Keerthana Balakrishnan

Mobile: + 91-8754484858 ~ Email: keerthana.balakrishnan5@gmail.com

www.linkedin.com/in/keerthanabalakrishnan
OBJECTIVE
I am looking for an opportunity to derive intellectual stimulation and gratification on a holistic level, in the
challenges I surmount at work, thereby engendering my comprehensive evolution.

EXPERIENCE
Mintly Coimbatore,India
Operations Head Apr 2018 to Dec2018
● Spearheaded the Product, Technical, Customer Success, Sales & HR teams. Steered the attainment of product,
technical and operational objectives.
● Created, tracked and validated the product, financial, operational, revenue metrics. Devised KPI’s, OKR’s and
ensured prompt adherence to SLA’s.
● Formulated the product strategy, roadmap, product backlogs for 2 mobile apps and 3 websites.
● Drove the development team towards the target milestones, tracked and optimized their efforts.
● Planned, identified and prioritized the product features for enhancements, sprints and ensured their strategic
alignment.
● Created, tracked and reported the requisite product metrics (web & mobile) based on analytics (GA, Mixpanel,
Firebase), identified deviations and optimized them.
● Liaised with designers, developers, architects, sales and support teams to gather user feedback, validated and
prioritized their implementation.
● Conducted user research (qualitative & quantitative), gathered user requirements and feedbacks and
transmitted the same to the engineering team and other stakeholders.
● Identified major product and operational gaps, strategized ideas to mitigate them via automation.
● Pioneered the automation processes across the organization to ensure operational efficiency.

Nishta Solutions Coimbatore, India

Operations Head May 2017 to Feb 2018
● Led a team of 15 members, planned, scheduled and allocated their daily activities based on individual project
requirements, monitored, tracked their status, utilization, reviewed and validated their quality of work.
● Gathered and converted requirements into the requisite project artifacts like SRS and others.
● Analyzed the client requirements, assessed their feasibility and devised ways of implementing them using ERP
Next. Identified areas for customization wherever applicable.
● Single-handedly managed the online ticket resolution system, assigned ownership to relevant members,
tracked their status, ensured adherence to the stipulated Service Level Agreements.
● Identified the client's needs and played a paramount role in translating their inputs to designers, developers
and digital marketing professionals.
● Strategized, devised and concluded the marketing plans, ideas and campaigns based on the client’s need for
digital presence.
● Identified strategies for expansion, brand awareness, through social media marketing and search engine
optimization techniques.
 ● Optimized the social media activities based on their quantifiable outcomes & ameliorated them.

SUMMER INTERNSHIP
ZF Wind Power Coimbatore Pvt Ltd Coimbatore,India
Intern Mar2016 to May 2016
Project: Critically Evaluating Employee Engagement Indices across All Departments & Revamping Existing
HRIS
● Conducted and analyzed a study on employee engagement across all departments.
● Computed and evaluated 8 employee engagement indices across all departments for the organization. Created
presentations of the results to be demonstrated to the senior management.
● Integrated, revamped the existing HRIS that was non-functional and proposed a new system.

PREVIOUS EXPERIENCE
Infosys Limited Chennai, INDIA
Senior Systems Engineer Oct 2013 to Nov 2014
A. Project: India Post, Department of Post, Core Banking Solution & Postal Life Insurance
● Led a team of 2 Systems Engineers & 2 Test Engineers, designed and documented the issue trackers.
● Supervised and validated the defect correction activity, developed roadmaps, time-tables and status reports,
identified and assessed project risks, built and tracked their mitigation plans.
● Functioned as a Single Point of Contact for Management Environment Operations Tool to monitor periodic
project issues/concerns from clients across India, assigned appropriate ownership, tracked their status and
provided prompt resolution.
Infosys Limited Bangalore, INDIA
Systems Engineer Feb 2012 to Sept2013
Project: Restructured Accelerated Power Development Reforms Program (RAPDRP)
● Worked on software development pertaining to multiple product/software features for Oracle CC & B
Application and provided back end migration support to resolve discrepancies in data.
● Represented Infosys at client locations to gather new requirements for enhancement, ensured appropriate
working of the application and provided quick solutions to issues arising and received client appreciation for
the same.
Infosys Limited Mysore, INDIA
Systems Engineer Trainee July 2011 to Jan. 2012
● Graduated the Infosys Foundation Programme with stream training in J2EE with a CGPA of 4/5.
● Completed the STAR certification & 20 modules of Harvard Management Mentor Certifications.

CERTIFICATIONS
TA101 certification from International Transactional Analysis Association.
Six Sigma Yellow Belt certification from Dr.Ram R. Bishu @ Amrita School of Business.
Google Analytics certified. Web Analytics & Marketing analytics certified from Lynda.com
Web & Mobile Interaction Design certified from Interaction Design Foundation.
Won First Prize in an event held by Coimbatore Management Association, to address social issues on the Topic titled
“A Humanistic Approach to Understand & Combat Gender-Based Violence”.
Presented a paper on Quantum Leadership Powered by Spiritual Intelligence at the All India Management
Association conference themed “Perspectives in Leadership” in September 2016, Chennai.

HUMANITARIAN EXPERIENCE & HOBBIES

● Volunteer at Humane Animal Society Coimbatore. Carried out animal rescue & rehabilitation operations,
organized adoption camps for puppies and assisted in day to day shelter act
● Volunteered in an initiative ‘Karunya’ powered by Infosys with Blue Cross Society of India in The Water
Bowl Project aiding in storage, distribution of water bowls.
● Active member of Infosys Literary Club ‘Soliloquists’. Created and organized literary quizzes on a daily basis
and member of Infy Blog Community. Member of Infosys MCity Book Club.
● Avid reader, writer, blogger, travel & adventure enthusiast.
● Transactional analysis, social psychology, psychotherapy, gestalt and behavioral design.
● Interested in painting, Art Therapy, quilling, drawing & sketching, playing the violin and singing.

EDUCATION
AMRITA SCHOOL OF BUSINESS, AMRITA UNIVERSITY Coimbatore, India
MBA-HR/General, CGPA-8.3/10 June2015-March 2017
SRI RAMAKRISHNA ENGINEERING COLLEGE, ANNA UNIVERSITY Coimbatore,India

B.E.-Biomedical Engineering, CGPA 8.38/10 August. 2007 - April. 2011

AVILA CONVENT MATRICULATION HIGHER SECONDARY SCHOOL Coimbatore, India
Higher Secondary Examination, 91.3 % 2006-2007
AVILA CONVENT MATRICULATION HIGHER SECONDARY SCHOOL Coimbatore, India
SSLC Examination, 90.6 % 2004-2005

PERSONAL DETAILS
Date of birth: 07 October 1989 (29 years)
Gender: Female
Languages: English, Tamil, Hindi
Address: A005, Patteeswara Park, Venkitapuram PO, Ramasamy Layout, Coimbatore-25
Passport & Driver’s License: Yes