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2. Bandwagon - asks people to join the crowd and take action because everyone is
doing it. Ex.Watch Coca-Cola Commercial Parody;
https://www.youtube.com/watch?v=9Es3CFwWeQ
3. Rewards - gives promo or free item when you buy the product. Reward Appeal;
https://www.youtube.com/watch?v=x-XVnTVJxoU
4. Transfer - associate positive quality of the person because he/she is using the product
Promil Kid Commercial Parody-Bahay Kubo version;
https://www.youtube.com/watch?v=mptsEY1L5gI
5. Plain folk - uses common/regular people to sell a product
Nestle Philippines TV Commercial Ice Cream Serbis;
https://www.youtube.com/watch?v=g9pj4Oo-DCM
D. Generalization:
-What is propaganda?
-What are the different techniques in propaganda?
E. Application:
-Are you going to believe in all the propaganda that we see or hear?
Why?/Why not?
-Is it important to read the label/contents of the product before buying it?
Why?
-If you read the content of a certain product and you know that it is bad to your
health, will you still buy the product?
-If two products of different brands have the same content but the other one is
cheaper, which one will you buy?
IV. Evaluation:
Look at the poster and understand the propaganda. Write the technique used.
1.
2.
3.
Watch the video clip and analyze the propaganda technique used.
4. Enervon Adventurers; https://www.youtube.com/watch?v=UoDqN-dpOYk
5. Funny Bingo Philippines Commercial 2011 Aling Doring English Funny Commercial
glee; https://www.youtube.com/watch?v=vFdNOVjODgA
V. Assignment
Interview the mothers in your neighbourhood. What tips can they share on how to
be wise in buying health products. Be ready to Share & Tell in class the result of your
interview.
Prepared by:
DONABELLA N. NABOA
Teacher III Checked by:
LIGAYA L. LEAL, MT II
OIC, Office of the Principal