DAFTAR ISI

Halaman Judul

Kata Pengantar ................................................................................................................... i

Daftar Isi .............................................................................................................................. ii

Bab I Pendahuluan ............................................................................................................. 1

A. Latar Belakang ........................................................................................................ 1

B. Rumusan Masalah .................................................................................................. 2
C. Tujuan Penulisan .................................................................................................... 2

Bab II Pembahasan ............................................................................................................. 3

A. Pengertian Bauran Pemasaran .............................................................................. 3

B. Variabel-Variabel Bauran Pemasaran ................................................................. 4
C. Pengertian Pasar Sasaran ...................................................................................... 10
D. Hubungan Antara Variabel Bauran Pemasaran dan Pasar Sasaran ................ 12

Bab III Penutup ................................................................................................................... 13

A. Kesimpulan .............................................................................................................. 13
B. Saran ........................................................................................................................ 13

Daftar Pustaka .................................................................................................................... 14

MANAJEMEN PEMASARAN BANK Page ii