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Origin of ‗Strategy‘
The word ―strategy‖ derives from the
Greek word strategos; which derives from
two words: -
● "stratos" – meaning army.
● "ago" – which is ancient Greek for
leading/guiding/moving.
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WHAT DO WE MEAN BY STRATEGY ?
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Where are we now?
Where would we like to go?
How do we get there?
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WHAT IS STRATEGY ABOUT?
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STRATEGY AND COMPETITORS
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The Strategy Diamond
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Prepared by: Prof. Romy Sebastian, CMS-GNU
Arenas
● Choices made about where to compete: the external
environment such as product or service markets, geographic
markets or channels. Arenas also identify value chain activities
or value creation stages that are insourced or outsourced. For
instance, a pharmaceutical firm may outsource new drug
development to smaller biotech firms.
Differentiators
● The factors that are believed to allow the firm to "win" in its
targeted arenas, particularly external arenas. Differentiators can
include image, price, reliablity, and other key inputs.
Vehicles
● The degree to which the strategy relies on internal development
efforts relative to partnering with or acquisition of external
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The Strategy Diamond
ECONOMIC LOGIC
● How all the pieces tie together in a way that satisfies key stakeholders.
Economic logic for profit-oriented firms can take the form of scale
economies, scope economies, premium pricing or some combination
of these. For non-profit organisations, economic logic reflects how well
the organization is achieving its mission and vision and serving its focal
stakeholders.
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♦ Competitive Advantage
● Meeting customer needs more effectively,
with products or services that customers
value more highly, or more efficiently, at
lower cost.
♦ Sustainable Competitive Advantage
● Giving buyers lasting reasons to prefer a
firm‘s products or services over those of its
competitors.
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STRATEGIC APPROACH CHOICES
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STRATEGIC APPROACHES
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GAINING SUSTAINABLE COMPETITIVE
ADVANTAGE
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The only thing we can guarantee is that
things are going to change
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The Evolving Nature of a Firm‘s Strategy
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THE RELATIONSHIP BETWEEN A
FIRM‘S STRATEGY AND ITS
BUSINESS MODEL
Realized Business
Strategy $$$? Model
Competitive Value
Initiatives Proposition
Business
Profit Formula
Approaches
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Business Model Elements
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IS OUR STRATEGY A WINNER?
The Strategic
Fit Test
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WHY DO STRATEGY ?
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WHY CRAFTING AND EXECUTING
STRATEGY ARE IMPORTANT TASKS
♦ Strategy provides:
● A prescription for doing business.
● A road map to competitive advantage.
● A game plan for pleasing customers.
● A formula for attaining long-term standout
marketplace performance.
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