AIRTEL WINNERS ZONE

PRESENTS
NEW YEAR BONANZA QUIZ

CONTENTS
Winners Zone and Airtel Mega Dream Car Quiz

Subscription Flow on 55000 ..................................................................................... Error! Bookmark not defined.

Quiz Flow on 55000 .................................................................................................................................................14

Quiz Flow – SMS ........................................................................................................................................................18

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Suggested Call flow and voice user Interface .....................................................................................................22

Subscription Flow on other Channels ..................................................................................................................27

Pack Entitlement & Charging .................................................................................................................................27

Subscription + Charging SMSs + Unsubscription SMS .......................................................................................28

Engagement SMSs ....................................................................................................................................................12

Prize-wise winner selection criteria and process ...............................................................................................7

Documents – To be shared by Product Team – For Product Team reference ..............................................29

Reporting Automation ............................................................................................................................................29

CRF Document ..........................................................................................................................................................29

Sign off from Engineering QA Team ...........................................................................................................................29

Sign off from Support Team .......................................................................................................................................30

Sign off from Support team post Quiz release from content QA ................................................................................30

NOTE:
Points Highlighted in YELLOW refer to points not covered in Call Flow.

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Points Highlighted in CYAN refer to points to be noted specifically

 Non Charged users are allowed to play contest

 Airtel contests are migrated to ACP flow, so subscription development is not
required.

 Promotional 1st Question to be added (10 Questions Will be there in Level 1 Set 1
but only 1 question will play)

 Missed Question Feature: User can play questions that were missed on earlier
days of the Quiz. If user was charged on earlier day, then user can play the questions
directly for the charged amount else he will be asked consent for getting charged
and then will be allowed to play questions of the earlier day (HYBRID MODEL)

 Play on the Fly: Play immediately after subscription, user can play questions
without waiting for 30 minutes’ post subscription

 Special Weeks
 Contest intros to be refreshed on New Year Special Week 1st Jan to 7th Jan
 3 Dynamic intro prompts to be played for each week

 Unicode Feature: For AP Circle all Telugu language users will get Telugu Unicode
script in SMS flow, the same for UPW Hindi users, they will get Hindi Unicode
Questions
 FIRST QUESTION IN HINDI FOR UP WEST CIRCLE
 FIRST QUESTION IN TELUGU FOR AP CIRCLE

 Instant recharge feature for assured gratification

 Daily first 2 MSISDNs per circle groups*, who attempt 1st question of the contest, wil win
Rs65 recharge
 Daily first 5 MSISDNs per circle groups*, who score 2 points on that day of the contest, wil
win Rs10 recharge
 Daily first 10 MSISDNs across all circle groups*, who score 4 points on that day of the contest,
wil win Rs35 recharge
 Only charged users will be eligible for assured gratification

 Question and option prompts to be removed

 AUTOMATED WINNER SELECTION TOOL TO BE USED

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  NEED TO DEVELOP THIS QUIZ IN GALORE FRAMEWORK, DIAUS and NEMO

Quiz Details

 Operator – Airtel
 Subscribers – Prepaid and Post-paid
 Quiz Model: Daily charging model
 Additional flow: Winners Zone and Players Zone Quizzes on same MM Number.
 Quiz Days: 90 days
 Total Questions: 630 questions
 Questions Playing Model: 1st question fixed and 6 Random questions everyday
 Question set(s):
 Level1 : Set 1 : 10 (Randomly only 1 question will play)
 Levet 2 :Set 1 = 90 , Set 2 = 90 , Set 3 = 90 , Set 4 = 90 , Set 5 = 90 , Set 6= 90 , Set 7 =90 Set 1,
Set 2, Set3, set 4 and Set 5 and Set 6 and Set 7 to have very easy questions.
 Question Type: Multiple Choice questions with 2 answer options with pre question text
(it’s required only for 1st set) General GK.
o On IVR , the answer option prompts will play “For option 1 press 1” & “For option 2
press 2”
o On SMS , the answer option text should be displayed as “A)option 1” & “B)option 2”.
o On USSD , the answer option text should be displayed as “1)option 1” & “2)option 2”.

 Question Points:
- Right answer = 1 point
- Wrong answer = 0 point
 Subscription Charges – Rs.7
 Renewal charging daily – Rs.7
 Fallback options – Rs. 6, 5,4, 3, 2 and 1
 Pack – Winners Zone
o Subscription Start Date – 23rd February 2011
o Subscription End Date – NA
o Subscriber base – To be carried forward for subsequent Quizzes
o Opt-in : User opt-in is not required and can be charged automatically for subsequent
Quizzes
 Subscription to the Winners Zone
o SMS
 55000 Tollfree. Keyword – WIN
o IVR
 NA

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 o USSD String – *646*1#

o WAP http://182.23.128.31/WinnerZone/

 Unsubscription
o SMS UNSUB WIN to 55000 toll-free
o SMS STOP to 155223 toll-free
o USSD String – *646*2#
o IVR – 155223 \543212903 Toll-free

 Playing the Quiz

o IVR – 55000 Toll-free
- To answer Press 1 or 2 in the Phone keypad
o SMS – 55000 Toll-free
- Keyword – PLAY
To answer reply with PLAY A / PLAY B or A / B
USSD - *646*1#

 Quiz Details:
Quiz name –
English – New Year Bonanza Quiz
Hindi – New Year Dhamaka Quiz

o Quiz Start Date – 18h Nov 2018

o Quiz End Date – 15th Feb 2019
o Quiz Days : 90 days

 Service Key – CONTEST7 (Prepaid)

 Event key – CONTESTPPUWZ7

 Billing Keyword – CONTEST7 (Postpaid)

 Quiz ID – NYB_WZ_NOV2018

 T&C – http://airtel.Quizzone.in
 Circles details and SMS language:

Circle Name Language

ANDHRA-PRADESH English
ASSAM English
BIHAR Hindi
DELHI Hindi
GUJARAT Hindi

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 HARYANA Hindi
HIMACHAL-PRADESH Hindi
JAMMU-KASHMIR Hindi
KARNATAKA English
KERALA English
KOLKATA Hindi
MADHYA-PRADESH Hindi
MAHARASTRA Hindi
MUMBAI Hindi
NESA English
ORISSA Hindi
PUNJAB Hindi
RAJASTHAN Hindi
UTTAR-PRADESH-WEST Hindi
UTTAR-PRADESH-EAST Hindi
WEST-BENGAL Hindi
TAMIL NADU English
CHENNAI English

Subscription to Winners Zone and the Grand festival Dhamaal Quiz will be available only for the
above mentioned circles.

Languages:

 IVR: English, Hindi, Malayalam, Gujarati, Marathi, Kannada, Telugu, Bengali, Assamese,
Oriya, Tamil, Punjabi, Bhojpuri, Himachali, Rajasthani, Haryanvi
(Copy Hindi prompts in Punjabi, Bhojpuri, Himachali, Rajasthani, Haryanvi folders)

 SMS: English, Hinglish, Hindi and Telugu

 Quiz to be developed language wise i.e. if user selects Hindi language in Karnataka circle
then questions will be given in Hindi and not in circle default language. If user has not chosen
any language, then content should be given in default circle language.

 Keywords List
Short
Keyword code Action
WIN 55000 Subscription
UNSUB WIN 55000 Un-subscription from Pack
PLAY 55000 Question Initiation
A/B 55000 Answering questions
SCORE 55000 Total charged score of the user

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Prize-wise winner selection criteria and process

WINNER ZONE

Produc Selectio Total

Prize Model Criteria Points Value Qty
t n Budget

Honda
1 MDN Highes
City I Nationa
National t Score 900,000
Bumper Prize VTEC S l 900000 1

1 Mdn per Honda Zone

Zonal Prize 400 54000 4
Zone Activa Wise 216,000

New Year Special Cash Nationa

1 MDN 25 25000 1
prize Card l 25,000

1 MDN
Nationa
Daily Bumper National 6 Gold 5000 90
l 450,000
per Day

Daily 1st Prize 10 MDN Rs 35

Nationa
National 4 Rechar 35 900
(Instant) l 31,500
per Day ge

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 5
Daily 2nd Prize Mobile Circle
MSISDNs/D
2 Rechar Group 10 8550
(Instant) ay per 85,500
ge Wise
circle

2
1 Mobile Circle
Daily Assured MSISDNs/D
Questi Rechar Group 65 3420
Prize ay per 222,300
on ge Wise
circle

1 MDN Nationa
Activation Bumper 1 Cash 100000 1
National l 100,000

12,96
Total 7 2,030,300

Bumper Prize
No. of Prizes = 1
 The selection for the Bumper Prize winner will be conducted after the Quiz ends.
 1 MSISDN across all circle groups*, with the Highest score, in the least amount of time during the
Quiz, will be selected as the winner.
 The Winner of this Prize will be excluded from the Winner Selection of Zone Bumper Prize and
Activation Bumper Prize irrespective of the MSISDN

Activation Bumper Prize

No. of Prizes = 1
 The selection for the Activation Bumper Prize winner will be conducted after the Quiz ends.
 1 MSISDN across all circle groups*, with the minimum cumulative score of 1 point in the least
amount of time during the Quiz, will be selected as the winner.
 The Winner of this Prize will be excluded from the Winner Selection of Zone Bumper Prize
irrespective of the MSISDN

Zone Bumper Prize

No. of Prizes = 4 (1 MDN * 4 Zone Groups**)
 The selection for the Zone Bumper Prize winner will be conducted after Selection of Bumper Prize
at the end of Quiz
 1 MSISDN per Zone group**, with the minimum cumulative score of 400 points in the least
amount of time during the Quiz, will be selected as the winner.


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 One Individual winner irrespective of the MSISDN can win only one of the above prizes.

New Year Special Prize (1st to 7th January 2019)

No. of Prizes = 1 (1 MSISDN * 1 Week)
 The selection for the New Year Special Prize will be conducted as per the schedule****.
 1 MSISDN across circle groups*, with the minimum cumulative score of 25 points in the least
amount of time, during that week, will be selected as the winner.

In the selection of the Bumper, Zone Bumper , Activation Bumper, New Year Special, gratifications,
in case of a tie in the score and in the time taken to answer, 1 round of tie-breaker will be conducted
on voice for all the tied MSISDNs. In case of a further tie in the score and time taken, in the tie-breaker,
the selection will be conducted by checking the time taken by the MSISDNs to answer x-1, x-2
questions in the tie-breaker. i.e., if the tie-breaker has 35 questions, and there is a tie in this, then, the
time taken for an MSISDN to answer 35-1=34 questions will be considered. In case of a tie in this,
then the time taken to answer 34-1=33 questions, and so on will be considered.

Daily Bumper Prize

No. of prizes = 90 (1 MSISDNs * 90 Days)
 1 MSISDN across circle-group* with the score of 6 points on that day in the least amount of time,
is selected as the winners.
 1 MSISDN can win this prize only once in the Quiz.

 In case of a tie in the selection of winners for any Daily Bumper Prize in the Quiz, the Winner
will be the MSISDN that has achieved the relevant score as detailed above, first in point of
time, which shall be electronically recorded by an independent system of the Organizer.

Daily 1st Prize (Instant)

No. of prizes = 900 (10 MSISDNs * 90 Days)
 10 MSISDN across circle-group* with the score of 4 points on that day in the least amount of time,
is selected as the winners.
 1 MSISDN can win this prize only once in the Quiz.

Daily 2nd Prize (Instant)

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No. of prizes = 8550 (5 MSISDNs * 90 Days * 19 Circle Groups*).
 5 MSISDNs per circle-group* with the score of 2 points on that day in the least amount of time,
are selected as the winners.
 1 MSISDN can win this prize only once in the Quiz.

Daily Assured Prize

No. of prizes = 3420 (2 MSISDNs * 90 Days * 19 Circle Groups*).
 Daily first 2 MSISDNs per circle groups*, who attempt 1st question of the contest, are selected as
the winners.
 1 MSISDN can win this prize only once in the Quiz.

 The points scored by an MSISDN from the questions that the MSISDN is entitled to answer in a
day, based on that day’s charged value will only be considered for selection.

In the selection of the winners of all the above prizes except Bumper Prize, Zone Bumper Prize
and Activation Bumper, Gratifications, the score considered for selection will NOT include the
scores accumulated by users by answering missed questions if any and will only consider the
respective question of each particular day.

 Scores of users who were charged later for the earlier days will NOT be consider for any of
the above prizes except Bumper Prize, Zone Bumper Prize and Activation Bumper,
Gratifications,

The time taken for answering a question on “Voice” mode, is calculated from the time
OnMobile’s system plays beep (after question) till the answer DTMF input received by the
system. On SMS, WAP and USSD channel time taken is calculated from the time system
pushes the question till the answer input received by the system.

 A Subscriber is eligible to win more than one Prize during the period of the Quiz, which
means that he/she can win more than one Prize provided he/she meets the above said
criteria of the respective Prizes.
 Note: If a participant plays the Quiz over both the channels (Voice & SMS), his/her score
will only be cumulative, and not exclusive for each of the channels. ie: if the participant has
started playing the Quiz on voice and has scored 2 points in 3 questions, if he/she drops
the call and resumes playing through SMS, he/she will be given the 4th question, and if
he/she answers the question correctly, his/her score will be 3. And this will be the score
that will be considered for the winner selection for all the prizes.
 All subscribers will be able to answer all 7 questions every day.
 Questions eligibility based on charging is as follows:
1. Subscribers that are charged Rs.7 in a day are eligible for 7 questions on that
day

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 2. Subscribers that are charged Rs.6 in a day are eligible for 6 questions on that
day
3. Subscribers that are charged Rs.5 in a day are eligible for 5 questions on that
day
4. Subscribers that are charged Rs.4 in a day are eligible for 4questions on that
day
5. Subscribers that are charged Rs.3 in a day are eligible for 3 questions only on
that day
6. Subscribers that are charged Rs.2 in a day are eligible for 2questions on that
day
7. Subscribers that are charged Re.1 in a day are eligible for 1 questions only on
that day

*classification of Circle-groups and Zones for winner selection & gratification

S.No. Circle-Group Zone S.No. Circle-Group Zone

1 DELHI NORTH 11 GUJARAT WEST
2 UTTAR-PRADESH-WEST NORTH 12 MADHYA-PRADESH WEST
3 UTTAR-PRADESH-EAST NORTH 13 RAJASTHAN WEST
WBK – KOLKATA &
4 JAMMU & KASHMIR NORTH 14 EAST
WESTBENGAL
5 HHP –HARYANA & HIMACHAL PRADESH NORTH 15 ORISSA EAST
6 ANDHRA-PRADESH SOUTH 16 BIHAR EAST
7 KERALA SOUTH 17 NESA – NE & ASSAM EAST
8 KARNATAKA SOUTH 18 PUNJAB NORTH
9 MUMBAI WEST 19 TAMIL NADU/CHENNNAI SOUTH
10 MAHARASTRA WEST 20

** ZONE Classification

S.No. Zone Circle

NORT DELHI,UTTAR-PRADESH-WEST, UTTAR-PRADESH-EAST, JAMMU & KASHMIR ,HARYANA & HIMACHAL
1 H PRADESH, PUNJAB

WEST GUJARAT, MADHYA-PRADESH, RAJASTHAN, MUMBAI, MAHARASTRA

2

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 SOUT
ANDHRA-PRADESH, KERALA , KARNATAKA, TAMIL NADU/CHENNAI
3 H

EAST KOLKATA & WESTBENGAL, ORISSA. BIHAR, NE & ASSAM

Weekly Schedule***
NA

New Year Special Week**** : 1st to 7th January 2019

Engagement SMSs
1. 3 Engagement SMS / week to all subscribers with DND scrubbing, this will be pushed through
system.
2. Engagement required in English & Hinglish and in Hindi Vernacular for UPW Circle and Telegu
Vernacular for AP Circle
3. Mention about answering one question quickly to win the early bird recharge.
4. This will be handled by the BI Team.
5. Two first questions to be pushed twice in a day. The customers who don’t play after getting it first
time would get it second time. The end date of the Quiz to be mentioned in the second message.
6. The pre-question text to be mentioned as per the circle logic, the same to be not more than 60
characters per day. Specific text for specific days.
7. Required 6 SMSs where the winner’s mobile number would be masked like 8*****885 has won
a prize in the last Quiz Airtel Dream Car Quiz. This SMS would be sent both in English and Hindi
8. CT SMS configuration to be done after DND scrubbing

BI format

1. Active – But not charged (Ideally this is suspended base ,we need to ask them to recharge,
play and win fabulous prizes)
Priya Grahak ! Kripya recharge Karen aur dial Karen 55000 aur aasaan sawaalon ke sahi
jawab dekar car jeetne ka mauka payen.

2. Active – Charged – Not Played.

(we can communicate them like “you won’t get charged for responding of the questions”,
play and win fabulous prizes)

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 3. Active – Charged – Played.(We just need to keep asking them to play more. Make them
aware that they are very close to the gratification)
a. Premium
b. Medium
c. Low

4. Scripts on winback campaign.

5. On Special Days and Special Weeks a special SMS with information of special gratification
has to be pushed. The schedules are mentioned below.

Weekly Schedule

Weekly Schedule for

Engagement
Week From To
1 17-Dec 30-Nov
2 1-Dec 7-Dec
3 8-Dec 14-Dec
4 15-Dec 21-Dec
5 22-Dec 28-Dec
6 29-Dec 4-Jan
7 5-Jan 11-Jan
8 12-Jan 18-Jan
9 19-Jan 25-Jan
10 26-Jan 1-Feb
11 2-Feb 8-Feb

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 12 9-Feb 15-Feb

Quiz Flow on 55000

 Voice recognition feature needs to be disabled.

 User can answer only after the BEEP.
 We need to use the Hybrid model of subscription Quiz, i.e., when user get successfully charged
for that day we need to give questions to the users based on the price charged, if user not
charged for that day and not in suspended state for more than 5 days then user will be
allowed to play all the 7 questions subsequently missed questions based on the charge
amount details
 Intro should play randomly. Random count will be 3
 Quiz is available on the Toll-free MM number 55000 for all subscribers of the Winners Zone.
 All subscribers (Active & Suspended) of the Winners Zone will be allowed to play the
challenge.
 Subscribers that do not have Rs7 balance will be charged Rs4, and will be given 6
questions.
 Subscribers that do not have Rs6 balance will be charged Rs5, and will be given 4
questions.
 Subscribers that do not have Rs5 balance will be charged Rs4, and will be given 4
questions.
 Subscribers that do not have Rs4 balance will be charged Rs3, and will be given 3
questions.
 Subscribers that do not have Rs3 balance will be charged Rs2, and will be given 2
questions.
 Subscribers that do not have Rs2 balance will be charged Re1, and will be given 1
question.
 For Rs5 charging user will be given 5 questions.

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 Once the subscribed user has entered the Quiz application, a welcome prompt is played, the
first time he/she calls, that provides an introduction about the Quiz to the subscriber.
 This is followed by the Instructions prompt (INTRO_INSTR) – that informs the user that
he/she can press 9, at that point or after listening to a question, to change their language or
to know more about the Quiz.
 If subscriber presses 9, then he/she will be taken to the Info zone, wherein the user is given
5 options:
1. To know how to play and win press 1
2. To Choose your language Press 2
3. For information on Prize press 3
4. And for Terms and Conditions Press 4
5. To go back and play the Quiz press 5
 If the user selects the language after pressing 2, then, he/she will be taken
back to the Quiz where he/she can continue from where he/she left, in the
chosen language
 Pressing 5 will take user back to the Quiz where he/she can continue from
where he/she left
 If user presses any of the above options other than 2 & 5, then the
appropriate prompt will be played according to the option selected and
then the user will be taken back to the same menu of 5 options.
 If user does not press 9 then he is taken to the 1st question.
 If the caller calls in for a second time or more, without completing the questions for the day,
he/she is played a short intro prompt.
 If user calls for first time in the day “Total charged score” will be played until user answers
1st question of the day. This will be the score based on the charging data.
 Then, for second and subsequent callers for the day, a score prompt will be played at the
beginning if his/her score for the day is NOT 0.
 If user does not press 9 after this, then he is taken to the next question.
 Each question has 2 answer options
 Quiz will be on DTMF and subscribers can press 1 for 1st Option or 2 for 2nd Option on the
phone keypad to answer.
 The answer option on IVR changed to “For option 1 press 1” & “For option 2 press 2”
 For every right answer the user will get 1 point. There is no negative marking for a wrong
answer.
 After every right answer, the user will be played an appropriate response followed by the
updated score and given the next question.
 After every wrong answer, the user will be played an appropriate prompt and given the next
question.
 The 1st question will play from Set 1, 2nd question will play from Set 2, 3rd question will
play from Set 3, 4th question will play from Set 4, 5th question will play from Set 5.
 Questions will play in a fixed order from set 1 and randomly from set 2 onwards.

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 The subscriber is played the questions one after the other till he/she finishes answering all
the questions for that day. Then User will be redirected to Missed Questions Flow, which is
explained below.
o After user finishes answering all questions of the day, if user is charged for
the day, day score will be added to the total score else that day’s score will
not be added to the total score. Communication to charged user of the day
and not charged user of the day will be different.
o Post this system will check for the questions that were missed earlier and If
there are missed questions then user will be redirected to the missed
questions flow else exit prompt is played caller will be redirected to ACP
portal.
o If there are missed questions on earlier days, then first user will be given
the missed questions for the days when he /she was charged and then he
will be given the missed questions for the non-charged days
o Before presenting the question of any non-charged day user will be asked
to give consent for getting charged on that particular day and only once user
has given consent and is charged successfully, he will be presented with
questions of that day.
o If user is charged on fall back for previous days and not played on that day,
and if the missed days are more than D-2 then questions are given based on
the charged amount, for D-1 all 5 questions will be given to user.
o Charging of missed question will only happen from D-2 days.
o MISSED_CHARGING_CONSENT_KEYWORD will be 5
 If user gives an invalid input, then an appropriate prompt is played and the question and
answer options will be repeated. On subsequent invalid input two more chances are given to
the user. If user still continues to give 2 more invalid inputs then an appropriate prompt is
played i.e. upon max error the user will be redirected to ACP main menu.
 The above applies to callers who give no response also.
 To listen to a question again users can press 8.
 If the user stops playing further questions, then he/she can continue playing by calling
back on 55000, on the same day.
 If the caller calls in for a second time or more, without completing the questions for the day,
he/she is played a short welcome prompt followed by the score, if his/her score for the day
is NOT 0, followed by the Instructions Prompt
 If the caller calls in for a second time or more, after completing the questions for the day, then
system will check for the questions that were missed earlier. If there are missed questions,
then user will be redirected to the missed questions flow else finished prompt is played and
system will redirect user to ACP Main Menu.
 If user stops playing the Quiz after answering the nth question then when he/she calls back
on the same day, he/she will be played the (n+1)th question.

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  If user stops playing the Quiz without answering the nth question of the day, then when
he/she calls back on the same day, he/she will be played the nth question of the day,. i.e., if a
user listens to the 4th questions but drops the call without answering the 4th question, then
when he/she calls back on the same day, he/she will be played the 4th question of the day.
 Irrespective of whether or not the user has answered all questions on a particular day, when
he/she calls on the next day, he/she will be played the first question of that day.
 There will be a black-out time for the Quiz every day between 11:45 PM and 12:15 AM
of the next day.
 If a subscriber calls between 11:45 PM and 12:15 AM, the same response will be given
and the call is dropped.
 On the last day of Quiz, the exit prompt will inform the user that they have completed all
questions of the Quiz and the winners will be announced soon. They will be informed about
the upcoming Quiz if the details are finalized.
 Roaming callers will be allowed to play the Quiz.

 Contest intro prompts to be refreshed on Diwali Special Week below special days.
 3 dynamic prompts to be provided for each event, and it has to be played randomly

S.No. Event Name Event period

1. New Year Special 1st to 7th November

Missed days’ questions scenarios

Supposing there are no questions / some / all questions played by user on some of the
previous days though the user was charged on these days and there are days wherein user
was not charged but still played some / all / no questions. All these scenarios are mentioned
in the below table.

Total Total
Charging Status Played Status Missed questions Scor Charged
e Score
Day1 Rs.5 5 questions 0 5 5
Day2 Rs.5 3 questions 2 8 8
Day3 Rs.5 0 questions 5 8 8
Day4 Rs.3 3 questions 0 11 11
Day5 Not Charged 0 questions 5 11 11
Day6 Rs.3 2 questions 1 13 13

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 Day7 Rs.3 0 questions 3 13 13
Day8 Not Charged 5 questions 0 18 13
Day9 Not Charged 3 questions 2 21 13
Total missed questions for the charged days 11
Total missed questions for the not charged days 7

In this case on day 10, after user plays all 5 questions for the day, user will be given 11
questions for the charged days followed by 7 questions of the non-charged days. There will be
no consent taken from user for the successfully charged questions, but consent will be taken
from user for the questions of non-charged days.

Note:
-After current days’ questions, all the missed questions for charged days will be provided,
followed by days for which charging was missed. The order will not be day-wise.
-User will be allowed to play current day’s question whether he is charged or not charged on
the current day.
-Current day’s score will be added to total score only if user is charged for that day.

Quiz Flow – SMS

 Quiz will be available on 55000 Toll-free for subscribers of the Winners Zone.
 All subscribers of the Winners Zone can play the Quiz, by sending PLAY as an SMS to the toll-
free number 55000, only after being charged for the day.
 All subscribers of the Winners Zone that are charged will get to answer 5 questions
every day.
 Users can either play the Quiz by sending the keyword PLAY to 55000 and then sending a
response to a question like PLAY A / PLAY B or A / B without “PLAY”, as a response to the
question that they have received last, to 55000, on the same day.
 The questions have 2 answer options each and pre-question text. (Only for Set 1)
 All subscribers can play up to 5 questions a day. There will be a fresh set of 5 questions every
day.
 For every right answer the user will get 1 point. There is no negative marking for a wrong
answer and call-to-action.
 After every right/wrong answer, the user will be given his/her score for the day, followed by
the next question and call-to-action.
 If the participant gives an invalid input then an SMS is sent saying invalid answer, followed
by how to answer.
 Answer options to be displayed as
A) option1
B) option2

18
 If user stops playing the Quiz after answering the nth question then when he/she sends the
keyword on the same day, he/she will get the (n+1) th question.
 If the user stops playing the Quiz after answering the nth question then he/she can
continue playing either by sending SMS PLAY to 55000, or calling 55000, on the same
day, to receive the next question.
 The 1st question will be constant for all users, while the remaining questions of the day will
play Randomly
 Hence, the 1st question will play from Set 1, 2nd question will play from Set 2, 3rd
question will play from Set 3, 4th question will play from Set 4, 5th question will play
from Set 5. , 6ths from Set 6 and 7th from Set 7
 Questions will play in a fixed order from set 1 and randomly from set 2 onwards.
 If the user has completed all the questions of the day and sends the keyword again, an SMS
will be sent, informing him/her that he/she has already completed the Quiz for the day and
to send the keyword the next day.
 If a user has answered only 3 questions the previous day and sends the answer to the 4 th
question the next day then that will be considered as the answer to the 1st question of the
new day and response will be sent accordingly if the 1st question has been pushed to the user.
 If a user has answered only 3 questions the previous day and sends the answer to the 4th
question on the next day, then User will be prompted with 1st question of the day if 1st
question is not pushed to the user.
 The subscriber is played the questions one after the other till he/she finishes answering all
the questions for that day. User will be taken to missed questions flow, and flow is given in
detail below.
 After user finishes answering all questions of the day, if user is charged for the day, day score
will be added to the total score else that day’s score will not be added to the total score. SMS
Communication to charged user of the day and not charged user of the day will be different,
so that non-charged user is aware that his / her score is not added to the total score.
 Post this system will check for the questions that were missed earlier. If there are missed
questions, then user will be redirected to the missed questions flow else user is informed that
he/she has completed all the questions for the day and that he/she can answer a fresh set of
questions the next day. The same will happen if the user sends the keyword again after he/she
has answered all the questions for the day or if he/she tries to answer a question after having
answered all the questions.
 If there are missed questions on earlier days, then first user will be given the missed
questions for the days when he /she was charged and then he will be given the missed
questions for the non-charged days
 Before presenting the question of any non-charged day user will be asked to give consent for
getting charged on that particular day and only once user has given consent and is charged
successfully, he will be presented with questions of that day.
 If user is charged on fall back for previous days and not played on that day, and if the missed
days are more that D-2 then questions are given based on the charged amount, for D-1 all 5
questions will be given to user.
 MISSED_CHARGING_CONSENT_KEYWORD will be 5

19
  The exit SMS should mention the end date of the Quiz.
 There will be a black-out time for the Quiz every day between 10:00 PM and 8:00 AM
of the next day.
 If the application receives a response/keyword to 55000 at any time during this half
hour, the user will be informed that the Quiz is unavailable/is being refreshed and
users can SMS PLAY after 8:00 AM to play the questions of the next day.
 If user sends response before daemon pushes first question, then this will not be
considered as response to the first question and user will get unanswered question
from set 1.
 This is because we are not using TAKEANSWER configuration in this Quiz.
 For the first time in a day, if user sends keyword or answer response to first question
engagement then user will get an SMS with “Total charged score” and this will be followed by
the next question.
 User can also get the total charged score in the Quiz by sending a keyword “SCORE”.

NOTE – TAKE ANSWER CONFIGURATION SHOULD NOT BE USED. First question SMS push will
happen through daemon XLs.

Quiz Flow on USSD *646*1#

 Quiz will be available on *646*1# USSD String for subscribers of the Winner Zone.
 Format of question and answer options will be as mentioned in the below example. E.g.
Q1. What is….?

1) XYZ

2) ABC

Send 1 or 2

 All questions will have question numbers. There will be no pre-question text associated
with the question. Any USSD message should not exceed the length of 156 characters.
 All the questions have 2 answer options each and participants can answer by sending 1 / 2,
as a response to the questions.
 All subscribers can play up to 5 questions a day. There will be a fresh set of 5 questions every
day.
 After user finishes answering all questions of the day, if user is charged for the day, day score
will be added to the total score else that day’s score will not be added to the total score.
 Post this system will check for the questions that were missed earlier. If there are missed
questions, then user will be redirected to the missed questions flow else user is informed that
he/she has completed all the questions for the day and that he/she can answer a fresh set of
questions the next day. The same will happen if the user dials USSD string again after he/she
has answered all the questions for the day or if he/she tries to answer a question after having
answered all the questions.

20
  If there are missed questions on earlier days then first user will be given the missed questions
for the days when he /she was charged and then he will be given the missed questions for the
non-charged days
 Before presenting the question of any non-charged day user will be asked to give consent for
getting charged on that particular day and only shas given consent and is charged
successfully, he will be presented with questions of that day.
 MISSED_CHARGING_CONSENT_KEYWORD will be 5
 Subscribers with status as “Suspended” will be allowed to play only for 5 consecutive days.
 For every right answer the user will get 1 point. There is no negative marking for a wrong
answer and call-to-action.
 After every right/wrong answer, the user will be given his/her score for the day, followed by
the next question and call-to-action.
 If the participant gives an invalid input then the participant will be sent 1 USSD message
with invalid response along with the score details and the same question will be repeated.
 After every right/wrong answer, the participant will be sent 1 USSD message with brief
right / wrong answer response along with the score details and the next question
E.g. Right! Total Score: 1

Q2. What is….?

1) XYZ

2) ABC

Send 1 or 2

 In case of an invalid USSD input, a random unanswered question is sent to the user.
 If participant stops playing after answering the nth question then when he/she sends dials
USSD string again, he/she will get the (n+1)th question on USSD.
 USSD landing page needs to be refreshed during all special days/events and specific
gratifications

Quiz Flow – WAP

 All players of the Quiz will be sent the WAP link in the engagement SMSes.
o Players can answer the question by clicking on the link
 All subscribers of the Winner Zone that are charged for the day will get to answer 5
questions every day.
 Irrespective of charging status, ALL subscribers (Active & Suspended) will be allowed
to play questions every day.
 Subscribers with status as “Suspended” will be allowed to play only for 5 consecutive
days.
 The user can click on “NEXT” to receive the next question and answer options.

21
  Each question consists of 2 answer options
 Users have to click on the 1st option or 2nd option, to answer the question.
 For every right answer the user will get 1 point. There is no negative marking for a wrong
answer.
 User gets only one chance to answer the question. Once the user has answered the question,
he/she will be taken to the next question whether the answer is wrong or right.
 After every right / wrong answer, the user will be displayed an appropriate text with the
updated score and given the next question and answer options.
 If user stops playing the Quiz after answering the nth question then when comes back on the
same day, he/she will be given the (n+1)th question irrespective of the channel chosen.
 1st question from set 1 will be fixed and rest will play at random
 Every question should have Question number.
 The participant is given the questions one after the other till he/she finishes answering all
the questions.
 T&C and Know More will be given as links in each page of the Quiz.
o If user clicks on T&C, the T&C link will be provided (User will be redirected to
airtel.Quizzone.in)
o If user clicks on Know More link, user will be redirected to the ‘Know More’ Page,
where rules for the Quiz are mentioned. Know More page will have ‘Settings page’
link where users can edit their name, choose their quiz master and unsubscribe
from the Quiz.

Suggested Call flow and voice user Interface

22
 User calls
55000
Is
user from north Yes
circle group
No FLOW ON 55000
Yes
1st time caller to
Pre-language Pre-language 55000?
Selector-Eng Selector-Hin

Play language selector

1/2 prompt

Take user’s input for the

1/2/3 times? language
Yes

3 Invalid/No
Max Error Response
Sorry there seems to be No
some error.
No

Insert the language option i.e.

Play all the prompts in input by user in the contest
the default circle DB for both Contest IDs
language

Post-language
Select Subscribed to
yes
both contest?
We bring you two quizes
To play Winners Zone, Press 1
To play Players Zone, Press 2
No
1 2
Winners
Subscribed to Winners
Zone Quiz yes Players Zone
Winners Zone? Zone Quiz Quiz

NO

We bring you two quizes

To win XYZ prize and play Winners Zone quiz, Press 1
To win ABC prize and play Players Zone quiz, Press 2

Any other input

User Input 1
2

Pre-CG prompt of PZ Pre-CG prompt of WZ

Redirect to 2nd Consent Redirect to 2nd Consent

for Players Zone. To for Winners Zone. To
confirm Press 5 confirm Press 5

Press 5
Press 5

Players Winners
Zone Quiz Zone Quiz

23
 Winners
Zone

Unavailable Challenge
No
Started?

B Yes

Call
Blackout time
drop
live?
finishedprompt
No
Not_Charged
Is user not
Yes
No charged Charged for
No Yes
continuously for 5 the day?
days?
Check if user has missed
No Questions allocation based
questions?
Yes on charging amount
Completed
Yes questions of current
day?
CurrentDayPlayedPrompt No
1st time caller
No to the contest?
Short Intro
M yes

1st time caller

Yes No
for the day? Long Intro
Score
Total Charged Score

Intro_Inst
Intro_Inst

User Press 9?
Level Long
Info Intro No
Yes User Press 9?
Zone No
Level short
Intro

A Play question &

answer options
Yes
Beep

NSP/Rej User
Respon
Press 8 ds Info
Zone
1/2
Press 9

Is the answer
Invalid/No No Yes
correct?
Response
1/2/3 times? Yes
No
Right Answer
A Wrong Answer
3
Score
Questions Yes
Max Error No
Sorry there seems to over? Not_charged
be some error. Charged for No _info
the day?

Yes
Total Charged Score
B

Check if user has missed Press1 to play missed Qns

questions? Yes Press 2 to play Winners zone
No
Exit Prompt
1 o2?
2 B
M
1
CurrentDayPlayedPrompt

24
 B

Subscribed to
Players Zone?

YES
Players Zone
Quiz NO

To subscribe to Players Zone,

Press 1

User Input?

Redirect to 2nd Consent

for Players Zone. To
confirm Press 5

Press 5

Thanks for
confirming

Call
Drop

25
 M

Check
if all missed questions for Missed Questions
Yes Completed
non-charged days are
over?

MQ Yes Call Drop

No
Check
if all missed questions for MissedChargedDayInfoProm
No Consent prompt
charged days are pt
over?
Day specific missed
Invalid consent
question intro
Charge User Check
1 Invalid / NSP / REJ
(try for fallback if low balance) consent?
1/2

DQ Charging
Yes No Not charged 1/2/3 times?
Success?
Play Missed question &
answer options
3
Press 8 Beep Max Error
Call Drop
Info Zone Sorry there seems to be
Press 9
some error.
User
NSP/Rej Respon
Is the answer
ds No Yes
correct?
1/2

No
Invalid/No
1/2/3 times? Yes Response Wrong Answer Right Answer

3
Total Score
Max Error Questions over
Sorry there seems to be DQ No Yes
for the day?
some error.

MQ Finished prompt

Call Drop Total charged score MQ

26
 Info
Zone

Info Menu

To know how to play & win press 1

To change your language press 2
For information on prizes press 3 Terms and
How to play&win for terms and conditions Press 4 conditions
go back and play the contest Press 5

1 4
Play language
1/2 selector prompt 2 A
User input? 5

1/2/3 times? Take user’s input for the language

Yes
3 3
Max Error Invalid/No
Sorry there seems to be Response
some error.
No
Gratification
Play all the prompts Insert the language option i.e. Information
A in the default circle input by user in the contest
language DB for both Contest IDs

Subscription Flow on other Channels

Subscription via SMS:

Subscription with Double confirmation. Users have to send WIN to 55000 and then respond
to the message that is pushed for second consent.

Subscription via USSD:

Subscription with Double confirmation. Users have to dial the USSD String *646*1#

Pack Entitlement & Charging

 Winners Zone entitles all its members to automatically play all Quizzes launched in the
Winners Zone. Hence subscribers of this Quiz can also play the next Quiz along with users
who subscribe at that point.
 On all Quiz days, Winners Zone members will be charged Rs.5/- and can play the Quiz.
 On non-Quiz days, the members will not be charged.
 All subscribed users of the Winners Zone as on the 1st day of the Quiz will be charged Rs.5/-
for that day from 01:00:00 hours onwards.
- If the charging is successful, user will get a confirmation SMS, along with the rules,
Prize information & T&C URL, and the number on which he/she can call and
participate in the Quiz.
- If the charging is not successful, then user will get an SMS saying he/she has not
been charged.

27
  On subsequent days, the system will try to charge all subscribers Rs. 5/- at 01:00:00 hours,
irrespective of successful charging or failure the previous day.
 There will be 3 re-trails for charging every day at 6:00 AM, 2:00 PM and at 6:00 PM.
 Every day, all active subscribers of the Winners Zone will be sent the charging success SMS
(if the charging is successful), along with the number on which he/she can participate in the
Quiz.
 All subscribed users will be charged from the 1st day of the Quiz, or the day that he/she
subscribes to the Winners Zone, till the end of the Quiz, or till the day he/she unsubscribes
from the Winners Zone, whichever happens first.
 All existing subscribers of Winners Zone will be sent an SMS before the launch of the Quiz,
informing them about the upcoming Quiz.
 If a member wants to unsubscribe from the Winners Zone, then it can also be done by
o Sending SMS UNSUB WIN to 55000 toll-free
o Sending SMS STOP to 155223 toll-free
o USSD String – *121*5#
o IVR – 543212903 Toll-free

Subscription + Charging SMSs + Unsubscription SMS

Subscription SMSs:

Subscriber will receive Subscription request taken SMS from Sub Manager

If Subscriber sends the subscription keyword while the subscription process is pending then he/she
will receive a subscription Pending SMS from Sub Manager

Once subscription is successful, Subscriber will receive subscription confirmation SMS from Sub
manager

Once the customer is successfully subscribed he/she will get an SMS informing about the current or
upcoming Quiz, prizes to be won, from the game application

Charging SMSs:

 Once subscription is successful and subscriber is charged successfully then subscriber will
receive charging confirmation from – Sub Manager
Unsubscription SMSs:

Subscriber will receive UnSubscription request taken SMS from Sub Manager

If Subscriber sends the unsubscription keyword while the unsubscription process is pending then
he/she will receive a unsubscription Pending SMS

Once unsubscription is successful, Subscriber will receive unsubscription confirmation SMS from
Sub manager

28
Documents – To be shared by Product Team – For Product Team reference

a) Questions xls with pre-question text

b) SMS Config xls
c) USSD xls
d) Engagement xls
e) UI Prompts
f) Exit & Last day Prompts and SMS
g) SMSes with last Quiz Winner MSISDN for circle promotion.
h) Engagement sms for BI team
i) ANow Verbiages (30 teasers) to be shared Every 10 days (Hin, Eng & all South Langs)
j) Previous Write up
k) Info sms
l) Promo sms
m) Write up
n) Terms and Conditions
o) UAT Document
p) Teaser & Launch Mailer
q) Airtel Now Verbiages
r) BI SMSs
s) 56789 Banners
t) Wap Banner

Reporting Automation

WZ_Report.xlsx

CRF Document

Sign off from Engineering QA Team

Requirement Comments
JSP to be used
Voice flow confirmation
SMS flow confirmation

29
 Specification to Product Team

Specification to App Dev

Specification to Content QA

Specification to Support

Specification to Ops

Approver’s Name Date of Approval

Sign off from Support Team

Requirement Comments
Channel-wise Flow
Subscription & Charging
Engagement
Reporting
Winner Selection

Specification to Product Team

Specification to App Dev

Specification to Engineering

Specification to Engineering
QA

Specification to Content QA

Specification to Ops

Approver’s Name Date of Approval

Sign off from Support team post Quiz release from content QA

30
Issues Identified Corrective action taken

Approver’s Name Date of Approval

31