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Organizing Committee REGISTRATION FORM

Chief Patron National Seminar


Prof. K. Ramji on
Hon’ble Vice-Chancellor I/c, ANU
Emerging Trends in Digital Department of International Business Studies
Patrons Marketing - Challenges and Acharya Nagarjuna University

Prof. K. John Paul Opportunities


Rector, ANU Two day National Seminar
22nd & 23rd March, 2019 On
Prof. K. Chandra Kumar EMERGING TRENDS IN
Principal, ANU College of Arts, Commerce & Law
Name of the Candidate…………..………….……….. DIGITAL MARKETING - CHALLENGES
Prof. G. Rosaiah
Registrar, ANU Age:……...….Gender:…………….………………..... AND OPPORTUNITIES
22nd & 23rd March, 2019
Seminar Director College:……………………………………………..….
Prof. R. Siva Rama Prasad Designation: Student(UG/PG) / Scholar /Faculty
Head of the Department
Address for correspondence:
Seminar Treasurer
……………………………………………………....…
Dr. N. Prasanna Kumar
Assistant Professor (On Contract) ……………………………………………………....…
Dept. of IBS, ANU
……………………………………………………....…
Organizing Committee Members
……………………………………………………....…
Dr.P.V.V.S.Murthy
………………………………………………...…......…
Dr.P.Vijayavani
Phone:……………………………………..............….
Mr.Sk.Zakier Hussain
Dr.V.Chakravarthi Email:……….……………………………………...…..

Dr.D.Rajasekhar Particulars of Fee:

Dr.G.Uma Amount of Rupees: ……………………..…………….

Dr.B.Asi Ratnam DD No:…………..………………................………….


Seminar Director
Mr.K.Rama Krishna Name of the Bank:……………….....……..………….
PROF. R. SIVA RAMA PRASAD
………………………………………………...…......…
Department of International Business Studies
Address for Correspondence:
Date………………………………………............…… Acharya Nagarjuna University
Prof. R. SIVA RAMA PRASAD Nagarjuna Nagar -522 510
Seminar Director, NSDM-2019
Department of International Business Studies Guntur, Andhra Pradesh, India
ACHARYA NGARJUNA UNIVERSITY, Mobile: 9849856589
NAGARJUNA NAGAR GUNTUR -522510, ANDHRA PRADESH, INDIA Signature of the Applicant Signature of Principal
commerceanu14@gmail.com; raminenisivaram@yahoo.co.in E-mail:commerceanu14@gmail.com
0863-2346-390,482,468, 9849856589
raminenisivaram@yahoo.co.in
About the Acharya Nagarjuna University Digital technology has opened new channels to reach Use Times New Roman, 12-pitch font, single
and engage with the customers .It gives the consumer spaced and 1-inch {2.5 cm} margin all around. All
Acharya Nagarjuna University was established in more opportunities to explore any kind of product from tables must be consecutively numbered using
1976 and has grown into a large University with 37 anywhere at any-time. New rules need to be framed for Arabic numerals with appropriate titles.
Academic Departments. Now it has 55 Post- Graduate acquiring, engaging and retaining the consumer. Against
teaching-cum- research courses on the campus, while Changes in the paper title, abstract, authorship, and
this background Acharya Nagarjuna University
around 70 affiliated colleges offer P.G. courses. The actual paper would not be possible after the
announces a two day International conference Emerging
most distinguishing feature of the University is that it trends In Digital Marketing-Challenges and opportuni- submission deadline.
has 7 exclusive research centers to pursue advanced ties, to provide an opportunity for researchers, academi- All payments should be made DD/Cheque in Favour
studies in the frontier areas. ANU is a research- cians and professionals to meet, interact and exchange of the Seminar Director, National Seminar on
intensive university of global standing specializing in new research ideas Emerging Trends in Digital Marketing – challenges
discovery and public policy. Our research priorities and opportunities (Spot registration also available)
address the challenges faced by India in particular and Sub Themes
the world in general. Registration is opened for limited number of
Digital Marketing and advertising on various participants on first come first basis. Certificate of
About the Department of platforms participation will be awarded to only those
International Business Studies Traditional Advertising vs Digital Marketing participants who attend the conference throughout
two days in all the key note sessions
Department of International Business Studies was Defining and Targeting different audience seg-
established in the year 2007 at ANU. It is a self-based
integrated course intended to increase tempo of
ments Registration Fee
International Business, industrialization, considering Digital Marketing with Data
the growing importance of International Business in Participants Profile Fee
Influencing customers buying decision
industrial and business organizations and consequent Students 200
need for trained personnel. The Department maintains Content Targeting
Research Scholars 400
excellent liaison with industrial organizations and all
concerned Government offices, through sending the Building Campaign Faculty/Academicians 500
students for field work practical training. MBA (IB) Analysis Corporate 1000
students interact regularly with corporate managers
through extension lectures, workshops, seminars Foreigners 100 $
arranged by the department. MBA (IB) is a job oriented
Participants’ Profile
course, both theoretically, practically planned under Important Dates
semester system, to provide professional orientation Academicians, Practitioners, Research Scholar Policy-
to the students. The course curriculum is subjected to makers, Leaders, Business Consultant, Entrepreneurs, Important Stages Key Dates
a thorough review and revision regularly to maintain its Investors, Managers and Professional from Public &
theoretical intensity and practical relevance. Ultimately Submission of abstracts 21-03-2019
Private sector.
course aim at helping students to take on leadership Intimation of acceptance of abstracts 21-03-2019
roles in various reputed industrial organizations. The Guidelines to Authors for Submission of Papers Last date for confirming participation 21-03-2019
programe in addition to class room teaching and with payment of Seminar fee
discussions encourages self-learning through The paper should have a separate cover page
reflection besides providing multiple learning bearing only Title of the paper and author’s Name,
Designation, official address, phone number and How to Reach Acharya Nagarjuna University
opportunities including interactions with faculty, peers,
guest speakers and business leaders. email address.
Acharya Nagarjuna University is located on the
Length of the full paper must not exceed 10 pages National Highway of Chennai to Kolkata in the midst of
About the Seminar (including all tables, appendices and references). Guntur and Vijayawada. from Guntur distance is
Business Environment is changing quickly as today’s Submitted papers must NOT have been previously approximately is 14 km and 22Km from Vijayawada. For
best technology is tomorrow’s obsolete technology. In presented, published, accepted for publication, International participants the nearest airport is
this rapidly changing business environment, under review. Please note that the Institute has a Hyderabad International airport and can also reach
companies need to be innovative in reaching and strict anti-plagiarism policy so originality of the work through Chennai Kolkata Bangalore, New Delhi
engaging with customers in order to survive the should be ensured by the authors. airports.
competition. The Indian consumer is embracing digital
like never before. India has about 432 million Internet The entire paper {title, abstract, keywords, main
users and is likely to have the second-largest user text, figures, tables, references, etc.) must be in
base in the world, and the largest in terms of ONE Document created in BOTH MS-Word and
incremental growth. This is changing the landscape of PDF format. All the pages of the paper must be
marketing in India. The dawn of digital age has numbered.
disrupted the market.
UGC-SAP Sponsored
Two day National Seminar
on
Emerging Trends in Digital
Marketing - Challenges and
Opportunities
22nd & 23rd March, 2019

To
Prof./Dr./Sri

From:
Prof. R. SIVA RAMA PRASAD
Seminar Director
Department of International Business Studies
Acharya Nagarjuna University
Nagarjuna Nagar -522 510
Guntur, Andhra Pradesh, India
Mobile: 9849856589
E-mail:commerceanu14@gmail.com
raminenisivaram@yahoo.co.in

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