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1

ACKNOWLEDGEMENT

To various persons who contributed in making this study possible and in

one way or another, have inspired me in coming up with this paper.

To Mr. Richard Dolina for allowing your organization to be the subject-

entity of this study and for leading me with a clear direction of this research;

To Dr. Antonio Casurao for being my adviser, for your patient guidance,

and in checking and editing my work;

To Prof. John Hendrix Valientes for being the censor of my work and for

your valuable comments;

To PLM – CBGM professors for your valuable insights, encouragement

and support;

To Fr. Reginald Malicdem and the staff of the Manila Metropolitan

Cathedral for your solicitude, assistance and prayers;

To my friends who shared with me the good and challenging times of MBA

life;

To Mama and Papa for being my inspiration and for your fervent prayers

and love, you gave me strength all the time to continue each day;

Lastly, to the TRIUNE GOD, for without His graces and blessings, this

study would not have been possible, and everything I do, are all for your glory!

Thank God and thank you all very much!


2

EXECUTIVE SUMMARY

Food and Medicine are the basic necessities of a person. In the

Philippines where people are fond of eating variety of foods that makes their daily

diet enjoyable, it is no surprise that food takes up a big proportion of the country’s

Gross Domestic Product. The aforementioned industry is a vast and fast-paced

sector where positioning a product is a terrible battle that requires the best

marketing strategies to have an advantage in the market.

Foods and beverages contain compounds that interact and affect the

human body functions that could lead to the development of diseases. Due to

changes in lifestyle and the increasing prevalence of risk factors related to diet

contribute to the rising incidents of diseases in the country; these factors are the

reason of the positive trend and fast paced expansion of the pharmaceutical

market in the Philippines.

CSF Enterprise is just one of the minor players in the sales and

distribution of pharmaceutical and food products. Growing over time, their

product variation expanded from the sales of therapeutics, galenicals and

personalized medicines toward hot and spicy flavors of sauces, dressings, and

condiments.
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Chapter I

INTRODUCTION

A. Rationale

CSF Enterprise is one of the registered domestic entities engaged in sales

and distribution of pharmaceutical and food products. One major dilemma the

business is facing is the strong competition that exists due to large number of

players in both of its embraced industry; CSF needs to compete and upsurge its

market share.

This paper endeavors to formulate strategies on how the company will

muddle through the present condition of the pharmaceutical and food industry,

and outline procedures of actions to achieve the stated objectives.

The first part of the paper analyzes the internal and external factors that

have impact in the business. The framework for the analyses focused on the

environmental factors and internal aspects of CSF Enterprise.

The second part of the study discusses the strategies CSF can use in

order to compete and intensify its market position in the industry. This requires

the company to develop marketing activities that will lead to the recognition of its

product and services. CSF also needs to review and revised its credit and

collection policy with the purpose of increasing its cash inflows for its day-to-day

operation and expansion.

The last part of the paper deliberates the necessity to invest for various

marketing activities in order for CSF to be successful. The entity should continue
4

searching for new ways to attract new possible customers. The company needs

to develop and invest for perfect marketing programs which will unlock greater

opportunities for CSF to achieve its mission and goals.

Furthermore, assumptions and projections are made for the

implementation of the suggested strategies and percentage growth of different

account titles. Various scenarios are also forecasted on different perspectives

and contingency plans are created to surmount, complement and supplement

these scenarios.
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B. Strategic Objectives

The analysis of the external and internal factors showed the organizational

structure, business processes, and the environment where it operates which

served as basis of the strategic issues of CSF which includes:

CSF’s main strategic objectives are the following:


6

Chapter II

COMPANY BACKGROUND

A. Company Profile

Company : CSF Enterprise

Company Address : 1579 New Gold Bond Bldg. F.T. Benitez St.,

Ermita, Manila, Metro Manila

Website : https://www.csfenterprise.com

Industry Category : Food and Drug Industry

Type of Business : Wholesale and Retail-Trade


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B. Business Model Canvass

KEY KEY VALUE CUSTOMER CUSTOMER


PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS

1. Investors 1. Procurement 1. New flavors 1. Brand 1. Massive


of foods and Awareness market
2. Suppliers 2. Production beverages
2. Ads 2. Broad
3. Principals 3. Marketing 2. Easily portfolio
accessible 3. Events of various
4. Government 4. Operations outlets customer
Agencies 4. Customer segments
5. Research 3. Variety of Loyalty
5. Bank and options for 3. Food and
foods and 5. Feedbacks beverage
6. Retailers Development beverages industry

4. High-quality
KEY and CHANNELS
RESOUSRCES authentic
food and 1. Social Media
1. Infrastructure beverage
products 2. Internet
2. Brand
3. Website
3. Innovation
4. Ads
4. Honors
5. Magazines
5. Human
Resource

COST STRUCTURE REVENUE STREAMS

1. Production Costs 7. Licenses 1. In-store Sales


2. Duties and Tariffs 8. Registration Fees
3. Logistics 9. Rent 2. Retailing
4. Marketing 10. Maintenance
5. Salaries 11. Research 3. Online Sales
6. Taxes 12. Utilities

Figure X. Business Model Canvas. This figure illustrates how the entity creates and delivers

value to customers.

The entity caters its products to a massive market of various customer

segments due to its broad portfolio of pharmaceutical, food, and beverage


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products which are distributed in-store purchases and online sales which heavily

lie with online advertising and traditional media. These are also made possible by

various suppliers and partners, different government agencies that support the

trade of goods, a bank that handles online transactions, and several retailers.

In order to reach its target market while preserving the quality of its

products and services, CSF Enterprise have had implemented various strategies

for its key activities and a superb support from its infrastructure and human

resource. Its key activities focus on the procurement of goods, operations,

marketing, and research.

CSF Enterprise established brand awareness through advertisements,

participation to food expos, and customer loyalty programs. The entity also

considers comments and suggestions from customers.

All these activities that create and deliver value have a cost attached to it.

CSF Enterprises main costs are from production of goods, salaries of employees,

administrative expenses, utilities, and marketing outlays of advertisements which

represent the day-to-day operation of the entity. Annual fees such as taxes,

licenses, and registration fees are also incurred.


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C. Business Model Canvass

FIRM INFRASTRUCTURE

1. Organizational Structure
2. Quality Control
3. Corporate Governance
4. Research and Development

HUMAN RESOURCE MANAGEMENT


1. Recruitment and Selection
2. Compensation and Benefits
3. Training and Development
4. Performance Evaluation

TECHNOLOGY DEVELOPMENT
1. Online Payment

MARGIN
2. Automated Equipment
3. Business Software
4. Feedbacks

PROCUREMENT
1. Relationship with Suppliers
2. Prerequisites to different Government Agencies
3. Inventory Management
4. Logistics

INBOUND OUTBOUND MARKETING


OPERATIONS SERVICES
LOGISTICS LOGISTICS AND SALES
Suppliers Production Delivery Ads Online
Logistics Process Billings Food Services
Inventory Quality Payments Events Customer
Payment Control Research Relation
Logistics Feedbacks

Figure X. Value Chain Analysis. This figure illustrates the primary and supporting activities

of the entity.

The primary activities of the entity focus on inbound logistics, operation,

outbound logistics, marketing and sales, and services. The inbound logistics

refers to various fixed and pre-determined local and international suppliers of raw

materials and merchandises of different pharmaceutical, food, and beverage

products. These are then inspected for quality assurance and brought to the
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entity’s storerooms or outsourced production site for further processing and

repackaging, these are then transported for distribution. Transports of goods are

done upon request from each store or distribution sites and an automated

software keeps track on this matter to ensure proper inventory control.

CSF Enterprise has a strong infrastructure and apart from its physical

resources, the brand is in a good financial position because of excellent

leadership and management. Its current chief executive officer, Mr. Richard M.

Dolina, who is also the owner of the company, is unwearyingly bringing the entity

to its potential with the support of the whole management.

In order to maintain the quality of products and services to keep the

customers satisfied, its employees work fervently by providing customers a great

time by making them feeling comfortable, thus making them wanting to come

over again, they are also trained to handle crucial situations and take decisions

accordingly. They are also responsible in processing all prerequisites needed

which includes close coordination with different government agencies.

The entity is continuously undertaking research for the improvement of its

existing products and the development to introduce new ones. This is to provide

the customer with new products and give a distinctive perspective to the brand so

as to be in front of the line when it comes to offer the best pharmaceutical, food,

and beverage products and services. The presence of centralized business

software used by the entity is capable of automating several business processes

and reports which are otherwise complicated and time consuming.


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D. Vision, Mission, and Core Values

Vision Statement.

It is our vision to be the leading, reputable, and reliable distributor

of high quality food and drug products in the Philippines.

Mission Statement.

It is our mission to provide a wide range of high quality food and

drug products, at the best price, with outstanding customer service.

Core Values.

The core values of CSF Enterprise serve as its guidance, its

direction, and its culture; it supports the organization’s mission, vision, and

overall philosophy. It guides attitudes, actions, and decision-making and

establishes a standard against which actions can be assessed.

Faith.

By faith, we glorify God through we are and what we do. We want

to bring our skills as an expression of our faith which inspires us to give

our best in everything we do.

Accountability.

By accountability, we hold ourselves to high standards for our

actions and quality of our products. We encourage everyone to take

responsibility for their actions.


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Relentless.

By relentless, we are never satisfied with our results because we

are always looking ahead for new ways to improve and focus on the

opportunities of where we want to go.

Malasakit.

By malasakit, we strive to understand the worth and dignity of

others as we do ourselves. We want to create an environment that is

positive for our stakeholders.

Synergy.

By synergy, we are dedicated to giving our people a wealth of

opportunities to reach their full potential and to participate in making our

vision come true.


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E. Evaluation of Mission and Vision

Table X.

Vision Statement Evaluation

VISION STATEMENT
Criteria Yes/No Evaluation

The statement specifies what CSF


Enterprise wants to become in the near
Vivid No future but it did not identify what type of
food and drug products they are offering
and to what sector it is offered to.

The statement specifies that they want to


be the leading company in food and
drug distribution in the Philippines but
Realistic No
based on the position and performance
of the company, it will take them a long
run in order for this vision to achieve.

The statement specifies that the company


still desires to become one of the largest
Aspiration Yes
distributor of food and drug products in
the Philippines.
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Table X.

Mission Statement Evaluation

MISSION STATEMENT
Criteria Yes/No Evaluation

Customers No
There is no statement for customers.

Products and Services Yes They provide wide range of food and
drug products.
Markets No
There is no statement for markets.

Technology No There is no statement for technology.

They provide their products at the best


Concern for Survival Yes
price.

Philosophy No There is no statement for philosophy.

They provide outstanding service to


Self-Concept Yes
customers.
Concern for Public Image No
There is no statement for public image.

Concern for Employees No There is no statement for employees.


15

F. Organizational Structure
16

G. Executive Officers
17

H. Financial Highlights
18

Chapter III

RESEARCH METHODOLOGY

A. Research Design

The research started on getting as much information through scanning the

external environment of the industry. It involved an analysis of whether

developments and innovations locally and internationally would have impact on

the food and drug industry in general. These issues were classified according to

various classifications like political, economic, socio-cultural, technological, legal

and environmental.

While doing the said analysis, the proponent met with the owner and

certain officers of the entity to relay his intentions and purposes. He then

proceeded with requesting initial information, documents and data from the

entity. From these documentations, the proponent was able to generate the

analysis of the entity’s internal environment.

Supplementing this information, the proponent looked up at the

Department of Trade and Industry and Securities and Exchange Commission

records. Here, he got various information on the subject entity as well as

information relating to its peers and the industry. This process was the basis for

the drafting the financial analysis.

The proponent prepared the TOWS Analysis after acquiring wider

perspective and detailed information from the analysis of the external and

internal environment. The strengths and weaknesses were based on the internal
19

environment while the threats and opportunities can be traced on the external

environment.

All the above processes precede the strategy formulation. The proposed

strategy was anchored on the practicability at the point of view of the entity.

Based on financial data, the entity is said to be performing well. The direction

therefore is to maintain this growth path while enhancing the marketing

mechanism of the entity. Effective marketing strategy is a tool in further pursuing

other objectives of the entity. The proponent also presented the financial

implications of the proposed strategies and plans.

Lastly, the 16th Edition of Strategic Management Concepts and Cases by

Fred R. David was also used as the main reference for matrices, tools, and other

strategic management topics.


20

B. Questionnaires

The questions listed on the survey are based on McKinsey 7-S Model and

Weisbord’s 6 Box Model. In attempting any planned changes in the entity, the

respondents are asked to indicate their current views about the entity. The

objective is to accurately assess the functioning of the entity and determine the

best strategy to be implemented to improve the performance of the entity.


21

Pamantasan ng Lungsod ng Maynila


College of Business and Government Management
Intramuros, Manila

Dear Respondents:

In partial fulfillment of my requirements in Master in Business


Administration Program of Pamantasan ng Lungsod ng Maynila, I am
conducting a research study about your company. In this regard, I would
like to seek for your assistance by providing accurate responses from the
statements below.
Rest assured that your answers will be treated with utmost
confidentially and will only be used for the same purpose. Thank you for
your cooperation and God bless!

Sincerely:

Ramil Allen E. Casagan


MBA Student

Name:
Age: Sex:
Department:

Job Tenure: Less than 1 Year Job Level Management

1 to 5 Years Supervisor

6 to 10 Years Rank and File

More than 10 Years Outsourced


22

Direction: Please evaluate your experiences with the company and rate
to which extent you agree or disagree with each of the following
statements related to the company.

1 – Strong Agree
2 – Agree
3 – Disagree
4 – Strongly Disagree

No. Statements 1 2 3 4
The goals and objectives of the organization are
1
clearly stated.
2 The division of labor of this organization is flexible.
My immediate supervisor is supportive of my
3
efforts.
My relationship with my supervisor was a
4
Harmonious one
My job offers me the opportunity to grow as a
5
person.
My immediate supervisor has ideas that are
6
helpful to me and my work group.
7 This organization is not resistant to change.
I am personally in agreement with the stated
8
goals of my work unit.
The division of labor in this organization is
9
intended to help it reach its goals.
The leadership norms of this organization help its
10
progress.
I can always talk with someone at work if I have a
11
work-related problem.
The pay scale and benefits of this organization
12
treat each employee equitably.
I have the information that I need to do a good
13
job.
This organization introduces enough new policies
14
and procedures.
15 I understand the purpose of this organization.
The manner in which work tasks are divided is a
16
logical one.
This organization’s leadership efforts result in the
17
organization’s fulfillment of its purposes.
My relationships with members of my work group
18
are friendly as well as professional.
The opportunity for promotion exists in this
19
organization.
This organization has adequate mechanisms for
20
binding itself together.
23

No. Statements 1 2 3 4
21 This organization favors change.
The priorities of this organization were understood
22
by its employees.
23 The structure of my work unit is well designed.
It is clear to me whenever my boss is attempting
24
to guide my work efforts.
I have established the relationships that I need to
25
do my job properly.
The salary that I receive is commensurate with the
26
job that I perform.
Other work units are helpful to my work unit
27
whenever assistance is requested.
Occasionally I like to change things about my
28
job.
I had enough input in deciding my work-unit
29
goals
The division of labor in this organization actually
30
helps it to reach its goals.
I understand my boss’s efforts to influence me
31
and the other members of the work unit.
There is no evidence of unresolved conflict in this
32
organization
All tasks to be accomplished are associated with
33
incentives
This organization’s planning and control efforts
34
are helpful to its growth and development.
35 This organization has the ability to change.

- END OF QUESTIONNAIRE -
24

Pamantasan ng Lungsod ng Maynila


College of Business and Government Management
Intramuros, Manila

Dear Respondents:

In partial fulfillment of my requirements in Master in Business


Administration Program of Pamantasan ng Lungsod ng Maynila, I am
conducting a research study about your company. In this regard, I would
like to seek for your assistance by providing accurate responses from the
statements below.
Rest assured that your answers will be treated with utmost
confidentially and will only be used for the same purpose. Thank you for
your cooperation and God bless!

Sincerely:

Ramil Allen E. Casagan


MBA Student

Name:
Age: Sex:
Department:

Job Tenure: Less than 1 Year Job Level Management

1 to 5 Years Supervisor
6 to 10 Years Rank and File

More than 10 Years Outsourced


25

Shared Values
No. Questions Observations
Are values regularly reviewed, evaluated and
1
approved at board level?
Do senior managers proactively communicate
2
the organization’s values and codes of conduct?
Does senior management behavior exemplify the
3
values and codes of conduct?
Are the values built into strategy documents,
4
objectives and decision-making?
Are there barriers to the implementation of core
5
values and the code of conduct?

Style
No. Questions Observations
Is the board and audit committee involved
1 sufficiently in evaluating the effectiveness of the
'tone at the top?
Do the board and managers show a desire to
2
address issues in an open and transparent way?
Do informal and formal processes exist for
3 employees to be able to raise issues related to
misconduct?
Does compliance with laws and regulations
4
taken seriously?
Are mistakes treated as an opportunity for
5
improvement or used to apportion blame?

Skills
No. Questions Observations
Are the skills, experience and knowledge of
1 people matched to the competencies required
for the job?
Are training programs visible and accessible to
2
all?
Is training aligned with the skills and knowledge
3
necessary for the job?
4 Is training aligned to shared values?
Are training programs evaluated to ensure they
5
are effective?
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Staff
No. Questions Observations
How does the recruitment process emphasis the
1 values/code of conduct and seek to align these
expectations with that of candidates?
Do managers and employees regard
performance appraisals as frank with constructive
2
discussion of performance issues versus going
through the motions?
Do performance objectives include how
3 employees are demonstrating the values and
codes of conduct in their day to day working?
Is the staff appraisal process applied consistent
4
and fairly?
Are there mechanisms in place to capture and
5 evaluate employee ideas on improvements to
ways of working?

Strategy
No. Questions Observations
Is strategy and objectives of business units clearly
1
set out and aligned to those of the organization?
Strategy and objectives of business units are
2
periodically reassessed and re-aligned?
Do employees have job descriptions and
3 performance objectives that align with strategy
and objectives?
Is the organization’s risk appetite understood and
4 applied to objectives and decisions by managers
and employees?
Are plans and actions put in place when there is
5 divergence of actual performance from strategic
objectives?

Structure
No. Questions Observations
Does the structure of the business unit facilitate
1 the flow of information upwards, downwards, and
across organizational lines?
2 Are reporting relationships appropriate?
3 Are accountabilities clearly defined?
Are responsibilities and accountabilities clearly
4
communicated and understood?
Are there any plans of reorganizing the current
5
structure of the organization?
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Systems
No. Questions Observations
Is there a common and clearly understood set of
1 processes set that underpin core business
activities?
Do employees consider controls and regulations
2
within system are necessary and apply to them?
Security of personal data within systems is taken
3
seriously?
Are customers complaints communicated to the
appropriate levels of management and
4
responded to appropriately in an open and
effective way?
Does the organization have adequate
5
procedures to prevent bribery and corruption?

- END OF QUESTIONNAIRE -
28

INTERVIEW QUESTIONS

OWNER
No. Questions Answers
1 How did the business organization started?
How do you communicate the values, vision,
2
plans and strategies of the organization?
What do you think are the most-important
3 strategic priorities for the organization over the
next three years?
How did you manage the organization as it
creates a new business model, products, content
4
or initiatives that are essential to the company’s
growth?
What is your assessment of where our company
stands today? From your vantage point, what is
5
the company doing right and what needs to
change?

DEPARTMENTS
No. Questions Answers
How do you plan for the activities in your
1
department?
How do you keep your department aligned with
2
the organization’s goals?
What are the current problems of your
3
department?
How do you practice internal control in your
4 department? Process of measuring efficiency
and effectiveness of departmental strategies.
What other things does the department need to
5
further carry on task efficiently and effectively?
29

MANAGEMENT
No. Questions Answers
How do you plan with the management in
handling the impacts of its external environment
to the organization?
a. Political
1 b. Economic
c. Social
d. Technological
e. Legal
f. Environmental
What are the management’s actions in
identifying and capturing new business
2
opportunities and in lessening the impact of
various threats to the organization?
What are the strengths and weakness of the
3
organization and of each department?
Have you adopted the various strategic
management practices to achieve competitive
advantage?
a. Procurement and Distribution
b. Production and Operations
4
c. Marketing and Sales
d. Human Resource
e. Accounting and Finance
f. Administrative and Management
g. Research and Development
What are the responsibilities of each department
present in the organization?
a. Procurement and Distribution
b. Production and Operations
5 c. Marketing and Sales
d. Human Resource
e. Accounting and Finance
f. Administrative and Management
g. Research and Development
30

C. Statistical and Quantitative Tools Used


31

Chapter IV

INDUSTRY AND MARKET ANALYSIS, FORECAST AND PERSPECTIVES

A. General Condition of the Industry and the Market

The Philippines is the third-largest pharmaceutical market in the

Association of South East Asian Nations and was worth USD 3.6 billion in 2016.

The Filipino pharmaceutical market is predicted to exceed USD 4.0 billion by

2020, expanding at a compound annual growth rate of over 3.5%.1

Table X.

Distribution of Gross Margin of the Top Five Industries for All Wholesale and Retail Trade

Establishments by Industry Sub-class: Philippines 2016

Gross Margin
Industry
(in billion pesos)
Wholesale of medicinal and pharmaceutical products 51.3
Retail selling in supermarkets 45.1
Retail selling in department stores 41.6
Retail sale of wearing apparel, except footwear 30.4
Retail sale of household appliances and equipment 29.0
All Other Industries 470.2
TOTAL 667.5

Source: Philippine Statistics Authority 2016 Annual Survey of Philippine Business and

Industry

URL: http://www.psa.gov.ph/content/2016-annual-survey-philippine-business-and-

industry-aspbi-wholesale-and-retail-trade-0

1https://www.pacificbridgemedical.com/publication/philippines-drug-market-update-
2017/
32

Generic drugs dominate the pharmaceutical market due to an increasing

number of government-owned pharmacies, which are called “Botika ng

Barangays”. The number of Botika ng Barangays has multiplied since 2010,

providing drug access to rural populations and increasing overall demand for

pharmaceutical products. Currently, the 60% of pharmaceutical sales are generic

drugs, while the remaining 40% are branded drugs.

Table X.

List of Licensed Establishments engaged in Drug Distribution by Food and Drug

Administration.

3R'S PHARMA TRADE & 5 STAR PHARMAMED,


4M PHARMACY 67 PHARMA
GENERAL MERCHANDISE INC.
A & M MEDCARE A.T.C. HEALTH CARE INT'L
7 MM DRUGMART A'S MEDS DISTRIBUTOR
PRODUCT DISTRIBUTORS CORP.
A2M GLOBAL ABM-A BUILDER
AB PHARMA INC. AC VAXX PLUS, INC.
DISTRIBUTOR INC. MARKETING
AD-DRUGSTEL
ADVECT MARKETING AEON FARMA TRADING
ACT CARE PHARMACY PHARMACEUTICAL
CORPORATION INC.
LABORATORIES, INC.
AIRBRIDGE 3000
AGB DRUGSTORE & AIMCURE PHARMA
AGCC MARKETING DISTRIBUTION(PHARMACY),
CLINIC TRADE
INC.
ALL MEDICA GLOBAL
AISHEEN TRADERS INC. AJ PHARMACEUTICAL ALL-BIO PHARMA, INC.
CORP.
ALTAMEDICA
ALWELLAS ENTERPRISES AMBEX PHARMA AMEA ENTERPRISES
INCORPORATED
AML PHARMA AND AMWAY PHILIPPINES, ANFLO INTERCHEMICAL
ANAX PHARMA
MEDICAL DISTRIBUTOR L.L.C. SUPPLY CORPORATION
ANIMAL HEALTH
APPLEMEDIKA
MARKETING & SERVICES ANZEN PRODUCTS, INC. AOP PHARMA
INCORPORATED
INC.
ARVINCARE PHARMA ASEAN HEALTH CARE ASIAN EYES OPTICAL
ASIAN HEALTH ENTERPRISES
INC. DISTRIBUTOR INCORPORATED
ASTRAZENECA
ASTELLAS PHARMA
ASIANMEDS, INC. PHARMACEUTICALS ASVET, INC.
PHILIPPINES INC.
(PHILS.), INC.
ATLANTIC AXELMED AZYLLA GENERAL
AUSPICIA INC.
PHARMACEUTICALS INC. CORPORATION MERCHANDISING
B AND A PHARMACY & BALER INDUSTRIAL
B & W DRUGSTORE B-SHINE PHARMA
DRUG DISTRIBUTOR CORPORATION
BAUSCH & LOMB
BASF PHILIPPINES, INC. BAYER PHILIPPINES INC. BEAUTIFUL HORIZON, INC.
PHILIPPINES, INC.
BEAVANS DENTAL BEMMED
BECAUSE, INC. BELKAM PHILIPPINES INC.
TRADING PHARMACEUTICALS
33

BENGUET PROVINCIAL BERACAH PHARMA BEWELL NUTRACEUTICALS


BETHZARIES PHARMACY
HEALTH OFFICE PHILS., INC. CORP.
BIOMAXX
BIOGENMEDS PHARMA BIOHEALTH CARE
BGC PHARMACY PHARMACEUTICAL
CENTER DISTRIBUTOR
PHILIPPINES CORP.
BIOMED MEDICAL BIOPRO PHARMA
BIOMEDIS, INC. BIOSERA INC
DISTRIBUTORS CORPORATION
BLAIRIANNE BLESSED ST. JOHN
BIOTECH RESEARCH BLESSED STREAM MEDICAL
PHARMACEUTICALS & PHARMACEUTICALS &
LABORATORIES, INC. & DENTAL SUPPLIES
DRUGSTORE GEN. MDSE.
BOEHRINGER INGELHEIM BOTICA NELLY & SARI-
BOIE DRUG BOTICA SA SUGBU
(PHILIPPINES), INC. SARI STORE
BOTIKA NG LALAWIGAN BOTIKA NG LALAWIGAN BREL PHARMACEUTICAL
BRADY PHARMA INC.
NG ORIENTAL MINDORO NG ROMBLON INC.
BRETHREN DRUG & BRIDGEMARK BRIGADA HEALTHLINE
BRITZMED ENTERPRISES
GENERAL MERCHANDISE MARKETING CORP.
BROADSTREET BROWN & BURK PHILS., BSA DRUGSTORE & BST TRADERS MARKETING
PHARMACEUTICALS INC. GENERAL MERCHANDISE CORPORATION
BWL HEALTH & SCIENCES, CAGAYAN CALMOSEPTINE PHILS. CANDLESTICK TRADING,
INC. CONSIGNMENT SYSTEM INC. INC.
CARELS CARMEN HEALTH CARRINGTON TRADING,
CARLSMAN INC.
PHARMACEUTICAL INC. DISTRICT INCORPORATED INC.
CEBU D'SQUARE CEBU SURGICAL &
CAYAT PHARMACY CEBER MEDS MARKETING
TRADING CORPORATION MEDICAL ENTERPRISES
CELSUS
CECRIS MEDICAL
PHARMACEUTICALS CENTRO NATURA, INC. CENTRO-MED ENTERPRISES
SUPPLIES MARKETING
PHILS., INC.
CGMP MEDICAL CHERODYLL
CHE ENTERPRISES CHECKTRADE TRADING
DISTRIBUTORS COMMERCIAL
CHG PHARMACY AND CHROMICA DRUG CIIIJ MARKETING
CLARN ENTERPRISES
GEN. MDSE DISTRIBUTOR-MAIN CORPORATION
CLASSIQUE PHARMACS CLEARVUE CM JUNO MEDICAL
CM STAR CORPORATION
INC. PHARMACEUTICAL TRADING CO.
COMPLETESOLUTION COMPLETESOLUTION
COLEMED TRADING PHARMACY & GENERAL PHARMACY & GENERAL CRIS PHARMA HOUSE
MERCHANDISE MERCHANDISE
CT & M PHARMACOPEIA
CROMA MEDIC, INC. CS TRADING CURASAVE PHARMA
MARKETING
CYSNA CHRISTENE
CYMAR INTERNATIONAL D AND JB PHARMA
CYM DRUGSTORE PHARMACEUTICALS
INCORPORATED MEDICA CO. LTD.
DEALER
DAEWOONG PHARMA DAVAO REACH GLOBAL DAVILLE
PHILIPPINES, DISTRIBUTORS PHARMACEUTICAL DB ENTERPRISE
INCORPORATED CORPORATION COMPANY
DEGA INTERNATIONAL DERICH-DIAMOND DESTINE
DECO-MED TRADING
PHARMA CORP. PHARMA, INC. PHARMACEUTICALS

DEXTEL TRADING DHAN-CZAR MARKETING DIAGNOSTICA TRADING DIONIE MEDICAL SUPPLIES

DIPOLOG SN FAIR DRUG DNBG PHARMACEUTICALS


DKSH PHILIPPINES, INC. DKT PHILIPPINES, INC.
ENTERPRISES PHILS.
DUNCAN
DRUGMAKER'S DRUGMAKER'S DUOPHARMA TRADE PHILS.
PHARMACEUTICALS
LABORATORIES , INC. LABORATORIES , INC. INC
PHILIPPINES INC.
DYNA DRUG E*CHI'MES
DYNAMIC PHARMACY E & M TRADING
CORPORATION PHARMACEUTICAL INC.
EADRIEX
EASTERN BASIC
EAC PHARMACEUTICAL PHARMACEUTICALS EAN DISTRIBUTORS
PHARMACY
PHILS. INC.
EASTERN MED EASY BIO PHILIPPINES, EBED PHARMA
EASYMARC ENTERPRISES
PHARMACEUTICALS INC. DISTRIBUTOR
34

EC ZURIC BIOTHERAPIES,
ECE MARKETING ECE MARKETING ECE MARKETING
INC.
ECOMEDICA
ECE MARKETING EDU PHARMA ENTERPRISE EL- ELYON DRUGPHARMA
ENTERPRISES
ELAY ZM PHARMA ELICE PHARMA ELIN PHARMACEUTICALS,
ELIXIR MARKETING
DISTRIBUTOR CORPORATION INC.
ELLEX DRUG & GENERAL EMMAFLOR GROCERY &
ELZEN ENTERPRISES EMOGEN ENTERPRISES
MERCHANDISE DRUGSTORE
ENVIRO-CROPVET
ENDURE MEDICAL, INC. EON PHARMATEK INC. EP PHARMACEUTICALS
PRODUCTS INC.
ETN BEAUTY CONCEPTS,
EST SIBUGAY PHARMA ETG PHARMACY EUNICE INCORPORATED
INC.
EURO- MED EURO-MED
EURO-CARE PRODUCTS EUROASIA
LABORATORIES PHILS., LABORATORIES
PHILIPPINES PHARMACEUTICALS, INC.
INC. PHILIPPINES, INC.
EUROCARE PHARMA, EXCELPHARM
EVERWELL DRUGHOUSE EVG MEDICAL SUPPLIES
INC. CORPORATION
FAJARDO PHARMA DRUG
EXCELSIS PHARMA EXELTIS PHILIPPINES INC. EYCB TRADING
DISTRIBUTOR
FARMACIA DOS FARMACIA FREEMAN, FARMACIA FREEMAN,
FARMACIA JURUENA
DUMAGUENOS INC. INC.

FARMACIA NORHIZA FARMACIA QUISA FARMACIA SURIGAO FERJ'S PHARMACY

FERMA DRUG FERNANDO MEDICAL


FERJ'S PHARMACY FERJ'S PHARMACY
ENTERPRISES ENTERPRISES INC.
FIRST BAY PHARMA FIVE L
FIRST DOSE ENTERPRISES FJB-JAB ENTERPRISES
DISTRIBUTOR PHARMACEUTICALS, INC.
FORAMEN PRODUCTS FVA MEDICAL GA2 PHARMACEUTICAL
FORTALEZA'S TRADING
CORPORATION SPECIALTIES, INC. INC.
GCMED
GDMED PHARMA
GAMOT PUBLIKO CORP. GB DISTRIBUTORS, INC. PHARMACEUTICAL
DISTRIBUTOR
DISTRIBUTOR
GENERICS MEDICAL
GEMMARAINE GENERICS PHARMACAL
GEE PHARMACY MULTI-PURPOSE
ENTERPRISES PHILS. INC.
COOPERATIVE
GENESIS ISLAND GENSON DISTRIBUTION, GERMAN QUALITY GERPHS HEALTH
ENTERPRISES INC. PHARMA INC. DISTRIBUTOR
GESTER GLENN RYAN'S GLOBAL JAZ GLOBAL MEDICAL
PHARMACEUTICALS ENTERPRISES HEALTHCARE, INC. SOLUTIONS, INC.
GLOBAL MEDICAL
GLOBE LINK PHARMA GLOBO ASIATICO
TECHNOLOGIES MANILA, GLOBAL PHARMATRADE
INC. ENTERPRISES, INC.
INC.
GO UP PHARMA AND
MEDICAL DISTRIBUTORS, GO WEST PHARMA GO WEST PHARMA GODFREY ENTERPRISES
INC.
GOGENERX PHARMA GOLD MEDLINES DRUG GOLD VITA ENTERPRISE &
GOLDEN DRUGSTORE
INC. DISTRIBUTION GENERAL MERCHANDISE
GRANVILLE INDUSTRIAL
GPC GEO PHARMA GRAVITAS PHARMA GREENCORE PHARMA
CHEMICAL
CORPORATION VENTURES INC.
CORPORATION
GUIMHEALTH
GSC MEDICAL PHARMACEUTICAL HANNAH MICAH MEDICAL
GX INTERNATIONAL, INC.
DISTRIBUTOR DISTRIBUTOR & ENTERPRISES
DRUGSTORE
HEALOL PHARMA HEALTH ALLIANCE HEALTH CARE PHARMA
HBC INC.
CORPORATION PHARMA, INC. DISTRIBUTION
HEALTH CARE HEALTHBAY MEDICAL
HEALTH PROVIDERS
PROVIDERS' HEALTH SURE TRADING DISTRIBUTOR &
ENTERPRISES
COOPERATIVE DRUGSTORE
HEALTHCARE ESSENTIAL, HEALTHLINK 211 PHARMA HEALTHPRO GENERICS HEI GRUPO
INC. INC. AND MEDICAL SUPPLIES PHARMACEUTICA, INC.
35

HEIJERA PHARMA HNE PHARMA HONG KONG CHINESE


HLS SALES MARKETING
DISTRIBUTION DISTRIBUTOR DRUG HOUSE
IBARRA BIO MED
IAE PHARMACEUTICAL
I-FERN CORPORATION I.CON TRADE INTERNATIONAL TRADING
CORPORATION
CORP.
IBERICA VERHEILEN
ICURE PHARMACEUTICAL III IMPORT AND TRADING ILAWOD C PHAR GEN.
PHARMACEUTICALS
INC. CORPORATION MDSE.
GROUP CORP.
ILOILO GRACE INFINITE MEDICAL
INA MARKETING INNOVISION PHARMA INC.
PHARMACY TRADING
INTEGRATED MARKETING INTEGRATED
INTERNATIONAL APEX INTERNATIONAL
& DISTRIBUTION SERVICES OPHTHALMIC
PHARMACEUTICALS, INC. PHARMACEUTICALS, INC
(IMDS) CORP. PRODUCTS, INC.
INTERNATIONAL INTERNATIONAL IRON WILL INTERNATIONAL
IRASETH PHARMA INC.
PHARMACEUTICALS, INC. PHARMACEUTICALS, INC. TRADING CO.
J & R'S MEDICAL JAC MEDICAL
J & M PHARMASHOPPE J & T DENTAL TRADING
DISTRIBUTOR DISTRIBUTORS
JACKSON JADE-FOREST TRADING JALMEDBASE PHARMA JAMESLUISE MEDICAL
PHARMACEUTICALS INC. CORPORATION CORP. DEVICE ENTERPRISES
JARCARE TRADING JARDECO HEALTH
JASAC DRUGSTORE JAVIER MARKETING
CORPORATION SYSTEMS INC.
JAZMARK JDC PHARMACEUTICAL
JAYYAM ENTERPRISES JCMC TRADING
PHARMACEUTICAL TRADING

JEEPCEE ENTERPRISES JEL-R MARKETING JENIA PHARMA TRADING JIN LING ENTERPRISES

JNTANGONZ MEDICAL &


JLH MEDICS ENTERPRISES JNCS MARKETING JNK MEDICAL SALES
DENTAL SUPPLIES
JOAN'S PHARMACY AND JOHNSON & JOHNSON JONIBILS TRADING &
JOLLYMED ENTERPRISES
CONVENIENCE STORE (PHILS.) INC. DRUGSTORE
JRI PHARMACEUTICALS,
JORDMED PHARMA JOSMARC ENTERPRISES JOSMEF ENTERPRISES
INC.
JUVENTIS
JRYKA DRUG & MEDICAL JUSTRIGHT
JRJC MARKETING PHARMACEUTICALS PHILS.
SUPPLY PHARMACEUTICALS
INC.
KAMAGONG
KEMIST PHARMA INC. KENMART MARKETING KGK ENTERPRISES
CHEMTRADE CORP.
KHRIZ PHARMA TRADING, KHRIZ PHARMA TRADING,
KHAYIL ENTERPRISE KYLEMED INCORPORATED
INC. INC.

L.R. IMPERIAL, INC. LA ISLA PHARMACY LA VIDA PHARMA CORP. LA VIVA MARIA FARMACIA

LADY MONSERRAT LADYJEN MEDICAL


LADY PHARMACY LAFORTEZA PHARMACY
MARKETING TRADING

LATRIEL CORPORATION LEDI PHARMACY LEECARE DISTRIBUTORS LEIRJON SHES ENTERPRISES

LIFE AND HEALTH


LEOSON'S SOURCE
LF (PHILIPPINES), INC. LIFECORE ENTERPRISES
PHARMACEUTICALS PHARMACEUTICAL
DISTRIBUTION CO.
LIFESCIENCE CENTER FOR LIFEZENS MEDICAL LILET'S MEDICAL AND
LIFEMED ASIA, INC.
HEALTH AND WELLNESS SOLUTIONS DRUG DISTRIBUTOR
LOURBON PHARMA LUCENA CITY PHARMA LUNARMED PHARMA
LOURDES PHARMACY
DISTRIBUTOR CORPORATION TRADING
LUZON QUICK-SERVE M. LUBO CLINIC AND MAC PHARMA & MACROPHARMA
TRADING CORP. DRUGSTORE MEDICAL SUPPLIES CORPORATION
MADECS PHARMA MAED PHARMA MAILIG DRUG & MARIA SOPHIA DRUG
CORPORATION CORPORATION GENERAL MERCHANDISE DISTRIBUTOR
MC FERRIN BIO AND
MARIONEL ENTERPRISES MARKETZONE, INC. MBE PHARMA
MEDICAL SUPPLY
MDR PHARMACEUTICAL MED-ACE
MCZ TRADING MEDALERT ENTERPRISES
MARKETING PHARMACUETICALS
36

MEDANN PHARMA MEDBASE MEDCHOICE ENDOCRINE


MEDCARE ASIA, INC.
CORPORATION PHARMACEUTICALS, INC. GROUP INC.
MEDICAL VACCINES
MEDETHIX, INC. MEDHUB INC. MEDIC-I PHARMACY
ONLINE DELIVERIES
MEDIMARK PHARMA
MEDILEA, INC. MEDILIFE PHARMA, INC. MEDILYN DRUG
DISTRIBUTORS CO.
MEDIRICH PHARMA MEDISYS PHARMA MEDJONA MEDICAL
MEDISYS DISTRIBUTORS
DISTRIBUTION CORP. INCORPORATED TRADING
MEDWORLD MEEDPHARMA MEDICAL
MEDSHIELD PHARMA
MEDPARC PHARMACY PHARMACEUTICAL SUPPLIES & EQUIPMENT
CORP.
DEALER DISTRIBUTOR
MEGALIFE DRUGSTORE METRO DNC MARKETING
MERCURY DRUG MERIAL PHILIPPINES, INC.
INCORPORATED CORPORATION
METROPOLITAN
METRO PHARMA
PHARMACEUTICAL MEVEZ DRUGSTORE MFA MARKETING
PHILIPPINES INC.
PRODUCTS, INC.
MGM MEDICAL SUPPLIES
MICRO-BIOLOGICAL MIDWAY DRUG AND
& GENERAL MICROVASE PHARMACY
LABORATORY, INC. MEDICAL SUPPLIES
MERCHANDISE
MILAN MIZPAH MJS PHARMA AND
MLJ PHARMACEUTICAL
PHARMACEUTICALS PHARMACEUTICALS & PERSONAL CARE
SUPPLIES
ENTERPRISES DISTRIBUTOR MARKETING
MOM'S OPTION
MS PHARMPORT
PHARMACY & GENERAL MONA PHARMACY MRP ENTERPRISES
DISTRIBUTORS CO.
MERCHANDISE
MULTI-TEKNIKA
MT. ZION PHARMA MULTI PRODUCT LINE
MSRY ENTERPRISES DIAGNOSTIC MEDICAL &
DISTRIBUTION PHARMA, INC.
DENTAL SUPPLIES
NATIONAL
NEGROS GRACE
N & M MEDICAL SUPPLY NATASHA FASHION CLUB PHARMACEUTICAL
PHARMACY
FOUNDATION INC.
NEW LOYOLA MEDICAL,
NEW MEGAMEDICS NEW Z.C. CENTRO NIKO MEDICAL SUPPLIES &
DENTAL & LABORATORY
PHARMA, INC. PHARMACY EQUIPMENTS TRADING
SUPPLIES
NORTHMILES
NONIMA PHARMA NOVARTIS HEALTHCARE
NJT ENTERPRISES PHARMACEUTICAL
TRADING PHILIPPINES, INC.
DISTRIBUTION
NRB PHARMACEUTICAL NUTRACEUTICALS, AND
NOVOMED, INC. NUEVO MILENIO, INC.
AND MEDICAL SUPPLY SUPPLEMENTS INC.
OMNISOURCE
NUTRIMED HEALTHCARE
NUTRI-HEALTH, INC. NUTRIPHARM, INC. DISTRIBUTION UNLIMITED
PRODUCTS
COMPANY
ONICARE PHARMA
ONEBELLSHIRE ONECARE PHARMA
TRADING & GENERAL ORANGE BIOTEC INC.
CORPORATION TRADERS
MERCHANDISE
ORGANON (PHILIPPINES) OXFORD DISTRIBUTIONS
OROPHARM, INC. ORRBIMJAY PHARMA
INCORPORATED INCORPORATED
PACIFIC PARAMOUNT-STAR
PARACELIS GENERICS PARAMED
PHARMACEUTICAL PHARMA & TRADING
PHARMACY PHARMACEUTICALS INC.
GENERICS, INC. CORPORATION
PARENTERAL AND
PASCUAL LABORATORIES PASCUAL PHARMA PASTEUR
MEDICAL PRODUCTS
INC. CORPORATION PHARMACEUTICAL SALES
MARKETING INC.
PATHFINDER PHARMACY
PEA DRUG PEDIAMEDICA INC. PEDIATRICA, INC.
& DISTRIBUTOR
PENTALAB PHARMA PFC DRUG DISTRIBUTORS
PETER-PAUL PHARMACY PFIZER, INC.
CORP. COMPANY LTD.
PHARMA AND PHARMA NUTRIA N.A.,
HEALTHCARE SPECIALISTS PHARMA MEDICAL LINK (METRO MANILA- LUZON) PHARMA QUEST CO.
INC. INC.
PHARMA-SURREY PHARMABIZ SOLUTIONS, PHARMACEUTICA
PHARMAGEM MARKETING
INTERNATIONAL, INC. INC. FILIPINA DE VISAYAS
37

PHARMAKON BIOTEC PHARMASIA-CUVEST PHARMATREND


PHARMASPEC N.A., INC.
INC INCORPORATED MARKETING
PHARMWORLD PHIL PHARMAWEALTH PHIL PHARMAWEALTH, PHIL. PHARMAWEALTH,
INCORPORATED INC. INC. INC.
PHILIPPINE PHARMA PHOENIX
PHILMEDS TRADING PHILUSA CORPORATION
PROCUREMENT INC. PHARMACEUTICAL, INC.
PN HEALTH CARE
PIGMED TRADING PINAMALAYAN TRADING PNSV ASIA CORPORATION
PRODUCT DISTRIBUTOR
POLYCHEM MARKETING PRIME DISTRIBUTORS
PRIME LUCK ENTERPRISES PRINCESS DS DRUGHOUSE
CORPORATION (ILOILO), INC.
PRINCEWORLD
PROBIOHEALTH PROLINE PROVIDENCIA MEDICA
MARKETING
PHILIPPINES, INC. PHARMACEUTICALS INC.
CORPORATION
QUALIMED HEALTHCARE QUALITYMED PHARMA
PTC PHARMACY QUALI-MEDS MARKETING
PHILIPPINES, INC. CORPORATION
RABVAX AND SERUM
QUICK CROSS R8 PHARMACEUTICALS
ASIA PHARMACEUTICAL RADMAR PHARMA CORP.
MARKETING SUPPLY
DISTRIBUTOR
RAZOMED PHARMA
RAV-A RAZELIB DRUG RBJ COMMODITIES
DISTRIBUTOR AND
PHARMACEUTICAL DISTRIBUTOR TRADING EXPONENT
RETAILER
RCT MED PHARMA RDV PHARMA
REACH MED PHARMA REIGN ENTERPRISES
CORPORATION ENTERPRISES
REM ROSE PHARMA
REJ DIAMOND RELANO PHARMA
BRANDED & GENERIC RENSIS TRADING
PHARMACEUTICALS, INC. DISTRIBUTOR
DISTRIBUTOR
RESUME PHARMA
RETA DRUG RETA DRUG RETA DRUG
TRADING
RFG MEDICAL,
RF REPACKING AND
REXEVAN MARKETING REYME SOLAR DRUG PHARMACEUTICAL
MARKETING
PRODUCTS & EQUIPMENT

RITE ONE PHARMA RITEMED PHILS., INC. RJR ENTERPRISES RJV TRADING

RM LORENZO PHARMA & RM-REVIVEMEDIC RN ANTONIO RODDENSERS


DISTRIBUTION INC. PHARMACUETICAL PHARMACY PHARMACEUTICALS
RODELAN MEDICAL
SUPPLIES AND ROEST MARKETING ROGER'S TRADING ROSE PHARMACY INC.
PHARMACY
ROSE PHARMACY RUSLEY SALES
ROSEMED ENTERPRISES RRAF MARKETING
INCORPORATED CORPORATION
SAHAR INTERNATIONAL
RX CARE PHARMA S.B.C. PHARMACY S.P.E. BIOTRUST TRADING
TRADING, INC.
SALGONZ MEDICAL
SALAZAR PHARMA SALUD TRADING SAMELLA PHARMACY
SUPPLIES, INC.
SANDOVAL DISTRIBUTORS SANREICH HEALTHCARE, SBJ MARIKINA SHOE SCHEELING PHARMA CARE
INC. INC. EXCHANGE CORP. LINK, INC.
SEAHORSE INDUSTRIES, SEBASTIAN CARE SEIRALAB SENS MIEUX DRUG &
INC. PHARMA TRADING INCORPORATED MEDICAL SUPPLIES
SHALAKS
SEPTAZYME TRADERS SERRAY VENTURE SERVIER PHILIPPINES, INC.
PHARMACEUTICALS, INC.
SHAZLI PHARMA SHOOTING STAR SKIN PRESCRIPTIVES
SIGMAMATIC CO. INC
ENTERPRISES,INC. TRADING MARKETING, INC.
SOUTH ALLIANCE
SLI PHARMACY & DRUGS SN BIOCARE MEDICAL SPECSCAN
DISTRIBUTION NETWORK,
DISTRIBUTOR SOLUTIONS PHARMACEUTICALS,INC.
INC.
SRS PHARMACEUTICALS ST. FRANCIS GENERIC ST. JOMARI PHARMA
ST. BLAISE ENTERPRISES
PHILS., INC. DRUGSTORE, INC. DISTRIBUTOR
ST. RAPHAEL THE
ST. JOSEPH BAKUNA ST. JOSEPH DRUG AND ARCHANGEL
ST. RAPHAEL LIFELINE CO.
CENTER MEDICAL SUPPLY PHARMACEUTICAL
DISTRIBUTOR
38

STEFAN'S
STARDUST DRUG &
STANLEY PHARMACEUTICAL
STA. ANA ENTERPRISES MEDICAL SUPPLIES
PHARMACEUTICAL DRUGSTORE, DISTRIBUTOR
CORPORATION
& GENERAL MERCHANDISE
SUN 3J'S PHARMA SUNVIDA MEDICAL
SUNGEM PHARMA SUNRAY COMMERCIAL
TRADING SUPPLIES AND EQUIPMENT
SUREBIZNESS WORKS
SUPER K DRUG SUPERVALUE, INC. SUPPLIMED ENTERPRISES
MARKETING
SURESTEP SUY SING COMMERCIAL
SV BLUE SKY PHARMA SWISSMATE ENTERPRISES
PHARMACEUTICALS INC. CORP.
SYDENHAM SYNERGEN PHARMA, THE CATHAY DRUG CO.,
THAIMED PHARMA
PHARMACEUTICALS, INC. INC. INC.
THE ONE BATAAN
THE CATHAY YSS THE NEW BENJO'S THEO PAM TRADING
SANTISIMO ROSARIO,
DISTRIBUTORS CO., INC DRUGSTORE CORPORATION
INC.

THERAPHARMA, INC. THESAURUS MARKETING THINE PHARMACY THYMED ENTERPRISES

TIME MACHINE TJS PHARMACY AND TOTAL WELLNESS PHARMA


TOPNOTCH MEDICINES
COSMETIQUES, INC. ENTERPRISES INC.
TRI-MED
TRADEWAYS PHARMACY TRI-PHARMA VENTURES
TQM PHARMACY PHARMACEUTICAL
AND MEDICAL SUPPLY CORP.
DISTRIBUTOR
TRIMED TRIOMED MEDICAL TRIPLE TACT IMPORT &
UH PHARMA, INC.
PHARMACEUTICALS DISTRIBUTORS, INC. EXPORT CORP.
UNITED BUSINESS SALES UNITED LABORATORIES,
ULIFE CORPORATION UNICA PHARMA
CORPORATION INC.
UNITED LINK
UNIVERSAL MBF PHARMA UNOSPHERE LABORATORY
PHARMACEUTICAL UNIVERSE PHARMACY
(UMP), CO. SPECIALISTS, INC.
DISTRIBUTION
VACCICARE UNLIMITED, VALMED PHARMA
VAROZ MARKETING VAX PLUS CORPORATION
INC. DISTRIBUTOR, INC.
VER-CON MARKETING, VERHEILEN
VAXINES TRADING INC. VE PHARMA INC.
INC. PHARMACEUTICALS, INC.
VIBAMED VITA ESSENTIAL TRADE
VIADOMA ENTERPRISES VITA J 88 PHARMA HOUSE
PHARMACEUTICAL SPECIALISTS, INC.
VONNACE
WANDERLUST VENTRIS
VIZON ENTERPRISES VMB PHARMA PHARMACEUTICALS
MARKETING
CORPORATION
WELL CARE PHARMA WELLCHEM WELLHEALTH, WEST WING PHARMA
TRADING CORPORATION INCORPORATED SALES INC.
WESTMONT WILLORE PHARMA
WILCOR MARKETING WILLIAMS PHARMA
PHARMACEUTICALS, INC. CORPORATION
WILNELIA'S MED HEALTH WJ PHARMACY &
WRENN PHARMA INC. XCELLHEALTH PHARMA
CARE SHOP GENERAL MERCHANDIZE
XENO
Z.C. FIRST STEP CONSUMER
PHARMACEUTICALS YAN-YAN R DRUGSTORE Z PHARMA PHILS. INC.
MARKETING
PHILS. INC.
ZAMBOANGA MEDIKA
ZC PURE CARE
INTEGRATED INDUSTRIES ZEUS RESOURCES INC. ZOLIMN, INC
MARKETING INC.
INC.
ZONA PRIME
ZUELLIG PHARMA
PHARMACEUTICAL
CORPORATION
PRODUCTS

Source: Food and Drug Administration Drug Industry Registered in Drug Distribution

URL: https://ww2.fda.gov.ph/index.php/industry-corner/drug-industry-all-registered-

drugstore-manufacturer-distributor-and-trader/drug-distributor.
39

The Philippines robust economy and fast growing urbanized population

increasingly demanding for sophisticated taste and ever-growing access to

supermarkets. Food and beverage annual spending expected to reach 8.8

percent between 2017 and 2021, with the food and non-alcoholic drinks value at

USD 164.0 billion accounted to 37 percent of essential spending of disposable

income. Therefore Philippines remain a net food importer forecast to expand up

to USD 8 billion annually from 2018.

Table X.

Distribution of Gross Margin of the Top Five Industries in Wholesale and Retail Trade

Establishments with Total Employment of 20 and Over by Industry Group: Philippines 2016

Gross Margin
Industry
(in billion pesos)
Wholesale of household goods 97.2
Retail sale in non-specialized stores 97.1
Retail sale of other equipment in specialized stores 44.8
Other Specialized wholesale 40.8
Wholesale of food, beverages, and tobacco 39.9
All Other Industries 129.6
TOTAL 449.4

Source: Philippine Statistics Authority 2016 Annual Survey of Philippine Business and

Industry

URL: http://www.psa.gov.ph/content/2016-annual-survey-philippine-business-and-

industry-aspbi-wholesale-and-retail-trade-0

The Philippines has emerged as one of the rapidly growing food and

beverage industries in the Association of South East Asian Nations over the past

years. The country is characterized by various factors, such as its growing young

affluent population, rising disposable income and rising consumer awareness


40

regarding health and safety concerns. With these factors, the demand for health

food and drinks is surging high.2

In the recent years, the rapid modernization and expansion of the

Philippine food retail industry have led to the increase of national and upscale

supermarket chains throughout the country. The use of improved cold chain and

distribution systems in these modern supermarket chains also allow better

storage options for imported food that offers superior quality, variety, and

reliability to the generally more upscale and demanding supermarket customers.

These retail chains provide lucrative opportunities for imported and high-

value food items in the Philippines through their fast product turnover, growth and

wide market base.

Table X.

List of Licensed Establishments engaged in Food Distribution by Food and Drug

Administration.

101 SUPPLY CHAIN 3RD DEGREES


24-25 MANUFACTURING 3A COMMODITY MART
SOLUTIONS INC. ENTERPRISES
4LIFE RESEARCH PHILIPPINES, 84 PLUS DISTRIBUTION
5660 TRADING 888 TRADEALL INC.
LLC INC.
A.T.C. HEALTH CARE
A-Z MARKET ENTERPRISE A.Y. TANTUCO
A.Q.T. COMMERCIAL INTERNATIONAL
DEVELOPERS INC. MANUFACTURING, INC
CORPORATION
AB PRIME IMPORTERS ABUCAYAN BUSINESS &
AAA PHARMA, INC. AACT ENTERPRISES
INC. TRADE
ACHIEVERS FOOD AND
ACCORD INTERNATIONAL ,
BAKERY INGREDIENTS ACME TRADERS ACTRON INDUSTRIES INC.
INC.
CORP.
ACUHERB MRKTG. INT'L ADP INDUSTRIES
AFSA INDUSTRIES AGLOBAL CARE INC.
CORP. CORPORATION
AGRIGOLD TRADING AGUACATE MARKETING AHCC NITRIENTS PHIL.
AGLOBAL CARE, INC.
CORPORATION CORP. INC.
ALBERO FRUITS
AKUNA (PHILIPPINES) ALEXANREY ENTERPRISES,
AKAI FOODS, INC. PROCESSING
INC. INC.
CORPORATION

2 Philippines Food and Drinks Market: Emerging Opportunities


41

ALHEED INTERNATIONAL ALKALOID ENTERPRISE ALL MEDICA GLOBAL


ALL BIALETTI CORP.
TRADING CORPORATION COMPANY CORP.
ALL STARS MARKETING
ALLIANCE IN ACTION ALL TREND SAVERS ALLEGRO BEVERAGE ALMAN
(AMAIA) INTERNATIONAL, CORP. CORP. PHARMACEUTICALS, INC.
INC.
ALMAN PHARMACEUTICALS, ALPHAMED PHARMA ALTAMEDICA ALTAMEDICA
INC. CORPORATION INCORPORATED INCORPORATED
ALTAS INDUSTRIAL
ALTERNATIVES FOOD ALTERNATIVES FOOD ALTOMED
COMPANIAS AMICALES
CORP. CORP. PHARMACEUTICALS, INC.
ENTERPRISES, INC.
ALTOREX PHARMA TRADING ALVIN'S HEALTH, BEAUTY ALVITA NUTRACEUTICAL AM-PHIL FOOD
CORP.#NCR AND FITNESS SHOPPE CORPORATION CONCEPTS INC.
AMARICH MARKETING AMBICA INTERNATIONAL
AMARANTH INDUSTRIES AMEDIQO PHILS. INC.
INTERNATIONAL CORPORATION
AMTOL PHARMA AMTRAK BUSINESS AND
AMEDIQO PHILS. INC. AMFIRST CORPORATION
IMPORTS INC. INFORMATION SYSTEMS
AMYOO MERCHANDISING ANDORRA FOOD ANM CHEMICAL ANSI
CORPORATION CORPORATION RESOURCES INC. CORPORATION#NCR
AP MAGNA CHEM
APOFORTUNA FOOD APOLLOPLUS
DISTRIBUTION APOTHECA CORP.
CORPORATION DISTRIBUTION INC.
CORPORATION
APPLIED FOOD INGREDIENTS APPLIED FOOD APRIGOLD BIO-CARE AQUAGEN
CO. INC. INGREDIENTS CO., INC. INC. TECHNOLOGIES INC.
AQUATIC PHOENIX ASTURIAS AQUEEN MERO AROMACOLOGY SENSI,
ARJAN DUTY FREE SHOP
CORP. MERCHANDISING CORP. INC.
ARPEL INTERNATIONAL
AROMATISE' ARTEMIS SALT ARTISAN CELLARS AND
MARKETING
INTERNATIONAL, INC. CORPORATION FINE FOODS INC.
CORPORATION
ARVIN INTERNATIONAL ASCO MARKETING ASCONA
ARTISANAL CORPORATION
MARKETING INC. CORP. INTERNATIONAL CORP.
ASIA-BANFF ASIAN ROYAL
ASIA PHARMA VENTURES
ASIA DREAM PARADISE, INC. INTERNATIONAL COMMODITIES &
CO. INC.
TRADING CORPORATION LOGISTICS INC.
ASIAWIDE KALBE ASIA_PACIFIC FOOD ASSI PHILS. TRADING ASSOCIATED DRUGS,
PHILIPPINES, INC. PRODUCTS INC. CORPORATION INC.
AVAIL BEAUTY PHILS. C. AVIC INTERNATIONAL
ASTA TRADING ASUKA TRADERS INC.
INC. TRADING CORPORATION
AVIVER INTERNATIONAL
AVON COSMETICS, INC. AWC (PHILIPPINES), INC. AYBC TRADING
CORP.
B & L WORLDWIDE
BACCHUS BAGUIO LONG LIVE
AYUMII, INC. MARKETING
INTERNATIONAL, INC. CORPORATION
CORPORATION
BAGUIO PALM PRODUCTS BARENTZ PHILIPPINES BASIC BNBI SOLUTIONS,
BAKERSPRIDE CO., INC.
INTERNATIONAL INC. INC. INC.
BASIC FOOD SERVICE NET BAUSH & LOMB
BASK DISTRIBUTORS, INC. BCH FOODLINKS
CORP. PHILIPPINES, INC.
BEAUCOUP CORPORATION
DOING BUSINESS UNDER THE BEAUSKIN HEALTH BEAUTIFUL HORIZON,
BEAULIFE INC.
NAME & STYLE OF ORGANIC PRODUCTS INC.
BASKET
BEHN MEYER CHEMICALS BEL MONDO ITALIA
BECAUSE, INC. BELCRIS FOODS
(PHILIPPINES) INC. CORPORATION
BELLEISHUA GENERAL BELROSE BUNDLE OF JOY BENCHMARK FITNESS BENIBANA
MERCHANDISE INC. AND NUTRITION INC. MERCHANDISING
BENISAND MERCHANDISING BENJABI VENTURES BERJAYA PIZZA
BERBA ENTERPRISES
CORPORATION CORPORATION (PHILIPPINES) INC.
BETHANY MANAGEMENT, BHAGI'S INTERNATIONAL
BETHANY SALES, INC. BEVTECH INC.
INC TRADING CORP.
42

BHUBHANESH BIBENDUM WINES


BIARON-BERONCA BIG "E" FOOD
INTERNATIONAL BUSINESS PHILIPPINES
CORPORATION CORPORATION
VENTURES, INC. CORPORATION
BIO BALANCE WELLNESS, BIO INTEGRATIVE HEALTH BIO-NORMALIZER BIO-PHARMA INDUSTRY
INC. ENTERPRISE PHILS. INC. TRADING PHILS. INC. CORPORATION
BIOESSENCE FACIAL AND BIONUTRIC
BIOCENSE NUTRACEUTICS BIOMED PHARAM, INC.
SLIMMING CENTER, INC. CORPORATION
BLACKTOWER INT'L BUSINESS BLAINE FOOD BMEJ GENERAL
BLAINE CORPORQATION
& TRADE INCORPORATED CORPORATION MECHANDISE
BOYA WELLNESS
BNC INGREDIENTS BOOKFOOD
BOSSCAP'S TRADING PRODUCTS MARKETING
CORPORATION INTERNATIONAL, INC.
CORP.
BRANDIC SALES BREADTALK PHILIPPINES,
BR MARKETING BRANKINHO TRADING
INCORPORATED INC.
BRIGADA HEALTHLINE BRIGADA HEALTHLINE BRIGHT DYNAMICS
BREDDAS INC.
CORP. CORP. ENTERPRISE
BRIGHT DYNAMICS BSFIL TECHNOLOGIES, BUBBLE TAPIOCA
BUCKETFULL TRADING
ENTERPRISE INC SPECIALIST INC.
BUENATECH BUGLE BOY DISTRIBUTORS
BUDDINGOFFSPRING CORP. BUERGLI PHARMA, INC.
INCORPORATED CORPORATION
BUNDELFKIM C3 PREMIUM CAD INT'L. GROUP OF
BUSINESSPEOPLE, INC.
INTERNATIONAL MARKETING PARTNERSHIPS, INC. COMPANIES, INC.
CALABRIA COMPANY
CADMUS SCIENCE CAFFE ITALIA VIA EMILIA
LIMITED - MANILA CALBEE-URC, INC.
INDUSTRIES, INC. INC.
BRANCH OFFICE
CAMBERT (PILIPINAS) CAMBRIDGE DAIRY CANELLE FOOD
CANDY MIX PLUS, INC.
INCORPORATED INGREDIENTS INC. CORPORATION
CARAGA OIL REFINING CARELS
CAPIZ ACE MARKETING CARAMSES INTL INC
INC. PHARMACEUTICAL INC.
CASSANDRAS CARE
CEBU SUPERGRO
PHARMACEUTICAL CEED MARKETING
CCT CHEMICALS, INC. PRODUCTS
DISTRIBUTOR (FOOD CORPORATION
CORPORATION
DIVISION)
CHAMPION BIOTECH
CELLIFE INTERNATIONAL CENTRAL MART DUTY CENTURY CHINESE
AND PHARMA
CORP. FREE SHOPPE, INC. MEDICINE CO.
CORPORATION
CHARLYN AGRICULTURAL
CHARMMED
PRODUCTS IMPORT AND CHAT NOIR CO. INC CHATTRADE ENTERPRISES
INCORPORATED
EXPORT
CHEMI-SOURCE
CHEMAG TRADING CHEMICO PHILIPPINES,
UNLIMITED CHIEF SELECTION INC.
CORPORATION INC.
CORPORATION
CHOKDEE MARKETING CHRISWELL GENERAL CHROME TRENDS CIUDAD BANGUSAN
INTERNATIONAL MERCHANDISE ENTERPRISES IMPORT AND EXPORT
CLASSIQUE HERBS CLEVER CATS
CIVINA HEALTH LINE CLE ACE CORPORATION
CORPORATION INTERNATONAL CO.
COGNAC MART
COCA-COLA FAR EAST COCOA INGREDIENTS
CNI GLOBAL INC. TRADING
LIMITED (PHILIPPINES) INC.
INCORPORATED
COGNOA INTERNATIONAL COLENT DIVERSIFIED COMMODITY QUEST,
CONRAD & CO., INC.
INC. PRODUCRTS, INC. INC.
CONSOLIDATED DAIRY & CONSOLIDATED DAIRY &
CONSUELO'S CONSUMER CARE
FROZEN FOOD FROZEN FOOD
SUPERMART, INC. PRODUCTS, INC.
CORPORATION CORPORATION
CONVOY MARKETING CORBRIDGE GROUP CORINTHIA GOURMET,
CONSUMER INSIGHTS INC.
CORPORATION PHILS. INC. INC.
CORNELL INGREDIENTS COSMIC CHEMICAL COST WISE MARKETING COSWAY PHILIPPINES,
CORPORATION CORPORATION INC. INC.
CRYSTALITE DISTRIBUTION
CPW PHILIPPINES INC. CRYSTAL REPACKING CS TRADING
GROUP, INC.
43

CSP INTERNATIONAL CTC FAR EAST CUREX PHARMA


CSF ENTERPRISE
COMMODITIES CORP. PHILIPPINES, INC. DISTRIBUTOR
CY PACIFIC D'MARK MULTISALES D2D PHARMACON
D'FINE DINERS TRADING
CONSOLIDATED, INC. CORPORATION TRADING
DAEWOONG PHARMA
DA.U.DE TEA DABAO SILK ROAD
DA' KNOWN ENTERPRISES PHILIPPINES
CORPORATION TRADING CO.
INCORPORATED
DAILY APPLE DISTRIBUTIONS, DAIRY MILK DAN VIL COMMERCIAL DAN VIL COMMERCIAL
INC. CORPORATION CORPORATION CORPORATION
DANONE UNIVERSAL
DANKA FOOD ENTERPRISES DARUMAYA JAPANESE DAVENBEN ENTERPRISES
ROBINA BEVERAGES,
CORP. FOODS CENTER CORP.
INC.
DEAN & DELUCA DELISH FOOD SERVICES DETOXWHITE GENERAL
DELFI MARKETING INC.
(PHILIPPINES INC. INC. MERCHANDISE
DI-CATALYST
DFI TRADING DIA BEAUTY & MORE
DEWS TRADING INTERNATIONAL
CORPORATION INCORPORATED
CORPORATION
DNBG DOC SAMARITAN
DIAMOND LIFESTYLE
DKSH PHILIPPINES INC. PHARMACEUTICALS ALTERNATIVE MEDICINE
CORPORATION
PHILS. & WELLNESS CENTER
DOC SAMARITAN DOC SAMARITAN DOC SAMARITAN DOC SAMARITAN
ALTERNATIVE MEDICINE & ALTERNATIVE MEDICINE ALTERNATIVE MEDICINE ALTERNATIVE MEDICINE
WELLNESS CENTER & WELLNESS CENTER & WELLNESS CENTER & WELLNESS CENTER
DOC SAMARITAN
DOITSU TRADING, LTD. DOKTOR PINOY
ALTERNATIVE MEDICINE & DOLE PHILIPPINES, INC.
CO. PHARMAHEALTH INC.
WELLNESS CENTER
DORWINS GROUP PHILS.
DON REVY PHILIPPINES INC DORIANA FOODS, INC. DOXO INGREDIENTS INC.
INC.
DRAGONCHEM SALES DT INTERACTS
DR. ZEN'S RESEARCH INC. DU PONT FAR EAST, INC.
CORPORATION PHILIPPINES INC.
DUREX INTERNATIONAL DYNA DRUG DYNA DRUG
DUTY FREE PHILIPPINES
MARKETING INC. CORPORATION CORPORATION-BRANCH
DYNASTY
DYNAMIC DISTRIBUTION E*CHI'MES
DYNAMEX, INC. PHARMACEUTICALS
HUB CORPORATION PHARMACEUTICAL INC.
(FOOD DIVISION)
EADRIEX
E-BLUE HOLDINGS & E-ONNA PHILIPPIENES, EAGLE MULTI-PURPOSE
PHARMACEUTICALS PHIL.
TRADING CORP. INC. COOPERATIVE
INC.
ECE PHARMACEUTICALS,
EASA PHARMA DISTRIBUTION EAST RIZAL TRADING ECOSCI FOOD INC.
INC.
ECOWELL CHEMICALS EDMARK PRODUCTS LTD.,
ECOSCI FOOD INC. EDGEPRO TRADING INC.
PHILIPPINES, INC. CO.
EL-GRECO ENTERPRISES EMPERADOR DISTILLERS, EMPIRE CHEMICAL CO.
EMMRONN, INC.
PHILS. CORP. INC. INC.
ENASIA IMPORT EXPORT ENGRAIN-RFM PACIFIC,
ENDURE MEDICAL INC. ENJOY LIFE WORLDWIDE
CORPORATION INC.
EQUILIBRIUM INTERTRADE ERP WELLNESS
ENLIFE GLOBAL, INC. EON PHARMATEK, INC.
CORP. ENTERPRISES
ESSENTIEL
ESPA-FIL IMPORT & EXPORT ESTRIMA INTERNATIONAL
INTERNATIONAL ESSLIV CORP.
CORP. CORPORATION
INGREDIENTS CORP.
ESV INTERNATIONAL
ETHICAL PHARMA INC. ETHICAL PHARMA INC. EUNICE INCORPORATED
CORPORATION
EUROFLAVOURS
EURO-CARE PRODUCTS EUROCARE PHARMA,
EURO CHEMICALS, INC. PHILIPPINES
PHILIPPINES INC.
INCORPORATED
EUROFRAGRANCE EUROHEALTHCARE EUROP CONTINENTS
EUROHERBAL TEA
PHILIPPINES INC. EXPORNENTS, INC. PHILS., INC.
EVEREST PACIFIC HOLDINGS EXCELLENT VALUE PHILS. EXECUTIVE PRIME FOODS
EVUS CORP.
INC MARKETING., INC. ENTERPRISES
44

F.M.C.G. PHILS. INT'L FARMA IBERICA


F.C.G. TRADING PHILS. INC. FANBEM CORPORATION
TRADING CORPORATION CORPORATION
FEDGENET TRADING
FARMESA ASIA PACIFIC INC. FERNA CORPORATION FESTO ENTERPRISES
CORPORATION
FILIPINO ENTREPRENEURS
FIL-ASIA FOOD INGREDIENTS
FILADAMS PHARMA, INC. & RESOURCES NETWORK FINE SEED MARKETING
INC.
(FERN), INC.
FIRST BAY PHARMA
FIRMLINK PHARMA PHILS. FIRST PHIL-PACIFIC
FIRMENICH PHILIPPINES, INC. DISTRIBUTOR (FOOD
CO. (FOOD DIVISION) CASING INC.
DIVISION)
FLAVORS AND KEY
FMC PACIFIC PRODUCTS FONTERRA BRANDS
FITRITE, INC. INGREDIENTS PHILIPPINES,
PHILIPPINES INC. PHILS., INC.
INC.#NCR
FOODASIA FOREVER FLAWLESS
FONTERRA BRANDS, PHIL FOREVER HEALTHY
COMMERCIAL FACE AND BODY
INC PRODUCTS INC.
CORPORATION CENTER, INC.
FOREVER NUTRILIVING FOREVER RICH FORGEMS MARKETING FRABELLE MARKET
CORP. PHILIPPINES INC. CO., INC. CORPORATION
FREELIFE PHILIPPINES FRESENIUS KABI
FRANZKATE MARKETING FREBEL ENTERPRISES
DISTRIBUTION INC. PHILIPPINES, INC.
FRESH N' FAMOUS FOODS FRESH N' FAMOUS FRESH N' FAMOUS FRESH N' NATURAL
INC. FOODS INC. FOODS INC. FOODS, INC.
FRONTROW ENTERPRISE FUDYNAMICS
FRESHEVER INC. FUDFASH INC.
PHILS. INC. INTERNATIONAL, INC.
FULLERS PHILIPPINES
G HEALTHCARE G.D.G. IMPORT-EXPORT
FUJIMART CEBU INC. GENERAL DISTRIBUTORS,
MARKETING CO.
INC.
GANO I-TOUCH PHILIPPINES GDL CAPSULE PHILS.,
GB DISTRIBUTORS, INC GCG MEAT VENTURES
INC. INC.
GEMFOODS GENACE PHARMA GENASIA BIOTECH L. L. GENERAL MILLING
INTERNATIONAL, INC. DISTRIBUTOR CORP. CORPORATION
GENPRO INTERNATIONAL, GENTRO INT'L GEORGE STEUARTS GEORGE STEUARTS
INC. PRODUCTS,INC. (PHILIPPINES), INC. (PHILIPPINES), INC.
GERGIA ENERGY FOOD GERIATRICA GETZ BROS. PHILIPPINES, GETZ BROS. PHILIPPINES,
CORP. INTERNATIONAL INC. INC. INC.
GILBERT EMERSON
GH NUTRIPHARMA INC. GILAMAR ENTERPRISES,
GETZ PHARMA (PHILS.) INC. MARKETING
(FOOD DIVISION) INC.
CORPORATION
GINTONG SILANGAN GIVAUDAN SINGAPORE GJ & M GLOBAL GJ COFFEE'S CLARK,
MERCHANTS INC. PTE LTD. RESOURCES INC.
GLOBAL BEER GLOBAL NOBLE
GLASSLOCK PHILIPPINES GLOBAL ASIA INT'L.
EXCHANGE, INTERNATIONAL
INC. CORPORATION
INCORPORATED CORPORATION
GLOBAL PACIFIC GLOBAL STRATEGIC
GLOBO ASIATICO ENT.
DISTRIBUTION NETWORK PARTNERS DISTRIBUTION GNA EXIMPORT TRADING
INC.
CORP. INC.
GOLD RIVER
GOLD RIVER
GOLD LIFE DISTRIBUTION MANAGEMENT &
GOLD BAY CHEMICAL INC. MANAGEMENT &
PHILS., INC. DEVELOPMENT
DEVELOPMENT CORP.
CORPORATION
GOLDEN ARCHES
GOLDEN ACRES FOOD GOLDEN GROCER'S GOLDEN HORSESHOE
DEVELOPMENT
SERVICE CORPORATION MARKETING TRADING
CORPORATION
GOLDEN KAIZEN
GOLDEN NUTRITIOUS GOLDEN SKY AGRI
DISTRIBUTORS GOLDEN WINES, INC.
FOODS CORPORATION PRODUCTS
CORPORATION
GOLDROAST
GOLDSHINE
GOLDENLIGHTS PHILS., INC. GOLDMUNZEN, INC. ENTERPRISES,
PHARMACEUTICALS, INC.
INCORPORATED
GOODFIELD GOODMAN FIELDER GOODWAY
GOOD NATURE
INTERNATIONAL INTERNATIONAL INTERNATIONAL TRADING
INTERNATIONAL CORP.
TRADING CORPORATION PHILIPPINES, INC. CORPORATION
45

GRAND ALPHATECH
GOWELL NUTRITION GRAND CRU WINES AND
GOURDO'S INC. INTERNATIONAL
FOOD SUPPLEMENT SPIRITS INC.
CORPORATION
GRANVILLE INDUSTRIAL
GRAND DRAGON GRAND NOURRITURE GRAND ORCHARD
CHEMICAL
ENTERPRISES, INC. INTERNATIONAL INC. FOODSTUFF INC.
CORPORATION
GREEN & GOLD GREEN PEARL GREENEXT LIFESCIENCE GREENWORLD WOO
INTERNATIONAL EXPORTS ENTERPRISES CORPORATION TEKH PHILIPPINES, INC.
GULF PACIFIC
H & B PHARMA
GRUPO MARILEN , INC. GRUPO MARILEN , INC. INTEGRATED EXPORTS,
INTERNATIONAL INC.
INC.
HALCHEM INDUSTRIAL HAMBURG TRADING HANDYWARE PHILIPPINES
H & F RETAIL CONCEPTS INC.
SALES INC. CORPORATION INC.

HANSEN ENTERPRISE HANUL WORLD WIDE INC HBC, INC. HDI NETWORK PHILS. INC.

HEALOL PHARMA HEALTH AND NATURALS


HEALTH HARMONY INC. HEALTH IS IN CORP.
CORPORATION COLLECTION
HEALTH RICH PHARMA HEALTHMAX CARE HEALTHWELL HEALTHY AND YOUNG
CORP. ENTERPRISES CORP. NUTRACEUTICALS, INC. MULTI-FOOD CORP.
HEALTHY INNOVATION HEALTHY SELECTIONS, HEAVEN'S BREW
HEALTHY WIZ INC
DISTRIBUTION, INC. INC. ENTERPRISES
HEIRS OF GUILLERMO DY HENLEY TRADING (FOOD
HERBPHARMA, INC. HI-Q COMMERCIAL, INC.
BUNCIO INC. IMPORTER)
HOKKAIDO RAMEN
PHILIPPINES, INC. (DOING
HIGHFIVE CORP. HIGHTOWER INC. HMR PHILIPPINES INC. BUSINESS UNDER THE
NAME & STYLE OF
SANTOUKA)
HOKKAIDO RAMEN
PHILIPPINES, INC. - (DOING HOLRITE INTERNATIONAL HONEST VENTURES HONGLEY FOOD
BUSINES UNDER THE NAME CORPORATION CORPORATION PRODUCTS INC.
AND STYLE OF SANTOUKA)
HOW'DEE AND YUM'MEE
HOOK TRADING HORDEX ENTERPRISES HORDEX ENTERPRISES
FOOD CORP.
HUA SAN WAN HUDSON TRADING HUNT-UNIVERSAL ROBINA
HSB8 DISTRIBUTORS
FOODMART, INC. CORP. CORPORATION
I.P.S. PHARMACEUTICALS
I-FERN CORPORATION I-FERN CORPORATION I2M2 TRADING
INC.
ICHIBAN GENERAL IFP MANUFACTURING
ICEDREAM, INC. IFOOD CORP.
MERCHANDISE CORPORATION
IGSOL COMMODITIES, IL DUCATO TRADING ILLUMINOUS WHITE
IGLOBAL WELLNESS INC.
INC. INC. HEALTH & PHARMA CO.
INNOVATIVE
INFINITY SUPREME INNOVATIVE BIO
COMMERCIAL AND
INFINITI INTERTRADE INC. ALLIANCE ASSURED SOLUTIONS
INDUSTRIAL SOLUTIONS
INTERNATIONAL CORP. INC.
INC.
INTEGRATED
INNOVATRADE INGREDIENTS INTAQ FOODS AQUACULTURE
INOZA INDUSTRIES, INC.
CORP. INCORPORATED SPECIALIST
INCORPORATED
INTERNATIONAL
INTERGRAIN AGRIFOOD INTERNATIONAL FAMILY FLAVORS & INTERNATIONAL
PRODUCTS FOOD SERVICES INC. FRAGRANCES FREEPORT TRADERS, INC.
(PHILIPPINES), INC.
INTERNATIONAL INTERNATIONAL
INTERNATIONAL INTERNATIONAL
PHARMACEUTICALS, INC. PHARMACEUTICALS,
PHARMACEUTICAL, INC. PHARMACEUTICALS INC.
(FOOD DIVISION) INC.- ORMOC BRANCH
INTISARI MULIA ISLAND MART ISLAND MERCHANTS
ISENSES INC.
INTERNATIONAL INC. PHILIPPINES, INC. CORPORATION
J. POON AND SONS JANDRA GLOBAL JANTHEARA TRADING
IVI RYO CORP.
CORPORATION TRADERS CORPORATION INTERNATIONAL
46

JAPSHAIB LENDING AND JBM IMPORT EXPORT JC PREMIERE BUSINESS


JARIC MARKETING INC.
TRADING COMPANY INTERNATIONAL INTERNATIONAL, INC.
JEKK-MEARY JENESIS MARKETING JESS AQUA MARINE
JEMAC INTERNATIONAL
PHARMACEUTICALS CORPORATION TRADERS, INC.
JESUS F. ESCAÑO JEUNESSE JEVERPS
DEVELOPMENT DERMACEUTICAL MANUFACTURING JIA2 CORP.
CORPORATION DISTRIBUTOR CORPORATION
JOCKER'S FOOD JOEBON MARKETING
JIS DISTRIBUTORSHIP JOBBER ENTERPRISES
INDUSTRIES CORPORATION
JOHNSON & JOHNSON JOLLIBEE FOODS JOLT AQUAMARINE
JONAGA TRADING
(PHILIPPINES) INC. CORPORATION FOODS CORPORATION
JOYMIND
INTERNATIONAL INC.
JP CAL PHARMA JRALPH
JOSEFINO TRADING (DOING BUSINESS UNDER
DISTRIBUTORS PHARMACEUTICALS INC.
THE NAME & STYLE OF JM
OCEAN AVENUE)
JUDPHILAN FOODS JULIE'S BAKESHOP
JSY TRADING ENTERPRISES JUMY MARKETING
CORPORATION CORPORATION
JZ PHARMAZONE (FOOD
JUSISA TRADING JUUVA PHILIPPINES INC JUUVA PHILIPPINES, INC.
DIVISION)
KAIROS PHARMA-
MEDICAL SUPPLIES &
K & JB INT'L., INC. K & L JINRO INC. K-LINK HILS. INC
EQUIPMENT - BACOLOD
BRANCH
KIDSTUFF MARKETING -
KAUFMANN PHARMA INC. KAWSEK, INC. KENIKA ENTERPRISES
PASIG BRANCH
KIKKOMAN TRADING ASIA
KINO CONSUMER KIWI PLUS KOSSAMART
PTE LTD. - PHILIPPINE
PHILIPPINES, INC. CORPORATION CORPORATION
BRANCH
LAB DOM SUISSE LAICOM SALES AND
L. MEYERF PHARMA, INC. LABMATE PHARMA INC.
PHILIPPINES, INC. PROMOTIONS, INC.
LAURA'S FOOD PRODUCTS LE CELLIER QUALITY LEGASPI IMPORT &
LCIML INC.
CORPORATION STORE CORPORATION EXPORT CORPORATION
LEISURE AND ALLIED
INDUSTRIES PHILIPPINES
LEMONS & STICKS FOOD
LEGIN ENTERPRISE INC. doing business LET'S FACE IT, INC.
CORP.
under the name and
style of TIMEZONE
LEWISON
PHARMACEUTICALS LEYSAM COMMERCIAL LIFE & NATURES QUEST LIFE FORMULA SYNERGY,
CORPORATION (FOOD INC. INT'L INC. INC.
DIVISION)
LINKAGE FOOD
LIFEX PHARMACEUTICAL LIWAYWAY MARKETING
LIFEMED ASIA INC. VENTURES
DISTRIBUTOR CORPORATION
CORPORATION
LMG AGRI-VENTURE LO-AR
LIWAYWAY MARKETING
LKN VALUE PLUS CORP. TRADIING PHARMACEUTICAL CO.,
CORPORATION
INTERNATIONAL INC.
LONGRICH BIOSCIENCE LORENZANA FOOD LOS RICOS COMPANIA
LONG DISTANCE TRADING
PHILIPPINES INC. CORPORATION CORPORATION
LS SKINLAB PHARMA
LUSITANO, INC. LUSITANO, INC. LUSITANO, INC.
INTERNATIONAL DISTRIBUTOR
LUZON ILUMINA MACROASIA CATERING
LUSITANO, INC. M.M. GUANZON, INC.
CORPORATION SERVICES, INC.
MAGUINDANAO
MAGDAPRIME MAGIC POTIONS
MAERSK-FILIPINAS, INC. DISTRIBUTION SYSTEM
DISTRIBUTION INC. MERCHANDISE, INC.
INC.
MALABON SOAP AND
MAKARIOS PERISEIA MAKE INFINITE RELIABILITY MANILA GOLDEN
OIL INDUSTRIAL CO., INC.
CORPORATION WORLDWIDE, INC. ARCHER GROUP INC.
(FOOD DIVISION)
47

MANNRICH MANNRICH
MANILA GOLDEN ARCHER MANILA UNI-GLOBAL
INTERNATIONAL INTERNATIONAL TRADING
GROUP, INC. IMPORT EXPORT CORP.
TRADING PHILS. CORP. PHILS. CORP.
MARILZ
MANUCHAR PHILIPPINES MARCEL TRADING PHARMACEUTICALS
MARINA SALES INC.
INC. CORPORATION CORPORATION (FOOD
DIVISION)
MARKENBURG
MARKETPOINT MARKETREACH MARKETVENTURE
INTERNATIONAL FOOD
ENTERPRISES, INC. DISTRIBUTORS, INC. DISTRIBUTOR SALES INC.
CORP.
MARNETS PHARMA MARZAN PHARMA
MARLBERG TRADING MARS PHILIPPINES, INC.
CORPORATION CORPORATION
MASTERCHIEF REPUBLIC, MATTENBERG HOUSE MAWOOSAN TRADING
MASSIMO PHILKO INC.
INC. CORPORATION CORPORATION
MAX HEALTH & LIVING INT'L MAYON CONSOLIDATED,
MAX4UNLIMITED CO. MAXENT MARKETING INC
INC. INC.
MCHARVEST INDUSTRIES, MCKENZIE DISTRIBUTION MCR BLES FOODS
MC BONIFACIO ENTERPRISES
INC. OC., INC TRADING CO.
MEAD JOHNSONS
MEAD INTERNATIONAL MEAT ADVANTAGE
MCT TRADING NUTRITION (PHILIPPINES),
FOOD MANUFACTURING EXCHANGE INC.
INC.
MED CHOICE MEDCHOICE PHARMA
MEATPLUS TRADING CORP. MEDCARE ASIA INC.
ADVANTAGE CO. LTD. INC.
MEDICA PEDIA, INC. MEDLINK PHARMA PHILS., MEGA POLYGUMS
MEDIC-PRO CORP.
(FOOD DIVISION) INC. CORPORATION
MEGAPRENEURS GLOBAL
MEGAFIL INDUSTRIAL
MEGA-MARKET, INC. MEGACHEM PHILS. INC. ALLIANCE (MEGA
SALES INC.
CORP.) CORP.
MEMBRANE SEPARATION
MEISEN PHARMACEUTICALS, MEKENI FOOD
TECHNOLOGY (MST) MENZI & CO., INC.
INC. CORPORATION
TRADING, INC.
MERGERS DRUGFIL MERISANT SWEETENER MERRILL GLOBAL AGRI
MERCK, INC.
CORP. (PHILIPPINES) INC. TRADING
MGM FOOD & MIASCOR (CLARK)
MG PRIME
METRO DRUG INC. COMMODITIES CATERING SERVICES
PHARMACEUTICAL, INC.
CORPORATION CORPORATION
MIDA FOOD DISTRIBUTORS, MIDA TRADE VENTURES MIDLAND PACIFIC FOOD MIGHTY DOVE GLOBAL
INC. INTERNATIONAL INC. CORP. INC.
MILLSTONES
MITEJARI ENTERPRISE
MILKPACT PHILS. INC. INTERNATIONAL MIRACLE HEALTH CORP.
CORP.
CORPORATION
MIX MIX PX INC. DOING
BUSINESS UNDER THE NAME MLHUILLIER
MOSBEAU PHILIPPINES,
& STYLE OF INCREDIBLE SUPERMARKET WINE & MONTOSCO, INC.
INC.
INDIA FOOD PRODUCT FOOD
DEPOT
MSO PREMIUM OIL MULTI-M FOOD
MPH CORPORATION MRJGP ENTERPRISES
CORPORATION CORPORATION
MY WINE, THE BEST
MULTI-OIL MANUFACTURING MUYACKO MARKETING MY SANCTUARY ITALIAN WINES SELECTED
CORPORATION INC. WELLNESS CENTER, INC. BY GIUSEPPE RONDINI
CORP.
MYRA PHARMACEUTICALS, N.C.M. MARKETING NAGASE PHILIPPINES
NATRAPHARM, INC.
INC CORPORATION CORPORATION
NATURAL INGREDIENTS NATURAL INGREDIENTS NATURE'S HARVEST
NATURALMED, INC.
MERCHANT INC. MERCHANT INC. CORPORATION
NEET INTERNATIONAL NEO TECH. INDUSTRIES
NATWIDE DISTRIBUTION INC. NECO PHILIPPINES, INC.
CORPORATION INT'L INC.
NEWLY WEDS FOODS NEW HATCHIN TRADING
NEO-CARE PHILIPPINES NESCON ENTERPRISES
(PHILIPPINES) CORP.
48

NEW MARKETLINK NEW ZEALAND PRIME


NEW RBW MARKETING,
NEW LAND ENTERPRISE PHARMACEUTICAL WELLNESS DISTRIBUTORS
INC.
CORPORATION CORP
NEXT COFFEE FRONTIER, NEXTRADE PHILIPPINES
NEWCHEM COMPANY INC. NGOSIOK MARKETING
INC. INC.
NISCENSSA NOBLE LIFE INT'L
NIKKI ENTERPRISES NOT JUST NUTS INC.
CORPORATION PHILIPPINES INC.
NOVECTUS MEDICAL NRC INT'L TRADING
NOVOMED, INC. NUFOODS INC.
CORPORATION PHILS. CORP.
NUTRA BERDE NUTRACEUTICALS AND
NUTRAVITA INT'L CORP. NUTRI-ASIA, INC.
INCORPORATED SUPPLEMENTS INC.
O.C. VENTURES
NUTRISENSE INT'L INC. NUTRITALK INC. NZN ICE CREAM INC.
CORPORATION
ODS PLUS-BAKERY OIKONOMOS INT'L
OCEAN VALLEY MARKETING EQUIPMENT AND OEP PHILIPPINES RESOURCES
SUPPLIES CORPORATION
OMNI MED HUB OMYA CHEMICAL
OMNICEUTICAL CORP. OMNICIENT MARKETING
CORPORATION MERCHANTS, INC.
ONEBELLSHIRE OPTIMATE
ORANGEPOP ENTERPRISE ORGANIQUE, INC.
CORPORATION CORPORATION
ORGANO GOLD ORGANO GOLD ORIENTAL PACIFIC ORIENTAL SHOPPING
INTERNATIONAL, INC. INTERNATIONAL, INC. FOODS COMPLEX
PACIFIC ENSIGN
OTSUKA (PHILS.) OXFORD DISTRIBUTIONS, PACIFIC HEALTHCARE
INTERNATIONAL
PHARMACEUTICAL, INC INCORPORATED PHILIPPINES, INC.
TRADING
PADILLA REEFERVAN PAGODA PHILIPPINES,
PACIFICA DELI, INC. PAJA IMPORT & EXPORT
CORPORATION INC.
PARIS-MANILLE
PARKSON DUTY FREE PASCUAL CONSUMER
PANGAEA DE ORO INC. FRANCHISE
TRADING HEALTHCARE CORP.
CORPORATION
PASTEUR PEARLFOODS
PASCUAL LABORATORIES
PHARMACEUTICAL SALES PBY ENTERPRISES INTERNATIONAL
INC.
(FOOD DIVISION) INCORPORATED
PEOTRACO INDUSTRIES PEPSI-COLA PRODUCTS
PECTON MERCANTILE, INC. PEDIAPHARMA INC.
INCORPORATED PHILIPPINES. INC.
PERFECTLY NATURAL
PEPSI-COLA PRODUCTS PERFETTI VAN MELLE PERMATH PHILIPPINES
HERBS ORGANIZATION,
PHILS., INC. PHILS. INC. INC.
INC.
PETERSON PARTS
PERMATH PHILIPPINES INC. PETRAS & GOULDD INC. PHARMA DYNAMIC, INC.
TRADING CO.
PHARMA PLUS
PHARMAKON BIOTEC
INTERNATIONAL AND PHARMAREACH INC. PHARMASILV TRADING
INC.
TRADING CORPORATION
PHIL-ASIA
PHIL-EM ENTERPRISES,
PHDELI CORP. PHDELI CORP. NUTRACEUTICAL
INC.
CORPORATION
PHILIPPINES
PHILIPPINE SPRING PHILIPPINE TPM TRADING,
PHILIPPINE AIRLINES, INC. FOODSERVICE GROUP
WATER RESOURCES, INC. INC.
CORPORATION
PHILKO PEROXIDE PHILPACIFIC BEVERAGE
PHILUSA CORPORATION PHILUSA CORPORATION
CORPORATION IMPORTS INC.
PHILUSA CORPORATION -
PHILUSA CORPORATION PHILUSA CORPORATION PHILUSA CORPORATION
CAUAYAN BRANCH
PHOENIX OMEGA
PHILUSA CORPORATION - DEVELOPMENT AND
PIECOFOODS INC. PILLARS 5, INC.
TACLOBAN BRANCH MANAGEMENT
CORPORATION
POGGIO ANTICO CORP.
DOING BUSINESS UNDER
PLM CHEMICAL PNZ MARKETING,
PKL GLOVIS PHILIPPINES INC. THE NAME AND STYLE OF
CORPORATION INCORPORATED
TRATTORIA POGGIO
ANTICO
49

PREMIUM HEALTH
PREMIUM WINE PRESTIGE PLASTICS
PQ.COMPANY INC. PROVIDER INT'L (PHP),
EXCHANGE, INC. INCORPORATED
INC.
PRIMA BELLE SALES AND
PRESYONG ANGAT PRIME CINNAMON ROLL PRIMECOSMETICS(PCI)
MARKETING
TRADING CORPORATION FOOD CORPORATION INC
CORPORATION
PRIMEPACIFIC FOODS PRISTINE INTERNATIONAL
PRIMEMED CO, INC. PRIMERA GLOBAL INC.
CORPORATION EXPORT CORPORATION
PRO POSSMEI PROBIOHEALTH PROMAX PROMINEX VENTURES
INTERNATIONAL CORP. PHILIPPIBNES, INC. INTERNATIONAL INC.
PROSWEAL HEALTHCARE PRYCE PTC COMMERCIAL
PURATOS PHILS., INC.
INC. PHARMACEUTICALS, INC. CORPORATION
PUREGOLD DUTY FREE, RACKEY CRYSTAL TOP
PUREGOLD DUTY FREE, INC. QUENCHEE MARKETING
INC. CORPORATION
RAMP-S CORP. (DOING
BUSINESS UNDER THE
RAM FOOD PRODUCTS, NAME AND STYLE OF
RAM FOOD PRODUCTS, INC. RAMSI TRADING
INC. GIZMOBIES; PEEK A BOO
SHOES AND EDGE
HOUSEWARE
RAPHA HEALTH INSTITUTE RAPTAKOS, BRETT & CO. RAPTAKOS, BRETT & CO.
RAQEEB UNIVERSAL, INC.
INC. LTD. LTD.
RBC-MDC
RAV ANGEL INTERTRADING RBC LIFE AISA PACIFIC
CORPORATION (FOOD RCUBSE MARKETING INC.
INC. CORPORATION
DIVISION)
REFUMILIA BULSECO REGENERATIVE FOODS REJ-DIAMOND
RELIV PHILIPPINES INC.
TUSCANO INC. PHARMACEUTICALS, INC.
RICHFUND
RENAISSANCE_GLOBAL_LINK REZOSTAR
RFM CORPORATION INTERNATIONAL CO.
CORP. CORPORATION
LIMITED
RICHIE IMPORT & EXPORT RIEDOC TRADING RISING RED DRAGON
RILEM PHARMA CORP.
TRADING LIMITED INC. CORPORATION IMPORT EXPORT CORP.
RISING YUERA RIVER VALLEY ROCKGLEN BIONUTREX ROCKGLEN NUTRI-
INTERNATIONAL INC. DISTRIBUTION, INC. CORPORATION PHARMA INC.
RODRIGUEZ BURGER &
BREAD CORPORATION
ROMAR'S
(DOING BUSINESS UNDER RODZON MARKETING ROHA SPECIALTIES
MANUFACTURING
THE NAME AND STYLE CORPORATION PHILIPPINES, INC.
(FOOD DEPT.)
MAYONG'S BAKESHOP &
SNACKHOUSE)
ROSARY HERBAL ROTEX PHARMA PHILS. ROYAL BEAR
ROS INTERNATIONAL SALES
PRODUCTS INC. CONFECTIONERIES, INC.
ROYAL NORWEGIAN
ROYAL COUNTRY ROYALE BUSINESS CLUB ROYALE BUSINESS CLUB
SEAFOOD
MARKETING INTERNATIONAL INC. INTERNATIONAL, INC.
CORPORATION
RYTPACK PHARMA
RSG FLAWLESS BEAUTY RST & REGEN RUSTAN COMMERCIAL
ENTERPRISES (FOOD
INTERNATIONAL INC. ENTERPRISES CORPORATION
DIVISION)
S. C. MICRON CHEMICALS SAHAR INT'L TRADING SALINAS (IM)
SABROSA FOODS, INC.
CORPORATION INC. CORPORATION
SAN MEI FOOD SAN MIGUEL FOODS, SAN MIGUEL SUPER
SALUTARE, INC.
INTERNATIONAL, INC. INC. COFFEEMIX CO., INC.
SANTA ROSA FARM
SAN PABLO SANOFI-AVENTIS SANREICH HEALTHCARE,
PRODUCTS
MANUFACTURING CORP. PHILIPPINES INC. INC.
CORPORATION
SBJ MARIKINA SHOE
EXCHANGE CORP.
SARIBUS INTERNATIONAL (DOING BUSINESS UNDER SCANBAKE PHILIPPINES SCHEELING PHARMA
TRADING CORP. THE NAME AND STYLE OF INC. CARE LINK, INC.
MARIKINA SHOE
EXCHANGE)
50

SEA PHARMA OPTIONS SEAMMED PHARMA SEAPHARMA


SCOTTLAND INC.
INC. (FOOD DIVISION) INTERNATIONAL INC.
SEATTLE 1000 LOGISTICS SEL-J PHARMA SENSIENT TECHNOLOGIES SEO KYUNG PHARM
CORP. CORPORATION (PHILIPPINES), INC. CORPORATION
SHANGRI-LA PLAZA
SERMASISON
SERIASIA PHILIPPINES, INC. SERRAY VENTURES CORPORATION (SHANG
CORPORATION
CINEBAR)
SHINAGAWA LASIK &
SHINING 8 MARKETING SHO DA FOOD
SHARMILA, INC. AESTHETICS CENTER
CO. EXCHANGE INC.
CORPORATION
SIKAT ARAW TRADING SILVER FERN IMPORTER SILVER GLADE
SILVER ION ENTERPRISES
CORPORATION CO. LTD. ENTERPRISES INC.
SIMON ENTERPRISES, SIMON ENTERPRISES, SIMON ENTERPRISES,
SILVERWAVE CORP.
INCORPORATED INCORPORATED INCORPORATED
SIVI INTERNATIONAL
SIMPLY NATURE SKYHI MARKETING
SIMPLELINE INC. TRADING,
INTERNATIONAL, INC. CORPORATION
INCORPORATED
SMC SHIPPING AND SNACKERS PLUS SNB DAVAO SEAFOOD,
SNI PHILIPPINES INC.
LIGHTAGE CORPORATION INTERNATIONAL CORP. INC.
SNOW MOUNTAIN DAIRY SO KHIM GENERAL SOJITZ PHILIPPINES SOLID FIVE DISTRIBUTION
COPORATION IMPORTER CORPORATION INC.
SOLVANG SOMMELIER SELECTION SOPHIE PARIS PHILIPPINES SOURCE INTERPACIFIC
PHARMACEUTICALS INC. INC. FOOD CORP.
SOUTHEAST ASIAN TRADING
INDUSTRY & CONSTRUCTION SPECIALTY FOOD
SPK PHARMA INC. SPLASH CORPORATION
DEVELOPMENT RETAILERS, INC.
CORPORATION
ST. JOHN PAUL ST. MATHEW
SR FOODS PHILS. COUNTERTRADE INTERNATIONAL ST. RAFAEL MARKETING
CORPORATION TRADING
ST. RAPAHEL THE
ARCHANGEL STARI GRAD IMPORTS, STRABO IMPORT-EXPORT,
STEDATE CORPORATION
PHARMACEUTICAL INC. INC.
DISTRIBUTOR
STRAITS WINE COMPANY STRAWBERRY FOODS SUHITAS
STRONG WIND TRADING
WHOLESALERS, INC. CORPORATION PHARMACEUTICAL INC
SUISSE LABORATORIES CELL SUNTRA INTERNATIONAL SUPERFINE TRADING SUPERVALUE, INC. - SM
THERAPY INC. TRADING CO., LTD. CORPORATION CENTRAL BUSINESS PARK
SURECHOICE PHARMA SUY SING COMMERCIAL
SUPRAFRESCO INC. SUYEN CORPORATION
PHILS, INC. CORPORATION
SWISSPHARMA SWISSPHARMA
SWEET PACIFIC FOODFARMS
SWEETWORLD, INC. RESEARCH RESEARCH
PRODUCT
LABORATORIES, INC. LABORATORIES, INC.
SYNERGY K & S
SYL HERMANOS TRADE SYNERGEN PHARMA, SYSU INTERNATIONAL,
INTERNATIONAL
CENTER, INC. INC. INC.
CORPORATION
T/M PHARMA CO. (FOOD TAIPEI INTERNATIONAL TALWAR INDIAN TAN & TAN MEGA
DIVISION) TRADING CO. INC. GROCERY CO. INNOVATIONS INC.
TAP OIL MANUFACTURING TARGET PLUS
TCP MEDICAL SUPPLIES TEA-RIFIC LANE INC.
CORP. DISTRIBUTION, INC.
TEAM PRO SALES TEBEEMINI TEBMEDIC TRADING
TEAM ASIA CORPORATION
DISTRIBUTION CORP. CORPORATION CORPORATION
TEPPEN INTERNATIONAL
TEKSTAR MARKETING TERRAMEDIC, INC. TERRY SELECTION, INC.
INC.
THE CATHAY YSS
TFE SALES MARKETING TH GROCERS THE BAKERY EXCHANGE
DITRIBUTORS COMPANY,
CORPORATION CORPORATION INC.
INC.
THE CONFECTIONARY THE CULINARY THE FIRST ENTERPRISES, THE GENERICS
COMPANY INC. EXCHANGE, INC. INC. PHARMACY INC.
51

THE REAL AMERICAN


THE PENINSULA MANILA DOUGHNUT COMPANY,
THE NUZURI COMPANY INC. THE WINE STEWARD, INC.
HOTEL, INC. INC. THE PHILIPPINES
COMMISSARY BRANCH
THUNDERDRAGON
FOODS AND
THERAPE AGRICULTURAL
THELIVEARN CORPORATION THIRSTY BROTHERS INC.
PHARMACEUTICALS, INC. PRODUCTS IMPORTS
AND EXPORTS
CORPORATION
TITAN NUTRAMEDS TNC CHEMICALS PHILS., TOBIE INTERNTIONAL,
TOBISTRO FOODS INC.
TECHNOLOGIES INC. INCORPORATED INC.
TOTAL NUTRITION
CORPORATION
TRANS WORLD TRADING
TOPSHELF MERCHANDISE, GENERAL NUTRITION TRANS - MILLENNIUM
COMPANY,
INC. CENTER (GNC) NATURAL MERCANTILE CORP
INCORPORATED
HEALTH PHARMACY
(FOOD DIVISION)
TRANS-MILLENNIUM TRANSAXION UNLIMITED TRENTON MARKETING TRIANON
MERCANTILE CORPORATION CORP. CORPORATION INTERNATIONAL, INC.
TRIMEC TRADING TRINITY INTERNATIONAL
TRIDALE INC. TRINET ENTERPRISES
CORPORATION TRADING

TRSJ ENTERPRISE TURRIS PHIL. INC. U.C. INDUSTRIES INC. ULIFE CORPORATION

UNI-PRESIDENT (PHILS.) UNICITY NETWORK PHILS. UNICOMM INGREDIENTS


ULTRA BGL INCORPORATED
CORP. INC. PHILS. INC.
UNIESSENCE CHEMICALS UNIGLOBAL CHEM UNILAB ACTIVE HEALTH, UNILEVER PHILIPPINES,
PHILIPPINES INC. INDUSTRIES, INC. INC. INC.
UNILEVER RFM ICE CREAM, UNITED PACIFIC RISE UNIWORLD FOOD AND
UNILOGIX INC.
INC. CORP. ALLIED SERVICES CO.
VANGUARD
V 8 COMMERCIAL CO., VALIANT DISTRIBUTION DISTRIBUTION AND
UNSU CORPORATION
INC. INC. LOGISTICS SPECIALIST,
INC.
VENDIZ VICTORY VANA
VANMIKE ENTERPRISES VICWAY TRADING CORP.
PHARMACEUTICALS INC. HYDROGEN, INC.
VINAQUALITY
VINA GOURMET VILLE VINEA DISTRIBUTION INC. VINTEL MED ENTERPRISE
CORPORATION
VIZCARRA
VISFOOD CORPORATION VISPOMED ENTERPRISES VISTA Y MARE, INC.
PHARMACEUTICAL INC.
VP BOTANICA VERDE
INC. (DOING BUSINESS
VPHARMA HEALTH AND
VK CREATIVE FLAVORS,INC. UNDER THE NAME AND WAIGU INC.
WELLNESS INC.
STYLE OF SILK ROAD
CINNAMON PHILS.)
WANEFANG INTERNATIONAL WANFENG WCLM GREENS WELLNESSCARE INT'L
CORP. INTERNATIONAL CORP. ENTERPRISES CORP.
WELLSON GENERAL WESTFIELD PRODUCTS WHEATGRASS C.A.N.
WHEALTH INC.
MERCHANDISE MARKETING INTERNATIONAL INC.
WHITE ROSE INDUSTRIES,
WHEY POWER COMPANY WILAR INDUSTRIES, INC. WILCA ENTERPRISES
INC.
WILL- ANN INTERNATIONAL WILLORE PHARMA WILLS INTERNATIONAL
WILLJIM TRADING
CHEMICALS CORPORATION CORP. SALES CORP.
WINALITE INTERNATIONAL WINDSOR WINE CLUB WORLDWIDE WINE WAREHOUSE
INC. CORPORATION PHILIPPINES INC. CORPORATION
WISEBUY TRADING WORLD WIDE FOOD
WINVALUE CORP. WONDERZYME, INC.
SYSTEMS, INC. SUPPLY , INC.
WORLDGATE
WPC DESU TENSO WRIGLEY PHILIPPINES
WORLDFOODS INC. INNOVATIVE SOLUTIONS
TRADING INC.
INC.
52

Y-TRADELINK NET INC.


DOING BUSINESS UNDER
WYETH PHILIPPINES, INC. Y-GENERICS PHARMA YAKULT PHILIPPINES, INC.
THE NAME AND STYLE OF
Y-GENERICS PHARMA
YAN-YAN
YBN NUTRIENTS YENMEI FOODS
YAMATO ENTERPRISES, INC. INTERNATIONAL
PHILS.INC. CORPORATION
PHILIPPINES, INC.
YEUNG MARINE PRODUCTS YOSHINOYA CENTURY YOUNG GOLD SOCO YOUNGEVITY GLOBAL,
INC. PACIFIC, INC. ENTERPRISES*BS LLC - PHILIPPINE BRANCH
YUMEI MISE
YUMMY ORGANICS YUMMY ORGANICS YUMMY ORGANICS
MANUFACTURING & MDSE.,
FOOD PRODUCTS FOOD PRODUCTS FOOD PRODUCTS
INC.
YUNG SHIN (PHILIPPINES) YUNG SHIN (PHILIPPINES)
ZAM INGREDIENTS, INC. ZDEL PHARMA
INC. INC.
ZUELLIG PHARM ZUELLIG PHARMA
ZENO CHEMICAL ZENO CHEMICAL
CORPORATION - DAVAO CORPORATION (FOOD
INDUSTRIES, INC. INDUSTRIES, INC.
CITY BRANCH DIVISION)
ZYDUS HEALTHCARE
ZYDUS PHILIPPINES, INC.
PHILIPPINES INC.

Source: Food and Drug Administration Drug Industry Registered in Drug Distribution

URL: https://ww2.fda.gov.ph/index.php/industry-corner/food-industry-all-registered-food-

distributor-manufacturer-and-trader/food-distributor.
53

B. Market Analysis

Drug distributors in the country can be classified as wholesalers,

importers, or exporters. Drug distributors are establishments that distribute,

import or export raw materials, active ingredients, or finished products for their

own use or for wholesale distribution to other establishments or outlets.

As of 2012, there were 55,491 companies engaged in drug distribution in

the country, 49,447 (89.11%) of which were retail outlets and 6,044 (10.89%)

were wholesalers.

Table X.

Number of Establishments Engaged in the Distribution of Drugs and Medicine in the Year

2006 to 2012

Year Retailers Wholesalers Total


2006 25,326 3,606 28,932
2007 27,381 3,853 31,234
2008 29,944 4,165 34,109
2009 32,538 4,719 37,257
2010 38,810 5,255 44,065
2011 43,636 5,720 49,356
2012 49,447 6,044 55,491
Average 35,297 4,766 40,063

Source: NTRC Tax Research Journal

URL: http://www.ntrc.gov.ph/images/journal/j20140304a.pdf
54

There were twelve (12) wholesale and ten (10) retail companies which

made it in the Business World’s 2012 Top 1,000 Corporations in the Philippines.

The twelve (12) top wholesalers generated a total of Php 99.08 billion gross

revenue, meanwhile, the top ten (10) retailers of pharmaceutical products earned

Php 133.61 billion in gross revenue.

Table X.

Top Corporations engaged in the Distribution of Medical and Pharmaceutical Goods in

the Year 2006 to 2012

Gross Net Gross Profit


Company
Revenue Income Margin
(in million pesos) (%)
Zuellig Pharma Corp. 55,773 439 5.6
Mercury Drug Corp. 90,737 2,007 15.1
Metro Drug, Inc. 15,439 319 6.9
Watsons Personal Care Stores 15,335 443 13.9
South Star Drug, Inc. 5,792 96 14.2
Pacifica Agrivet Supplies, Inc. 5,318 81 10.1
Familyhealth & Beauty Corp. 4,939 34 21.5
GB Distributors, Inc. 4,659 11 2.3
Central Luzon Drug Corp. 4,549 (86) 9.1
Sanofi Aventis Philippines, Inc. 4,148 275 12.7
Southern Luzon Drug Corp. 3,214 (33) 10.4
Northern Luzon Drug Corp. 3,107 (5) 10.9
TGP Pharma, Inc. 2,532 115 24.7
Merch Sharp & Dohme Corp. 2,359 328 49.2
Dyna Drug Corp. 2,295 12 6.4
Getz Bros Philippines, Inc. 2,260 20 17.1
Merck , Inc. 1,873 178 51.3
Bicolandia Drug Corp. 1,803 (41) 9.5
Globo Asiatico Enterprise, Inc. 1,757 12 7.0
Natrapharm, Inc. 1,601 40 50.8
Total 229,490 4,245 -
Average 11,475 212 17%

Source: NTRC Tax Research Journal

URL: http://www.ntrc.gov.ph/images/journal/j20140304a.pdf
55
56

C. The Entity’s Position in the Market


57

D. Competitors Analysis
58

Chapter V

EXTERNAL ANALYSIS

A. Illustration
59

B. Societal Environment

The external environment of the company is made up of several economic

forces, political and government aspects, social-cultural, technological factors

and ecological aspects. It can directly or indirectly affect the activity and the

evolution of the business.


60

Economic.

Increase in Consumer Spending.

Table X.

Household Final Consumption Expenditure

2018 2017 2016


Commodity
(in million pesos)
Food and Non-alcoholic beverages 5,481,023 4,891,100 4,498,255
Alcoholic beverages, Tobacco 179,772 157,558 153,652
Clothing and Footwear 134,285 132,011 127,407
Housing and Utilities 1,538,401 1,372,997 1,240,873
Furnishings and Household 454,903 416,666 381,635
Health 363,015 338,514 309,404
Transport 1,432,937 1,325,714 1,229,680
Communication 338,290 322,176 310,968
Recreation and Culture 219,868 206,064 200,614
Education 547,621 486,795 437,986
Restaurants and Hotels 530,479 479,184 424,581
Miscellaneous Goods and Services 1,645,721 1,484,654 1,357,741
Total 12,866,315 11,613,430 10,672,797

Source: Philippine Statistics Authority National Accounts of the Philippines

URL: https://psa.gov.ph/nap-press-release/sector/Household%20Final%20Consumption

The household expenditure grew to Php 12,866,315 from its

previous year’s amount of Php 11,613,430. Food and Non-alcoholic

Beverages, sharing 42.6% of the total household expenditure, posted a

growth of 12.1% while Health Outlays contributing 3.5% of the total

expenditure declined to 7.2%.

Filipino consumer’s spending outlook on basic goods for the year

2018 has notably improved and this is expected to bring windfall benefits

to the domestic economy.

Relevance:
61

The increase in the prices of various commodities consumes a

great part of the family budgets and the spending on different sorts of

products is actually growing more slowly than it has been growing.

Businesses engaged in wholesaling and retailing uses consumer spending

data in their supply and demand estimation. Supply and demand helps

businesses produce goods or services at the most favorable consumer

price points. Consumer spending helps companies determine which

products have the most value in the market. It can also be used as

information to find unmet consumer needs and develop new products.


62

Increase in Imports.

Table X.

Top 10 Philippine Imports from All Countries: November 2018

November 2018
Commodity (in million (growth in
dollars) percent)
Cereals and Cereal Preparations 263,530 113.5
Mineral Fuels, Lubricants and Related Materials 1,206,820 34.1
Iron and Steel 499,730 24.9
Other Food and Live Animals 346,280 19.9
Plastics in Primary and Non-primary Form 228,770 12.5
Industrial Machinery and Equipment 532,090 10.5
Telecommunication Equipment and Electrical Machinery 240,310 4.5
Miscellaneous Manufactured Articles 329,790 4.4
Electronic Products 2,556,580 3.9
Transport Equipment 951,040 0.2

Source: Philippine Statistics Authority Highlights of the Philippine Export and Import

Statistics: November 2018

URL: https://psa.gov.ph/content/highlights-philippine-export-and-import-statistics-

november-2018

Total payment for the country’s imports grew 13.2% from USD

45,780,000,000 to USD 51,840,000,000 in 2018. Imports on food and live

animals went up by 19.9% amounting to USD 346,280,000 from the total

import value.

The emergence of new food concepts once in a while is an

evidence of how Filipinos are always on call for new flavor experience.

Businesses in the food and beverage industry take up the challenge on

the quick changing demand of the appetite of every Filipinos to offer new

food trends.

Relevance:
63

Businesses that are engaged in the food and beverage industry

that offer local products are encountering challenges like maintaining its

market share or introducing a new product since a wide variety of

imported processed foods are readily entering the market due to

increased trade liberalization. Companies in the food and beverage

industry may also grab the chance to expand their products offerings due

to the strong consumer demand for foreign food and beverage products.
64

High Inflation Rate.

Table X.

Inflation Rate in the Philippines, All Items

2018 Inflation Rate


January 3.4
February 3.8
March 4.3
April 4.5
May 4.6
June 5.2
July 5.7
August 6.4
September 6.7
October 6.7
November 6.0
December 5.1
Average 5.2

Source: Philippine Statistics Authority Summary Inflation Report Consumer Price Index

URL: http://www.psa.gov.ph/statistics/survey/price/summary-inflation-report-consumer-

price-index-2012100-january-2019

Inflation continues to accelerate from 3.4% in January 2018 to its

annual rate in December 2018 of 5.1% Inflation is the rate at which the

general level of prices for goods and services is rising and, consequently,

the purchasing power of currency is falling.

Relevance:

The high rate of inflation in 2018 was due to the rising fuel prices

and higher excise taxes imposed on oil, sugary, and sin products.

Businesses engaged in wholesaling and retail-trade industry are very

much affected due to the increase in prices of the said products which

may result to a higher cost in operations and lower income to earn.


65

Lower Exchange Rates.

Table X.

Pesos per US Dollar Rate

Monthly Averages 2018 2017 2016


January 50.5087 49.7363 47.5111
February 51.7856 49.9614 47.6361
March 52.0676 50.2752 46.7240
April 52.0986 49.8626 46.2845
May 52.1948 49.8626 46.8023
June 53.0476 49.8501 46.4645
July 53.4329 50.6382 47.0581
August 53.2735 50.8747 46.6809
September 53.9419 51.0094 47.4294
October 54.0086 51.3433 48.3482
November 52.8083 51.0384 49.1550
December 52.7691 50.3947 49.8156
Average 52.6614 50.4037 47.4925

Source: Bangko Sentral ng Pilipinas Exchange Rate Bulletin

URL: http://www.bsp.gov.ph/statistics/spei_new/tab12_pus.htm

The amount of the average peso to dollar exchange rate for

December 2018 Php 52.7691 compared to its previous year’s amount of

Php 50.3947.

For an import-dependent country like the Philippines, the exchange

rate plays a vital role for businesses who imports and export goods.

Relevance:

Given that most transactions are denominated in US dollars and

the amounts of money involved are enormous, even a small change in the

peso-dollar exchange rates can have a significant impact on costs, and

subsequently on prices.
66

Devaluation will make exports cheaper and exporting firms will

benefit. However, firms importing will face higher costs of imports. An

appreciation makes exports more expensive and reduces the

competitiveness of exporting firms. However, at least imported products

will be cheaper following an appreciation.


67

Socio-cultural.

Online Shopping.

A report found that among consumers who are engaged in e-

commerce activities, 72% of online consumers in the Philippines indicated

using the Internet for grocery shopping research over the past month. The

study also showed that online Filipino consumers were also the most

active in Asia-Pacific to search online for deals. 61% of Filipino consumers

have, in fact, done online deal searches during the past month, compared

to only 39 percent in the Asia-Pacific.

The study shows that when it comes to online purchase conversion,

only 34% have made purchases online in the past month compared to

62% in the Asia-Pacific Region and 49% in the whole world.3

Relevance:

This will give a big opportunity for the company to establish online

store. Filipinos nowadays are fond of buying stuffs in the internet; it is very

convenient for consumers and less hassle transactions since online

shopping sites offer various payment methods such as online banking.

Selling products and delivering them to each customer’s doorsteps will tap

into a broader consumer base and increase engagement levels with

consumers.

3 https://technology.inquirer.net/16152/filipinos-top-in-online-shopping-research-but-lag-
in-purchases?utm_expid=.XqNwTug2W6nwDVUSgFJXed.1
68

Table X.

Total Annual Spent on Consumer E-commerce

Amount
Commodity
(in million dollars)
Fashion and Beauty 207.2
Electronics & Physical Media 543.0
Food and Personal Care 94.8
Furniture and Appliances 119.6
Toys, DIY, & Hobbies 272.1
Travel and Accommodation 642.6
Digital Music 12.9
Video Games 270.2

Source: We Are Social and Hootsuite’s

Title: “Digital in 2018”

The Philippine e-commerce market revenue for 2018 amounted to

USD 840,000,000, an annual growth rate 12.0%, with an expected market

volume of USD 1,322,000,000 by 2022. Its largest segment is in the

electronics & media with USD 234,000,000 revenue in 2018.

The Philippines ranks first in the world in terms of social media use

and amount of time spent online which reflects the growing number of

Filipinos doing their shopping online. This means that the country is an

ideal place for e-commerce to thrive.


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Relevance:

The e-commerce market encompasses the sale of physical goods

by the way of a digital channel to a private end user. Incorporated in this

definition are purchases through computer as well as purchases through

mobile devices. It makes easier for businesses to reach a much wider

audience at less expense than would be required if the traditional retail

method was to be applied, there is no requirement to acquire or rent for

shops and outlets. While the cost of developing a good website may be

substantial, it is much cheaper than letting expensive high street

storefronts. Additionally, once you have your website operational, you will

reach a wide client base.


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Technological.

Automation.

The wholesale and retail-trade industry is one of the most

significant contributors in the Philippine economy therefore it must also

adapt to the fast-paced innovation of technology and rise to the occasion

of updates and upgrades. Technological advancements help businesses

perform better; it cuts operating costs, and at the same time, makes the

company more efficient and gives them the opportunity to save.

Business can adopt the use technology to reduce business costs.

Basic enterprise software enables a firm to automate business functions

such as record keeping, accounting and payroll. Mobile technology allows

employees to interact with their customers in real time. This will also

lessen rooms for errors and mistakes which can lessen the number of

products returned to your company. It also makes the customers happy,

improving the overall reputation of the company. It will also give a chance

for companies to operate with a lower number of employees since

automation can even improve work that is accomplished.


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Relevance:

The business world is changing rapidly and keeping up with the

latest advancements by harnessing technology that will result in significant

increase in profits and reduction of operational costs.

By automating tasks, businesses can save hours of manual efforts

every day, employees can more utilize the time to improve the business

productivity. Instead of employing numerous employees, businesses can

still improve its efficiency by incorporating its functions to business

software. It would eventually help to make a decrease to salaries and

wages; moreover, machines are not prone to committing mistakes.

Traditional forms of marketing are costly and outdated. Businesses

should leverage the power of internet to reach out to customers. Instead of

hiring marketing employees or outsourced agency, the use of various

social media platforms which offer free and paid classifieds

advertisements will come out cheaper, yet more effective.

Payment to hefty bills on mobile and landline usages, documents

storage, transportation, and accommodation, which contributes a

significant percentage of the total operational expenses of any business,

can lessen or even omitted through the use different mobile applications.
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Environmental.

Waste and Packaging.

Masses of plastic trash are one of the most visible manifestations of

the waste crisis in the Philippines as it was ranked as the third largest

source of plastics together with China and Indonesia. 4 Businesses

generate over 2.7 million tonnes of plastic waste annually, a third of the

plastic packaging used globally makes its way to recycling plants, a third is

left in fragile ecosystems and the remaining ends up in landfill.5

As in developing countries like the Philippines, businesses use

throwaway packing, usually made up of thin plastic and aluminum

laminated sachets, which are intended to sell small-serving of their

products. This has become an industry standard and company strategies

to promote their brands and offer their products following the Filipinos’

“tingi” culture. These types of packaging are non-recyclable and of no

value, and there is no infrastructure in the country capable of re-

processing them after use.

Relevance:

The high demand for food and beverage products means that there

are more materials needed for its packaging. It response to this growing

problem, many local governments have passed ordinances to regulate the

use of plastics that covers item such as shopping bags and secondary

packaging materials.

4 McKinsey Centre for Business and Environment


5 Ellen MacArthur Foundation
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Corporate Social Responsibility.

Corporate Social Responsibility is an idea that allows organizations

to address their objectives, fulfill stakeholders need, and contribute to the

development of the society.6 It is widely considered an important form of a

firm’s self-regulation, which has a significant effect on financial

performance and corporate decisions on how much to invest into socially

responsible programs and activities7.

Figure X. Carroll's Corporate Social Responsibility Pyramid. This figure illustrates how and

why organizations should meet their social responsibilities.

6 Nalband and Al Kelabi, 2014, p.237


7 Lin et al., 2015, p.8292
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Relevance:

The Philippines has an increasing development of Corporate Social

Responsibility actions. It provides significant evidences that businesses

are already being conscious of the societal and environmental problems

that our country is currently experiencing. Numerous businesses are

actively involved in programs like societal development, social upliftment,

environment and culture, health and safety, and community welfare. The

communication done by these institutions create goodwill in the minds of

its stakeholders, thus, the confidence of customers towards the company

increases through time and provides value. With this, businesses are

encouraged to deliver such interests to the society.

..
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Political, Legal, and Government Aspects.

Tax Reform for Acceleration and Inclusion Law.

A major development affecting the wholesale and retail-trade sector

is the implementation of the Tax Reform for Acceleration and Inclusion

Law. This law imposed additional taxes on specific goods and a significant

increase in excise tax which has pushed prices and could reduce sales.

However, it also reduced personal income taxes and exempted

individuals who earns at minimum rate from withholding taxes, providing a

boost to their savings.

Enforcement is another focus of TRAIN, which could formalize

much of the informal economy. Sari-sari stores play a major part of the

fast-moving consumer good trading.

Relevance:

The implementation of the second tranche of the TRAIN Law

increases the excise tax on various products, significantly refined oil

product. Improvements generated in the additional take home pay of

individuals are just contradicted by the impact of inflation on basic goods

and services.

Though there is an increase in take home pay, people will still

experience additional spending. An increase in oil prices means an

increase in transportation cost of goods throughout the country. It will have

minimal effect on prime commodities such as canned goods, rice, milk,

and bread, but there will still be an increase on cars, sugar-sweetened


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products like soft drinks, and tobacco. The increase in price of the affected

commodities will reduce the buying frequency of consumers. Small

businesses will earn and save more due to the increase in threshold for

VAT exemption which will encourage expanding and transforming small

business ventures even more.


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Republic Act 9711 - “The Food and Drug Administration Act of 2009”.

The FDA Act of 2009 created the Food and Drug Administration

(FDA) in the Department of Health (DOH) to be headed by a Director

General with the rank of Undersecretary of Health.

Its aims are to protect and promote the right to health of the Filipino

people and to establish and maintain an effective health products

regulatory system.

The FDA regulates the functions of health products such as food,

drugs, cosmetics, devices, biologicals, vaccines, in-vitro diagnostic

reagents, and household or urban hazardous substances, medical

devices, and health-related devices.

Relevance:

Businesses involved in the importation, exportation, trading, and

distribution of food, drinks, drugs, pharmaceuticals, cosmetics, or medical

devices in the Philippines need to obtain a License to Operate and a

Certificate of Product Registration from the Food and Drug Administration.

In order for a company’s product to enter the market, proper licensing and

ensuring legal compliance for importation, exportation, and distribution of

the product in and out of the Philippines are required.


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C. Task Environment
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Rivalry among Competitors.

The strongest of the five competitive forces is nearly always the

rivalry among competing sellers of an industry. Competing sellers are

prone on utilizing whatever strategy they have in their business armory to

improve their market position, strengthen their market position with buyers

and earn good income. Intense rivalry is related to the presence of the

following factors: number of competitors, rate of industry growth, product

or service characteristics, amount of fixed costs, capacity, and height of

exit barriers and diversity of rivals.

One of the reasons is due to the large amount of equally sized

competitors in the industry. There is not just one firm dominating the

industry, which increases the rivalry overall. There are also a large

number of smaller independent firms in the industry.

Although this number is dwindling, it still contributes to a higher

competitive rivalry in the industry. The rivalry in the confectionary industry

in the Philippines is strong. Domestically speaking the local major players

like, Universal Robina Corp., Columbia International Food Products Inc.

and on the other hand, international players like, Hershey‘s, Kraft, Nestle,

Cadbury and Mars dominate the industry. If we evaluate the confectionery

industry in the Philippines, we can see that imported chocolates are being

patronized more compared to our local confectionery manufacturers.

Rivalry is more intense when industry conditions tempt competitors to use

price cuts or other competitive weapons to boost unit volume.


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Another reason for the high competitive rivalry is the high fixed

costs associated to being in the business. This could cause firms to

overproduce to increase volume and margins, which could lead to a price

war which would ultimately hurt profitability. A final reason why the

competitive rivalry is high is because of the aggressive growth strategies

being perused by companies in the industry. The companies are not just

looking to milk profits, rather they are looking to expand and fight for

market share. This can be seen by the numerous acquisitions going on in

the industry.

Thus, Intensity of Rivalry among Competitors Is Strong.


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Threat of New Entrants.

The number of firms wishing to enter the industry is regulated by

barriers to entry which determine continued participation in and/or exit

from the industry. Potential competitors are not limited to firms considering

offering exactly the same or differentiated products or services. High

barriers reduce the competitive threat of potential entry, while low barriers

make entry easy. The most common encountered barriers that needs to

be passed are the following: the presence of sizable economies of scale in

production or other areas of operation, cost and resource disadvantage

not related to scale of operation, strong brand preference and high degree

of customer loyalty, high capital requirements, the difficulty of building a

network of distributors-retailers and securing adequate space in retailer‘s

shelves, restrictive regulatory policies, tariffs and international trade

restrictions, lastly, the ability and willingness of industry incumbents to

launch vigorous initiatives to block potential entrants.

The likelihood of potential entry in the confectionery industry is kind

of low. Candy Manufacturing equipment should be FDA authorized and

approved. The technology found in many modern candy manufacturing

machines is truly sophisticated. The machines are often highly automated;

computer controlled and has user friendly touch screen interfaces.

Manufacturing equipment integrated with sophisticated electronics,

sensors and programmable controllers as the current state of the art. It

also requires an initial investment of at least several million pesos. The


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capital intensive nature of the confectionery industry also due to the high

economies of scale capital requirements and high capital investments in

production technology and supply chain technology provides a higher

barrier to entry.

In addition, the confectionery industry is highly concentrated, which

makes profitability for new firms uncertain. The top firms that dominated

the Philippines ‘confectionery industry are Nestle, Kraft, Universal Robina

Corp., Hershey Food Corp. and Columbia International Food Products Inc.

Confectionery giants enjoy production and marketing cost advantages.

Also, brand identity increases the barriers of entry. The

confectionery industry is characterized with high brand identity. The top

brands prevent other brands to occupy retailing space because they keep

on filling the spaces and also retailers prefer to display known brands on

their stores.

Thus, Threat of New Entrant Is Weak.


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Threat of Substitute Products.

Companies in one industry are susceptible to competitive force

from the actions of the companies in another industry whenever

purchasers view the products of the other industry as a good quality

substitute. The intensity of competitive pressures from seller of substitutes

depends on three factors; first, whether substitutes are readily available

and attractively priced. Second, if buyers view the substitutes as

comparable or better in terms of quality, performance and other relevant

attributes. Lastly, whether the cost that buyer incurs in switching is high or

low.

Manufacturers in other snack categories have attracted consumers

with chocolate or candy filled products. Consumers are given alternatives

like cookies, ice cream, bakery snacks and fruit snacks to satisfy their

sweet cravings. In the present time, health is becoming more and more

important aspect for people, they are now being careful on what they eat

or drink. As they become health conscious, consumers demand on

healthier food snacks like cereal bars, and chocolate filled biscuits.

Mothers also lessen their kids on eating candies and chocolates, giving

them fruit cakes instead. Due to the increase for the demand for candy/

chocolate substitutes, the retailing space for candies are now reducing in

size. If you will go in grocery stores and convenience stores, the shelf

space of candies and chocolates consist of only one shelf, if fortunate one
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aisle but in comparison with its substitutes; these substitutes occupy 2 or

more shelf or take up longer and several aisles.

Thus, Threat of Substitutes is high.


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Bargaining Power of Consumers.

Buyers are the most important in terms of business, because

buyers serve as the blood of the industry, without them there would be no

market. Businesses are exists to satisfy the unseated need of consumers.

Thus, the industry‘s profitability also depends on its buyers bargaining

power. Here are the factors to consider on the degree of an industry‘s

buyers bargaining power; if buyers cost of switching to competing brands

or substitutes are relatively low, if the number of buyers is small or if a

customer is particularly important to the seller, if buyer demand is weak, if

buyers are well informed about seller‘s products, prices and costs, Lastly,

if buyers pose a credible threat of integrating backward into the business

of sellers.

There are two types of connected in this type of industry: retailers

and consumers. Retail buyers (supermarket, grocery stores) have more

power because they buy in bulk volume. On the other hand, Individual

consumer does not have a great deal of bargaining power over big

confectionery players, but they still have more power because they can

switch to other brand if they‘re price sensitive.

There are a lot of companies in the confectionery industry mostly

international and multinational companies offering them different products,

the bargaining power of their buyers is considered strong. It shall also be

noted that since these players distributes in almost in all the retail stores

nationwide, the bargaining power is high as these firms offer numerous


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and undifferentiated confectioneries appealing to different preferences of

consumers.

There is also a vital need to attract customers which poses variety

of demands with different tastes where almost all the industry members

are offering the same line of products and catering to the same consumer

needs, bargaining power for the buyers inflict a high pressure on

companies. The products are not unique and alike to all of the other

buyers will most likely base their decision mainly on price or brand of the

product.

Thus, Bargaining Power of Buyer is Strong.


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Bargaining Power of Suppliers.

Suppliers can affect an industry through their ability to raise prices

or reduce the quality of purchased goods and services. Assessing if this

competitive will be a threat or not, it concentrates first on the size and

number of suppliers and second on the quality and price of materials they

offer. The following factors determine if the supplier has a high or low

bargaining power. If the item being supplied is a commodity that is readily

available from many suppliers, the ability of the industry members to

switch their purchases from one supplier to another or to switch to

attractive attributes, if certain inputs are short in supply, if certain suppliers

provide differentiated input that enhances the performance quality or

image of the industry‘s product, whether certain suppliers provide

equipment or services that deliver cost savings to the industry members in

conducting their operation, fraction of the cost of the industry‘s product

accounted for by the cost of a particular input, if industry members are

major customers of suppliers, and whether it makes good economic sense

for industry members to vertically integrate backward.

The major inputs for the confectionery industry include sugar,

cocoa, milk and nutmeat. These agricultural commodities are

standardized; therefore suppliers have less power against confectioners.

However, the price of sugar in the Philippines, according to Trade

Undersecretary Zenaida Maglaya that the prices of sugar went up to

roughly P50 per kilo to date from only P44 a kilo last May 2012. Maglaya
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added that retailers, based on their feedback, said prices of sugar in the

retail market have been rising because they have been buying sugar at

higher wholesale prices. In the present time, the whole sale price of sugar

is: Raw 1550, Washed 1750 and Refined 2050.

Thus, Bargaining Power Of Supplier Is Weak.


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D. External Factors Analysis Summary

Table X.

External Factor Evaluation Matrix

Weighted
Key External Factors Weight Rating
Score
Opportunities
1. Increase in Consumer Spending 0.10 3.0 0.30
2. Increase in Imports 0.10 3.0 0.30
3. Automation 0.10 4.0 0.60
4. Corporate Social Responsibility 0.05 2.0 0.10
5. Online Shopping 0.15 4.0 0.60
Threats
1. Lower Exchange Rates 0.15 4.0 0.60
2. High Inflation Rate 0.10 3.0 0.30
3. Food and Drug Administration Act 0.05 2.0 0.10
4. Waste and Packaging 0.05 2.0 0.10
5. Train Law 0.15 4.0 0.60
Total 1.00 3.60
Legend:
Weight 0.0 - Less Important
1.0 - More Important

Rating 1.0 - Poor


2.0 - Average
3.0 - Above Average
4.0 - Superior
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O1: Increase in Consumer Spending

Weight: 10% - This was given a higher weight since an increase in

consumer spending signifies that there will be more demand on certain

commodities such as foods and health products.

Rating: 3.0 - CSF Enterprise should determine which products have

a higher value in the market and offer new products to cater unmet

consumer demands.

O2: Increase in Imports

Weight: 10% - This was given a higher weight since the importation

of food, beverage and health products still depends on the country’s

demand.

Rating: 3.0 - CSF is engaged in selling food and beverage

products, medical drugs, supplies, and equipment as cited in its financial

statements and is evident from majority of its income are from the sales of

these commodities.

O3: Automation

Weight: 10% - This was given a higher weight since the importation

of food, beverage and health products still depends on the country’s

demand.

Rating: 3.0 - CSF is engaged in selling food and beverage

products, medical drugs, supplies, and equipment as cited in its financial

statements and is evident from majority of its income are from the sales of

these commodities.
91
92

T1: Weakening of Peso-Dollar Exchange Rate

Weight: 15% - This was given the highest weight as companies

transact with the global market the exchange rate varies to its economic

stability.

Rating: 4.0 - CSF Enterprise has actively importing majority of their

food and beverage products to compensate on higher cost of the imported

products due to unavailability of raw materials in the Philippines.

T2: Inflation Rate

Weight: 10% - This was given a higher weight since companies are

greatly affected by inflation rate in cost of doing business due to increase

in cost of direct expenses in the business operation like fuel and oil.

Rating: 3.0 - CSF Enterprise does not implement any measure to

reduce the effect of inflation on its cost which results to lesser profit as

evident in the stabilized net profit margin rate of 1% from 2013 to 2017

statement of comprehensive income.

T5: TRAIN Law

Weight: 15% - This was given the highest weight since companies

are greatly affected by TRAIN Law which imposed additional taxes on

specific goods and a significant increase in excise tax which has pushed

prices and could reduce sales.

Rating: 4.0 – As the price of oil continue to increase, CSF

Enterprise is also affected with the increase in excise tax of oil products.
93

This greatly affects the revenue of CSF since there will be an increase in

expenses related to the transport goods from suppliers and to consumers.


94

Chapter VI

INTERNAL ANALYSIS

A. Illustration

Executive
Department

Regulatory Logistics
Department Department

CSF
Enterprise
Human
Finance
Resource
Department
Department

Information
Marketing
Technology
Department
Department

Figure X. CSF Enterprise Management Structure. This figure illustrates how the entity

creates and delivers value to customers.


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B. Strengths

Management.

Goal and Value Centered Management.

An improving financial statement indicates a high level of employee

engagement and interest in the success of the business. While some

frustrations and issues exist that should be addressed, for the most part,

employees expressed concerns in a positive manner with an interest

toward getting problems resolved. Overall, the most important element is

belief in the vision, mission, and goals of CSF Enterprise, and while these

may be revised through the future strategic planning process, the

management and the employees express the importance of understanding

the core values and how the organization should function.

Relevance:

The improving ratios in terms of capitalization, earnings and

profitability, and liquidity are testaments of good governance. The efforts

of the management in the expansion of the entity started in 2013 have

been reflected in the enriched condition of the business. The owner,

together with the management and its employees, is living up to its vision,

mission, and goals in preparing the business towards greater opportunities

through staying commitments to success.


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Affiliate of the Philippine Chilli Federation.

The Philippine Chilli Federation acts as a guild to the country's hot

sauce clubs and hot sauce merchants. Already under their wing are Ka

Sili, Chili Growers Philippines, Sili PH, Labuyo 100, Sili Wars, the

Philippine Hot Sauce Club, and Chilli and Agri Materials, all united by their

common, fiery passions. Their purpose is largely to share facts about

spicy condiments, whether local or imported, old or new, hot or not.

Meetings are monthly and obligations are limited to sampling hot sauces.

Relevance:

Being a member of the Philippine Chilli Federation entails that the

company will have bigger opportunity not only to increase its market share

in the industry but also to establish linkages to suppliers through

showcasing chili products and connects taste makers and chilli growers to

promote local chilli and support local farmers.


97

Operations.

Product Diversification.

CSF Enterprise started business in 2005 with the drive to provide

high-quality medical solutions such as cancer treatment and therapeutic

medicines, generic and branded medicines, galenicals, and personalized

medicines, and in 2013, Mr. Richard M. Dolina have decided to enter a

new market of fast moving products which is significantly unrelated from

its primary line of business. The company introduced “The Original Hot

Sauce Store” which carries about 600 brands of hot sauces from around

the world and some food and beverage products.

According to an interview, the firm's previous line of business is

limited that is why he considered an alternative in another type of market

to find a greater opportunity to boost company profitability. It was an

expensive and high-risky but it will be much riskier relying on only one

income source.

Relevance:

Businesses must focus on strategies that will improve sales and

revenues of the existing products and they must always consider

strategies to diversify into new markets with new products. A product

diversification strategy provides opportunities to grow the business by

increasing sales to existing customers or opening avenues to entirely new

demographics.
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Increase in number of stores in the Philippines.

CSF Enterprise started just from a Pharmaceutical store in Manila,

and as of 2018, it operates 10 stores, 6 stores are operating for the

Pharmaceutical Products and 4 stores for their food and beverage

products. CSF Enterprise is also functioning in provinces such as Cavite,

Laguna, Pampanga, Cebu, Davao, and Cagayan de Oro.

According to an interview with CSF Enterprise’s owner Mr. Richard

M. Dolina, the company is planning to extend their reach in the

succeeding year by opening pharmaceutical stores in Iloilo and Palawan

and the entry of their food and beverage products several shopping malls

and markets in the Philippines. He remains focus on his goals to expand

more in the Philippines.

Relevance:

The primary benefit of business expansion is to reach out to a new

group of customers. Although businesses already have consistent

customer base, there will always be an opportunity to add new customers

when you expand. Growing a customer base is the best way to achieve

stable and growing profits over time.

Another great advantage of business growth is the fact that

expansion typically gives you the opportunity to diversify revenue streams.


99

Human Resource.

Boosted Employee Morale.

CSF Enterprise offers benefits sufficient to hold employees in good

times but to keep benefits always affordable and modest enough to

survive the downturns.

Mr. Richard M. Dolina, the owner and the chief executive officer of

the company, embraces the imperative of a healthy workplace

environment and engages others in its achievement in order to maintain a

positive outcome in a stressful atmosphere. He also invites his employees

for a meal time together, not just to motivate them, but also to establish a

closer bond among them. This for him is one of the strengths of the

company.

In addition to all the benefits required by the law, he also put into

provision added benefits for the employees such as health insurance, life

insurance, food allowance, and retirement plan.

Relevance:

A sound environment and comprehensive employee benefits is an

important and useful asset for a company in attracting and holding

employees. A company with a reputation for this matter has competitive

advantages. But this will be costly and cutting back on benefits in difficult

economic environments can produce adverse effects on employee morale

and productivity.
100

Increasing business revenue is a joint effort that often requires

productive work from your employees. The use of various incentive

programs to increase productivity will motivate employees and increase

their morale.
101

Finance.

A.

A.

Relevance:

A.
102

Information Technology.

QNE Business Solutions.

CSF Enterprise uses a tailored fit accounting software which

provides management modules that include sales, purchases, logistics,

tracking, shipping, bookkeeping, payroll, and inventory monitoring which

generate financial statements, sales reports, purchase reports and BIR

forms and reports easily.

Relevance:

Clerical jobs need to be modernized through automating routine

tasks. Business software leads to take operations improve the levels of

efficiency and productivity. In the advancement of the technological

environment, businesses take advantage of it through streamlining

business operations and processes giving an edge over the competitors.


103

Regulatory.

Presence of Regulatory Department.

CSF Enterprise has a regulatory department which serves as the

primary liaison between the company and the government regulatory

bodies. The primary goal of the department is to obtain all information

required for regulatory submission, which requires a deep understanding

of food and drug regulations.

According to an interview, the company has employed

professionals who ensure that the business complies with all product-

related regulations. They work with the logistics and marketing

departments and are also present in the quality assurance monitoring and

disposal of the products.

They use their skills and influences to advise the company on legal

requirements and to shape the regulatory environment. They are also

involved in all stages of the product lifecycle giving the company

opportunities to contribute innovative ideas, product improvements, and

service models for the consumers.

Relevance:

Due to ever changing regulatory environment, increasing regulatory

requirements threatens the success of businesses engaged in food and

drug products. They ensure that the company complies with all the

regulations and laws pertaining to the business. The department works

with the local regulatory agencies and personnel on specific issues


104

affecting the business such as Food and Drug Administration and the

Department of Health. They also advise the company on the regulatory

aspects and climate that would affect proposed activities.


105

C. Weaknesses

Management.

Sole Proprietorship.

CSF Enterprise operates on a sole proprietorship scheme and was

organized in the year 2004. Mr. Richard M. Dolina maintains full

ownership, control, and responsibility of the business.

Relevance:

Sole proprietorship is the simplest business form under which one

can operate a business. Many businesses begin as sole proprietorships

and graduate to more complex business forms as the business expands

and develops.

Beginning a sole proprietorship is easy, unlike other business

structures, it requires less time and resources. Owners have complete and

direct control over all decision making. Because the owner is the business,

the owner makes all decisions for the business rather than sharing power

with a partner or corporate board. This allows owners the freedom to drive

the business in the direction they desire. There are tax benefits for a sole

proprietorship; instead of the business having to file its own tax return,

sole proprietors claim businesses gains and losses on their own individual

tax return. Also, the sole proprietorship is taxed using individual income

tax rates rather than corporate making it simpler and cheaper to comply

with your tax obligations.


106

Yet, owners are fully liable for the debts and obligations of the

business. In failure to pay debts, the owner’s personal assets can be

taken to satisfy the same. Raising capital is also difficult. Initial funds of

the business are generated by the owner and raising funds for the

business can be hard since they cannot issue stocks or other investment

income. Loans may also be difficult if the owner does not have enough

credit to secure additional money.


107

Operations.

Over Competitive Market.

The greatest weakness CSF Enterprise faces is that it operates in

an over competitive market where other global giants like Proctor and

Gamble, Nestle, Universal Robina, in addition to hosts of local players

challenge its dominance at every turn and raise the stakes in the fast

moving consumer goods.

Relevance:

Competition has radically affected businesses; it drastically harmed

small businesses through various costs, price factors, and especially

profits. There are numerous factors of competition that can negatively

affect businesses and their goals so they should prove why their business

should be chosen over other businesses on a local or global scale. They

have to undertake every peso when times get tight and the economy

slows to a halt and on top of all of this, they also have to make sure all

their figures are right, comply with all the laws, and follow guidelines to

properly maintain a legal business.


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Lacks ISO Certification.

CSF Enterprise operates on a sole proprietorship scheme and was

organized in the year 2004. Mr. Richard M. Dolina maintains full

ownership, control, and responsibility of the business.

Relevance:

The ISO 9001 standard is a basic framework for any organization to

ensure a good quality management system. The purposes of the standard

are to allow a company to provide higher levels of customer satisfaction,

along with consistently supplying products or services that meet customer

requirements, as well as to achieve business goals and targets and to

maximize profitability.
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Finance.

A.

A.

Relevance:

A.
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Marketing.

Inadequate marketing program.

CSF Enterprise advertises itself through website, online shopping

sites, and various social media platforms and through the presence of its

various products lines located in numerous malls in the Philippines; they

are also active in different food trade shows. This provides a big

advertising scheme for the company, but unlike any other food

distributors, the company should still connect to their customers through

the use of more methods which will help position their products in a

favorable light, while opening doors for future communication.

Relevance:

Marketing strategy has been a focus of organizations and a tool for

attaining overall firm performance. It ensures the popularity of a brand as

more and more people discover the business and the products or services

it offers and it also helps in safer, quicker, and better communication with

the consumers.
111

Research and Development.

Absence of Research and Development.

CSF Enterprise has no research and development department

which main functions are to innovate, introduce, improve product lines and

even lead to the development of new products and procedures.

Relevance:

Research and Development plays an important role in the success

of the business. It contributes to the sustainability of business and

provides a platform for creativity and innovation to flourish in an

organization. It also helps to have a competitive advantage over its

competitors8.

It is very relevant to the competitive scenario of businesses

engaged in wholesaling and retailing food products and medical vaccines

and equipment when customers desire after new products and new

technologies. The firm that can successfully leverage its research and

development efforts by translating the efforts in offering new products will

find itself ahead of its competitors. Expenses on the same can be

considered not as expense but as an investment.

8 Ganapathy, 2014
112

D. Functional Audit
113

E. Financial Statement Analysis


114

F. Internal Factors Analysis Summary (IFAS)


115

Chapter VII

PROBLEMS DIAGNOSIS

A. SWOT Matching
116

B. Problem Mapping
117

C. Statement of the Problem


118

Chapter VIII

STRATEGY FORMULATION

A. SFAS
119

B. TOWS Matrix

Strengths - S Weaknesses - W

1. Goal and Value Centered 1. Inadequate Marketing


Management Programs
2. Broad Portfolio of 2. Sole Proprietorship
Diversified Products 3. Absence of Research
3. Presence of Regulatory and Development
SWOT
Department Department
Analysis
4. 4.
5. 5.

Opportunities SO Strategies WO Strategies

1. Increase in food imports 1. Opening new stores in 1. Develop marketing


2. Increase in consumer provinces programs that earns high
spending 2. Improving customer gross margin
3. Technological incentive programs 2. Revision of credit and
Advancement 3. Rolling out marketing collection policy
4. campaigns that continuously 3. Implementation of project
5. raises brand awareness and monitoring for billing system
brand identity
4. Setting up Research and
Development Department
5. Launching of new products
lines

Threats ST Strategies WT Strategies

1. Lower Exchange Rates 1. Investing in Research and 1. Setting up various


2. High inflation Rates Development to come up with marketing and promotional
3. Waste and Packaging new food options activities
4. 2. Update marketing strategy 2. Implement cost and quality
5. control
120

C. IE Matrix
121

D. SPACE Matrix
122

E. CPM Matrix

Table X.

Competitive Profile Matrix

Weighted Weighted
Critical Success Factors Weight Rating Rating
Score Score
CSF Enterprise
Advertising 0.10 1 0.10 3 0.30
Product Quality 0.20 4 0.80 4 0.80
Price Competitiveness 0.15 4 0.60 4 0.60
Management 0.10 3 0.30 4 0.40
Financial Position 0.15 2 0.30 4 0.60
Customer Loyalty 0.05 2 0.10 4 0.20
Global Expansion 0.20 1 0.20 3 0.60
Market Share 0.05 1 0.05 3 0.15
Total 1.00 2.45 3.65
123

F. BCG Matrix
124

G. GRAND Strategy Matrix

RAPID MARKET GROWTH

Quadrant 2 Quadrant 1

Product Development Product Development


Market Development Market Development
Market Penetration Market Penetration
Horizontal Integration Backward Integration
Divestiture Forward Integration
Liquidation Horizontal Integration
Concentric Diversification

Quadrant 3 Quadrant 4

Retrenchment Concentric Diversification


Concentric Diversification Horizontal Diversification
Horizontal Diversification Conglomerate Diversification
Conglomerate Diversification Joint Ventures
Liquidation

The grand strategy matrix shows that CSF Enterprise falls under Quadrant

II with rapid market growth and weak competitive position. The position of the

firm suggests that there is a need to evaluate their present approach to the

marketplace utterly. Although their industry is growing, they are unable to

compete effectively, and they need to determine why the firm’s current approach

is ineffectual and how the company can best change to improve its

competitiveness.

The suitable strategies for such firms are to develop the products,

markets, and to penetrate into the markets. Because Quadrant II firms are in a

rapid-market-growth industry, an intensive strategy is usually the first option that


125

should be considered. To achieve the competitive advantage or becoming

market leader Quadrant II firms can go into horizontal integration subject to

availability of resources. However if these firms foresee a tough competitive

environment and faster market growth than the growth of the firm, the better

option is to go into divestiture of some divisions or liquidation altogether and

change the business.


126

H. Summary of Strategies

Strategies SWOT BCG SPACE IE GRAND TOTAL


Market Penetration 4 1 1 1 1 8
Market Development 1 1 1 1 1 5
Product Development 1 1 1 1 1 5
Backward Integration 1 1 1 1 4
Forward Integration 1 1 1 3
Horizontal Integration 1 1 1 1 4
Vertical Integration 1 1 1 1 4
Diversification 2 1 3
Divestiture 1 1
Liquidation 1 1
Retrenchment 1 1
Financial 4 4
Operational 2 2

The summary of strategies suggests that the most attractive strategies for

FSC to pursue are market penetration, market development and product

development.
127

I. Quantitative Strategic Planning Matrix

Market Penetration Market Development Product Development


Key Factors Weight
Rate Weighted Rate Weighted Rate Weighted

Opportunities
1
2
3
4
5
Threats
1
2
3
4
5
Strengths
1
2
3
4
5
Weaknesses
1
2
3
4
5
128

Chapter IX

RECOMMENDATION

A. Alternative Courses of Action

Modify Marketing Strategies.

Implement Internal Controls.

Business Expansion.
129

B. Decision Criteria & Weights


130

C. Analysis of Each Alternative Course


131

D. Scoring
132

E. Strategic Choice
133

Chapter X

STRATEGIC PLANNING

A. Strategy
134

B. Recommended Mission and Vision Statements

Vision Statement.

It is our vision to become the leading and reliable distributor of high

quality medicinal solution, hot sauces, and fiery food products in the

Philippines.

Table X.

Vision Statement Evaluation

VISION STATEMENT
Criteria Yes/No Evaluation

The statement clearly explains what the


Vivid Yes
company wants to achieve.

The statement specifies that they want to


Realistic Yes become the leading distributor in its
products’ respective market and industry.

The statement specifies that the company


desires to be the most preferred, most
Aspiration Yes
profitable, and most efficient distributor in
the Philippine Market.
135

Mission Statement.

It is our mission to guarantee the continued success6 of our

customers1 and the community8 by supplying wide portfolio of food and

healthcare products with exceptional quality and value2 in the Philippine

market3, to attain good customer satisfaction7 equipped with new ideas,

efficient systems4 and motivated employees9 to ensure the profitability and

growth of the company5.

Table X.

Mission Statement Evaluation

MISSION STATEMENT
Criteria Yes/No Evaluation

Customers1 Yes The statement explains what the


company aims for its customers.

Products and Services2 Yes The statement clearly defines what the
company is offering.

Markets3 Yes The statement clearly defines what the


company is offering.

The statement states that it embraces


Technology4 Yes
innovation and new ideas to improve the
business.

Concern for Survival5 Yes The statement states that it ensures the
profitability and growth of the company.

The statement states that its aim is to


Philosophy6 Yes
guarantee the continued success of its
stakeholders

The statement states that it seeks to


Self-Concept7 Yes
provide customer satisfaction through
their product offerings.

Concern for Public Image8 Yes The statement explains what the
company aims for the community.

Concern for Employees9 Yes The statement explains what the


company aims for its employees.
136

C. Policies
137

D. Implementation Plan
138

E. Strategy Map

Increase Profit
FINANCIALS Reduce Costs Increase Revenue
Margin

Improve Increase
CUSTOMERS
Customer Experience Brand Awareness

Improve
INTERNAL Improve Improve Expand
Customer
BUSINESS Internal Customer Product
Support
PROCESSES Efficiency Interaction Offerings
Service

Optimize Improve
LEARNING Adherence
Human Information
AND GROWTH to Standards
Capital System

The strategic map of CSF Enterprise explains that Learning and Growth

will result to the improvement of Internal Business Processes which could help

achieve Customer and Financial Objectives. By improving human capital,

employees will improve their skill set that will result to some improvement in the

operational procedures. On the other hand, by intensifying their marketing

activities, CSF Enterprise will be able to increase brand awareness and customer

experience. All these improvements will lead to increase in company’s profit.


Information Credit and Accounting
Logistics FUNCTION
Technology Collection and Finance

Objective

Measures
and Targets
F. Balanced Scorecard

FINANCIAL
PERSPECTIVE

Strategy and
Initiatives

Objective

Measures
and Targets
CUSTOMER
PERSPECTIVE

Strategy and
Initiatives

Objective

Measures
and Targets
PROCESS
INTERNAL
BUSINESS

Strategy and
Initiatives

Objective

Measures
AND

and Targets
GROWTH
LEARNING

Strategy and
Initiatives
139
Human Marketing
Executive Regulatory
Resource and Sales
140
141

REFERENCES

Matrix of Related Literature Data and Information


Author(s)/Year/Title/Page No. for Books, Volume Issue No., Date for Newspapers,
Magazines & Journals, or for TV and Radio Interviews (Channel, Station, Program, Date
and Time)

Company Profile
http://www.csfenterprise.com/
and Products

http://emerging-markets-research.hktdc.com/business- Describes the profile of the


news/article/Asia/The-Philippines-Market- Philippine Market Industry.
Profile/mp/en/1/1X000000/1X0604RX.htm
Official Website of the
Philippine Statistics
Authority. Contains annual
statistics related to
https://psa.gov.ph/fies-index?page=1 Philippine government, its
structure, how government
works and the people
behind it.

Official Website of Bangko


Sentral ng Pilipinas.
http://www.bsp.gov.ph/ Contains monetary studies
to Philippine economy.

Official Website of Food


and Drug Administration.
Contains regulations
related to drugs, medical
https://www.fda.gov.ph/ devices, food, cosmetics
and toys, and
Household/Urban
Hazardous substances.

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