PLANO ECONOMICO 1º ANO engajamento alcance

Facebook e instagram: 3% 1,400,000

google ads trimestral 3% 60,000
guga 1.57% 493,440
cesar cielo 1.85% 123,346
oscar smitch 2.63% 72,603
muay thai mania 0.78% 40,000
Blog 3.00% 200,000
total /mês 2,189,389

tx do organico revertida mensal 3%

taxa de adesão:
publico premium: anuncios
valor do premium

PLANO ECONOMICO 2º ANO valor ganho com anuncio

anúncio vídeo aberto:ganho/vis. R$ 0.15
quantidade de vídeos livres 80
quantidade de videos visualizados 1 R$ 38,345.37
quantidade de videos visualizados 2 R$ 39,495.73
quantidade de videos visualizados 3 R$ 40,680.60
quantidade de videos visualizados 4 R$ 41,830.96
quantidade de videos visualizados 5 R$ 43,015.84
quantidade de videos visualizados 6 R$ 44,236.25
quantidade de videos visualizados 7 R$ 45,491.18
quantidade de videos visualizados 8 R$ 46,781.66
quantidade de videos visualizados 9 R$ 48,108.75
quantidade de videos visualizados 10 R$ 49,473.48
quantidade de videos visualizados 11 R$ 50,876.93
quantidade de videos visualizados 12 R$ 52,320.19
quantidade de videos visualizados 13 R$ 53,804.40
quantidade de videos visualizados 14 R$ 55,330.71
quantidade de videos visualizados 15 R$ 56,900.31
quantidade de videos visualizados 16 R$ 58,514.44

mês crescimento mensal público acumulado

1
2
3
4
5
6
7
8
9 56418 56418
10 1693 58110
 11 1743 59853
12 56570 116423
13 3493 119916
14 3597 123514
15 58480 181993
16 5460 187453
17 5624 193077
18 60567 253643
19 7609 261253
20 7838 269090
21 8073 277163
22 8315 285478
23 8564 293551
24 8807 301866
25 9056 310430
26 9313 319236
27 9577 328292
28 9849 337605
29 10128 347182
30 10415 357031
31 10711 367159
32 11015 377575
33 11327 388286
34 11649 399300
35 11979 410628
36 12319 422276

análise de investimento TMA 15%

VPL projeto R$2,094,606.44
VPL investidores
VPL sócios
TIR
pay back 20º mês

Receita Líquida
500000

400000

300000

200000
400000

300000

200000

100000

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

-100000

-200000

recei ta bruta recei ta l i qui da

retorno de clientes receita gerada download custo: saldo sem premium
35000 R$ 14,000.00 R$ 15,000.00
1524 R$ 609.60 R$ 15,000.00
7747 R$ 3,098.80 R$ 5,924.00
2282 R$ 912.76 R$ 1,484.00
1909 R$ 763.78 R$ 1,176.00
312 R$ 124.80 R$ 784.00
6000 R$ 2,400.00 R$ 14,000.00
54774 R$ 21,909.75 -R$ 53,368.00 -R$ 31,458.25

5% premium:
2739
R$ 14.90

crescimento
8073
8315
8073
8315
8564
8807
9056
9313
9577
9849
10128
10415
10711
11015
11327
11649
11979
12319

PLANEJAM
premium acumulado premium e anuncio download receita bruta

2821 R$ 42,031.11 R$ 22,567.04 R$ 64,598.15

2906 R$ 43,292.04 R$ 677.01 R$ 43,969.06
 2993 R$ 44,590.81 R$ 697.32 R$ 45,288.13
5821 R$ 86,735.43 R$ 22,627.99 R$ 109,363.42
5996 R$ 89,337.50 R$ 1,397.08 R$ 90,734.58
6176 R$ 92,017.62 R$ 1,438.99 R$ 93,456.62
9100 R$ 135,585.05 R$ 23,391.91 R$ 158,976.97
9373 R$ 139,652.61 R$ 2,183.92 R$ 141,836.53
9654 R$ 143,842.18 R$ 2,249.44 R$ 146,091.62
12682 R$ 188,964.35 R$ 24,226.67 R$ 213,191.02
13063 R$ 194,633.28 R$ 3,043.72 R$ 197,677.01
13455 R$ 200,472.28 R$ 3,135.03 R$ 203,607.32
13858 R$ 244,831.82 R$ 3,229.08 R$ 248,060.91
14274 R$ 252,176.78 R$ 3,325.96 R$ 255,502.73
14678 R$ 259,375.82 R$ 3,425.73 R$ 262,801.55
15093 R$ 266,720.77 R$ 3,522.61 R$ 270,243.38
15521 R$ 274,286.07 R$ 3,622.39 R$ 277,908.46
15962 R$ 282,067.35 R$ 3,725.16 R$ 285,792.51
16415 R$ 290,068.97 R$ 3,830.84 R$ 293,899.81
16880 R$ 298,297.55 R$ 3,939.51 R$ 302,237.06
17359 R$ 306,759.58 R$ 4,051.26 R$ 310,810.84
17852 R$ 315,461.64 R$ 4,166.19 R$ 319,627.83
18358 R$ 324,410.57 R$ 4,284.37 R$ 328,694.94
18879 R$ 333,613.36 R$ 4,405.91 R$ 338,019.27
19414 R$ 343,077.21 R$ 4,530.90 R$ 347,608.10
19965 R$ 352,809.52 R$ 4,659.43 R$ 357,468.95
20531 R$ 362,817.93 R$ 4,791.61 R$ 367,609.53
21114 R$ 373,110.24 R$ 4,927.53 R$ 378,037.77

quida
 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

ei ta l i qui da
saldo total com premium

R$ 9,348.65

R$ 40,806.90

PLANEJAMENTO ECONÔMICO
coachs software jurídico divulgacao trimestral
-R$ 30,000.00 -R$ 4,000.00
-R$ 4,000.00
-R$ 4,000.00
-R$ 4,000.00
-R$ 4,000.00
-R$ 4,000.00
-R$ 4,000.00
-R$ 30,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00
-R$ 75,600.00 -R$ 5,000.00 -R$ 4,000.00 -R$53,368.00

Retorno Acumulado

R$4,000,000.00

R$3,500,000.00

R$3,000,000.00

R$2,500,000.00

R$2,000,000.00
R$3,500,000.00

R$3,000,000.00

R$2,500,000.00

R$2,000,000.00

R$1,500,000.00

R$1,000,000.00

R$500,000.00

R$-
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

R$(500,000.00)

R$(1,000,000.00)

Col umn R
videos e reparo estrutura lojas custo bruto receita liquida
-R$ 4,520.00 -R$ 38,520.00 -R$ 38,520.00
-R$ 4,520.00 -R$ 8,520.00 -R$ 8,520.00
-R$ 4,520.00 -R$ 8,520.00 -R$ 8,520.00
-R$ 4,520.00 -R$ 8,520.00 -R$ 8,520.00
-R$ 4,520.00 -R$ 8,520.00 -R$ 8,520.00
-R$ 4,520.00 -R$ 8,520.00 -R$ 8,520.00
-R$ 4,520.00 -R$ 8,520.00 -R$ 8,520.00
-R$ 9,700.00 -R$ 4,520.00 -R$ 48,220.00 -R$ 48,220.00
R$ 273.30 -R$ 4,520.00 -R$ 421.00 -R$ 142,635.70 -R$ 78,037.55
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 -R$ 44,877.64
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 -R$ 43,558.57
R$ 273.30 -R$ 4,520.00 -R$ 142,214.70 -R$ 32,851.28
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 1,887.88
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 4,609.92
R$ 273.30 -R$ 4,520.00 -R$ 142,214.70 R$ 16,762.27
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 52,989.83
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 57,244.92
R$ 273.30 -R$ 4,520.00 -R$ 142,214.70 R$ 70,976.32
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 108,830.31
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 114,760.62
R$ 273.30 -R$ 4,520.00 -R$ 396.00 -R$ 142,610.70 R$ 105,450.21
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 166,656.03
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 173,954.85
R$ 273.30 -R$ 4,520.00 -R$ 142,214.70 R$ 128,028.68
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 189,061.76
R$ 273.30 -R$ 4,520.00 -R$ 88,846.70 R$ 196,945.81
R$ 136.65 -R$ 4,520.00 -R$ 142,351.35 R$ 151,548.46
R$ 136.65 -R$ 4,520.00 -R$ 88,983.35 R$ 213,253.71
R$ 136.65 -R$ 4,520.00 -R$ 88,983.35 R$ 221,827.49
R$ 136.65 -R$ 4,520.00 -R$ 142,351.35 R$ 177,276.48
R$ 136.65 -R$ 4,520.00 -R$ 88,983.35 R$ 239,711.59
R$ 136.65 -R$ 4,520.00 -R$ 88,983.35 R$ 249,035.92
R$ 136.65 -R$ 4,520.00 -R$ 396.00 -R$ 142,747.35 R$ 204,860.75
R$ 136.65 -R$ 4,520.00 -R$ 88,983.35 R$ 268,485.60
R$ 136.65 -R$ 4,520.00 -R$ 88,983.35 R$ 278,626.18
R$ 136.65 -R$ 4,520.00 -R$ 142,351.35 R$ 235,686.42
21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
fluxo de caixa/ano total acumulado teorico custo bruto acumulado:
-R$ 38,520.00
-R$ 47,040.00
-R$ 55,560.00
-R$ 64,080.00
-R$ 72,600.00
-R$ 81,120.00
-R$ 89,640.00
-R$ 137,860.00
-R$ 215,897.55
-R$ 260,775.19
 -R$ 304,333.77
-R$ 337,185.04 -R$ 337,185.04
-R$ 335,297.17
-R$ 330,687.25 -R$ 689,250.50
-R$ 313,924.99
-R$ 260,935.16
-R$ 203,690.24
-R$ 132,713.91
-R$ 23,883.61
R$ 90,877.01
R$ 196,327.21
R$ 362,983.25
R$ 536,938.10
R$ 874,123.14 R$ 664,966.78
R$ 854,028.54
R$ 1,050,974.35
R$ 1,202,522.80
R$ 1,415,776.52
R$ 1,637,604.00
R$ 1,814,880.49
R$ 2,054,592.08
R$ 2,303,628.00
R$ 2,508,488.75
R$ 2,776,974.36
R$ 3,055,600.54
R$ 2,626,320.18 R$ 3,291,286.96
 BASE DE DADOS CONSIDERADAS NOS CÁLCULOS
valor fonte
conversão facebook e instagram: 2.50% heitor
conversão google ads: 2,54% e 60000 alcance aloisio ferreira - Resultados Digitais
engajamento influenciadores: variado instagram influencer marketing hub
engajamento blogs parceiros: 3% heitor
alcance dos blogs 200000/mês contato com blogs
valor ganho por anúncio em vídeo R$ 0.15 tiago tessmann
taxa do orgânico revertida em downloads 4% baseado em dados da estrava
taxa de público do app revertida em premium 5% computer world
pesquisa de mercado: dados do governo
valor ganho por download heitor
fatia de mercado visada em 3 anos: 16% heitor
TMA 15% projeto lemonade
custeio do software unidesk
coachs: contato com treinadores