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Project Report
On
“Study About Customer Satisfaction towards Jagannath Herbel
and food Pvt. Ltd”
Master of commerce
This is to certify that “Study About Customer Satisfaction towards jagannath Herbel and
food Pvt. Ltd” submitted by (MINAL SANKLECHA) of MASTER OF COMMERCE
(M.Com.) 4th SEMESTER of VIVEKANAND MAHAVIDYALAYA, RAIPUR (C.G.) has
prepared this project report for the partial fulfillment of M.Com. Degree of Pt. Ravishankar
University Raipur for the session 2018-19.
This is to certify that the project work entitled “Study About Customer Satisfaction towards
Jagannath Herbel and food Pvt. Ltd” d/o Mr. Magraj Sanklecha student of m.com.-iv
semester year 2018-19 at VIVEKANAND MAHAVIDYALAYA, RAIPUR (C.G.) is hereby
approved as a credible work in the discipline of commerce for the award of degree of master of
commerce during the year 2018-19 form PT. RAVISHANKAR SHUKLA UNIVERSITY,
I (MINAL SANKLECHA) declare that the project entitled “Study About Customer
Satisfaction towards jagannath Herbel and food Pvt. Ltd” is my own work conducted under
the supervision of (MS. SMRITI AGRAWAL) at Vivekanand Mahavidyalaya, Raipur (C.G.)
I further declare that to the best of my knowledge the project does not contain any part of work,
which has been submitted for the award of my degree either in the University of in any other
University.
Chapter 1 INTRODUCTION
7.2 LIMITATION
7.3 RECOMMENDATION
APPENDICES
BIBLIOGRAPHY
QUESTIONNAIRE
CHAPTER-1
INTRODUCTION
Jagannath Herbal & Foods Private Limited
Jagannath Herbal and Foods Pvt. Ltd. is a well-reckoned name in the domain of
producing and supplying Agro Products. Being a reliable Manufacturer,
Exporter and Supplier of Agro Products, we offer, properly SGS and Geochem
Lab tested products. Earlier we were actively engaged in trading Agro Products
like Mahua Flower, Mahua Seeds, Amchur, Tamarind With seeds, Tamarind
without seeds, Char Guthatli, Chirongi Dana, and all Oil Seeds as Vikash
Traders. But in 2004, Jagannath Herbal and Foods Pvt. Ltd. came into existence
with manufacturing of Agro Products in the three fully-fledged units. Located in
Raipur (Chattisgarh), the company is managed by Mr. Anil Agrawal, the
Managing Director. He is presently President of Laghu Vanopaj Sangh, Raipur
(C.G.). He has rich experience of over 35 years and has helped the company
achieve remarkable position in the competitive market. Our associate concern
Vikash Traders is mainly engaged in Trading of Agro, Forest and Herbal
Products for 30 years. The Agro Products we offer are demanded widely by
several clients and industries related to Herbal products. Our Company is also
engaged in Service of Cold Storage.
QUALITY
we offer, properly SGS and Geochem Lab tested products
INFRASTRUCTURE
Jagannath Herbal and Foods Pvt. Ltd. has three fully equipped units, namely,
Jagannath Cassia Split Unit, Jagannath Cleaning Unit and Jagannath Cold
Storage. Leveraging upon these units, we have developed production capacity
of producing 6 Ton Cassia Split, 24 Ton clean Cassia Seeds or 16 Ton of Clean
Niger Seeds or any other Seeds. We also have Cold storage of 5000 M.T.
capacity and expansion for 2800 M.T. will be completed by 30th April 2012.
CONCEPTUAL FRAMEWORK
Quality of product
Value of product relative to price - a function of quality and price
Time issues, such as product availability, availability of sales assistance,
time waiting at checkout, and delivery time
Atmosphere of store, such as cleanliness, organization, and enjoyable
shopping environment
We supply Cassia meal in the markets of India as well as abroad. Cassia Meal is
also known as Cassia Chunni or Charota Chunni. The Cassia Meal, we supply,
is fine in quality and properly manufactured at our own Manufacturing plant.
The clients can avail the Cassia Meal from us in varied quantities to meet the
bulk requirements. We offer the Cassia Meal in proper moisture-proof packing
to assure its safe delivery. The high oil and protein content of the Cassia Meal
makes it widely used as cattle feed, fish feed and other related nature.
Production capacity
What is clear about customer satisfaction is that customers are most likely to
appreciate the goods and services that they buy if they are made to feel special.
This occurs when they feel that the goods and services that they buy have been
specially produced for them or for people like them.
There are two principal interpretations of satisfaction within the literature of
satisfaction as a process and satisfaction as an outcome.
- Parker and Mathews
There is general agreement that: Satisfaction is a person‟s feelings of pleasure
or disappointment resulting from comparing a product‟s perceived performance
(or outcome) in relation to his or her expectations.
- Kotler
Jagannath Herbal And Foods Private Limited
Raipur 492001
India
HOW HAPPY BUYERS ARE WITH FIRM'S PRODUCTS
THEORETICAL GROUND
"In literature antecedents of satisfaction are studied from different aspects. The
considerations extend from psychological to physical and from normative to
positive aspects. However, in most of the cases the consideration is focused on
two basic constructs as customers‟ expectations prior to purchase or use of a
product and his relative perception of the performance of that product after
using it. Expectations of a customer on a product tell us his anticipated
performance for that product. As it is suggested in the literature consumers may
have various "types" of expectations when forming opinions about a product's
anticipated performance. For example, four types of expectations are identified
by Miller (1977): ideal, expected, minimum tolerable, and desirable. While,
Day (1977) indicated among expectations, the ones that are about the costs, the
product nature, the efforts in obtaining benefits and lastly expectations of social
values. Perceived product performance is considered as an important construct
due to its ability to allow making comparisons with the expectations. It is
considered that customers judge products on a limited set of norms and
attributes.
CONSTRUCTION
With the room, with the amenities in the room, with the restaurants, and so on.
Additionally, in a holistic sense, the hotel might ask about overall satisfaction
'with your stay.'
3) Conducting fieldwork.
RESEARCH DESIGN
A research design is a preconceived scheme or blue print followed in
completion of the formal investigation. It provides the framework within which
the researcher is to work. The formulation of sound research design is
dependent on the problem identified. It mainly calls for decision on research
approaches.
RESEARCH APPROACHES
Research is basically of two types-
1) Exploratory.
2) Descriptive
DESCRIPTIVE RESEARCH -
My research is a descriptive type of research which includes:-
1. Primary data.
2. Secondary data.
PRIMARY DATA
The data is directly collected by the researcher from the field. These are
latest data and hence reliable.
SECONDARY DATA
It is the data which has already been collected by someone else and has
been passed through the statistical process and which is applicable or usable in
the study researcher has presently undertaken. These data provide both
published and unpublished information which is readily available with the
external parties.
QUESTIONNAIRE METHOD
This method refers to the method which requires obtaining the needed
information from the respondents for the purpose of understanding and
predicting some aspect of behavior of population of interest. And the researcher
has refereed questionnaire method.
In project data is collected through questionnaire method.
SAMPLING PLAN -
A plan, which determines the type of respondents and their number from
whom researcher has to collect the data. This plan calls for four decision.
1) Sampling Unit.
2) Sampling size.
3) Medium for collecting sample.
4) Sampling Procedure.
OBJECTIVES OF STUDY
2. To find out customer expectation from Jagannath herbal & food pvt ltd. .
2.24*7 services.
3.Emercency services.
4.Warranty.
5.Qualified personal.
6.Inspection Maintance.
CHAPTER-5
DATA ANALYSIS AND INTERPRETATION
QUESTION 1 –
Q1.ARE YOU A CUSTOMER OF JHFL ?
Yes 50 100%
No 0 0%
60
50
40
30
20
10
0
YES NO
INTERPETATION-
HERBAL 37 74%
FMCG 13 26%
40
35
30
25
20
15
10
0
HERBAL FMCG
INTERPRETATION-
As per the above analysis the most of the people purchase herbal product from jhfland less
people purchase fmcg products .
QUESTION-3
Q3. Are you aware of all varieties of products you purchase?
Yes 47 94%
No 03 06%
100
90
80
70
60
50 94
40
30
20
10
6
0
Yes Good
INTERPRETATION-
Most of the people are aware about the products the purchase from jhfl.
QUESTION-4
Q4. DOES THE COMPANY PROVIDE ANY OFFER IN PRODUCTS?
No Offers given 5 10
60
50
40
30
20
10
0
by the company by the dealer no offer
INTERPRETATION-
From above it is clear that company provide more offers than dealer nd in some product no
offer is provided to customers.
QUESTION-5
Q5. Are you aware of the product policy of the company?
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Category 1 Category 2 Category 3
INTERPRETATION
From the above analysis we come to know that maximum peoples gets aware about the
polices of company from the dealer as compare to the company and some also gets aware
from the competitor in the market.
QUESTION-6
Q6.Does the dealer helps in Stock Management?
Yes 45 90%
No 05 10%
90
80
70
60
50
40
30
20
10
0
Yes No
INTERPRETATION-
Most of the customer agrees that the dealer help them in stock management while some
disagree with the same.
QUESTION 7
Q 7. How are the complaints handled?
No Complaints 5 10%
45
40
35
30
25
20
15
10
5
0
Referred to Replacement by Refund by the No Complaints
Company Service the Dealer Dealer
INTERPRETATION-
From above it is clear that the complaints from the customers are mostly handled by the
dealer either he replaces the goods or refunds the payment made to him, in some cases the
complaint is send to company and some people have no complaint till now.
QUESTION 8
No support 03 06%
70
60
50
40
30
20
10
0
On interest basis Refers to financers No support
INTERPRETATION-
Most of the customer gets financial support by the dealer on interest basis,while some are
refers
to financers for finance and some says dealer doesnt provide any financial support.
QUESTION 9
Yes 38 76%
No 12 24%
80
70
60
50
40
30
20
10
0
Yes No
INTERPRETATION-
Most of the customer says that they will refer their friend , colleagues and others tp JHFL,
while
Satisfied 26 52%
Average 6 12%
Disatisfied 8 16%
Highly Disatisfied 4 8%
60
50
40
30
20
10
0
Highly satisfied Satisfied Average Disatisfied Highly
Disatisfied
INTERPRETATION-
Most of the customers are satisfied with the services and products provided by JHFL, while
some are highly satisfied and some are disatisfied from the firm
CHAPTER-6
FINDINGS
1. On an average, most of the people are satisfied
with dealing with Jhfl while some are disatisfied
from the firm.
The overall conclusion that came out from project is the Jhfl satify the
customers because of following reason-
1. Customers gets aware about product policy of the company from the Jhfl.
3. Customers says that they will refers other to this firm for dealing which
proves its efficency and dedication towards work.
7.3 RECOMMENDATION
BIBLOGRAPHY
QUESTIONNAIRE
BOOKS:
KOTLER PHILIP (13th Edition) Marketing
management.
Keller Kevin.
Kothari C.R., Research Methodology, New Age
International Publication Pvt.Ltd., 1982, second
Edition
WEB Sources
http//:www.indiamartmart.com
http//.www.exportersindia.com
http?//.wwww.sourceforge.com
-
QUESTIONNAIRE
Respected Sir/Madam,
I am conducting a survey on Customer Satisfaction in J.H.F.L. I need your
valuable opinion for the survey. I assure the information will be kept
confidential and used for research purpose only.
Minal Sanklecha
Roll No.15
M.com 4th Semester
Vivekanand College Raipur (C.G)
Demographic Profile
Name: Address:
Age: Gender:
Experience with Firm: Contact
No:
Thanking You,
Signature--