BMG-332 MARKETING MANAGEMENT W/ CASE ANALYSIS

PRELIM QUIZZES

Q1. PICK A COMPANY OR BRAND/BUSINESS ON WHICH TO FOCUS. WHAT ARE THE MAJOR TRENDS THAT
COME OUT OF AN EXTERNAL ANALYSIS? WHAT ARE THE MAJOR AREAS OF EXTERNAL ANALYSIS? HOW
WOULD A MAJOR COMPANY IN THE INDUSTRY HANDLE THOSE BEST?

HUAWEI TECHNOLOGIES CO.

Strength Weakness Oppurtunity Threat

- Huawei is - Huawei is a - Huawei - Their
targeting the Chinese company. reaches out to their enemies/competition
midrange in Stereotype customers, by are Samsung and
terms of discriminations are making a poll of apple which are
spendings. still active against what do their established companies
They’re the company. customers really worldwide and
releasing want in their Huawei is still
products that product. developing. Failure or
has features a bad event may ruin
that makes their reputation.
the money
spent is what
the average
man gets.
- The Trend Huawei used is Trend 1: We’re witnessing the death of expertise which is according
to Forbes (2013). This only means that product made by experts can be copied and can be made
more significant than the original product.
- Again according to Forbes (2013) there is also a Trend 2: We’re moving from great monologues
to great conversations. Huawei really is reaching out to customers. They’re knowledgeable that
every person wants to get what their money’s worth.

Q2. PICK A COMPANY OR BRAND/BUSINESS ON WHICH TO FOCUS. WHAT BUSINESS IS IT IN? WHO ARE
ITS DIRECT AND INDIRECT COMPETITORS? WHICH IN EACH CATEGORY ARE THE MOST RELEVANT
COMPETITORS?

Q3. PICK A COMPANY OR BRAND/BUSINESS ON WHICH TO FOCUS. WHAT ARE THE EMERGING
SUBMARKETS? WHAT ARE THE TRENDS? WHAT ARE THE STRATEGIC IMPLICATION OF THE SUBMARKETS
AND TREND FOR THE MAJOR PLAYERS?
Source: https://www.forbes.com/sites/robasghar/2013/10/08/the-7-major-trends-shaping-your-
business-or-career/#3fbd9a8e22