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COFFEE

 
MASTERCLASS  
Exclusives  and  Private  Labeling  
Class  Update  
• Spreecast  Recordings  
• Facebook  Group-­‐  post  your  questions  and  
share  answers  with  the  group,    
• Start  a  post  to  find  out  which  coffee  is  the  
best-­‐  each  person  shares  opinion  
• Related  videos  and  recordings  in  the  pinned  
post.  
Exclusive  Agreements-­‐  Advantages  
• Allows  your  store  an  
exclusive  access  to  
carry  coffee  from  a  
particular  
manufacturer  supplier.  

• Owning  the  BUY  BOX  

• Carry  Already  Popular  


Brands  by  gaining  
access  to  an  Exclusive  
Size  of  that  Brand..  
Private  Labeling-­‐  Advantages  
• With  a  rising  in  home  
brewing  demand  and  
a  growing  desire  for  
affordable  luxury,  in  
the  Coffee  and  Tea  
Segments,  the  
opportunity  for  high  
quality  PL  Brands  is  
greater  than  ever  
Methods  of  Distribution    
• Whole  Beans  

• Grounds  

• K  Cups  

• Espresso  

• Instant  

 
Packaging  /  Label  Designs  
• 99  Designs   • Printed  Bag  Labels    

• Story     • Kcup  Box  Designs  

• Packaging  Sizes  
• Country  of  Origin  of   12/16/18/24/48  
Beans  
• 16oz/  12oz/  8oz  
Insurance  for  PL  Product  
• WELLS  FARGO  PL  
INSURNCE  

• ARDEN  INSURNCE  
BROKERS  

• Lloyds  of  London  Insurance  

• Ask  Coffee  Roasters  for  


References  to  Good  Private  
Label  Insurance  Companies  
and  Limits  to  purchase  for  
your  Product  
Building  your  brand  on  Amazon  
• Promotions  on  Amazon  can  increase  the  exposure  to  
your  newly  listed  products.  
• Amazon  Ad  Campaign  
• -­‐Automatic  
• -­‐Manual  

• Product  Association  

• Google  Adwords  Campaign  

• Feedback  Genius  Services    


External  Promotions  
• Youtube  Videos  (Finding  the  gatekeeper)  

• Free  Sample  Giveaways  in  exchange  for  honest  review  

• Coupon  Sites  

• Track  your  progress  and  whats  working  

• Blogging  (  Finding  Bloggers  who  are  willing  to  Blog  about  


your  Coffee  in  exchange  for  samples  of  your  product)    
Analyzing  Performance:  
Private  Label  and  Listing  Best  Practices  
• Ensure  Keywords  are  in  your  Title  and  Relevant  to  
Product  you  are  selling  

• High  Quality  and  High  Resolutions  Pictures    

• Listings  on  International  Marketplaces,  ensure  that  


your  Keywords  are  in  the  Language  of  your  Target  
Audience  
Questions  and  Answers