D: SWOT Analysis of the organization business environment.

Strength: the product quality effect is good. Good brand image. Enterprise technology and
process update quickly. Stimulate the system reform of beauty and health care enterprises.
Promote the development and expansion of national brands in the beauty and health care
industry. It is conducive to the overall healthy and orderly development of the beauty and
health care industry. After more rural brands have entered the domestic market, there will
inevitably be a stable competition within the country. Therefore, the beauty and health care
market has become more standardized and rational. This will be conducive to the circle of
beauty and health care industry healthy and orderly development.
Opportunities: The rise of new industries: natural products will be popular; environmental
friendly products will be increasingly popular. Many valuable experiences of competitors can
be used for reference; Absorb failure, copy success. With the rise of online trade, the Internet
provides convenient trading platforms and attractive prices to constantly replace the common
trading modes. Beauty industry is a sunrise industry with a good market prospect, a huge
population base, rising income level and constant demand for beauty, which brings new
opportunities to this industry.
Weakness& Threats: Lack of human resources which means practitioners do not have the
same quality and there is a loss of high --performance technician 2. Lack of systematic
management and personalized services: after the realization of large-scale operation of beauty
and hairdressing enterprises and chain store operation, the store management can't keep up,
and the internal management efficiency is low; customer information system is unable to
carry out effective maintenance and management of customers, not to mention personalized
service. 3. Backward propaganda mode: traditional marketing has been difficult to impress
consumers, but most beauty and beauty companies are still using posters, TV media and other
relatively traditional carpet- bombing propaganda.4. Poor reputation of the industry image
and integrity: frequent negative news of the industry leads to consumer rejection. 5: Cost
risks are mounting: rents on storefronts are rising and margins are falling, which also bring a
lot of potential risks.
H: Hardware and software recommended including costs
specific database haircut system analysis: Through investigation and research, the database
hair cutting system is required to meet the following functions. I: As a result of the operation
personnel computer knowledge is generally poor, request system has good man-machine
interface. Ⅱ. Convenient data selection and support fuzzy inquiry function. Ⅲ. Detailed
information management members and hairstyle. Ⅳ. Set the permissions for the user.
Ⅴ system exit. In addition, hairdressing management system makes hairdressing entered a
new phase, let people enjoy life more. A comprehensive display of barbershop's business
management model, to provide customers with more convenient, improve the barbershop's
economic benefits. Through the database haircut system, convenient for customers to inquire
about the consumption, the latest hairstyle for sightseeing, to meet the needs of customers.
Using the hair management system to make the member consumption management, hair
management more systematic; through this system, the barbershop provides a more perfect
working platform. Hair management system is a typical database development application,
hair management module, member consumption management module, user rights
management module. The main function of hairstyle management module is to add, delete,
modify and browse the latest hairstyle and set the user's permission. Enhance the
confidentiality of system data by setting access rights for each user. This system database
USES Microsoft Access database
I: SWOT Analysis of the developed system
Strength& opportunities: 1. Establish a high-end and professional image of the company:
through the privatization of the APP, change the logo and appearance of the APP and make it
the exclusive APP of the company, so as to improve the corporate image. 2. Help enterprises
to improve work efficiency and improve service quality: internet store management system,
solve trivial work such as attendance, scheduling, bonus, etc. Through the unified chain store
intelligent cashier, mobile office, social media marketing, marketing tools and other systems,
it can achieve independent settlement and unified inventory management of franchised stores.
Through the data summary and analysis, effective overall management and marketing of
chain stores, so as to get through the entity and network, third-party sales data. 3. Help to
differentiate hairdressing industry marketing: classification of customer information
management, through to the customer consumption, consumption habits and the
comprehensive analysis of product life cycle, the value of the depth of the old customers,
implement different marketing solutions for different customers, secondary consumption to
attract new customers, increase sales and service levels. 4. Save the cost of enterprise
publicity: we media (circle of friends) with multiple communication channels including
employees, bosses, channels and customers as the starting point; advertising screen effect
communication with store natural flow; Have the media (social media, advertising screen,
etc.) of the construction of the transmission and so on different new media propaganda way,
which makes users could always grasp the newest trend of joint and the latest preferential
promotional activities, to inspire potential users consumption boom, automatic and quick
open flow entrance, thus makes the enterprise own since the media platform, save cost,
offline marketing on line, to increase sales. In the face of economic downturn period,
transformation and upgrading of traditional industries, the beauty of vertical beauty industry
SAAS platform service industry intelligence system, efforts to improve internal operational
efficiency, improve the management level, make enterprise mobile office, intelligent cashier,
store management, customer marketing business closed loop, enabling enterprises to enter the
mobile Internet rapid + profit model which would create new value for the enterprise.
First of all, the barber industry using database technology can accurately determine the
marketing objectives, efficient use of customer information, through the database screening,
mining, modeling and so on a series of means, the effective use of customer information. A
new generation of high-speed computers and database technology could allow companies to
focus on fewer people and, ultimately, on the smallest consumer units and individuals to
achieve accurate targeting. Secondly, barber shop can be extended marketing profits, lower
marketing costs, using data mining can find can bring the biggest profit to the barber shop
customers, on the basis of the data statistics and customer consumption model, can develop
and maintain in the customer's lifelong relationship, that is found that their existing demand,
predict their future needs, and try to meet, make these customers bring to maximize the
profits of the company. Barbershops use data mining to find out what may bring profits to the
company, so that targeted marketing strategies can be adopted to save marketing costs.
Secondly, marketers can find the real needs of customers without providing some irrelevant
marketing services to customers, thus cutting costs. Finally, more effective marketing
communication channels can be adopted according to the needs of customers to reduce
unnecessary communication costs. Building customer loyalty, enhancing existing customer
value, expanding brand effect good brand image comes from the perfect cooperation of a
series of means such as product, service, communication, etc., and the communication
measures generated after the database mining can be said to be the measures that can best
reflect the combination of corporate values and customer utility. Finally, the use of database
marketing barber can make barber and customers to achieve a win-win situation, from the
perspective of customers, the use of database marketing tools, barber shops can be more
accurate to obtain customer information, so as to make decisions in accordance with their
consumer psychology. From the barbershop's point of view, the barbershop wins the
customer, wins the customer and wins the opponent. Database marketing provides a good
way for this.
Weakness and Threat：The cloud uses virtualization technology, which need CPU involve
a lot. If the machine is relatively old, software running in the cloud, especially large software,
may have to run in a slow speed. The cloud is especially suitable for clean systems. A clean
system can keep the system clean all the time with the cloud. However, if the cloud is used in
a system that is already full of N software, there may be functional conflicts in the use of
software. In addition, customers may not get used to upload any personal information,
especially personal image into the cloud.