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TASK 1
TASK 2
Project objectives
Project risk
Project stakeholders
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TASK 1
Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai,
Maharashtra. It is a subsidiary of Unilever, a British-Dutch company. HUL's products include
foods, beverages, cleaning agents, personal care products and water purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan
Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd. The company was renamed in June 2007 as "Hindustan
Unilever Limited". HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others
with over 700 million Indian consumers using its products.
MACRO ENVIRONMENT
All companies act within a “macro environment,” or the scope of influence outside the
company that determines how firms do business. PESTEL analysis gives the organization
how it is working in different aspects i.e., political, economic, social, technological,
ecological and legal.
POLITICAL FACTORS
Political factors influence organizations in many ways. Political factors can create advantages
and opportunities for organizations. It means to what degree government intervenes in the
economy. Political factors influencing HULs political environment includes factors such as
tax policy, labour law, environmental law, trade restrictions, and political stability. Political
factors may also include goods and services which the government wants to provide or be
provided.
ECONOMIC FACTORS
Global interest rates and fiscal policy are all agreed around economic conditions. The climate
of the Indian economy controls how HUL consumers, suppliers and many stakeholders
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conduct themselves. A growing economy will have effects on HUL operations as it will
increase unemployment, lower stakeholders’ confidence and high spending power.
The economic factors that HUL is facing include economic growth, interest rates, exchange
rates and the inflation rate. For example, interest rates affect a firm's cost of capital and
therefore to what extent a business grows and expands. Exchange rates affect the costs of
exporting goods and the supply and price of imported goods in an economy.
SOCIAL FACTORS
Social factors impact consumers’ attitude, interests and opinions. Social factors shape
consumers, the way they behave and what they are willing to purchase. Population changes in
India have influenced the way HUL operates especially supply and demand of goods and
services within an economy. The social or cultural factors of HUL include cultural aspects,
health consciousness, population growth rate, age distribution, career attitudes and so on.
Trends in social factors affect the demand for the company's products and how the company
operates.
TECHNOLOGICAL FACTORS
Technological infrastructures like internet and other ways to share information have impacted
the operations of HUL and many other companies. Faster exchange of information has
become the in-thing for stakeholders and consumers. These factors affecting HUL include
technological aspects such as research and development activity, technology incentives i.e.,
they can determine barriers to entry, technological shifts which can affect costs, quality, and
lead to innovation, technology infrastructure such as the internet and other information
exchange systems including telephone.
ECOLOGICAL/ENVIRONMENTAL FACTORS
These are factors that are determined by surrounding environment and they have influence on
other areas that go hand on hand with business environment. Factors of a business
environmental analysis affecting HUL include factors such as climate, which may especially
affect industries such as tourism, farming, and insurance, weather, global changes in climate,
geographical location.
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LEGAL FACTORS
These factors come with both external and internal factors. HUL has been impacted by
consumer laws, safety standards, labour laws, employment law, and Health & safety law.
These factors can affect how the company operates, its costs, and the demand for its products.
Looking at the HUL PESTEL analysis is one of the great ways to succeed in the business
sector. These factors have made the company to grow and meet the needs of many clients and
in most of apt means. Development sustainability has become the first priority for HUL over
the years.
COMPETITIVE ENVIRONMENT
The five forces model of analysis was developed by Michael Porter to analyze the
competitive environment in which a product or company works. In Hindustan Unilever’s
Five Forces Analysis, competitive rivalry is viewed as one of the strongest external forces,
along with the bargaining power of buyers. Unilever’s market position and organizational
strengths are adequate to address such forces.
The strong force of competitive rivalry against Unilever is based on the external factors and
their intensities. Such factors include high number of firms (strong force), high
aggressiveness of firms (strong force), and low switching costs (strong force). These external
factors impose a strong force on Unilever.
The external factors that contribute to the moderate force of the bargaining power of suppliers
on Unilever include moderate size of individual suppliers (moderate force), moderate
population of suppliers (moderate force), and moderate overall supply (moderate force).
While Unilever has large suppliers like foreign firms that supply paper and oil, the average
supplier is moderate in size. This external factor imposes a moderate intensity force on the
consumer goods industry environment.
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Bargaining power of buyers: (strong)
The external factors that lead to the strong force of the bargaining power of customers in
HUL include low switching costs (strong force), high quality of information (strong force),
and small size of individual buyers (weak force). The low switching costs make it easy for
consumers to transfer from Unilever’s products to other companies’ products. This external
factor contributes to the strong intensity of the bargaining power of buyers.
The external factors that create the weak force of the threat of new entrants against Unilever
include low switching costs (strong force), high cost of brand development (weak force), and
high economies of scale (weak force). The low switching costs enable new entrants to impose
a strong force against Unilever.
In Unilever’s case, the external factors that are responsible for the weak force of the threat of
substitution include low switching costs (strong force), low substitute availability (weak
force), and low performance to price ratio of substitutes (weak force).The low switching costs
enable consumers to easily use substitutes to Unilever’s products. This external factor
imposes a strong force on the company and the consumer goods industry environment.
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TASK 2
INTRODUCTION
Lucknow Metro is a rapid transit system serving the city of Lucknow in Uttar Pradesh.
Construction of the line began on 27 September 2014 with the 8.5 km stretch from Transport
Nagar to Charbagh Railway Station, began its commercial operation on 5 September 2017
making it the fastest built Metro in the country.
The Lucknow metro project is the most expensive transport system in Uttar Pradesh to date
with an estimated total cost for Phase 1 and 2 of about $2 billion, of which
Rs.6,928 crore (US$1.1 billion) is being spent on phase 1. The Lucknow Metro Rail
Corporation Limited, a fifty percent joint venture between the Government of India and
the Government of Uttar Pradesh, was established to build and operate the metro.
PROJECT OBJECTIVES
The project aims to provide the inhabitants and visitors of Lucknow, with a world class Mass
Rapid Transit System that is not only convenient, sage and fast but also reliable and cost-
effective while providing the city with an environment friendly atmosphere.
PROJECT RISKS
Being the capital city, all actions are under close security of VVIPs, Media/press.
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PROJECT STAKEHOLDERS
Government:
Ministry of Urban Development, Govt. of India
Ministry of Finance, GoI
Ministry of Railways, GoI
Ministry of Civil Aviation, GoI
Ministry of Corporate Affairs, GoI
Ministry of External Affairs, GoI
Archeological Survey of India
Airport Authority of India
Media
Hindustan Times
The Times of India
The Pioneer
Indian Express
Dainik Bhaskar
Rashtriya Sahara
Internal stakeholders
Employees
Passengers
Contractors
Larsen & Toubro
Larsen & Toubro Infrastructure Engineering Ltd
Sam India Built Well Pvt. Ltd.
Consortium of ALSTOM Transport India Ltd., Bangalore & ALSTOM
Transport SA France
Systra MVA Consulting India Pvt. Ltd.
S. P. Singla Constructions Pvt. Ltd.
Delhi Metro Rail Corporation Ltd
Community
Project Affected People
Resident Welfare Associations
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Omaxe City RWA
Housing Board Association
NGOs
Aakhil Bhartiya Amedkar Sewa Sansthan
Sargam Sanstha
Tulsi Gramodyog Seva Samiti
Jeevan Jyoti NGO
Vatsalya NGO
Need NGO
NIIT Foundation
CONCLUSION
Lucknow Metro was awarded the “Best Metro for Excellence in Innovative Designs”. Metro
systems are more reliable, comfortable and safer than roads based systems. Lucknow Metro is
a solution to the traffic problem and air pollution, which is serious problem to the people of
Lucknow. And we could conclude that the underground metro lines were a necessity in the
poorly planned city.
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REFERENCES
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