ASSIGNMENT 2

Amir Hussaini Bin Amir Zahir 012016073001

NAME MATRIC NO.
Haridas Mathavan 012017090512
CIT20603/
SUBJECT E-COMMERCE & GOVERNMENT / E-COMMERCE CODE
DIT20303
PROGRAMME BBC/BICT GROUP
DATE OF
25th of April 2019, but 2nd of May 2019 submit
SUBMISSION
LECTURER Dr. Adnan Hussien Hassan Aldholay

This assignment, students will be able to:

CO2 Describe verbally and in writing basic concepts, components, strategies and issues behind the field of e-commerce and
e-marketplaces based on the current practice.
CO3 Apply applications of e-commerce based on online hands-on experience.
CO4 Discover the Internet and World Wide Web features and other evolving standards that related to electronic commerce.

INSTRUCTION:
1. This is a group assignment of 2 students.
2. Report MUST contain a min of 8 pages and maximum of 12 pages.
3. Each GROUP is required to submit ONE written report that consists of REQUIRED CONTENTS

QUESTION:
1. What kind of business would you start if you had access to a loan for RM50,000?
2. You need to prepare a report by answering all questions below:
a. What is your product, or service? How it benefits to others?
b. Who will buy it?
c. Where should you locate the business?
d. How can you attract customers?
e. What is your competition?
f. How much should you charge for the products and services?
g. How you promote your product/service?
h. How will you organize the manager and/or workers of the business?
i. What should you consider to be able to produce the product and get it to the customer?
j. How much money is needed to get the business started?
k. How many customers will you have per month and how much they buy per month?
l. How much does it cost to make the product or provide the service?
m. How much money will your business earn each month by selling product or service?
n. How will you make the business grow in the future?
o. What are the barriers you encounter to make your business globally?

FORMAT:
1. This cover page must be printed on PURPLE paper.
2. FONT Times New Roman, Size 12
3. Alignment: Justify
4. 1.5 spacing.
5. Must attach RUBRIC immediately after front page.
Your report must have the following FIVE (5) parts. These are:

 Part 1 - Introduction: This section mainly includes executive summary, introduction about your business, and management
team for your business. In fact, you can provide your vision and mission, logo, company location in this section.
 Part 2 - Market Analysis: In this section you need to explain briefly about the potential market for your business. You can
provide details your target customers, SWOT analysis and e-commerce framework.
 Part 3 - Your offerings: In this section, you must provide detail about your offering (product and/or service). You must provide
detail about the value proposition (why should customer buy from your company) and key to your success (strategic, people,
operations, finance and marketing.
 Part 4 - E-commerce strategy: In this section, you must give details about the revenue model, business model, payment
methods, security management, online advertising strategy, customer service, loyalty program offered in your website, web
design and so on.
 Part 5 - Conclusion: In this section, you must provide your future intention for next 5 years with your proposed business and
give concluding remarks.

** If you have any difficulties in submitting the assignment according to the date given, please come and
discuss with the lecture

BBS20203 – Introduction to E-Commerce