WITH 14 MEMBERS IN CONFERENCE PEMBROKESHIRE, AND GROWING, WE CAN NOW MAKE A

DIFFERENCE TO HOW PEMBROKESHIRE OPERATES AS A CORPORATE DESTINATION ....

Great experiences, fabulous venues, and mouthwatering local produce ... Iechyd Dda

Business Travel TO THE UK is
worth over £22 billion in terms
of its wider economic impact
through associated visitor
expenditure on travel,
entertainment, shopping, pre
and post conference tours etc.
In addition, the value of
business transacted at
business events is estimated to
be nearly 5 times this figure
and in excess of £100 billion a
year .... data via VW
Business tourism could be great
for the economy of
Pembrokeshire – statistics
demonstrate that business
visitors spend on average
£131 per day – 72% more
than the daily rate spent
by a leisure visitor ..
Business tourism can take place
all year round, peaking in spring
and autumn but with high levels
of activity within the winter
months. The more business,
corporate and association travel
we can generate for
Pembrokeshire the better, as
each attendee acts as an
UNPAID AMBASSADOR for
the county, spreading the
word of mouth to others about
their positive impressions and
favourable experiences

CONFERENCE PEMBROKESHIRE MEMBERS

PEMBROKESHIRE AGRICULTURAL SOCIETY CUFFERN MANOR COUNTRY HOUSE HOTEL PLAS HYFRYD

NEWGALE YMCA EDUCATION CENTRE HEATHERTON FOURCROFT HOTEL

TYF GROUP PICTON CASTLE TRUST MORFA BAY ADVENTURE

PICTON CASTLE TRUST RHOS Y GILWEN SLEBECH PARK

ST BRIDES SPA HOTEL WOLFSCASTLE COUNTRY HOTEL

 Research even goes so far as to suggest Far from reducing the need for
that approximately 40% of business meetings, the proliferation of text, e
mail and internet messaging has
travellers will return with their
increased the value of importance of
families as leisure visitors to face-to-face communication.
destinations which they have enjoyed AROUND 80 MILLION
“MAKING MESSAGES PEOPLE ATTEND 1.5
visiting on business
MEMORABLE” has become the MILLION
CONFERENCES AND
greatest business challenge of the 21st MEETINGS
century ANNUALLY IN THE UK

SUMMARY OF WORK UNDERTAKEN BY PEMBROKESHIRE TOURISM ASSOCIATION ON BEHALF

OF CONFERENCE PEMBROKESHIRE MEMBERS IN 2009/10
 REPRESENTING YOU: Pembrokeshire Tourism represents South West Wales on the Ministerial Tourism Advisory
Panel (TAP) ensuring that the voice of the business tourism sector is heard at the highest level within WAG on
marketing, policy and product development issues.

 ATTENDING quarterly business tourism meetings within South West Wales, ensuring CONFERENCE PEMBROKESHIRE
is represented at various national trade shows such as Confex and Event UK and on trade bodies such as Eventia.

 GENERATING LEADS FOR YOUR BUSINESS: Over 90 leads from the two trade events, Confex and Event UK were
forwarded directly to you as CONFERENCE PEMBROKESHIRE members.

 MARKETING CONFERENCE PEMBROKESHIRE: At local events including the Pembrokeshire County Show, where our
“Promoting Pembrokeshire” marquee attracted thousands of visitors. We have this year generated new marketing
material and continue to update the website www.conferencepembrokeshire.co.uk

 WORK CLOSELY WITH OTHER PARTNERS: CONFERENCE PEMBROKESHIRE works closely with Visit Wales and
Destination South West Wales to ensure that the profile of Wales is raised within the Business Visit and Events
industry. Large scale events such as the Ryder Cup will help to keep Wales, and Pembrokeshire as a key destination
within the Principality at the forefront in people’s minds and raise its profile not only in the UK but beyond.

 STATISTICAL UPDATES: Pembrokeshire Tourism feeds back quarterly statistics from CONFERENCE PEMBROKESHIRE
MEMBERS on the volume and value of business tourism activity within Pembrokeshire

YOU GET ALL THIS AND MUCH MUCH MORE FOR

JUST £100.00 PER YEAR MEMBERSHIP.

Please send you remittance to:

Conference Pembrokeshire

55 Main Street

Pembroke

OR RING FOR BACS, CARD PAYMENT DETAILS

 WHAT IS DESTINATION SOUTH WEST WALES
FUNDED by the South West Wales Regional Tourism
Partnership, Destination South West Wales of which
CONFERENCE PEMBROKESHIRE is a partner, ensures that
there is an opportunity to provide invaluable regional advice
about all aspects of holding a business event. From a buyers
point of view THROUGH YOUR MEMBERSHIP OF CONFERENCE
PEMBROKESHIRE we ensure that they receive the best and
most up to date information from one contact point.

LOG ONTO WWW.DESTINATIONSOUTH WESTWALES.CO.UK to see how the website portal works. Hard
copy brochures are also distributed at trade events such as Confex and Event UK.

THE ROLE OF VISIT WALES IN BUSINESS TOURISM

Visit Wales has recently developed a dedicated business
visit website www.traveltradewales.co.uk which acts as a
window for venues, accommodation, activities, and other
resources within the Principality

VISIT WALES also provides business to business workshops as an opportunity for the trade to meet incentive
buyers, providing follow ups and enquiry handling.

Work closely with Visit Britain to support its overseas marketing campaigns

Have hosted 166 trips to Wales for tour operators

Developing a range of image CDs, promotional DVDs, B to B database etc.

Target meetings and events that are associated with Wales’ product strengths

Look at introducing a Wales bidding unit for major business tourism events

VISIT BRITAIN Started the ‘Keep Britain Talking’ campaign to encourage businesses in the
UK to keep communicating through meetings and events, and also to support the UK
meetings industry by holiday those events in the UK
TELL ME MORE ABOUT CONFEX WHAT IS EVENT UK

Confex is the UK's leading event for event organisers. Designed A similar style event to Confex it also attracts event,
to inspire, Confex brings together the world of event organisers business, conference organisers and took place last week.
, with over 14,000 key industry players attending in 2010. Next Leads will be forwarded in due course
years event in March 2011 sees a major new campaign at which
Conference Pembrokeshire will be represented – “Meet with
Wales”.
www.eventuk.co.uk
www.confex-international.co.uk

WHAT DOES THE CURRENT MARKET PLACE LOOK LIKE?

 During the current recessionary climate the corporate arena has been hardest hit, with a clear trend towards
shorter meetings involving short-haul trips. This places Pembrokeshire in a strong position, with a very
different offer to attract companies and associations from within the M4 corridor especially Bristol and the
South West.

 The trend within incentive travel is towards shorter, high impact experiences that combine elements of soft
adventure and free time. With worldwide travel accessible to all, the challenge to design and deliver the
ultimate travel reward only increases.

 Corporate hospitality still continues to be the preferred way of building client relationships, but the
downturn has had an immediate effect. Corporate events and corporate hospitality is increasingly being
required to prove its worth with companies under pressure to demonstrate a return on investment. Clients
though are looking for innovation and creativity with an emphasis on participation.

THE ASSOCIATIONS MEETINGS AND CONFERENCE MARKET IS MORE RESILIENT TO THE

CURRENT CLIMATE.

SO, what is CONFERENCE PEMBROKESHIRE GOING TO DO NEXT?

 Establish an annual work programme, with your input for Conference
Pembrokeshire, including PR and familiarisation visits to Pembrokeshire for
relevant journalists
 Continue to lobby VW for ongoing support for business tourism within Wales
 Work closely with Destination South West Wales partnership
 Continue to send you leads and get your business involved in bidding for work

WHAT DO YOU NEED TO DO NEXT?

Renew your Conference Pembrokeshire membership to ensure that your business is represented within this marketplace

Ensure that your website carries a link to WWW.CONFERENCEPEMBROKESHIRE.CO.UK to help us raise the traffic volume
to the site

Contact Liz with new photographs and stories about your business so that we can update the site, keep it fresh and stylish

Follow up leads which are forwarded from the office – they are hot, pick up the phone..

COME ALONG TO THE NEXT CONFERENCE PEMBROKESHIRE MEETING ON 5TH NOVEMBER, TO DISCUSS IDEAS, NEW
PRODUCTS WITH OTHER MEMBERS