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Blog Power in 2005

By Alecks Pabico

ISIP | 2015-07329 | J101

Background: Brief History
● 1962: J.C.R. Licklider- “Galactic Network” concept
○ Network of interconnected computers
● January 1, 1983: Advanced Research Projects Agency
Network (ARPANET) adopts Transmission Control
Protocol and Internet Protocol (TCP/IP)
● 1990: Tim Berners-Lee invented the World Wide Web
● 1994: Links.net - considered the first blog
○ Justin Hall - pioneer of “online diary” style
Background: Brief History
● 1997: coining of the term “weblog”
● 1998: Launch of hosting and publishing sites
○ Open Diary

● 1998: first blog on a news site

○ Jonathan Dube’s blog on Hurricane Bonnie
Background: Brief History
● 2000s: Digital media and technology were proving to be a
powerful new tool in reaching people.
● The popularity of blogging was growing around the world
○ Growth of 80,000 a day

● Blogs were becoming mainstream

● Blogs were becoming more in-depth and topic-based
● 2004: The creation of Facebook
Alecks Pabico

● Former Head of the Multimedia Desk of the Philippine

Center for Investigative Journalism (PCIJ)

● Pioneer of online and multimedia journalism in the

2005: “Hello Garci” Scandal

A wiretapped conversation between then-president

Gloria Arroyo and COMELEC official Virgilio Garcillano,
implying that Arroyo had cheated in the 2004 elections,
was revealed to the public.
Blog Power

● PCIJ was the first to break the story on their blog “Inside
● The clips of the recordings were shared through the
○ Blogs
○ Torrent downloads
○ File-sharing sites
● Thousands of people were able to download, hear, and
share the recording

● Enhance and expand journalistic capabilities

○ Can now share primary documents, downloadables
○ Share personal insights
● Blogging as an alternative source of news media
○ Separate from traditional or mainstream media
● Open to online discussion
● Redefines relationship with readers
○ More interactive; more immediate
“No matter the outcome of the current political crisis,
bloggers have already made their presence felt in the
political landscape, giving Filipinos online the power to
immediately access unfiltered, transparent information and
to engage in conversations that will hopefully lead to a
better understanding of the raging issue confronting the
● Presence of exclusively online
media sites (e.g. Rappler)

● Extensive use of social media
(Facebook, Twitter, etc.)
● Presence of fake news blogs

● Reporting and Writing: Basics for the 21st Century by Christopher

Scanlan” (Oxford University Press, 1999)
● Blogging by Jill Walker Rettberg (Polity, 2014)