  smartphones.    
39.5%  Junior  Millennials  &  20.2%  Senior  
Millennials  have  online  games  on  their  
smartphones.  
 

The  most  popular  games?   YES  

•   Mobile  Legends    
NO   Yes   No  

•   Clash  of  Clan  

*(“,”  equals  to  “.”  or  coma)  
“Playing  online  games  is  my  mood  healing  method  
when  I  feel  >red  from  the  work  rou>ne”    
 Photos  
Intensity  in  taking  photos  (%)  

Millennials  are  quite  a  narcissist  generaAon.  

They  take  photos  almost  everyday  and  capture  
an  object  2-­‐5  Ames.    
 

Most  of  the  object  that  they  take  photo  of?  

Themselves.     Never   <2  Ames   2-­‐5  Ames   6-­‐8  Ames   >8  Ames  

31.4%  millennials  stated  that   Photo  Object  (%)  

they  like  to  do  selfie.    
Selfie  

Junior  Millennials  are  more  narcissisAc   Important  event  

compared  to  their  seniors.   Kids/family/friends  

The  women  take  selfie  more  oyen  than  men.   Food  

Scenery  

“I  selfie,  therefore,  I  exist”     InformaAon/news/event  

Personal  acAvity  

Car/motorbike  

*(“,”  equals  to  “.”  or  coma)   Famous  people/idol  

 Traveling  
Where  do  you  buy  airplane  %ckets  
online?    

4  out  of  10  (38.3%)  millennials  

travel  abroad  or  domesAcally  every  year.    
 

What  makes  them  travel  oyen?  

•  Online  applicaAon  to  book  for  
transportaAon,  hotel  or  travel   Where  do  you  book  hotels  
desAnaAons.   online?    

•  Easy  payment  method  (transfer,  credit  

card  or  installment)  
•   Travel  fair  

*(“,”  equals  to  “.”  or  coma)  

 Travel  Des%na%ons  
Junior  Millennials  prefer  to  go  to  Yogyakarta  
Millennials  stated  that  they  like  going  to   and  Bandung.  
Yogyakarta,  Bandung  or  Bali  for  holiday.       Senior  Millennials  prefer  Yogyakarta  and  Bali  
 

for  leisure.    

Favourite  traveling  
des%na%on  (%)  

*(“,”  equals  to  “.”  or  coma)  

The  difference  
between  senior  and  
junior  Millennials  
when  traveling  

TRAVELING  PLAN   DESTINATION   TRAVELING  PLAN   HOLIDAY  PARTNER  

Senior  Millennials  are   Senior  Millennials   Junior  Millennials  love   Junior  Millennials  
more  prepared,  starAng   choose  places  near   to  travel  suddenly,  with   prefer  to  travel  with  
from  duraAon,  cost,   their  homes  or  places   no  preparaAon,   friends  or  going  solo.  
Acket,  accommodaAon,   that  are  convenient  for   especially  when  they  
desAnaAons/aqracAons   family.   get  bored.   DESTINATION  
to  visit,  etc.     Junior  Millennials  look  
They  can  search  for   for  new,  popular  and  
Ackets  1-­‐2  days  before   challenging  
HOLIDAY  PARTNER   FACTORS  TO  CONSIDER   leaving  or  find   desAnaAons.  
Senior  Millennials   Cost,  family,  Ame   accommodaAon  as  they  
prefer  to  travel  with   (weekend/weekdays).   get  there.   FACTORS  TO  CONSIDER  
family.   Time  when  they  feel  
bored/worn  out,  special  
occasion  such  as  
fesAval  or  concert  
Chapter 7:
Consumption and Buying
Behaviours
 Financial  Condi%on  
Monthly  Expense  Percentage  
FAMILY  EXPENSE  
(monthly  rouAne  expense)  
Millennials  allocate  10.7%  of   SAVING  

the  income  for  savings.  

(general,  Ame  deposit)  
 

ENTERTAINMENT  
(going  to  cinema,  eaAng  at  restaurants,  
51.1%  of  the  income  is  drained   buying  aqracAon  HTM,  clubbing)  

for  monthly  expenses.  

INSURANCE  
(health,  life,  educaAon,  vehicles)  

They  carry  cash  just  as  needed,  enough  to  buy   INTERNET  
(monthly  subscripAon/GPRS)  
meals,  pay  for  movie  Acket  and  parking.    
PHONE  BILLS  
(pre-­‐/post-­‐paid)  
The  survey  shows  that  millennials  is  quite  a  
consumpAve  generaAon.  Yet,  they  understand   DONATION/  
ZAKAT  
about  future  financial  risk  that  they  allocate   INSTALLMENTS  
6.8%  of  the  income  for  insurance.   (house,  apartment,  car,  motorcycle,  electronic  
 

appliances,  etc.)  
INVESTMENT  
(mutual  funds,  foreign  currency,  unit,  etc.)  

*(“,”  equals  to  “.”  or  coma)  

Financial  Products  Used  
Conven%onal  Saving  

Health  Insurance  

Motorcycle  leasing  

SMS  Banking  

Credit  Card  

Electronic  Appliances  Installment  

Time  Saving  

Life  Insurance  

Educa%on  Insurance  

Mortgage  loan  

Deposit  

Car  Leasing  

Sharia  Saving  

Vehicle  Insurance  

Car  Loan  

Micro  Credit  

Hajj  Saving  
*(“,”  equals  to  “.”  
or  coma)  
Loan  without  Collateral  
 Payment  

Non-­‐cash  financial  
Millennials  living  a  cashless   products  owned  (%)  
lifestyle.  They  rarely  bring  big  
amount  of  cash.    

Apart  from  debit  card,  millennials  own  e-­‐

wallet  (21.9%)  and  e-­‐money  (11.5%).    
Non-­‐cash  financial  products  such  as  mobile  
banking  and  internet  banking  is  geong  less  
popular.    
Millennials  tend  to  do  gadget  payment/
transacAon.    
They  feel  that  they  are  more  consumpAve   Debit     Credit  
when  bringing  cash.     card   card  

*(“,”  equals  to  “.”  or  coma)  

 Buying  House  

Purchasing  type  (%)   Type  of  house  owned  (%)  

Only  35.1%  Millennials  have  
their  own  house.  

49.8%  buy  their  house  in  cash,  while  

the  remaining  50.2%  buy  through  
mortgage.  
Senior  Millennials  prefer  to  buy  
house  through  mortgage  scheme,  
meanwhile  their  juniors  are  divided  
into  two  groups  almost  evenly.    

Kavling    

Apartment    
Non-­‐Developer  
Developer  
Housing  

Housing  

Housing  
Cash   Loan  

*(“,”  equals  to  “.”  or  coma)  

 Millennials  Brand  Product  
Cellular  Provider  (%)   Car  (%)   Bank  Account  (%)   Insurance  (%)   Fast  Food  Restaurant  (%)  

Motorcycle  (%)   Airlines  (%)   Vehicle  Leasing  (%)  

Internet  Provider  (%)   Camera  (%)  

Fashion/Clothes  (%)   Cosme%cs  (%)   Mineral  Water  (%)   Instant  Noodle  (%)   Cable  TV  (%)  

Shoes  (%)   Credit  Card  (%)  

Chapter 8:
Political View
 Interest  Toward  Poli%cal  News  
Intensity  in  Following  Poli%cal  News  (%)  

Only  23.4%  Millennials  

follows  poli%cal  news/issues.  

It’s  not  that  Millennials  do  not  care  with  

poliAcs,  but  they  tend  to  not  interested  to  
poliAcal  issues.  According  to  FGD,  they  see  
poliAcal  news  as  heavy,  complicated  and   By  Age  (%)  
boring.        
They  prefer  news  that  is  soy  and  those  
that  they  can  relate,  such  as  about  
lifestyle,  movies  and  technology.  

Men   Women  

*(“,”  equals  to  “.”  or  coma)  

 Point  of  View  Toward  Indonesia  

89.1%  Millennials  are   Op%mism  Toward  Indonesia  in  the  Next  1  Year(%)  
feeling  op%mis%c  
toward  diversity  in  
Indonesia.  

Some  aspects  that  haven’t  

gone  well  are:  
•   Economy  
•   PoliAc  
•   Law  enforcement  
Diversity  in   Integrity  of  the   Democracy  in   Security   Corrup%on   Economic   Poli%cal   Law  
Indonesia   Republic  of   Indonesia   condi%on   eradica%on   situa%on   situa%on   enforcement  
Indonesia  

*(“,”  equals  to  “.”  or  coma)  

 Sa%sfac%on  Toward  Government’s  Performance  

In  general,  Millennials  are  

sa%sfied  with  the  Government’s  
performance  

Which  aspects  of  Government’s  works   Which  aspects  of  Government’s  works  that  
that  they  appreciate  the  most?   they  saAsfied  the  least?  
+  Internet  &  telecommunicaAon  (90.1%)   -­‐   Economic  condiAon  (59.5%)  
+  EducaAon  service  (88.4%)   -­‐   Labour  welfare  (58.6%)  
+  Public  transportaAon  service  (88%)   -­‐   Ease  of  employment  (49.1%)  
+  Infrastructure  development  (85.5%)   -­‐   Poverty  reducAon  (49.7%)  
+  Health  service  (80.3%)   -­‐   Price  stability  of  basic  necessiAes  (46.4%)  
 Percep%on  Toward  Poli%cal  Party  

70%  Millennials  choose   Poli%cal  figure  awareness  (%)  

figures,  not  party.  

What  do  they  consider  when  choosing  

poliAcal  party?  
The  top  four  are:  
-­‐   Close  to  people  
-­‐   Good  programmes  
-­‐   Ability  to  bring  changes  
-­‐   Free  from  corrupAon  
“Today’s  young  people  are  more  likely  to  appear  of  
the  stage  of  self-­‐actualizaAon  for  sel-­‐recogniAon,  
rather  than  being  in  the  chambers  of  suffering  
(poliAcal  struggle)”  –  M.  Nur  Arifin,  Trenggalek  
District  Head.  
 Vo%ng  for  Elec%on  
Factors  to  consider  when  vo%ng   Factor  
for  poli%cal  leaders   Honest  

Close  to  people  

Free  from  corrupAon  

Able  to  make  changes  

Good  skills  and  capacity  

PresAgious  

Have  leadership  skill  

Able  to  solve  problems  

Intellectual/clever/smart  

Hard  working  

Firm  

Religious  

Integrity  

Young  figure  

NaAonalist  
Closing
•  Millennial  ac%vity  are  digital-­‐based.  StarAng  from  culinary  and  traveling  desAnaAon  reference  to  
purchase  of  daily  goods  are  done  online.  With  such  behaviours,  millennials  are  ready  to  bring  Indonesia  
to  digital-­‐era.    
•  Millennials  are  produc%ve  and  not  afraid  to  start  their  own  business.  Salary  is  no  longer  the  main  reason  
to  stay  at  the  job.  For  them,  opportunity  for  self  development  and  feeling  comfortable  in  doing  their  work  
are  the  main  prioriAes.  They  are  also  happy  when  they  are  given  a  space  to  develop  creaAvity  further.  
They  have  mulAtasking  ability  when  working.  These  characters  serve  a  capital  for  strengthening  
Indonesia’s  economic  independence  in  the  future,  including  creaAve  economy  industry.  
•  Millennials  have  cross-­‐border  Network.  Millennials  are  a  connected  to  each  other.  Through  social  media,  
their  access  to  informaAon  and  friends  are  geong  wider.  Apart  from  access  to  communicate  and  
exchange  informaAon,  they  can  voice  their  opinion  through  social  media.  They  can  even  develop  social  
empathy  and  solidarity  through  social  media.  They  have  a  strong  founda%on  to  maintain  solidarity  and  
peace  in  Indonesia.    
•  Millennials  are  na%onalist  without  poli%cal  interest.  They  are  not  interested  to  poliAcs,  yet  they  have  
commitment  and  concern  to  improve  and  protect  Indonesia.