Академический Документы
Профессиональный Документы
Культура Документы
4 Apple 24 Motorola
5 Cannon 25 Nestle (new packaging)
6 Adidas 26 Nike
7 Daraz.pk 27 Nintendo
8 Deal Today deal system 28 P&G for Olay Products
9 Drop Box 29 Pepsi Co
11 Facebook 31 Samsung
12 Google 32 Shell
17 Rozee.pk 37 Twitter
The Interviewee has to select at least three companies from the given list of innovative companies and will then
write the names of the products that he/she has purchased or consumed in the last one year.
1. What word, phrase or sentence comes to your mind about each of these innovations?
Prompts:
Satisfaction, beautiful, excellent, good product
Probes:
What feelings do you associate with these products?
Probes:
Have you seen someone using it?
What were your main observations during the trial?
Probes:
Did you want to purchase because it was a need?
You felt your old products are getting obsolete or losing their charm?
Has anyone advised you for purchasing this product?
Probes:
Are you adventurous?
Do you like trying new things?
6. What were the reasons of purchasing them?
Prompts:
Features, Design, Quality, Usability
Value for money
Need
Social Pressure
Self-satisfaction
Probes:
Was there an association with the brands?
What made you select them over the other brands?
Do you think it was your need?
What were the influences that shaped the leading up to the actual purchasing of these products?
Probes:
Do you think the features and functions are extremely innovative?
Does the product fulfils your desires?
8. How much knowledge do you have about these product’s features and functions?
Prompt:
I have played a lot with my iPhone to learn its features and search the internet for latest apps,
downloaded them….it is thrilling for me to unfold the beauty of technology.
Probes:
Have you ever read the information written on the box or manuals or FAQs?
Do you search the internet about various ingredients to know more?
How did you learn about the usage of this product?
Prompt:
The company’s rapport, brand name, performance, popularity etc.
Probe:
What need do they address?
How do they create a feeling of satisfaction inside you?
10. Can you describe in detail the usage experience of these products?
Prompts:
when I bought the iPad I felt my life is easy now as I can download and read many books and articles
from various source, it was easy as I don’t have to carry huge books and too load to my office.
Probes:
What are likes?
What are dislikes?
How do you feel while using them?
Are you satisfied with the ownership of the product?