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Google Analytics in Decision Making

Google Analytics
Google Analytics is a free Web analytics service that provides statistics and
basic analytical tools for search engine optimization (SEO) and marketing
purposes.

How does Google Analytics Work?


Google Analytics puts several lines of tracking code into the code of your
website. The code records various activities of your users when they visit
your website, along with the attributes (such as age, gender, interests) of
those users. It then sends all that information to the GA (Google Analytics)
server once the user exits your website.
Google analytics in Decision Making
● Understanding The Visitors
● Learning Audience Behavior
● Tracking The Traffic Source
● Locating The Audience
● Measuring The Content Performance
● Measuring Bounce Rate
Conclusion
Google analytics helps a business in taking informed decision
by understanding the audience better and providing exactly
what they are looking for on your site. Without google
analytics you will be running a website in the dark, without
any insights on what’s working and what’s not.
Thank You