PHILIPPINE NORMAL UNIVERSITY

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PURPOSIVE

GED-ENG 01:
Purposive Communication
BTLE 2 - JHS
 PURPOSIVE
C O M M U N I C AT I O N

Types
Different

of Speeches
C O M M U N I C AT I O N Different Types of Speeches
according to:
PURPOSIVE

 Purpose
 Delivery
 Occasion
C O M M U N I C AT I O N
Different Types
PURPOSIVE

of Speeches
according to
PURPOSE
C O M M U N I C AT I O N Different Types of Speeches
according to Purpose
PURPOSIVE

The four basic types of

speech according to purpose are: to inform,
to instruct, to entertain, and to persuade.
These are not mutually exclusive of one
another. You may have several purposes in
mind when giving your presentation.
However, the principle purpose of a
speech will generally fall into one of four
basic types:
C O M M U N I C AT I O N 1. INFORMATIVE
PURPOSIVE

This speech serves to

provide interesting
and useful
information to your
audience.
C O M M U N I C AT I O N 1. INFORMATIVE
PURPOSIVE

Example:
A teacher telling students
about earthquakes
 A student talking about her
research
C O M M U N I C AT I O N 1. INFORMATIVE
PURPOSIVE

Example:
A travelogue about the Tower
of London
A computer programmer
speaking about new software
C O M M U N I C AT I O N 2. DEMONSTRATIVE
PURPOSIVE

This has many similarities with

an informative speech. A
demonstrative speech also
teaches you something. The main
difference lies in including a
demonstration of how to do the
thing you’re teaching.
C O M M U N I C AT I O N 2. DEMONSTRATIVE
PURPOSIVE

Example:
How to start your own blog
How to bake a cake
How to write a speech
 How to… just about anything
C O M M U N I C AT I O N 3. PERSUASIVE
PURPOSIVE

A persuasive speech works to

convince people to change in
some way: they think, the
way they do something, or to
start doing something that
they are not currently doing.
C O M M U N I C AT I O N 3. PERSUASIVE
PURPOSIVE

Example:
Become an organ donor
Improve your health through
better eating
C O M M U N I C AT I O N 3. PERSUASIVE
PURPOSIVE

Example:
Television violence is
negatively influencing our
children
Become a volunteer and
change the world
C O M M U N I C AT I O N 4. ENTERTAINING
PURPOSIVE

The after-dinner speech is a

typical example of an
entertaining speech. The
speaker provides pleasure and
enjoyment that make the
audience laugh or identify with
anecdotal information.
C O M M U N I C AT I O N 4. ENTERTAINING
PURPOSIVE

Example:
Excuses for any occasion
Explaining cricket to an
American
Things you wouldn’t know
without the movies
C O M M U N I C AT I O N
PURPOSIVE

Effective preparation requires

identifying the purpose of
your speech. Once you’ve
identified your purpose, you
can move on to the objective
of your speech.
C O M M U N I C AT I O N Reference:
PURPOSIVE

http://www.ismckenzie
.com/4-basic-types-of-
speeches/
C O M M U N I C AT I O N
Different Types
PURPOSIVE

of Speeches
according to
DELIVERY
C O M M U N I C AT I O N Different Types of Speeches
according to Delivery
PURPOSIVE

The easiest approach to speech

delivery is not always the best.
Substantial work goes into the careful
preparation of an interesting and
ethical message, so it is understandable
that students may have the impulse to
avoid “messing it up” by simply
reading it word for word.
C O M M U N I C AT I O N 1. IMPROMPTU
SPEAKING
PURPOSIVE

It is the presentation of a
short message without advance
preparation. Impromptu
speeches often occur when
someone is asked to “say a few
words” or give a toast on a
special occasion.
C O M M U N I C AT I O N 1. IMPROMPTU
SPEAKING
PURPOSIVE

The advantage of this

kind of speaking is that it’s
spontaneous and responsive
in an animated group
context.
C O M M U N I C AT I O N 1. IMPROMPTU
SPEAKING
PURPOSIVE

The disadvantage is that the

speaker is given little or no time
to contemplate the central theme
of his or her message.
As a result, the message may
be disorganized and difficult for
listeners to follow.
C O M M U N I C AT I O N 1. IMPROMPTU
SPEAKING
PURPOSIVE

Impromptu speeches
are generally most
successful when they
are brief and focus on
a single point.
C O M M U N I C AT I O N 2. EXTEMPORANEOUS
SPEAKING
PURPOSIVE

Extemporaneous speaking is
the presentation of a carefully
planned and rehearsed speech,
spoken in a conversational
manner using brief notes.
C O M M U N I C AT I O N 2. EXTEMPORANEOUS
SPEAKING
PURPOSIVE

By using notes rather than a

full manuscript, the
extemporaneous speaker can
establish and maintain eye contact
with the audience and assess how
well they are understanding the
speech as it progresses.
C O M M U N I C AT I O N 2. EXTEMPORANEOUS
SPEAKING
PURPOSIVE

Speaking extemporaneously
has some advantages. It
promotes the likelihood that
you, the speaker, will be
perceived as knowledgeable and
credible.
C O M M U N I C AT I O N 2. EXTEMPORANEOUS
SPEAKING
PURPOSIVE

In addition, your
audience is likely to pay
better attention to the
message because it is
engaging both verbally and
nonverbally.
C O M M U N I C AT I O N 2. EXTEMPORANEOUS
SPEAKING
PURPOSIVE

The disadvantage of
extemporaneous speaking is that it
requires a great deal of preparation
for both the verbal and the
nonverbal components of the
speech. Adequate preparation
cannot be achieved the day before
you’re scheduled to speak.
C O M M U N I C AT I O N 3. SPEAKING FROM A
MANUSCRIPT
PURPOSIVE

Manuscript speaking is the

word-for-word iteration of a
written message. In a
manuscript speech, the speaker
maintains his or her attention
on the printed page except when
using visual aids.
C O M M U N I C AT I O N 3. SPEAKING FROM A
MANUSCRIPT
PURPOSIVE

The advantage to reading

from a manuscript is the exact
repetition of original words. As
we mentioned at the beginning
of this chapter, in some
circumstances this can be
extremely important.
C O M M U N I C AT I O N 4. SPEAKING FROM
MEMORY
PURPOSIVE

Memorized speaking is
the rote recitation of a
written message that the
speaker has committed to
memory.
C O M M U N I C AT I O N 4. SPEAKING FROM
MEMORY
PURPOSIVE

When it comes to
speeches, memorization can
be useful when the message
needs to be exact and the
speaker doesn’t want to be
confined by notes.
C O M M U N I C AT I O N 4. SPEAKING FROM
MEMORY
PURPOSIVE

The advantage to
memorization is that it
enables the speaker to
maintain eye contact with
the audience throughout
the speech.
C O M M U N I C AT I O N Reference:
PURPOSIVE

http://2012books.lardbucket.
org/books/public-speaking-
practice-and-ethics/s17-01-
four-methods-of-delivery.html
C O M M U N I C AT I O N
Different Types
PURPOSIVE

of Speeches
according to
OCCASION
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

Ceremonial speeches are

speeches given during a ceremony
or a ritual marked by observance of
formality or etiquette. These
ceremonies tend to be very special
for people, so it shouldn’t be
surprising that they are
opportunities for speech making.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

A. Speeches of Introduction
The first type of speech is
called the speech of introduction,
which is a mini speech given by
the host of a ceremony that
introduces another speaker and
his or her speech.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

A. Speeches of Introduction
Just like any other speech,
a speech of introduction should
be a complete speech and have
a clear introduction, body, and
conclusion—and you should do
it all in under two minutes.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

A. Speeches of Introduction
For an introduction, think
of a hook that will make your
audience interested in the
upcoming speaker.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

A. Speeches of Introduction
The body of your
introductory speech should be
devoted to telling the audience
about the speaker’s topic, why the
speaker is qualified, and why the
audience should listen.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

A. Speeches of Introduction
The final part of a good
introduction is the conclusion,
which is generally designed to
welcome the speaker to the
lectern.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

B. Speeches of Presentation

A speech of
presentation is a brief
speech given to accompany
a prize or honor.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

B. Speeches of Presentation
When preparing a speech
of presentation, it’s
always important to ask
how long the speech
should be.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

B. Speeches of Presentation

First, you should

explain what the award
or honor is and why the
presentation is important.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

B. Speeches of Presentation
Second, you can
explain what the recipient
has accomplished in order
for the award to be
bestowed.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

B. Speeches of Presentation
Did the person win a race?
Did the person write an important
piece of literature? Did the person
mediate conflict? Whatever the
recipient has done, you need to
clearly highlight his or her work.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

B. Speeches of Presentation
Lastly, if the race or
competition was conducted in a
public forum and numerous
people didn’t win, you may
want to recognize those people
for their efforts as well.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

C. Speeches of Dedication
A speech of dedication is
delivered when a new store
opens, a building is named after
someone, a plaque is placed on a
wall, a new library is completed,
and so on.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

C. Speeches of Dedication
These speeches are
designed to highlight the
importance of the project and
possibly those to whom the
project has been dedicated.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

D. Toasts

A toast is a speech
designed to congratulate,
appreciate, or remember.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

D. Toasts
First, toasts can be delivered
for the purpose of congratulating
someone for an honor, a new job, or
getting married. You can also toast
someone to show your appreciation
for something they’ve done.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

D. Toasts
Lastly, we toast
people to remember them
and what they have
accomplished.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

D. Toasts
When preparing a toast, the
first goal is always to keep your
remarks brief. Toasts are generally
given during the middle of some
kind of festivities (e.g., wedding,
retirement party, farewell party).
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

D. Toasts
Second, the goal of a
toast is to focus attention
on the person or persons
being toasted—not on the
speaker
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

E. Roasts
The roast speech is a very
interesting and peculiar speech
because it is designed to both
praise and good-naturedly
insult a person being honored.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

E. Roasts
Generally, roasts are
given at the conclusion of a
banquet in honor of
someone’s life achievements.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

E. Eulogies
A eulogy is a
speech given in
honor of someone
who has died.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

F. Speeches of Farewell
A speech of farewell allows
someone to say good-bye to one
part of his or her life as he or
she is moving on to the next
part of life.
C O M M U N I C AT I O N
CEREMONIAL
SPEAKING
PURPOSIVE

F. Speeches of Farewell
Maybe you’ve accepted a
new job and are leaving your
current job, or you’re
graduating from college and
entering the work force.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

The goal of
an inspirational speech is
to elicit or arouse an
emotional state within an
audience.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. Speeches to Ensure Goodwill

Goodwill is an
intangible asset that is made
up of the favor or reputation
of an individual or
organization.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. Speeches to Ensure Goodwill

Speeches of goodwill are
often given in an attempt to get
audience members to view the
person or organization more
favorably.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. Speeches to Ensure Goodwill

Although speeches of goodwill
are clearly persuasive, they try not to
be obvious about the persuasive
intent and are often delivered as
information-giving speeches that
focus on an individual or
organization’s positives attributes.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. Speeches to Ensure Goodwill

There are three basic

types of speeches of
goodwill: public relations,
justification, and apology.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. 1. Speeches for Public Relations

In a public relations
speech, the speaker is
speaking to enhance one’s
own image or the image of
his or her organization.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. 1. Speeches for Public Relations

You can almost think of
these speeches as cheerleading
speeches because the ultimate
goal is to get people to like the
speaker and what he or she
represents.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. 2. Speeches for Justification

The second common
speech of goodwill is the
speech of justification, which is
given when someone attempts
to defend why certain actions
were taken or will be taken.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. 2. Speeches for Justification

In these speeches, speakers
have already enacted (or
decided to enact) some kind of
behavior, and are now
attempting to justify why the
behavior is or was appropriate.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. 3. Speeches of Apology
These speeches have become
more and more commonplace.
Every time we turn around, a
politician, professional athlete,
musician, or actor/actress is doing
something reprehensible and getting
caught.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

A. 3. Speeches of Apology

In fact, the speech of

apology has quickly
become a fodder for
humor as well.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

B. Speeches for Commencements

The second type of
inspirational speech is the speech
of commencement, which is
designed to recognize and celebrate
the achievements of a graduating
class or other group of people.
C O M M U N I C AT I O N
INSPIRATIONAL
SPEAKING
PURPOSIVE

B. Speeches for Commencements

The most typical
form of commencement
speech happens when
someone graduates
from school.
C O M M U N I C AT I O N Reference:
PURPOSIVE

http://2012books.lardbucket.org/
books/public-speaking-practice-
and-ethics/s21-02-special-
occasion-speeches.html
C O M M U N I C AT I O N Prepared by:
PURPOSIVE

CERDON, Jayson R.
DAPOG, Jake J.
DE CASTRO, Juwan P.