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1
Instructor
Education
Experience
2
Course Introduction
Tuesdays:
Dates: Location: Villa 5 FF
4.00pm to 8.30 pm
Office Office
Villa 5, Room 5206 Tuesdays 2-4 PM
Location: hours:
3
Course Description
• This course provides students with a holistic view and understanding of how different
types of organizations manage the dynamics of strategy and policy formulation,
implementation, and evaluation in order to respond to changes in both internal and
external environmental dynamics and develop sustainable competitive advantage.
The course considers the strategic choice options for managers, and looks at the
concepts of complexity and complex adaptive systems within the lens of organizational
dynamics.
4
Course Learning Outcomes
5
Core Textbook
7
Course Assessments
and Evaluation
Assessment Task 2 Case Study
Type of Assessment Out-of-Class Individual Report
Weight 30%
Submission Deadline 16th July 2019 by 23:59 (Turn-it-in submission through LMS)
Student will be given a hypothetical case which presents strategic options that a
Description of Task business should consider. Student will critically decide which option(s) can be
implemented with related changes to its position (1,500 words).
8
Teaching Schedule
Readings/ Class Activities during
Session Topics
lecture period
Course Review
16th Apr
Chapter 1
Week 1 Introducing strategy
Ramadan Break
9
Teaching Schedule
Stakeholders and Governance
Chapter 5
11th
June
Corporate Governance Case Study: India’s United Breweries Holdings Ltd.
Week 4
Case Study: Carlos Ghosn: The Nissan Case Scandal
Social Responsibility and Ethics
Organizational Performance
2nd July Chapter 12
Week 7 Case Study: ITV: DIY, Buy or Ally
Acceptability and Feasibility
9th July
The Practice of Strategy Chapter 16
Week 8
23rd July
Group In-Class Presentations
Week 10
10
11
Very Important Three Questions
• What?
• Why?
• How?
12
BUS 8421
Strategic Management Principles
Ch 1. Introducing Strategy
13
Definitions of strategy (1/2)
Sources: A.D. Chandler, Strategy and Structure: Chapters in the History of American Enterprise, MIT Press, 1963, p. 13 M.E. Porter, What is strategy?, Harvard Business Review,
1996, November–December, p. 60
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Definitions of strategy (2/2)
Sources: H. Mintzberg, Tracking Strategy: Towards a General Theory, Oxford University Press, 2007, p. 3
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Strategic decisions
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Three horizons for strategy (1/2)
Horizon 1:
Extend and defend core business
Horizon 2:
Build emerging businesses
Horizon 3:
Create viable options Tesla Car
(p. 5)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Three horizons for strategy (2/2)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Strategy statements
Strategy statements should have three main themes:
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Stakeholders
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Levels of strategy (1/2)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Levels of strategy (2/2)
Corporate-level strategy is concerned with the overall
scope of an organisation and how value is added to the
constituent business units.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
The Exploring Strategy Framework
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Strategic Position
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Strategic Choices
Strategic choices involve the options for strategy in
terms of both the directions in which strategy might
move and the methods by which strategy might be
pursued.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
The strategy checklist
Strategic position Strategic choices Strategy in action
• What are the environmental • How should business units • Are strategies suitable,
• What are the organisation’s • Which businesses to include • What kind of strategy-
strengths and weaknesses? in a portfolio? making process is needed?
• What is the basic purpose of • Where should the • What are the required
the organisation? organisation compete organisation structures and
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Working with strategy (1/2)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Working with strategy (2/2)
Organisations may also use strategy specialists:
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Strategy’s three branches (1/2)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Strategy’s three branches (2/2)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Exploring strategy in different contexts
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
The strategy lenses (1/5)
The strategy lenses are ways of looking at strategy
issues differently in order to generate additional
(=exploring) insights.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
The strategy lenses (2/5)
Strategy As Design:
►Strategy ‘emerges’ from an uncertain and changing
environment.
►Strategy comes from a variety of initiatives.
►New ideas ‘bubble up’ from unpredictable sources and not
just the top.
►Organisations need to encourage diversity and look for
initiatives at the bottom or the periphery of the organisation.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
The strategy lenses (3/5)
Strategy As Experience:
►Strategic development should be adaptive, and divides it into
intended, realised and emergent strategies.
►Strategic development should be adaptive, and divides it into
intended, realised and emergent strategies.
►Strategic development is the continuous adaptation of past
strategies based on experience.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
The strategy lenses (4/5)
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
The strategy lenses (5/5)
Strategy As Discourse
►This view consists in making choices between different
possibilities and then inspiring confidence for the choice
taken.
►This view is very high on legitimacy and low on rationality and
innovation.
►Attention is focused on the way managers use language to
frame strategic problems, make strategy proposals, debate
issues and communicate strategic decisions.
►The way managers ‘talk’ about strategy matters – it
influences decisions.
►The discourse lens helps to uncover the personal interests
and ‘politicking’ of managers.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Chapter Summary (1/3)
Strategy is the long-term direction of an organisation.
A strategy statement should cover the goals of an
organisation, the scope of the organisation’s activities
and the advantages or capabilities the organisation
brings to these goals and activities.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Chapter Summary (2/3)
The Exploring Strategy Model has three major
elements:
►understanding the strategic position,
►making strategic choices for the future and
►managing strategy in action.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE
Chapter Summary (3/3)
Research on strategy context, content and process
shows how the analytical perspectives of economics,
sociology and psychology can all provide practical
insights for approaching strategy issues.
Although the fundamentals of strategy may be similar,
strategy varies by organisational context, for example
small business, multinational or public sector.
Strategic issues are best seen from a variety of
perspectives, as exemplified by the four strategy lenses
of design, experience, idea (or variety) and discourse.
Johnson, Whittington, Scholes, Angwin and Regnér, Exploring Strategy Powerpoints on the Web, 10th edition ©Pearson Education Limited 2014
Abu Dhabi School of Management, UAE