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Alpenliebe was the single largest brand in the Indian sugar confectionery market. In 2007, the company tried to take the brand to the next level by roping in leading Hindi film actor Kajol as its brand ambassador. Analysts gave PVMI credit for creating a big brand in the low value, low margin, and fragmented market in india.
Alpenliebe was the single largest brand in the Indian sugar confectionery market. In 2007, the company tried to take the brand to the next level by roping in leading Hindi film actor Kajol a…