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Neil Patel

17 Hidden Facebook Marketing Tools That Will


Increase Your Engagement by 154%
Neil Patel 20 hours ago

Facebook engagement is easier and more valuable than you ever


imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a


month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a
ton of money.

For example, I once spent $400,000 on Facebook fan page likes.


3 Lessons Learned From Spending Over $400k on Fa…

I still feel dumb for that one…

The engagement just wasn’t there. I had a large number of fans


but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps,


extensions, insights, tactics, and bots that could have made my
Facebook ad spend 80 times more e�ective.

Facebook marketing is like an iceberg. Most people see the top


part — Facebook ads. They spend their entire time optimizing
that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook


marketing tools are and how you can increase your engagement
by 154% as I did.

Now before we get started, for the �rst few hidden tools you
need Mobile Monkey to utilize all of the tactics (it’s free). In
addition to that, some of the hidden tools that I’ll uncover are
within Facebook… you just don’t know about them. 😉
Hidden Tool #1: Facebook Messenger
Marketing
Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage
of Messenger marketing, even though it’s the hottest
opportunity in digital marketing today.

What does this mean for you? It means that you can gain �rst
mover’s advantage.

Using Facebook Messenger for marketing is as simple as it


sounds… you send messages to customers on Facebook Messenger.

What makes this channel di�erent from other marketing


methods like email marketing is the results.

Facebook Messenger messages have an open rate of 50-80%.


Facebook Messenger messages have a clickthrough rate of
20%, especially when using chat blasting.
Facebook Messenger messages have a conversion rate of 3-5x
higher than Facebook desktop ads.
Facebook Messenger marketing costs 30-50x less than
Facebook ad campaigns (when using Facebook Send To
Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online


marketing.

The best way to get started with Facebook Messenger marketing


is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use


personally. Chatbots are essential for scoring sky-high open
rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Tool #2: Comment Guard (Private


Reply via Messenger)
A comment guard is a Facebook Messenger marketing feature
that allows you to add new contacts to your contact list when
they comment on your Facebook post.

It’s like a magic elixir for engagement.

It works like this.

1. You post something on Facebook as usual.


2. People comment on your post.
3. Anyone who comments on the post gets your automatic
private reply in Messenger.
4. When they engage with this reply, they are added to your
Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.


Someone comments on the post, and they immediately receive a
Messenger message.

Imagine this. You post something on your Facebook page that


has high engagement potential… a meme, a quiz, a contest, a
question, whatever. All the comments that you rack up aren’t just
comments anymore, they’re warm leads.

You’ll need to use MobileMonkey in order to pull this o�, but it’s
really easy.

1. Just click the “FB comment guard” button using the


MobileMonkey app.
2. Create an autoresponder message.
3. Point them to your Messenger chat landing page.
4. Add the comment guard to your selected Facebook post.
Hidden Tool #3: Click to Messenger Ads
A Click-to-Messenger Ad is a normal Facebook ad with a twist.
Instead of sending people to a landing page, you send them to a
Facebook Messenger bot sequence.

It looks like this:

Once the person starts that Facebook Messenger sequence, they


are a lead. And that’s when a chatbot takes over to bring them
down the conversion funnel.

For example, you could have your chatbot ask users questions,
and send them o�ers that they’re interested in.

It can be hard to manually respond to thousands of message


inquiries. Instead, you can direct those chat sessions derived
from your Messenger Ads directly to a MobileMonkey chatbot,
which can ask qualifying questions and engage users at scale.

Check out this article, for step by step instructions on leveraging


this ad unit

Hidden Tool #4: Chat Blaster


Chat blasting is a powerful method for getting your message in
front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9% open


rates in just sixty minutes.
With MobileMonkey you can schedule chat blasts, bulk send,
develop interactive Messenger sequences, create special o�ers,
and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

One of the things that I like about the Chat Blaster is the ability
to segment audiences. Many of the campaigns that I manage
involve thousands of contacts, so I want to narrow down my
contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows


you to “Create Audience” with a click.
Your audience can perform self-segmentation when the chat
blast sends.

Hidden Tool #5: Messenger Scan Codes


Remember QR codes? They didn’t really catch on that big, but
the idea is gaining new ground with Facebook Messenger codes.

Anyone who’s on Facebook Messenger has a unique code.

In Messenger, tap on your pro�le picture in the upper right.


Then tap your pro�le picture again
The image that appears is your Messenger code.

From this screen, you can also scan a code.

Your Facebook page’s unique scan code is an excellent way to


add people to your Messenger contact list. A person simply scans
your code and they’re part of your list.

I can see applications for this at conferences, on bulletin board


ads, merchandise, or even business cards.
Hidden Tool #6.  Warm Engaged Invites
One tactic that I’ve used to build my Facebook audience is by
personally inviting people who have engaged with my facebook
page, to become a page fan.

From your business Facebook page (desktop), �nd a post that


has engagement.

Using this tool, you view the people who engaged with your
post and can invite people to like the page.
The reason why this is valuable is that you’re able to target
engaged fans. If you have a lot of Facebook fans, but not a lot of
engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually


invite them.

Hidden Tool #7: Send Personal Invites in


Messenger
A similar hack is inviting your friends to like your business page,
and also sending the invite in Messenger.

This is the method that I recommend since you can also


personalize the message and give them two touches instead of
just one.

Click on the … button on your Facebook page, then click “Invite


Friends.”

Here, you can invite friends and create a personalized message.


Be sure to check the box at the bottom to send the invite using
Messenger.

Hidden Tool #8: Invite People to Your


Facebook Group by Email
I love hacks that combine two platforms. I can leverage one of
my marketing channels by combining it with another.

You can invite people to join your Facebook group by sending


them an email. Obviously, you’ll need an email list to do this.

Here’s how.
From your Facebook Group page, click “members” on the left
side.

From the next page, you can add email addresses and personal
notes to invitees.
Currently, the only way I know how to do this is manually. If you
have a large email list, it could take some time. :/

Hidden Tool #9: Competitor Ad Espionage


I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

Boom, instantly you have intel.

And some of it is really helpful.


But with so many brands now spending millions on Facebook
ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and
ad spend but you can �nd out where, how often, and what the
competition is advertising.

Let’s say I’m the competition and you want to spy on me. First,
�nd my Facebook page and tap the “i” button on the right side.

On this page, you can �nd out if the page has ever changed
names, when it was created, and where the page managers are
located. This can be handy intel.
Tap on “Active Ads.”

If the page is running ads, you’ll be able to see them here.

Hidden Tool #10:  Page Competition


Gauge
I like to have a solid understanding of who my competition is
and what they’re up to.

But how do I know who my competition is? Thankfully,


Facebook’s algorithm has �gured it out for me.

To use this feature, go to your Facebook Page Insights. From


Insights, scroll down until you see “Pages to Watch.”
By default, Facebook shows you �ve potential competitors, but
you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able


to keep up with their activity, growth rates, total likes, and the
frequency of their posts.

This information will help you understand how you’re doing and
what you might need to change.

Hidden Tool #11: Find Where You’re


Gaining Followers
It is important for you to �gure out where you’re getting your
followers so you can know how to get more.

One helpful way to get this information is again through Page


Insights. Tap “Followers” and scroll down until you see “Where
Your Page Follows Happened.”
Facebook shows you follow quantities according to �ve
locations:

1. On Your Page
2. Search
3. Uncategorized Desktop
4. Your Posts
5. Others

If a particular source shows large follow rates, try to reverse


engineer what happened, then do it again.

Hidden Tool #12: Identify Audience


Signals on Page Insights
One way that I use metrics to leverage my marketing e�orts is to
view my Facebook page insights, particularly the demographic
information.

When viewing this information, I’m looking for strong positives


— indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men


and women between the ages of 25-44.
If you’re 21, there’s only a small chance you’re going to be
interested in my page. By contrast, if you’re a 30-year old male,
there is a far stronger likelihood that you will have an interest in
this page.

This information helps me know how, where, and upon whom to


focus my marketing and advertising e�orts.

Hidden Tool #13: Pull Email Addresses


I love this hack.

You know how hard it is to get people’s email address these


days, right? No matter how appealing your content upgrade,
asking for someone’s email address is tantamount to asking for
their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an


individual’s email address. Then, all they do is click a button to
pre-�ll their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.


As long as you set the input type as email, Facebook will know to
pull the user’s email address exactly as they’ve entered it when
creating a Facebook account. No typos, nothing.

This is another case of using two di�erent channels to get


information and engage your users. When you use a chatbot, it
makes the process automatic and easy.

Hidden Tool #14: Pull Phone Numbers


If there’s one thing harder to get from a customer than their
email address, it’s their phone number.
Again, powered by chatbots, it’s a cinch. Using input type
“phone” in MobileMonkey means that you’re guaranteed to get
the user’s primary phone number as they provided when and if
they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone


number on an unfamiliar platform — a contact form on your
website, for instance.

It’s quite a di�erent level of comfort when they are asked for a
phone number in a familiar messaging app, and Facebook
automatically adds the number.

Literally, all that your contact has to do is tap their phone


number.
Hidden Tool #15: Website Chat Widget
This one seems obvious, but again it’s surprising how few
websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a


chat widget on nearly every page.
If you’ve logged into Facebook Messenger on that browser, all
you have to do is click and you’re introduced to a Messenger
sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the


funnel.

One of the unique and powerful features of this funnel is that it is


self-guided. You feel as if you’re in control — making choices
and selecting options.

Regardless of your choices, however, you are making deeper


connections with the product and the marketing funnel.

Hidden Tool #16: Track Speci�c Facebook


Conversions
The good thing about Facebook Ads Manager is that you have
access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have
access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are
you tracking? Here are the options:
I call this one “hidden” because true conversions are essentially
in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the


conversions that you need to know about.

For one of my businesses, I only focus on �ve types of


conversions.

Everything else is useless.

I’ve written about this before… when you get clarity on what to
track, you’ll do a lot better at making real progress with your
Facebook advertising.

Hidden Tool #17: Messenger Drip


Campaigns
If you’ve been in Internet marketing for any amount of time, you
know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can


do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get


started.

Unlike an email drip campaign which can take days or weeks to


complete, a Facebook Messenger drip campaign can be
completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be


interactive. You can create choices and engage the user on a far
deeper level.

Conclusion
There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to


decline in the next 2-4 years. It’s going to become exponentially
more powerful.

There’s a reason why so many of the hidden marketing tools


above focus on Facebook Messenger.
Facebook Messenger marketing has fundamentally changed the
game, and it’s done so in two  areas where marketing rises or
falls:

Interactivity or dialogue — Messenger marketing, even when


powered by a bot, has a personal feel. Instead of bullhorn
marketing — telling your audience to do, buy, read, visit, watch.
You’re asking for their feedback and opening up a
conversation.
Speed of engagement — Unlike the glacial speed of email
marketing (like drip campaigns), Messenger marketing has a
much swifter cadence. Many people have a pavlovian response
to the crisp ding of their Messenger noti�cations. They want to
see who’s sending them a personal message. This means your
open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past,
Messenger marketing will lose its luster as people become
accustomed to it.

By engaging Messenger marketing now, you’ll have a far


stronger advantage.

What Messenger marketing tactics does your brand or business


currently use?

Categories: Social Media

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