Table of Contents

Serial No. Chapter No Title

1 Chapter-1 Introduction

1.1 Topic

2 Chapter-2 Aim, objectives and scope of study

2.1 Aim

2.2 Objectives of Study

2.3 Scope of the Study

3 Chapter-3 Research Methodology

3.1 Introduction

3.2 Research approach

3.3 Research methods

3.4 Data Collection Techniques

3.5 Sampling technique

4 Chapter-4 Data Analysis & Interpretation

5 Chapter-5 Findings

6 Chapter-6 Limitations

7 Chapter-7 Conclusions & Recommendations

7.1 Annexure
CHAPTER 1
INTRODUCTION
1.1 TOPIC
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following
Generation X and preceding Generation Z. Researchers and popular media typically use the
early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.
Millennials are sometimes referred to as "echo boomers" due to a major surge in birth rates in
the 1980s and 1990s, and because millennials are often the children of the baby boomers.
Although millennial characteristics vary by region, depending on social and economic
conditions, the generation has been generally marked by an increased use and familiarity with
communications, media and digital technologies.

A brand is an overall experience of a customer that distinguishes an organization or product

from its rivals in the eyes of the customer. Brands are used in business, marketing, and
advertising.

Branding is a set of marketing and communication methods that help to distinguish a company
or products from competitors, aiming to create a lasting impression in the minds of customers.
The key components that form a brand's toolbox include a brand’s identity, brand
communication (such as by logos and trademarks), brand awareness, brand loyalty, and
various branding (brand management) strategies. Many companies believe that there is often
little to differentiate between several types of products in the 21st century, and therefore
branding is one of a few remaining forms of product differentiation.

People in our society are so conscious about their status and they prefer to use branded products
to show off their status symbol. Brand is considered as implied device through which any
business can attain the attraction of people and can enjoy the competitive edge. In our scenario
it is also considered as a valuable asset for any business as it can change people's buying
behavior. It can play a vital role to expand any business. Brand image development is a long
term process and it can prove to be a strong weapon to fight with your competitors. Customers
rely on branded products and mostly prefer to buy products with well-known brand name.
Marketing valuable strategies and tools can develop the brand of any product. If brand is
managed in effective ways, a business can enjoy maximum number of customers and can build
long term profitable relations with costumers. Refine quality of products and social
responsibilities of any business can positively affect the behaviour of people regarding brand
image, satisfaction and loyalty.

At present time in global and emerging markets business war is not only on price but customer
attraction, loyalty and relationship matters a lot. Companies are so conscious about their
customer’s satisfaction. Advertisement plays a crucial role for any business to boost up its
performance graph as it is a powerful strategy to attract your customers towards your product.
In India advertisement is also becoming a driving force for any business because it can possible
to change their behaviour regarding your product in positive sense.

Advertisement is a dominant weapon in all marketing tools due to its positive impact on
customers buying behavior. It is an effective way to communicate and convey your message to
the audience and it's a promotion strategy for the promotion of awareness relating to any
product. Consumer buying behaviour can be positively changed due to attractive ads.

As brand image and advertising are playing in important role in any business to make it
successful therefore the core purpose of this study is to explore the impact of branding and
advertisement on consumer buying behaviour. We want to see that how people perceive any
brand and how a brand image and Advertising can influence the consumer buying Behaviour
of people and especially the buying behaviour of millennials.
 CHAPTER 2
OBJECTIVES & SCOPE
2.1 Aim

The main aim of this study is to analyse the impact of Branding and advertising on Millennial.

2.2 Objectives of study

Main objectives of research are:

1. To analyse the concept of branding and advertising on millennial.

2. To analyse the parameters influencing millennial buying behaviour.

3. To measure which of the variables actually have some bearing on the preferences of
millennial buying behaviour.

4. To provide recommendations to marketers to what influences millennial buying

behaviour.

2.3 Scope of the study

1. Branding and advertising are important aspects of buying behavior.

2. It is an interesting and significant area for conducting research.
3. The study made on the topic of impact of branding and advertising on millennial will
reveal the factor of brand image and purchase decisions.
4. This report is useful to the marketers to know what millennial want and what attracts
them.
 CHAPTER 3
RESEARCH METHODOLOGY
3.1 INTRODUCTION

This section illustrates about the research techniques that helps to determine about impact of
branding and advertising on millennial. Research methodology chapter explains about
applicable research technique for this research work, which helps in deriving the conclusion
for this study.

3.2 RESEARCH APPROACH

The researcher adopted conclusive and descriptive approaches to study the impact of branding
and advertising on millennial.

As the term suggests, conclusive research is meant to provide information that is useful in
reaching conclusions or decision making. The purpose of the conclusive research is to provide
a reliable or representative picture of the population with valid research instrument.

Descriptive research describes data and characteristics of the population being studied.
Descriptive research answers who, what, where, when, and how. The descriptive design deals
with facts and characteristics concerning with individual respondents.

3.3 RESEARCH METHODS

The method which assists for gathering the necessary information for the research is defined
as research method. Qualitative and quantitative are two types of research methods, which were
used by the researcher,

 QUALITATIVE METHOD
The method, which examine the inner thoughts, attitude and behaviour of human is defined as
qualitative research method. Every need of the human being can be known using this qualitative
technique.

 QUANTITATIVE METHOD
The method that analyzes only the numerical information is defined as quantitative research
method. Numerical terms are presented in the form of tables, graph, chat or any other mode of
diagrammatic representation. This helps the readers to easily understand about the output of
the research work.
3.4 DATA COLLECTION METHOD

The process of accumulating necessary information for doing the study work is termed as data
collection method. Secondary and primary are two categorizes of data collection method. Two
types of data collection method are illustrated deeply in the following section.

 PRIMARY DATA COLLECTION METHOD

When information is gathered using the interview, survey and questionnaires, then it is termed
as primary data collection method. It is direct technique for gathering the research method.

This research uses the primary data collection method because researcher gathers the
information about the impact of branding and advertising by conducting the survey process
among the millennial. Questionnaire was structured to perform the survey process among the
young age. The millennial interpretation regarding their attitude and buying behaviour is useful
for performing the research work successfully. Thus, this research uses the primary data
collection method.

 SECONDARY DATA COLLECTION METHOD

The technique that assists in deriving the research information from resources like company
websites, journals, and articles and so on, then it is termed as secondary data collection
technique.

Secondary data was collected from books, magazines, web sites, etc. It is the data which has
been collected by individual or someone else for the purpose of other than those of our
particular research study. Or in other words we can say that secondary data is the data used
previously for the analysis and the results are undertaken for the next process.
3.5 SAMPLING TECHNIQUE

When tiny portion is selected from the huge population, that tiny portion is termed as sample.
The method which utilized for choosing the sample is defined as sampling technique.

The sampling is the selection of right elements from the population on which you can conduct
your research.

 We have conducted this research to find out the variable or factors that can impact
millennial buying behaviour, due to branding and advertising. So, our target population
was “MILLENNIAL”
 NON PROBABILTY SAMPLING TECHNIQUE was used to identify the sample from
the population.
 The sample size of 102 people is taken.
 Pre-defined questionnaires were structured and shared online to the people below 35
years of age to gather the information and to draw enriched conclusion.
 CHAPTER 4
DATA ANALYSES AND
INTERPRETATION
Impact of Branding & Advertising on Millennial
Q1. To which age group do you belong to?

S.NO. AGE GROUP NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 15-20 27 26.47%
2 20-25 67 65.69%
3 25-30 6 5.88%
4 30-35 2 1.96%
TOTAL 102 100%

Age Group
2%
6%
15-20
26%

20-25

25-30

66%
30-35

INTERPRETATION:-
 Above table shows that 66% of the respondents were of age group 20-25.
 26% of respondents are of age between 15-20 years.
 6% of respondents are of age between 25-30 years.
 2% of respondents are of age between 30-35 years.
Q2. What is your gender?

S.NO. GENDER NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 MALE 58 43.14%
2 FEMALE 44 56.86%
TOTAL 102 100%

Gender

43%

MALE FEMALE
57%

INTERPRETATION:-
 Above table shows that 57% of respondents were male.
 43% of respondents were female.
Q3. What is your profession?

S.NO. PROFESSION NO. OF PERCENTAGE

RESPONDENTS ANALYSIS
1 Student 84 82.35%
2 Self-employed 8 7.84%
3 Service 9 8.82%
4 Others 1 0.98%
TOTAL 102 100%

PROFESSION
1%

9%

8%
student

self-employed

service

others
82%

INTERPRETATION:-
 Above table shows that 82% of the respondents were students.
 8% were self-employed.
 9% were service class.
 1% were in others.
 Impact of Branding

Q4. Branding limits the market in terms of finding the trusted quality
S.NO. SCALE NO. OF PERCENTAGE
RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 22 21.57%
3 NEUTRAL 28 27.45%
4 AGREE 42 41.18%
5 STRONGLY AGREE 9 8.82%
TOTAL 102 100%

1%
9%
22%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL
41%

27% AGREE

STRONGLY AGREE

INTERPRETATION:-
 41.18% respondents agree to this.
Q5. Branding involving celebrities has more impact.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 5 4.90%
DISAGREE
2 DISAGREE 5 4.90%
3 NEUTRAL 8 7.84%
4 AGREE 60 58.82%
5 STRONGLY AGREE 24 23.53%
TOTAL 102 100%

5% 5%
23%
8%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

59% STRONGLY AGREE

INTERPRETATION:-
 59% respondents have agreed to this.
Q6. The Brand act as a source of trust & standard

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 2 1.96%
3 NEUTRAL 3 2.94%
4 AGREE 69 67.65%
5 STRONGLY AGREE 27 26.47%
TOTAL 102 100%

1% 2% 3%

26%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE
68%
STRONGLY AGREE

INTERPRETATION:-
 68% respondents have agreed to this.
Q7. Broadcast advertising (TV, Radio) of branded products can easily induce audience to
buy certain products.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 9 8.82%
3 NEUTRAL 8 7.84%
4 AGREE 59 57.84%
5 STRONGLY AGREE 25 24.51%
TOTAL 102 100%

1%
9%
24% 8%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

58% STRONGLY AGREE

INTERPRETATION:-
 58% respondents have agreed to this.
Q8. Online streaming apps such as Netflix & Amazon prime are emerging as an effective
platform for brands.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 4 3.92%
3 NEUTRAL 16 15.69%
4 AGREE 53 51.96%
5 STRONGLY AGREE 28 27.45%
TOTAL 102 100%

1%
4%
27% 16%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

52% STRONGLY AGREE

INTERPRETATION:-
 52% respondents have agreed to this.
Q9. Association of brands with prominent events attracts youth.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 2 1.96%
DISAGREE
2 DISAGREE 6 5.88%
3 NEUTRAL 13 12.75%
4 AGREE 65 63.73%
5 STRONGLY AGREE 16 15.69%
TOTAL 102 100%

2%
15% 6%

13%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

64% STRONGLY AGREE

INTERPRETATION:-
 64% respondents have agreed to this.
Q10. Brand easily creates loyal customer base

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 0 0%
DISAGREE
2 DISAGREE 6 5.88%
3 NEUTRAL 22 21.57%
4 AGREE 53 51.96%
5 STRONGLY AGREE 21 20.59%
TOTAL 50 100%

0%
6%
21%
22% STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

52% STRONGLY AGREE

INTERPRETATION:-
 52% respondents have agreed to this.
Q11. The purpose of branding is being superior and raising standard of living.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 9 8.82%
3 NEUTRAL 20 19.61%
4 AGREE 57 55.88%
5 STRONGLY AGREE 015 14.71%
TOTAL 102 100%

1%
15% 9%

STRONGLY
19% DISAGREE
DISAGREE

NEUTRAL

AGREE

56% STRONGLY AGREE

INTERPRETATION:-
 56% respondents have agreed to this.
Q12. Social Media sites used for the purpose of Branding have a memorable impact on the
mind of the audience.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 0 0%
DISAGREE
2 DISAGREE 8 7.84%
3 NEUTRAL 12 11.76%
4 AGREE 70 68.63%
5 STRONGLY AGREE 12 11.76%
TOTAL 102 100%

0%

12% 8%

12%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

68% STRONGLY AGREE

INTERPRETATION:-
 68% respondents have agreed to this.
Q13. Online existence of companies in the form of websites or social media helps in trusting
the brand.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 2 1.96%
DISAGREE
2 DISAGREE 9 8.82%
3 NEUTRAL 17 16.67%
4 AGREE 61 59.80%
5 STRONGLY AGREE 13 12.75%
TOTAL 50 100%

2%
13% 9%

STRONGLY
16% DISAGREE
DISAGREE

NEUTRAL

AGREE

60% STRONGLY AGREE

INTERPRETATION:-
 60% respondents have agreed to this.
Q14. Advertisements issued by brands focusing on target audience, distinguished or sorted
with the help of social media helps audience to understand which product or service can ease
their routine.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 0 0%
DISAGREE
2 DISAGREE 5 4.90%
3 NEUTRAL 15 14.71%
4 AGREE 69 67.65%
5 STRONGLY AGREE 13 12.75%
TOTAL 102 100%

0%

13% 5%
15%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

67% STRONGLY AGREE

INTERPRETATION:-
 67% respondents have agreed to this.
Q15. Millennial follow trends started by brands.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 9 8.82%
3 NEUTRAL 26 25.49%
4 AGREE 54 52.94%
5 STRONGLY AGREE 12 11.76%
TOTAL 102 100%

1%
12% 9%

STRONGLY
DISAGREE
25% DISAGREE

NEUTRAL

AGREE
53%
STRONGLY AGREE

INTERPRETATION:-
 53% respondents have agreed to this.
Q16. Logos and taglines creates an influence on consumers

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 5 4.90%
3 NEUTRAL 5 4.90%
4 AGREE 60 58.82%
5 STRONGLY AGREE 31 30.39%
TOTAL 102 100%

1%
5%
5%
30%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE
59%
STRONGLY AGREE

INTERPRETATION:-
 59% respondents have agreed to this.
Consumer Buying Behaviour after the impact of branding

Q17. Purchased product on the basis of brand and not considered any other product with less
cost and same functions

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 4 3.92%
DISAGREE
2 DISAGREE 26 25.49%
3 NEUTRAL 14 13.73%
4 AGREE 52 50.98%
5 STRONGLY AGREE 6 5.88%
TOTAL 102 100%

6%
4%

25% STRONGLY
DISAGREE
DISAGREE

NEUTRAL
51%
14% AGREE

STRONGLY AGREE

INTERPRETATION:-
 51% respondents have agreed to this.
Q18. Brand can be identified easily.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 2 1.96%
DISAGREE
2 DISAGREE 5 4.90%
3 NEUTRAL 10 9.80%
4 AGREE 61 59.80%
5 STRONGLY AGREE 24 23.53%
TOTAL 50 100%

2% 0%
5%
23%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE
60%
STRONGLY AGREE

INTERPRETATION:-
 60% respondents have agreed to this.
Q19. Brand induce change in the attitude of buyer towards the product

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 2 1.96%
DISAGREE
2 DISAGREE 5 4.90%
3 NEUTRAL 10 9.80%
4 AGREE 61 59.80%
5 STRONGLY AGREE 24 23.53%
TOTAL 102 100%

2%
5%
23% 10%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

61% STRONGLY AGREE

INTERPRETATION:-
 61% respondents have agreed to this.
Q20. Cost is not a considerable factor when brand & its trust is involved.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 2 1.96%
DISAGREE
2 DISAGREE 25 24.51%
3 NEUTRAL 8 7.84%
4 AGREE 45 44.12%
5 STRONGLY AGREE 22 21.57%
TOTAL 102 100%

2%

22%
24%
STRONGLY
DISAGREE
DISAGREE

8% NEUTRAL

AGREE

44% STRONGLY AGREE

INTERPRETATION:-
 44% respondents have agreed to this.
Significance of what is focused in the Brand

Q21. Product quality offered is of utmost importance

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 2 1.96%
3 NEUTRAL 12 11.76%
4 AGREE 43 42.16%
5 STRONGLY AGREE 44 43.14%
TOTAL 50 100%

1% 2%

12%

STRONGLY
43% DISAGREE
DISAGREE

NEUTRAL

42% AGREE

STRONGLY AGREE

INTERPRETATION:-
 43% respondents have strongly agreed to this.
Q22. Features of the product with respect to the ease of doing things.
S.NO. SCALE NO. OF PERCENTAGE
RESPONDENTS ANALYSIS

1 STRONGLY 0 0%
DISAGREE
2 DISAGREE 3 2.94%
3 NEUTRAL 14 13.73%
4 AGREE 65 63.73%
5 STRONGLY AGREE 20 19.61%
TOTAL 102 100%

0% 3%

19% 14%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

STRONGLY AGREE
64%

INTERPRETATION:-
 64% respondents have agreed to this.
Q23. Price in relation with the quality, quantity or features of a specific nature.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 0 0%
DISAGREE
2 DISAGREE 3 2.94%
3 NEUTRAL 15 14.71%
4 AGREE 65 63.73%
5 STRONGLY AGREE 19 18.63%
TOTAL 102 100%

0% 3%

19% 14%
STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

STRONGLY AGREE
64%

INTERPRETATION:-
 64% respondents have agreed to this.
Q24. Brand is a dominating factor
S.NO. SCALE NO. OF PERCENTAGE
RESPONDENTS ANALYSIS

1 STRONGLY 2 1.96%
DISAGREE
2 DISAGREE 8 7.84%
3 NEUTRAL 14 13.73%
4 AGREE 67 65.69%
5 STRONGLY AGREE 11 10.78%
TOTAL 102 100%

2%
11% 8%

13% STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE

66% STRONGLY AGREE

INTERPRETATION:-
 66% respondents have agreed to this.
Q25. Cost of maintenance (in case of respective products) with respect to its future use.

S.NO. SCALE NO. OF PERCENTAGE

RESPONDENTS ANALYSIS

1 STRONGLY 1 0.98%
DISAGREE
2 DISAGREE 5 4.90%
3 NEUTRAL 23 22.55%
4 AGREE 67 65.69%
5 STRONGLY AGREE 6 5.88%
TOTAL 102 100%

1%
6% 5%

22% STRONGLY
DISAGREE
DISAGREE

NEUTRAL

AGREE
66%
STRONGLY AGREE

INTERPRETATION:-
 66% respondents have agreed to this.
CHAPTER 5
FINDINGS
FINDINGS
1. Majority of the respondents think that branding limits the market in terms of finding
the trusted quality.
2. Majority of the respondents think branding involving celebrities has more impact.
3. Majority of the respondents think that advertising (TV, Radio) of branded products
can easily induce audience to buy certain products.
4. Majority of the respondents think that online streaming apps are emerging as an
effective platform for brands.
5. Majority of them thought brand can easily create loyal customer base.
6. Majority thought branding raises standard of living.
7. Majority of them agreed that they follow trends started by brands.
8. Majority had purchased product on the basis of brand and not considered any other
product with less cost and same functions.
9. Majority thought Cost is not a considerable factor when brand & its trust is involved.
CHAPTER 6
LIMITATIONS
LIMITATIONS

However we tried our best to have desired information from the respondents and to make the
report fruitful but some limitations are bound to incur which may affect the results or findings.

1. As sample size taken by us for purpose of survey was 102 respondents. So the result may
have some deviations from the facts because of small sample size.
2. As the study is conducted for a limited period, it may not be exhaustive.
3. The areas of the study were limited and only few millennial were contacted, this may lead
to an element chance of some error.
4. Few respondents may have felt disturbed, as they were doing something’s.
5. Lack of time and other resources as it was not possible to conduct survey at large level.
6. Respondents may have been uninterested to fill the form, resulting in untrue answers.
 CHAPTER 7
CONCLUSION &
RECOMMENDATIONS
CONCLUSION

Findings are based on the survey conducted and these points are to be looked into and steps
are to be taken in this regard for higher growth.
From the analysis we conclude that millennial is very much influenced by branding and
advertising. When imbedded with use of social media and celebrities branding has a great
impact on millennial.
Millennial living in the technology driven market gets influenced by advertisements on social
media and other online platforms.
Forums like amazon prime and Netflix are also emerging as an effective platform for brands.
Millennial who focus on latest fads and trends has been greatly influenced by latest branding
and advertising trends.
Millennial would purchase anything which is associated with known brands irrespective of
their features and cost, even if a cheaper and similar variant is available, millennial is still
loyal to their irrespective brand.
RECOMMENDATIONS
1. Marketers should focus on building brands as generation Y is greatly influenced by
brands.
2. Good brand image building is key for the upcoming bloomers in the market.
3. Social media channels should be used more efficiently and effectively to engage
millennial.
4. Brand equity is the key to earn huge margins in the name of goodwill.
5. Millennial should focus more on quality products irrespective of the brand.
6. Value of money is what is being ignored by the millennial when it comes to brands,
so millennial could develop and new ideology regarding the same.
ANNEXURE
QUESTIONNAIRE
The contents of this questionnaire are only for academic purposes and information provided
by you will be kept confidential.
DEMOGRAPHIC INFORMATION

1. Name: ________________
2. Gender
Male
Female
3. Age Group
a) Below 15-20 years b) 20-25 years c) 25-30 years d) 30-35 years

Impact of Branding

S.no. Statement Strongly Disagree Can’t Agree Strongly

Disagree Say Agree
1. Branding limits the
market research in
terms of finding the
trusted quality.
2. Branding, involving the
role played by
celebrities, has more
impact
3. The Brand acts as a
source of trust &
standard.
4. Broadcast advertising
(TV, Radio) of branded
products can easily
induce audience to buy
certain products.
5. Online streaming apps
such as Netflix &
Amazon prime are
emerging as an
effective platform for
brands.
6. Association of brands
with prominent events
attracts youth
7. Brand easily creates
loyal customer base
8. The purpose of
branding is being
superior and raising
standard of living.
9. Social Media sites used
for the purpose of
Branding have a
memorable impact on
the mind of the
audience.
10. Online existence of
companies in the form
of websites or social
media helps in trusting
the brand.
11. Advertisements issued
by brands focusing on
target audience,
distinguished or sorted
with the help of social
media helps audience
to understand which
product or service can
ease their routine.
12. Millennials follow
trends started by
brands.
13. Logos and taglines
creates and influence
on consumers.
Consumer Buying Behavior after the impact of branding

S.no. Statement Strongly Disagree Can’t Agree Strongly

Disagree Say Agree
14. Purchased product on
the basis of brand and
not considered any
other product with less
cost and same
functions
15. Brand can be identified
easily.
16. Brand induce change in
the attitude of buyer
towards the product
17. Cost is not a
considerable factor
when brand & its trust
is involved.

Significance of what is focused in the Brand

S.no. Statement Strongly Disagree Can’t Agree Strongly

Disagree Say Agree
18. Product quality offered
is of utmost importance
19. Features of the product
with respect to the ease
of doing things.
20. Price in relation with
the quality, quantity or
features of a specific
nature
21. Brand is a dominating
factor
22. Cost of maintenance
(in case of respective
products) with respect
to its future use.