DPB2012

ENTREPRENUERSHIP
TRIO STALL ENTERPRISE
LECTURE : PUAN SITI ARINAH BINTI

NAMA MATRIC NUMBER

MUHAMAD NAJMI AIMAN BIN MUHAMMAD ZAKI 17DKA15F2033
MOHD HAZIBULLAH BIN MOKTAH 17DKA15F2018
MUHAMMAD ZULHAIREY BIN ZULKIFLI 17DKA15F2041

CHECKED BY:
 CONTENTS

Part 1: Introduction

Part 2: The Purpose of the Business Plan

Part 3: Business Background

Part 4: Owner Background

Part 5: Project Background

Part 6: Marketing Plan

Part 7: Production / Operation Plans

Part 8: Organizational Plans

Part 9: Financial Plans

Part 10 : Project Implementation Schedule

Part 11: Summary

EXECUTIVE SUMMARY

Trio Stall Enterprise was established on June 2017 and was registered under the
Companies Commission of Malaysia (SSM). The company Trio Stall Enterprise is a
partnership business that selling food and has a business premises at 2-G-26D address,
Wisma Rampai, Jalan 34/26, Taman Sri Rampai, 53300 Kuala Lumpur. This business is set
up to meet the requirement and take advantage of the community Malaysia. So far, the
services food sales is offered to all walks of life, regardless of age. The main target of this
product's customers is to give a snack food product different from the existing in Malaysia by
combining spring rolls popia and chocolate be a sense of new ones. We also provide a service
reservation for those who want to feel this product and not opportunity to come to our store.
In the first year of the establishment, we expect a profit of RM 150 000.00 per annum and we
also expect the growth rate of our company by 20% per quarter. Our company believes that
products that our company made and service offered by company is able to increase the
company's profitability, ensure return on capital and generate income to company owners and
partners. However, it has become a custom in the business world, surely a product has a
competition. Our company has to compete with the same companies to provide this kind of
service that is more and more intense in this field and not least. Accordingly, our company,
Trio Stall Enterprise, looking at this from a positive point of view, assuming that competition
is a form of barrier that can give us the spirit of competitiveness, and enhances the service.
To that end, the Trio Stall Enterprise able to compete with other companies and has always
been a customer choice,

We have taken various steps to realize that goal. Our company has taken several
strategies such as marketing strategies, promotions, attractive packages, pricing and
marketing strategies. With the advantages of our products, the Trio Stall Enterprise confident
of mastering the market snacks in Malaysia besides being able to satisfy our customers with
the quality of our services can further transform our company into another giant company.
INTRODUCTION

A business plan is a description of our business’s future. That’s all there is to it a

document that describes what our plan to do and now our plan to do it. If we jot down a
paragraph on the back of an envelope describing our business strategy, we’ve written a plan,
or at least the germ of a plan.

Trio stall was established by three partners comprising malay. These three partners are
found in a special entrepreneurial role. Because at the time they still not got the idea of the
product market they want to venture into, so they are paying attention to the needs and
demands of consumers. They are focusing on what people want to eat today and trying to
produce a product that people want.

Through the creation of the company, their idea was to produce “Chocolate Popia” as
the first product of the business. Then, in July 2017 established Trio Stall. Trio Stall choose
to products snack are able to meet the requirement of the public. This is consistent with the
requirements of people who wanted food products that can meet them to taste. The mission is
intended to meet the requirements of people who wanted a new product and so deliciousness.
PURPOSE OF A BUSINESS PLAN.

a) As a guideline to manage business.

Business plan recorded strategies for implemented by the management, especially in terms of
planning and operation. It can be the basis for management taking and makes the action
should be in the management of Trio Stall the enterprise as practicable as soon as possible
because all the planning to be carried out from the early stages of up to the end of the current
production has been determined. It also facilitate the management to take action plan to
achieve the goal of business. Information contained in a business plan is able to make a
worker understand what would like to achieve the next business help strengthen cooperation
between employers with employees in the successful business.

b) Identify the competitiveness of business plan

Plan business be measuring instruments the competitiveness of business where the potential
for business success and the next compete for healthy in the market has been studied in
advance. Thus, Trio Stall the enterprise can decide the beginning of weather the business
planned it can be competitive or otherwise. It also able to avoid the entrepreneur of the
invested capital and energy to business that is not competitive.

c) Distributed resources business

Business resources such as capital, workforce limited, raw materials and should be distributed
to the right to be working properly for returns a maximum of the business. Through a
business plan, distribution business resources can be carried out more systematic. Problem
pages business resources can be overcome because there is planning intensive made by the
Trio Stall Enterprise.
OBJECTIVE

The purpose of this paperwork provided is to present a business plan covering aspects of
marketing, management and financial shop.

 Apply for long-term loans from Bank Malaysia.

 Conducting research and effective planning and explore the field of business before
starting a business to increase the probability of success of business.
 Examining all possible risks to minimize possible business failure to a minimum.
 Create plans, structure and visualize our company's business development in the short
and long term.
 Estimating our budget and business capital.
BUSINESS BACKGROUND

Name of business : TRIO STALL Enterprise

Business Address : 2-G-26D, Wisma Rampai, Jalan 34/26,
Taman Sri Rampai, 53300 Kuala Lumpur
Postal Address : 2-G-26D, Wisma Rampai, Jalan 34/26,
Taman Sri Rampai, 53300 Kuala Lumpur
Number Telephone : 03-4107 4153
Corporate : Shareholder

Activities : Food Service

Date of Business Start : July 2, 2017
Registration Date : Jun 10, 2017
Registration Number : PW0006239
General Capital : RM150,000
Bank Name : Hong Leong Bank Berhad (Sri Rampai
Branch)
Account Type : Account Current
Account Number : 21642902376490
OWNER'S BACKGROUND

First Partner

Full Name : MOHD HAZIBULLAH BIN MOKTAH

No. Identification Card : 970722-03-5617
Date of Birth : 22071997
Age : 20
Gender : Male
Level Education : Degree (BA Management)
Working Experience : 6 Years – Ministry Of Education
Skills / Abilities : Teaching
Course Ever Been Attended : LKS Modul 1&2
Managing Director Experience : Managing Director
Job In The Company : Manager
Current Jobs : Student
No. Telephone / Fax : 03-4107 4153
Telephone Number : 013-373 5431
Second Partner

Full Name : MUHAMMAD ZULHAIREY BIN ZULKIFLI

No. Identification Card : 970612-14-6017
Date of Birth : 12/06/1997
Age : 20
Gender : Male
Level Education : Degree (BA Actuarial Science)
Working Experience : 1 Years – Usmayati (M) Sdn Bhd
Skills / Abilities : Business Administration
Course Ever Been Attended : Seminar Entrepreneurship Student
Managing Director Experience : Sales Executive
Job In The Company : Marketing & Sales Executive
Current Jobs : Student
No. Telephone / Fax : 03-4107 4153
Telephone Number : 013-349 8735
Third Partner

Full Name : MUHAMAD NAJMI AIMAN BIN

MUHAMAD ZAKI
No. Identification Card : 971005-10-5787
Date of Birth : 05/10/1997
Age : 20
Gender : Male
Level Education : Degree (BA Mass Communication)
Working Experience : Cashier in Café Kopitiam
Skills / Abilities : Manager Financial
Course Ever Been Attended : LKS Modul 1&2
Managing Director Experience : Account management
Job In The Company : Account Executive
Current Jobs : Student
No. Telephone / Fax : 03-4107 4153
Telephone Number : 017-3620451
PROJECT BACKGROUND

Business Location Plan

HINT :
1. School
2. Residential area TRIO STALL ENTERPRISE
3. Mosque
4. Shophouse
5. Shophouse
Business Premise Floor Plan

COUNTER KITCHEN

OVEN

REFRIGERATOR

ENTRANCE DISPLAY DESK

MARKETING PLAN

Business Activities and Services

 Food & Beverage

Business Potential

In the early stages of business, the company's main focus is concentrated to customers located
in Taman Sri Rampai , Kuala Lumpur area, namely:

• Rampai Court Apartment

• D’Popeye Gym
• Sri Rampai
• Jalan Megan Setapak

The population in these areas is dominated by the population bumiputera and non
bumiputera. This factor will give you advantage to the company because with various races
come to shop then more people will know about our store. Therefore, the location chosen by
the owner to run his business is good and potentially great to succeed.

The location of the company is located in the commercial area of Taman Sri Rampai close to
business center, commercial development, and supermarkets will give you a great
opportunity to get the customer's attention.
CUSTOMER

Targeted clients have the following features:

I. Adult
II. Senior citizen
III. Children
IV. School students and universities
V. School teachers and tuition teachers

Target customer population in market area is as follows:

Area / Park Number of Number of Number of Goal

Houses Occupants (*) Subscribers

1. Rampai Court Apartment 2,000 unit 1400 Family 700 People

2. D’Popeye Gym 2,000 unit 1,400 Family 800 People

3. Sri Rampai 2,500 unit 1,900 Family 500 People

1000 People
4. Jalan Megan Setapak

Total 3000 People

Note: (*) 40% of the number of homes estimated to be inhabited by families.

(^) 20% of the number of hosted residents is estimated to have the company's target
customer characteristics.
 MARKET SIZE

Market size covers the area of Taman Sri Rampai and surrounding areas. Our target is 40%,
neighborhood residents , 40% of students and 20% of other customers.

COMPETITION

Tro Stall Enterprise Company has competitors in urban areas:

Company name Strength Weakness

competitor
Siva Hairdresser Store Operates over 5 years Do not follow the trend
Beauty Salon Has attractive cut style A fairly expensive price

PREPARATION OF SALES PREDICTION

POPIA CHOCOLATE SELLING

MONTH 1 2 3 4 5 6 7 8 9 10 11 12 SALE

CUSTOMERS 1500 1700 1900 1500 1700 1700 1500 1500 1700 1500 1900 2000 20100

PRICE 4 4 4 4 4 4 4 4 4 4 4 4

SALE(RM) 6000 6800 7600 6000 6800 6800 6000 6000 6800 6000 7600 8000 80400

REVENUE ASSUMPTIONS

Assuming the first month: At the start of the month the income is RM 6000 and the revenue
budget upgrade from year years.
MARKETING STRATEGY

I. Promotion

Among the promotional strategies made Trio Stall Enterprise for introducing the business to
the market is:

a) Maintain good personal relationships with customers by creating

d) System of expertise for regular customers and so on.
b) Provide business profiles to potential prospective clients such as companies to obtain
sustainable supply contracts.
c) Distribute periodic pamphlets and brochures on strategic areas that are the crowded
routes of the public such as commuter stations, buses and so on.
d) Installing banners and bunting as one of the steps to promote kiosk launch / opening.
e) Distribute business cards to potential customers.
f) Providing a uniform and ordering employees to create corporate image on premises to
be a good trademark for customers.
g) In addition we will also hold promotions every month by rewarding our customers
such as discounts, vouchers and mystery gifts.
h) Promotion in school and tertiary education by joining an open day or convocation day
at those places
 II. Location

The location of the premises is located in an easy-to-see area that faces the big street, close to
supermarkets, schools, private offices and so on. Business activities the rest of the
surrounding area makes the area a customer's focus and makes it a strategic location.

III. Price

The pricing laid down on the products and services offered is affordable, competitive and it is
the concept of 'price-follower' or market price which is according to market rates as
determined by other competitors

IV. Products

The products offered to customers are of quality and equivalent the price. Businesses also
keep abreast of changes during the economy and will the market so that its services remain
competitive and acceptable to customers.
FINANCIAL PLAN

Business Investment Costs

Based on the plan to do this business, TRIO STALL Enterprise has estimated the cost of
investment to generate the following business:

Item Capital (RM) Financing Total (RM)

No
(RM)

1 Initial Spend

- PBT / ROB License 500.00 - 500.00

- Deposit & rental of 9,000.00 - 9,000.00

premises
3,000.00 - 3,000.00
Packing
5,000.00 - 5,000.00
Factory insurance
- 1,000.00 1,000.00
Advertising & promotion

2 Fixed assets

- structure of the store - 15,000.00 15,000.00

- Wiring 3,000.00 - 3,000.00

- Oven 3,000.00 3,000.00

- Mixer - 2,000.00 2,000.00

- Cash machine - 500.00 500.00

- Working table - 1,000.00 1,000.00

- Trolley - 1,000.00 1,000.00

- Chiller / freezer 15,500.00 5,000.00 20,500.00

- Tray - 500.00 500.00

- Induction stove - 1,000.00 1,000.00

 - Furniture 4,000.00 - 4,000.00

3 Round Capital

- Raw material 8,000.00 - 8,000.00

- Petty cash 2,000.00 - 2,000.00

Total 50,000.00 30,000.00 80,000.00

The required financial resources will be obtained from own financing of RM50,000.00, while
the remaining RM3,500 will be obtained from loan bank.
PRODUCTION PLANS / OPERATIONS

Production process flow chart for manufacturing, wholesale, retail & service projects.

Take customer orders

Make operational planning such as labor and

listing raw materials

Purchase raw materials by menu

The process of raw materials to cook

Cooking

Taste the quality of the cuisine

Insert the container into the vehicle to be

transported to the designated place

Filled in containers

Receiving payments from customers

ORGANIZATION / HUMAN RESOURCES PLANS

Organizational goals and strategies

Organizational Mission & Goals:

The mission and goal of our company is to provide satisfaction and comfort to the customers
in creative form and able to reach the public. Additionally, our company's concepts to be able
to reproduce customer preferences that can satisfy all the customer's tastes and also meet
customer's requirements. In addition, our company's motto is also always the right customer.

SHORT TERM STRATEGY :

• Patch posters about our company and products in public places.

• Provide sales and discounts on festive days to attract the attention of the public.
• Get more sales by providing testers to past customers in our stores.

LONG TERM STRATEGY :

• Apply specialization in our service

• Expand our product market to all levels of society and not limited to nearby residents
• Increase capital investment so that product production can be carried out on a large
scale.
• Opening branches in other areas.
ORGANIZATIONAL STRUCTURE / ORGANIZATION CHART :
FUNCTIONS & RESPONSIBILITIES.

Manager 1. Functions: Can manage, direct, monitor the

overall business administration..
2. Responsibilities: Coordinate accounts, ready
spend, company cash flow, marketing plan,
purchase of raw materials.
Marketing section 3. Functions: Can attract customers, promote the
company and leverage our business
4. Responsibilities: Promote the company and
make a good return to the company.
Service Division 1. Function: Provide assets and equipment to use.
2. Responsibility: Efficient and skillful in
handling machine-related matters.
Finance department 1. Functions: Handles the flow of money in the
company to ensure the company's finances are in
a state of balance.
2. Responsibility: Be effective in maintaining the
balance of money flow within a company.
Employee organization / 1. Function: Serving the company and having their
Management
respective duties.
2. Responsibilities: Ensuring the smooth running of
the company.
LIST OF MANAGEMENT PERSONNEL

Position No Approval Salary Workforce Resources

(one
month)
Manager 1 Degree (BA 2000 alone
Management)
Marketing officer 1 Degree (BA Mass 1000 alone
Communication)
Finance officer 1 Degree (BA 1000 alone
Actuarial Science)

Service and Technical 2 Degree ( E & E ) 1000 alone

Officers
COMPLETE DETAILS OF REQUIRED JOB REQUIREMENTS.

Position Minimum Skills / Experience Job and responsibility

Eligibility

Manager Degree Efficiently manage Manage, administer and direct

business / business and assist in the packaging and
turnovers, have the packaging. Holding a business
skills in their account.
packaging

Finance officer Degree Has skills in financial Manage entry and cash
management withdrawals and provide
accounting information

Marketing officer Degree Creative in marketing Reviewing existing business

products, smart opportunities, reviewing
looking for customer needs, marketing
opportunities services, managing business
promotion affairs
EMPLOYEE REMUNERATION AND MANAGEMENT STAFF INCENTIVES.

Position No Salary KWSP/SOCSO Other Total (RM)

Manager 1 200 200 200 2400

Marketing 1 1000 100 100 1200

officer

Finance 1 1000 100 100 1200

officer

Service and 2 1000 100 100 1200

Technical
Officers
ORGANIZATION PLAN

Organization goals and strategies

Organization Mission :

I. Providing diversity of choices to customers.

II. Provide good service to customers.
III. Get a name in the customer's heart to be the customer's primary choice.

Organizational Goals :

I. Earn up to 50% of the capital that has been issued within 5 years after the
commencement of the operation and managed to get a break even point within 3
years.
II. Expanding our business in areas that do not have this type of service.
SUMMARY

In conclusion, given the entire paper presented, our company has the greatest potential to
grow and move forward as our company has a good financial background. Additionally, the
marketing strategy we use is also very relevant to our business. With an organized
organization as well as efficient and systematic management, we are confident that our
company will receive a warm welcome from our customers. With this we sincerely hope the
business plan that we present will get the attention of certain parties so that our company's
goals are achieved.