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Kenny Nova
Emily Litle
ENG 121
11 February 2019
In 2003, a young man known as "The Choose One" signed a $ 90 million contract for 7 years.
That young man was nothing more and nothing less than LeBron James, who began his
professional career with Cleveland at the hands of Nike and Nike Air Zoom Generation. James
has signed advertising contracts with Nike, Sprite, Glacéau, Bubblicious and Upper Deck. With
Nike, James gotten signature shoes and five more (20-5-5, Soldier, Soldier 2, Soldier 3,
Ambassador). James was chosen in the first position of the Draft of the NBA of 2003 by
Cleveland Cavaliers. With the Cavs ratified the promising future that was worked out during his
stay at the institute, and in his first season he won the Rookie of the Year Award of the NBA.
Since joining the league, LeBron has recorded many precocious records, including the youngest
player to reach 10,000, 15,000, 20,000, 25,000 and 30,000 points. He entered the Sacramento
Arena Arc to make his professional basketball debut with this model, his first exclusive tennis,
the same one that now, 14 years later, will launch again for all the followers of the number 23.
Nike Zoom LeBron Kenny Nova
The best basketball player in the world, the American LeBron James, is the great figure of the
Cleveland Cavaliers in the NBA Final against the Golden State Warrior and, of course, the eyes
of the whole planet are placed on him in His eight consecutive definitions. The "King" has
several inscriptions on the shoes he wears during matches and which have been the object of
curiosity among the fans, but what is each one about? The crack, this time with its white and
golden feet, has several names written: "Bronny", his LeBron Jr, "Bryce", his second son and
"Zhuri", his youngest daughter. In addition, there are Savannah (Brinson, his wife) and his
mother Gloria. They all form the "James Gang", the James band. You can also see the number
330, corresponding to the area code of Akron, Ohio, where the basketball player was born and
grew up, which also has "The Kid of Akron" written on it. On the other hand, James has the
hashtag #RWTW, which means "Roll with The Winners", one of the many he has used during
his career. Finally, the phrase "The man in the sand", which refers to a passage of the speech
"Citizenship in a Republic" of the 26th President of the United States, Theodore Roosevelt; of
This image is based on attracting the attention of the people for the new shoes that will come out
of the best player in the world. In the announcement of Nike, we can see that the ethos is being
used, since it is a recognized and widely used brand in the world, these would already be version
16 of the shoes that over the years are updated and renewed to make them more attractive and
comfortable for people. When we see his first shoes, we see a more street style, leather with the 3
colors of his team, and when we see version 16 we see a total change of shoes that does not look
like the first, we see a super modern and aggressive design. The shoes are innovative and are
now available in all colors for people to buy the color they like the most and with the words that
LeBron wrote to the originals that he used to make the shoes match those currently worn by
Nike Zoom LeBron Kenny Nova
"THE KING" "In the year 2018, LeBron James renewed his contact with Nike by signing a
lifetime contract that seems very attractive to Nike, as they will follow the legacy of the best
player footwear and if Nike pays a lot of money to LeBron but receives what it receives Selling
all the shoes is even more than what they pay for, so it's a good business When people see this ad
for the shoes, including me, the desire to run out to the store and buy them because they are so
attractive, They are very nice shoes, it has a high cost in the market, the value of LeBron 16 is
between $ 185 and $ 200. A high crib but it is known that the shoes are worth it This technique
of using eye-catching photos that highlight the shoes n very used by the Nike brand since people
are attracted to the product and the brand is already very know that all its products are elite and