A STUDY ON

PRICING STRATEGIES IN DECISION MAKING WITH SPECIAL

REFERENCE TO KCT PVT LTD
Synopsis Submitted in partial fulfilment of the requirements For the
Award of Degree

MASTER OF COMMERCE
OF
BANGALORE UNIVERSITY

Submitted by,
KUMAR SWAMY K S
[Reg no. 17UHCOM007]
2017-2019
Under the guidance of
Dr R CHANDARAMOORTHY
[DIRECTOR OF EAST WEST COLLAGE OF MANAGEMENT]

EAST WEST COLLEGE OF MANAGAMENT

NO 63, OFF MAGADI ROAD VISWANEEDUM POST, BHARATHNAGAR

BANGALORE -560091
INTRODUCTION

Pricing strategy tactics and decisions, pricing is an extremely important decision in marketing
strategy. While pricing, for a firm, is a direct source of revenue, at the same time pricing
decisions involve strategic marketing variables to meet competition.

Pricing can be a manual or automatic process of applying prices to purchase and sales orders,
based on factors such as: a fixed amount, quantity break, promotion or sales campaign,
specific vendor quote, price prevailing on entry, shipment or invoice date, combination of
multiple orders or lines, and many others. Pricing systems require more setup and
maintenance but may prevent pricing errors. The needs of the consumer can be converted into
demand only if the consumer has the willingness and capacity to buy the product. Thus,
pricing is the most important concept in the field of Marketing; it is used as a tactical decision
in response to comparing market situations.

STATEMENT OF PROBLEM

Competition is very high in today's marketplace. Every organization is therefore determined

to differentiate their brands and service offerings compared to their competitors. In effect,
everybody is trying to have unique features in their brand and market them. If organizations
want to succeed in this space, they need to assess their brands honestly else similar me-too
brands are out there in the market which can destroy their entire marketing efforts. Brands
suffering from symmetry syndrome will find it difficult to survive in the market after some
time.

Considering the above discussion, it is imperative that the brand managers should have a
practical tool to measure their brand differentiation score in comparison to their competitor
brands. If the brand is not able to distinguish itself in the marketplace than the marketing
communication strategy is probability not effective. This needs to be investigated.
Considering that in mind, the research is focused on developing a brand differentiation
measurement model.
OBJECTIVES

 To know the pricing strategies and decision making of KCT pvt ltd
 To establish relationship between pricing strategies and net sales
 To determine the factors influencing pricing strategies of KCT Pvt Ltd
 To examine the measures bring reasonable pricing decision methods adopted in KCT
Pvt Ltd

SCOPE OF STUDY

Pricing decisions are the choices businesses make when setting prices for their products or
services. ... Companies that make simple pricing decisions often try to increase sales by
making small, competitive adjustments such as purchase discounts, volume discounts and
purchase allowances.

RESEARCH METHODOLOGY

The data is collected from both the primary and secondary sources

1. Primary Data:

The data is proposed to be collected through structured questionnaires and also through
personal interaction and observation

2. Secondary data:

Secondary data is provided by company on the bases of previous and present data and
website, books.
FURTHER RESEARCH METHODOLOGY

This study contributes to knowledge in series of issues associated with pricing strategies and
purchase decision process. This research recommends that as much as firms should focus on
communicating value to customers through prices, firms should also be on the watch for
competitor’s prices and examine how much it affects purchase of their products.

LIMITATIONS

1. It is a paid method and thus, does not enjoy much credibility among customers and
audience.
2. It requires constant investment and at times, may prove to be quite expensive.
3. It is a long-term strategy that requires wholehearted efforts by the marketing team.
4. It requires more investment for competitive segments.

SIGNATURE OF THE STUDENT SIGNATURE OF THE GUIDE

(KUMAR SWAMY K S) Dr R CHANDARAMOORTHY

[DIRECTOR OF EAST WEST COLLAGE OF
MANAGEMENT]