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Get to know us
1
We manage 1409 units between
commercial properties and residential
properties with over 3000 tenants.
2 Over 500 of our residential units will The historic Keezell Building sits in Downtown Harrisonburg off of Main St.
be turned over the summer to prepare
for new residents moving in the fall of
2019. 112-Year-Old Building Shines Bright
and Stands Tall on Main Street
Harrisonburg, Virginia is known for its friendly neighbors,
college students, bars, restaurants and its lively downtown scene
located in the Shenandoah Valley. Scrumptious food, lively bar scenes
and cute knick knack shops line the one-way streets for tourists and
residents of the small mountain town to eat, drink and shop while
enjoying the historic downtown aesthetics.
Within the small college town, many new housing expansions
and complexes have sprouted into existence and have the usual
appeal of college-town living. Nothing new to Harrisonburg stands the
112-year-old Keezell building located in the heart of Downtown
Harrisonburg. This building, featured in the National Register of
Historic Places, was once home to a Newspaper Printing Press from
1907-1949 but now serves its new purpose of giving Harrisonburg
residents a place to live with a remodeled aesthetic.
The Daily News Record, the Keezell Buildings previous tenant,
moved out of the 20,000 square foot building in 1941 but left other
street-side stores operating beneath them in the heart of downtown.
The Keezell building exemplifies the rich history that Harrisonburg
embodies through the repurposing of old architecture and preservation
of the much smaller town that Harrisonburg once was.
(continued)
The 5-story building was once home to Barack Obama’s Campaign Headquarters in Harrisonburg, a public
library and is now home to commercial spaces Cat’s Cradle, Inner Goddess Studios, The Yellow Button
and now contains studio apartments that are leased by MatchBox Realty.
Matchbox Realty recently won an award for their $2 million refurbishing of the Keezell Building at
Downtown Harrisonburg’s Celebration & Reception event in
February 2019. Matchbox won the “Best Adaptive Reuse”
award for their work on the eclectic building. Inside are beautiful
new floors, tile, showers and much more.
Matchbox received historic tax credits for preserving so
much of the buildings original architecture. Mary Messerly, the
property manager for the Keezell Building apartments said, “We
are honored to be recognized for creating points of interest and
repurposing the cityscape, but also we are grateful to be part of
this special community.”
The renovation helped create a new, sleek look that they are
proud to showcase to 22 new tenants that moved in in 2017. Inside the renovated Keezell apartments lay beautiful wooden
The apartments originally filled up vacancy within five weeks floors and stainless steel amenities.
which is relatively quick for the number of spaces and their
size.
Rent in 2019 now starts at $825 a month per unit for students and residents of Harrisonburg to reside. This
price, for a brand-new and modern apartment building, is not too pricy in examining apartment complexes
and other housing options in the city. The Keezell apartments do not come furnished, but the beautiful
wooden floors and stainless steel aesthetics bring together any furniture added to the mix.
Renovation of the older building fixed many old structural issues like squeaky floors, poor insulation and
sound-proof problems. This also included adding a top floor to hold more apartments, as well as additional
crawl spaces to help future maintenance. The new insulation helps cut energy costs and continues to be
sustainable in the buildings chic, modern glory.
Renovated and new, the Keezell Building still contains the original wooden staircase and beautiful window
arches to keep the historic appeal. This is just another reason why the building is shown on the National
Register of Historic Places and gives its owners historic tax credit.
Down the street of the apartments and shops located in the Keezell building, tenants can seek Jack
Brown;’s Burger Joint, Jimmy Madison’s, Clementine and many more delicious restaurants that makeup
Harrisonburg to satisfy their savory needs. The Main Street location is less than a mile from James
Madison University’s campus making it a prime spot for students to get to classes on time while being in
walking distance of some of the best spots in town.
No matter where you go in Harrisonburg, a person will be met with friendly people, beautiful sights to see
and delicious food. The Friendly City’s rich, preserved history brings in tourists and adds beauty to the city
as it expands each year. Matchbox’s renovation of the historic Keezell Building helps preserve the legacy
of Harrisonburg as young college students move in around town searching for places to live at their home
away from home. The awards won for the renowned renovation are unmatched with its refurbished,
charming and modern physique that adds to the beauty of the downtown scenery.
!2
Campus Condos,
Cocoa and Cookies
For All
Campus Condos are located off of South Main Street and Maryland Avenue.
Campus Condos are located 0.2 miles from JMU’s campus making it a great
location for students looking for a place to live. The “Campus Condos Cocoa and
Cookies Open House" will be located on the corner of 1315 South Main and 15
Maryland Avenue. For more information look up the event name on Facebook to
locate the Event page.
https://matchboxrealty.com
!3
Urban Exchange’s Earth Day Efforts
HARRISONBURG, VA— April 19th, 2019. Urban Exchange is hosting a communal
recycling event this month on Earth Day. On April 22nd from 9 a.m. to 5 p.m.,
“Matchbox helps anyone can drop off any recyclable materials at the Urban Exchange office and they
manage over 1300 will take care of transporting the material to a recycling site. Urban Exchange is
located in downtown Harrisonburg at 238 E Water St.
units.”
Harrisonburg’s recycling regulations do not designate curbside recycling pickup for
residents, but there are locations available for residents to drop off their recycling in
surrounding areas of the city. Urban Exchange wants to make this easier, so stock
up on any recyclables that you use and take them downtown this Earth Day.
Materials being accepted at Urban Exchange include all plastics, household
batteries, aluminum beverage cans, tin cans, glass, paper and more.
Since residents are responsible for taking their recyclable materials on their own
time, it can become a burden on the individual to take the time to leave their home to
recycle. Since plastic has a large carbon footprint and has a negative impact on
climate change, Urban Exchange has created an opportunity aimed towards making
it easier for their residents to recycle with an all-day event on a day dedicated to
recognizing and preserving our earth.
Marcy Holbert, the Director of Multimedia and Marketing for Matchbox Realty
explains, “The purpose of this event is to bring the Harrisonburg community together
and celebrate our Earth by doing what is right and recycling. In order to keep
Harrisonburg beautiful, we need to step up and do our part, not matter how small, to
ensure it stays that way.”
Harrisonburg residents can stop by the downtown apartment complex all day to fulfill
their Earth Day duty in keeping the earth clean and free of waste.
!4