DIY Video Marketing: The Ultimate Crash Course & Workbook

ch/01
DIY Video
Marketing
The Ultimate Crash Course
& Workbook
Creating Killer Video Content
(No Artistic Experience Required)
DIY VIDEO MARKETING
Today, we embark on an exciting journey together.
I’m here to help you make the leap from video

marketing newbie to expert. (Well, at least extremely Our Class Syllabus
capable!) My goal is to help you figure out how to
run a successful video marketing campaign on
Facebook to boost your business. CHAPTER Creating Killer Video Content
\01 (No Artistic Experience Required)
Let me start by saying, I know that you are 5 Intro: Why Video Marketing?
extremely busy. You want to learn how to create and
promote videos that will help drive your business, but 9 Your Video Strategy
you don’t have the time or money to take expensive Setting Goals for Your Videos
online courses. And you definitely don’t have the time Defining Your Audience
to read a bunch of boring technical articles. Crafting Your Message
Well, you’re in the right place!
22 Getting Creative
I’m going to take you through everything you need Video Types & Templates
to be successful with video marketing - No more, Best Practices for Awesome Videos
no less. (I’ll even tell you when and where you can Design Do’s, Don’ts, & Inspiration
skip ahead to get to the most relevant parts for your
42 Making your Videos Facebook- Ready
unique needs!)
Technical Specifications
You will walk away from this with a workbook full Accessibilit y, Sounds, and Titles
of actionable ideas and a direction on how to Optimizing Calls to Action
execute your own video marketing strategy. Once you
48 Your Video Creation Checklist
complete the course, you’ll even be able to identify,
diagnose, and fix any challenges all by yourself, using
our free Facebook Video Campaign Trouble Shooter.
Let’s get started!
2 3
DIY VIDEO MARKETING chapter 01 \ Creating Killer Video Content
Intro:
Why Video Marketing?
Let me give it to you straight.
Video marketing is here to stay. If you’ve started this crash
Class is course, you already get it - video is taking over marketing in

almost every format, channel, and strategy.
in Session... All of the data and trends point to the

rising popularit y and effectiveness of video
marketing compared to written content, links,
Already a Video Genius? images, and all other t ypes of marketing you
can imagine combined.
If you’ve already mastered the art of
creating amazing video content and
44%
Maybe it’s the dwindling
want to learn more about how to create attention span of the
Facebook campaigns to promote them, average consumer or just
Of People
that video makes for such Watch
feel free to skip ahead to Chapter 2!
easy-to-consume content 5+ Videos
that’s more engaging and Every Day
more fun than other formats.
But facts are facts.
We all love video. For you as a marketer (or a business owner

wearing a marketing hat), video is also the most effective
content to drive engagement, traffic, and sales.
4 5
DIY VIDEO M ARKETING \ CRASH COURSE chapter 01 \ Creating Killer Video Content
Videos Make Good Business Sense

(and Cents)
Video content generates

1,200% more shares
than other social content.
Branded video boosts

purchase intent by up to 97%.
Businesses that use video

marketing record 49% faster
year-over-year revenue growth.
This means that now is the time for you

(with my help, of course) to seize the opportunit y.
Put video at the center of your marketing strategy
to help grow your company this year, and beyond.
6 7
DIY VIDEO M ARKETING chapter 01 \ Creating Killer Video Content
Your Video
Strategy
Think before you create.
8 9
Now, I know you’re probably thinking

Setting Goals for your Video that you want to jump right into the
part where you start actually making
Let me tell you a little story.
videos. (I mean, that’s why you’re
It’s about a small business that tried to use video marketing. here, right?) But, running a Facebook
They got really excited to create awesome videos and they jumped video campaign is like a marathon
right into the creative process with a head full of fun and quirky ideas. rather than a sprint.
Next thing they knew, they were neck-deep in half-finished videos, Before you jump into the race, you need
Ca
trying to sift through footage and piece together something decent. Me t to stretch. Before you can make amazing
me
video (and you will do just that!), you’ll
They ended up with a mess. need to spend some time figuring out
No one was happy, the videos didn’t make the strategy and the messaging for
any sense, and the ones they did finish l what you want to achieve.
Recruitment
n ia o
o e
it m V i d
Pitch
seemed to be a total flop with their audience. s s Let’s do some exercises together
Te a l e
S
John Dowe (or so we’ll call him to respect that will help you fine-tune your
his privacy), our business owner, is not alone. strategy and hit the ground
I see this happen to companies all the time running when you’re ready to
eo create your video campaign!
id
- they start out with the best intentions and
lV
ra
simply not enough strategic training! What

Vi
ng
happens when you start creating video

gi
Tactical Educational
ga
without a specific goal in mind? The Video Planning & Creation Process
En
You end up with a Frankenstein video.

Video
That’s right. It’s part viral meme, part sales

pitch. And that makes it 100% ineffective.
Avoid the Frankenstein video

by setting a clear goal Goal Audience Message Format Creative Promotion
for every video you create!
10 11
DIY VIDEO M ARKETING \ WO R KBO O K chapter 01 \ Creating Killer Video Content
Exercise: Rate These Objectives by Importance

Promo tip: Remember, your video Each video should have a goal but not
Instructions: Start by rating the importance of each of these business marketing strategy should include a every video has the same goal. So if you’re
goals on a scale from 1 to 10. If there is a clear objective that stands out, variety of videos that help you accomplish unsure of which goal to start with, just pick
multiple goals to increase social reach, one and run with it!
then begin by creating a video with that goal in mind. generate brand awareness, drive sales,
and more.
Objective Outcome Importance (1-10)
Boost social following,

Social Engagement maintain engagement with
existing customer or follower base.
Generate interest and awareness

Brand Awareness
for product, service, or brand.
Drive awareness or signups

Learn more about
Event Promotion
for a specific event. your video marketing mix
In Chapter 2, we’ll discuss
how you can use a variety of videos
Attract top talent and showcase to accomplish multiple goals.
Recruitment company culture, benefits,
and career opportunities.
Direct Sales / Increase sales or conversions

Conversions attributed to social media marketing.
12 13
Defining your Audience

A bunch of wise old marketing You might want to say that
guys once said, “the market is they make great fake telephones
the message.” This means that or that you can wear the peels
the audience determines the like a funny hat.
message.
In either case, it’s the same
Let’s take this example: product but the audience is
Say you run a banana stand. different, the two messages
are apples and oranges
If you’re tr ying to sell your (or bananas).
bananas to parents (that makes
them the audience), then you Before you decide what the
might put up a sign that says message of your video should
they’re a great, healthy snack be, you want to think about the
for kids. You might talk about audience you’re trying to reach.
vitamins and minerals. All of You’ll want to consider what
that boring, important stuf f that they care about and then craft
parents care about. a message that will get their
attention.
But, if you want to sell your
bananas directly to kids , then it’s The worksheet on the next
a completely different game. They page will help you define
don’t want to hear about how your audience and then use
bananas are a great source of it to define your message.
potassium (but they are!) They just
think they’re fun and taste good.
14 15
Exercise: Who Are you Talking to?
Goal: All Goal: Brand Awareness
Give your persona a name! Which other brands resonate most

(Extra credit for creativit y) with them?
What elements of the brand’s

In the most basic terms -
identit y seem to be most attractive
who are they?
to them?
What makes them unique

How do they express their affinit y
from other potential customers,
for specific brands?
attendees, or employees?
Goal: Social Engagement Goal: Event Promotion
Why will they enjoy attending

What kinds of content do they share?
your event?
Which emotions do they generally What other activities are competing

convey when sharing content? for their time or attention?
How do they feel about being

What questions will they have
explicitly asked to like, share,
about your event?
or comment?
16 17
Goal: Recruitment
What qualities are important
to them in an employer?
Which other companies may be

potentially reaching them about
job opportunities?
Which aspects of a job or work culture

resonate most with them? (Purpose,
flexibilit y, responsibilit y, etc?)
What questions will they have about

working at your company?
Goal: Sales/Conversions
What’s a problem that they have
that buying from your company
could help them solve?
If they do buy from your company,

what is the goal they are trying
to accomplish?
How do they making

purchasing decisions?
What questions will they have

about your product or service?
Goal: All
Based on the above, what would they

want to hear about your company,
product, or event?
18 19
Instructions: Start from the top Finally, work your way to the
Exercise: Nailing the Message by defining the objective of your

video. Then, jump to the bottom
message in the middle - it’s the
confluence of what you want to say
For those of you dozing off, here is where we bring it all in full circle and define your audience. and what your audience wants to
and make it actionable. hear. Make some notes on what
you think will resonate for both
sides of the equation!
Your objective
What you Your What your audience What you want

have to say Message wants to hear them to know
THE
MESSAGE
What they want

to know
Take your objective and your In simple terms: What stuff do
audience, combine the two and find you need to say to your audience
the area in the middle where they in order to accomplish the objective
overlap. This will tell you the clear that you set up for this video? Your audience
and effective message of your video.
20 21
Getting
Creative
Let’s have some fun!
22 23
Choosing the Right Video Type
Objective?
Audience?
Message?
It’s time to create an awesome video!
Once you’ve established an objective,

you’ll want to create a video that fits the
bill. Let’s dig in together to see exactly
what that looks like.
We put together a list of 5 primary marketing

video objectives and the important
characteristics that each should have.
24 25
Brand Awareness
Objective | Characteristics Example Video Make sure to use your own unique
brand voice.
Bring your brand story to life by

Social Engagement telling it in a visual way.
Make it interactive by asking a Attach your brand’s messaging and

question or prompting to tag a logos, but don’t let it overshadow
friend, leave a comment, or share. the emotional element.
Check it out
Choose content that is relevant to
your followers (If you’re a restaurant Recruitment
- share food-related content).
Use the video to capture a potential
Focus on inspirational, emotional candidate’s attention and show off
or entertaining messages that will Check it out your brand’s personality. Make sure it
resonate and grab people’s attention. reflects on your company’s culture and
work environment.
Event / Holiday Promotion Put the bulk of the relevant text for the
position in the video description so you
Match the footage that you use to
don’t clutter up the video itself.
the theme of the event that you’re
promoting. Check it out
Keep the video simple and engaging.
Remember that it’s the first impression
Make sure to include your entire
you will make on your next teammate!
audience. Don’t alienate certain
segments of your audience by only
addressing certain holidays or events. Direct Sales / Conversions
Start with a very clear message that

Align the holidays and events that Check it out you want to promote. It could be a
you promote with your brand and
deal, sale, or just a specific product
company.
or service. Try to keep it focused.
Make sure your video is accurate

and doesn’t mislead consumers
or oversell your product.
Promo tip: Promo includes
thousands of pre-made Combine your own footage or Check it out
video templates and photos of your products with video
footage to fit your objective. templates and stock footage to
Start by exploring them! create unique promotions.
26 27
Best Practices for

Creating Amazing Videos
1 Start with a hook

Most viewers decide within the first 3 seconds if
4 Focus on your audience
14 Tips to Make Your Video Incredible
Knowing your audience and what t ype of

they’ll keep watching. So, hook them with something
messages resonate with them is the most
funny, interesting, on unexpected right off the bat!
important part of creating an awesome video!
2 Keep it short
While it’s important to keep your videos varied, take
5 Stay positive
Stay away from negative messaging.
into account that viewers are demanding shorter,
Using positive messages can help keep
engaging, episodic content. Create some bite-sized
your brand and your audience focused
videos that will whet their appetite and keep them
on the good rather than the bad!
coming back.
3 Perfect your title

and description 6 Use subtitles
Many viewers will watch at work or on
Before the video itself, viewers are going to
public transit without sound, so make
immediately read your title and description.
sure that you include subtitles or captions.
Make sure it sells your video well.
28 29
DIY VIDEO M ARKETING \ CRASH COURSE
7 Put the CTA at the end

(or in the middle) 11 Format native video content
for each platform
Give viewers something to do by placing a CTA in the middle Your video can’t shine if it’s not formatted right for Facebook.
of your video or at the end. Whether it’s asking a question, Ensure that you get the specs and dimensions just right.
telling them to leave a comment, or directing them to your
website, just be sure to have a next step.
12 Keep the pace up
8 Think mobile first Don’t lose your audience with a sluggish video. Use music
and other effects to keep the energy and engagement high.

The majorit y of viewers on Facebook browse on their phone, so
make sure your video displays perfectly on mobile devices as well.
9 Put your branding front and center

Who created this video, anyway? Interesting content is important
13 Animations, transitions,
and motion
Use cuts, transitions, and animations to keep viewers
but make sure make sure that your brand is present. Don’t forget
watching and make the video feel seamless and engaging.
your brand name, logo, and website!
10 Use emotion
Nothing evokes a response like using emotion. Tap into 14 Cut the dead time
Edit out stutters, pauses, or other repetitive
that human part of your content to maximize real impact. content that can hurt your video’s flow.
30 31
Video Design: The Art and

Science of Amazing Videos
Good news - it’s arts and crafts time! But, To make things extra simple
unlike back in 3rd grade, you won’t be (and to save us all from * Ned’s video *Ned has no idea how to
needing any crayons or paste. Now that creations), we’re going to break down create awesome videos.
we’re adults, all you’ll need is a little creativit y. every bit of the video creative process Luckily for him, with video
and tell you what to look for, what creation platforms like Promo,
I know that some of you analytic types are to avoid, and how to get it just right. everyone can create stunning,
reading this and feeling your blood pressure
engaging, and buzz-worthy
rise. Maybe you don’t think think you have
Here’s our visual tutorial on video. Even Ned! Check out
a single artistic bone in your whole body. But
creating awesome videos that Promo and start making
don’t worry, have a seat - it’s going to be fine!
stand out from the digital crowd. amazing video right away.
Already got a good video?

Jump ahead to page 48 to and run Visit Promo.com
it through our Ultimate Video Checklist
to see if it hits the mark!
You don’t need to know anything about color

theory, composition, or even art in general
to create amazing videos. Of course, this is
a creative exercise, but even the most right-
brained, spreadsheet-obsessed amongst
us can create some awesome videos by just
following a few simple rules.
32 33
But, whether you’re shooting your own

video or selecting from a library of
pre-made professional content like
1. Start with great video footage in the Promo.com premium library, Include clear sound
The first (and most obvious) thing you need in order to create an there are some best practices you that’s easy to hear
awesome video is good video footage. But remember, “good” is a should keep in mind when evaluating and understand
bit subjective. Different t ypes of video work for different platforms whether the footage is acceptable:
and circumstances. For instance you can use in-the-moment
Use footage
footage for an Instagram story, but you might want to use that’s clear and
Make sure it’s
pre-shot professional footage for a paid video ad on Facebook. full HD (1080p in-focus
resolution)
Choose video with
LINK LINK LINK LINK

Avoid shaky or
good colors that
choppy video that
LINK LINK LINK LINK Check
can be off-putting
aren’t washed out
LINK LINK LINK LINK

it out! or faded
for viewers
LINK LINK LINK LINK Check it out!

LINK LINK LINK LINK
LINK LINK LINK LINK
LINK LINK LINK LINK Hold the potato, please
While not every piece of footage has to be perfectly
produced, there’s no excuse for low-qualit y or low-
resolution footage. Even smartphones now capture
Promo tip: Think like a teenager. (Okay, well,
1080p, full-HD video.
maybe don’t actually think like a teenager.) If you
need someone to judge your video footage, have a If you try using an old camera or some other outdated device, your
teenager take a look. They look at professional and
amateur video all the time and they can tell you video will look like it was “shot by a potato”, as the kids say. This will
if your iPhone video passes the sniff test. Plus, they make your video look amateurish and reflect poorly on your brand.
have the shortest attention span known to man, You can’t expect to charge a reasonable amount for your product
so if they watch until the end, you’re in good shape.
or services and not showcase yourself in a professional manner.
34 35
2. Give your viewers time to read 3.Mind the screen space

As a viewer, there is nothing more frustrating than There’s only so much real estate in your video. You need to be careful
watching a video and not having enough time how you use the screen space to convey your message by walking
to read the text or the subtitles. Data shows that the fine line between captions and footage. Be careful with your
many users watch videos on Facebook with the caption placement in order not to block important elements of the
sound off, and the more often video is consumed video itself. After all, that’s what makes the content special, right?
on mobile and in transit the less often people view
video with sound. This means that even if there is
worthwhile talking or other sound, most viewers will
rely on captions in order to understand the content.
Promo tip: If your caption will
This means it’s your job to give them enough take up more than 10-20% of
information without audio and consider the sound the screen, consider rewriting it
to make it shorter or breaking
on an extra perk toward the storytelling process.
it into separate bits of copy.
This is essential for Facebook
advertisements which don’t run
with over 20% text on an image.
Promo tip: The average person
reads around 2-4 words per
second. Use that to calculate
how long you need to leave
the text on the screen.
36 37
4. Make sure text is legible 6. Make the video seamless

White text on a bright background is the visual When it comes to creating awesome
equivalent to nails on a chalkboard. Make sure videos, it’s not as easy as just slapping
that your text is clear and legible, easy to read, together a bunch of clips. You don’t
and strategically placed. need an art degree, but you do need
to take some time to make the video
flow and feel coherent.The most
important aspect of this is having
Promo tip: White text
consistent quality of video footage.
works great on darker
backgrounds. But if the
background is lighter In most videos, you’ll find that you
colored, consider black end up using different pieces of
or dark gray text.
footage and piecing them together to
make a single story or message. But
no one wants to watch a video that
color palette 5. Stay consistent
has a mix of great video and grainy
Promo tip: Pay attention
An important element of good brand design footage. Be sure that your clips are to the coloration of the
# f fca 0 c
#0 0 ac f f
#ffffff
#0 0 0 0 0 0
yellow
white
blue
black
is consistency. You want to strike a balance consistent in both qualit y and st yle. video clips that you’re
between a good dose of variety while also using. Are they cool
Secondly, be sure to add smooth (shades of blue and
headlines remaining constant. For instance, you can mix
Utopia Black 12pt green) or warm (shades
up video lengths and content, but try to define transitions and edits. You can cover of red and orange)?
body copy a color palette and a small collection of fonts up minor mistakes and even some Try to find clips that all
Proxima Nova 10 pt
inconsistencies with good editing, have a similar feel to
that you’ll use throughout your video making.
create a seamless and
animations, and transitions.This will continuous visual st yle.
Promo tip: A strong color palette can have help you stitch together different If you find that the your
3-4 colors: 1 primary color, 1 secondary color, clips while maintaining the flow and footage just isn’t the
and 1-2 accent colors. Oh and 2 fonts will be right color, you can use
perfect! (Trust me, I’m a Promo-fessional.) consistency throughout the video. Promo.com’s Color Filter
to hit the exact tone.
38 39
7. Choose your music wisely

No matter how hard you try to craft the perfect
video, if you have the wrong music, it will hinder
the entire message. Music determines the mood of
your ad. That’s a lot of power so choose wisely.
Your choice should depend on the message
and target audience.
Think about the message and the emotion that

you’re creating for the viewer. Sad? Exciting? Funny?
Make sure that the music you use fits the overall
tone. You can also play with contrast to create a
funny or unique feeling. Epic music over a funny
clip? That’s attention-grabbing and engaging.
If all else fails, just choose music that will get people
dancing in their chairs. Remember that your first
goal is to get their attention, and if they’re grooving
along, then they’ll probably pay attention to the
rest of what you have to say!
Promo tip: Start by identifying the emotion of your

video’s main message. Is it sad? Happy? Funny?
Choose music that fits that narrative - if you want
your viewers to be singing your praises, make
sure your video has just the right soundtrack!
40 41
Getting
Your Videos
Facebook
Ready
Optimizing for promotion.
42 43
Platform-Perfect Videos
for Facebook
Once upon a time, a long time many people actually opt in to
ago, if a marketing video was watch video content from brands
created, the only way for it to be and companies as long as it’s
seen was to be put on T V. This interesting engaging and
phenomenon used to be called correctly formatted.
“commercials” and the people
of the world hated it. The people While great for viewers, this change
were held hostage and forced has raised the bar for brands.
against their will to watch long If done poorly, these videos can
mundane commercials that still sometimes feel like disruptive
interrupted their favorite shows. commercials. So companies need
to invest in the content of their
In recent years, something video instead of just a time slot in
magical happened which changed order for it to be seen. In order to
everything - We were given the succeed with your online video
gift of the internet. campaign, you need to create
video content that’s purpose-built,
Today, the majorit y of people engaging, and optimized for the
watch way more video content chosen platform.
on YouTube and Facebook than
on T V or any other traditional That’s why I made a quick
video format. Even more amazing cheat sheet to help you create
is that while no one is forced platform-perfect videos for
to sit through commercials any Facebook and run amazing,
more (you can usually press skip), attention-grabbing campaigns.
44 45
The Anatomy of a Facebook-

Optimized Video
Crush it with captions
Short, clear sentences
Stay on-brand
Deliver a consistent message
Don’t cover more than 20%

of screen space
Get vertical Close with a CTA

Use Facebook-specific video Give your followers
dimensions (1:1, 4:5, 2:3, or 9:16) a next step - have a clear
call to action or question
to engage them
Take advantage
Make some noise Nail the timing of templates
(or don’t)
Strategize the timing Consider using ready-made
Add sound of your video posting video templates that are
formatted for Facebook
Choose music that fits the tone Target holidays or other
cultural events Add your own touch with
your text and branding
Make sure the video works
with sound on or off Build or find an amazing
calendar of video to share
46 47
The Ultimate Facebook Video Checklist Now, Let’s Turn

Instructions: Have a video and think it’s ready for primetime? Well,
go ahead and take a gander at this handy checklist to see if your video
That Video into
is on the mark. a Real Campaign
Video has a defined goal Music fits the st yle and tone of the video Well done - you are halfway to a successful
Facebook campaign! We’ve covered a lot
There’s a clear message Transitions and animations keep
of ground and if you’ve been following along
for the viewer the viewer engaged
with the workbook, you’re well on your way.
Hook within the first 3 seconds Video has a clear CTA in the middle
and/or at the end Where Chapter 1 ends, Chapter 2 begins.
Color and theme of the footage In Chapter 2, we’ll cover all of the things
all works together Video dimensions: 1:1 (FB/IG),
you need to know in order to take the shiney
4:5 (FB/IG), 2:3 (FB only), 9:16 (FB only)
No more than 2 fonts used new video(s) you just made , and turn them
throughout the video Length: Less than 240 minutes, into a real-life Facebook ad campaign.
less than 2 minutes if targeting You’ll learn how to recognize your campaign
Has captions or text that work Instagram
objective, select your audience, set a budget,
even if there’s no sound
Resolution: 1080p or full-HD
and accomplish your goals.
Text and captions don’t block
important footage File size: Less than 4 GB See you in Chapter 2!
All text is easily visible and legible ~Your Promo -fessor
48 49
Well done - you are halfway to a successful
Now,
Facebook campaign! We’ve covered a lot of
ground and if you’ve been following along
with the workbook, you’re well on your way.
Let’s Turn Where Chapter 1 ends, Chapter 2 begins. In

Chapter 2, we’ll cover all of the things you
That Video
need to know in order to take the shiney new
video(s) you just made, and turn them into a
real-life Facebook ad campaign. You’ll learn
Into a Real
how to recognize your campaign objective,
select your audience, set a budget, and
accomplish your goals.
Campaign See you in Chapter2!
-Your Promo -fessor
50 51
D I Y V I D EO M A R K E T I N G \ T h e U l t i m a t e C r a s h C o u r s e & Wo r k b o o k \
chapter 01 \ Creating Killer Video Content

DIY Video Marketing: The Ultimate Crash Course & Workbook

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

DIY Video Marketing: The Ultimate Crash Course & Workbook

Загружено:

Авторское право:

Доступные форматы

ch/01

Today, we embark on an exciting journey together.

I’m here to help you make the leap from video

Let’s get started!

Class is course, you already get it - video is taking over marketing in

in Session... All of the data and trends point to the

But facts are facts.

We all love video. For you as a marketer (or a business owner

Videos Make Good Business Sense

Video content generates

Branded video boosts

Businesses that use video

This means that now is the time for you

Now, I know you’re probably thinking

simply not enough strategic training! What

happens when you start creating video

You end up with a Frankenstein video.

That’s right. It’s part viral meme, part sales

Avoid the Frankenstein video

Exercise: Rate These Objectives by Importance

Boost social following,

Generate interest and awareness

Drive awareness or signups

Direct Sales / Increase sales or conversions

Defining your Audience

Exercise: Who Are you Talking to?

Goal: All Goal: Brand Awareness

Give your persona a name! Which other brands resonate most

What elements of the brand’s

What makes them unique

Goal: Social Engagement Goal: Event Promotion

Why will they enjoy attending

Which emotions do they generally What other activities are competing

How do they feel about being

Which other companies may be

Which aspects of a job or work culture

What questions will they have about

If they do buy from your company,

How do they making

What questions will they have

Based on the above, what would they

Exercise: Nailing the Message by defining the objective of your

What you Your What your audience What you want

What they want

Choosing the Right Video Type

It’s time to create an awesome video!

Once you’ve established an objective,

We put together a list of 5 primary marketing

Bring your brand story to life by

Make it interactive by asking a Attach your brand’s messaging and

Start with a very clear message that

Make sure your video is accurate

Best Practices for

1 Start with a hook

Knowing your audience and what t ype of

3 Perfect your title

7 Put the CTA at the end

telling them to leave a comment, or directing them to your

website, just be sure to have a next step.

12 Keep the pace up

and other effects to keep the energy and engagement high.

make sure your video displays perfectly on mobile devices as well.

9 Put your branding front and center