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On
Of the Requirement
Submitted To:
I hereby declare that this Final Research Project Report titled “Analyzing the
undertaken during the period from January 2019to April 2019and has not been
submitted to any other University or Institution for the award of any degree
This is to certify that as per best of my belief the project entitle “Analysing the
comparative orientation of gen y and gen z towards smartphone
applications and in app advertising ” is the bona-fide research work carried
out by (Anirudh Gupta, # 41650501716 )student of BBA, BCIPS,
Dwarka,New Delhi during January 2019–April 2019, in partial fulfillment of
the requirements for the Degree of Bachelor of Business Administration.
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Name: Dr. Rekha Dahiya
Research Project Guide
Date:
Counter signed by
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Name:
HOD / Director
Date:
Acknowledgement
Anirudh Gupta
41650501716
(2016-2019)
Table of Contents
2. Chapter 2
Research Objectives 3
Research Questions
3. Chapter 3
Literature Review 4-5
4. Chapter 4
Research Design
Sampling 6-8
Data collection
5. Chapter 5 9-40
Data Analysis
6. Chapter 6
Findings and conclusion 41-43
Limitations of the study
7. Chapter 7
Bibliography 44-53
Annexure
List of Tables and Charts
S.No. Table and chart Page No.
1 Gender 9
2 Age 10
3 Annual Income 11