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BUSINESS PLAN

“Librada’s”

LIBRADA’S STUDY HAVEN CAFÉ


Legarda, gastambide, R-6, Manila, Metro Manila
libSHcafe@gmail.com

Jana Rinoah B. Polonan


Robin Lloyd Martinez
Leigh Reign Ascano
Jhon Jaree Genavia
Reziel Vinzon
Angelo Natividad
Maria Nicolle Lopez
Janelle Nanzan
Harold Nunag
Nina Fernandez
Algie Ryan Cabusao
Aubrey Llamas
TABLE OF CONTENTS

Introduction …………………………………………………………………..3
Executive summary ………………………………………………………….4
Environmental Analysis
PESTEL Analysis …………………………………………………………….5
SWOT Analysis ………………………………………………………………7
Organizational Plan …………………………………………………………9
Production Plan ……………………………………………………………..10
Operational Plan …………………………………………………………….15
Marketing Plan ………………………………………………………………21

Table 1.1 ………………………………………………………………………………… 5


Table 1.2 ………………………………………………………………………………… 5
Table 1.3 ………………………………………………………………………………… 7
Table 1.4 ………………………………………………………………………………… 10
Table 1.5 ………………………………………………………………………………… 10
Table 1.6 ………………………………………………………………………………… 11
Table 1.7 ………………………………………………………………………………… 11
Table 1.8 ………………………………………………………………………………… 19
Table 1.9 ………………………………………………………………………………… 20

Figure 1.1 ………………………………………………………………………………… 16


Figure 1.2 ………………………………………………………………………………… 17
Figure 1.3 ………………………………………………………………………………… 28

Appendices
Banner …………………………………………………………………………. 22
Business Card ………………………………………………………................ 22
Menu …………………………………………………………………………… 23
Flyer ………………………………………………………............................... 24
Business Permits (example only) ……………………………………………... 25

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INTRODUCTION

Nowadays coffee shop is one of the trending places in the world because of its benefits to
people and coffee is the mainly well-liked beverages. It is a perfect spot for individuals to spend
their time in reading a book, meet their friends or surfing the internet while consuming a
beverage or snacks since coffee shops have free Wi-Fi connection that makes the shop more
popular. Also, it is suitable for the students to do their schoolwork.

Librada’s Study Haven Cafe is a startup business of 12 young entrepreneurs of Centro


Escolar University (CEU) – Manila. These entrepreneurs plan on offering beverages and snacks.
The said coffee shop is located at Legarda, Gastambide, R-6, Manila, Metro Manila specifically
around the University Belt (U-Belt). Their target consumers mostly are the students. The owners
of the business are Ascano, Cabusao, Fernandez, Genavia, Llamas, Lopez, Martinez, Nanzan,
Natividad, Polonan, Roldan, and Vinzon. The said coffee shop is under the company of
Ascension Incorporation and that business is a stock company which the stock is a share in the
ownership of a corporation. The type of café that the entrepreneurs want to establish is study
haven. Study haven is a well-designed place for studying that includes: comfortable tables and
chairs, convenient electrical outlets, fast and unlimited internet, air-conditioning, peaceful
atmosphere, and unlimited coffee and snacks. In this coffee shop, you can bring your laptop and
work for a few hours. There are several spots for the consumers, first is the meeting zones, where
you just hang out with your friends or conduct a group meeting and second is the quiet zones,
when do you want to work in silence to focus in your tasks. Therefore, students don’t need to
fight for a table at the library or find any restaurants in order to accomplish those things because
there is a café that suits for them and that is Librada’s Study Haven Café.

FUNDING REQUIRED: ₱25,383,863.48

SOURCE OF FUNDING: Shares from owners

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EXECUTIVE SUMMARY

Goals and Objectives

1. To offer a sanctuary to students who want to get work done.


2. To give satisfaction to all the types of people who come into the establishment.
3. To help in the economic growth of the Philippines.
4. To give opportunities to other people by giving them work oppurtunities.
5. To enhance environmental-friendliness by using biodegradable materials.
6. To give the best quality of service in the Philippines.
7. To be the most well-known cafe in the nation.

Vision

To be the best Cafe chain by offering a world class coffee experience at affordable prices.

Mission

Our mission is to continuously grow through innovation and dedication to excellence. Librada’s
is committed to always deliver a premium café experience.

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ENVIRONMENTAL ANALYSIS

PESTEL Analysis (External)

POLITICAL ECONOMIC SOCIO-CULTURAL


 Tax policy  Interest rates  Students are regular
 Labor law  Inflation patrons of coffee
 Environmental law shops.
 Certain products like,
“Milk tea”, is currently
a fad.
 Business could only
thrive in a seasonal
manner.
TABLE 1.1

TECHNOLOGICAL LEGAL ENVIRONMENTAL


 Wi-Fi Access  Regulations  Practice water
 Charging Outlets  Regular Tax conservation
 Latest Appliances  Work Days and Work  Invest in Energy
Hours Efficient Appliances
 Weekly Rest Days  Paperless
 Safe Working
Conditions
TABLE 1.2

POLITICAL FACTOR

 Tax Policy - Taxation policy could affect the business costs. If ever, a rise in corporation
tax (on business profits) has the same effect as an increase in costs.
 Labor Law - Minimum wage laws can be able to rack up your payroll costs in a
marketplace with high unemployment and low wage demand.
 Environmental Law – A Business must apply for and adhere to permits from the federal
EPA for their air emissions and their effluents discharged into waterways.

ECONOMIC FACTOR

 Interest Rates - When interest rates rise, consumers with debts are going to have to pay
more interest to lenders. This has a negative effect on their spending habits because they
have to pay to keep their loans current, and they will have to spend less on products and
services.

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 Inflation - Rapidly rising prices would not only impact the price consumers pay, they also
affect the cost businesses have to pay for materials and inventory. When replacement
inventory costs more than the inventory you just sold, it can lead to inventory shortages.

SOCIO-CULTURAL FACTOR

 Students are regular patrons of coffee shops – Students are known to frequent places like
cafes and coffee shops on the daily. Opening up a business that was near a surplus of
them is sure to be beneficial
 Certain products like, “Milk tea”, is currently a fad – The emergence of trends extend
onto the realm of goods like food. As it so happens, one of our products is that one very
thing.
 Business could only thrive in a seasonal manner – As it is advertised as a “Study haven”,
it does make sense that most of the business that it would pull in is from students, a
majority of which have 2 months of summer vacation or more. This might lead to a
shortage of business during those times.

TECHNOLOGICAL FACTOR

 Wi-Fi Access – One of the main reasons students go to these types of establishments is to
get work done, and the Internet is a much appreciated tool in assisting that purpose. This
is also to keep up with other competitors.
 Charging Outlets – Charging Outlets for the use of customers who have electrical devices
with them. This is also to ensure that they stay for a long time and keep ordering.
 Latest Appliances - This factor in our business and in every other business is very
important. This not only show innovation and upgrade in the shop itself. But, that also
makes the place convenient for both our staff and the customer.

LEGAL FACTOR

 Regulations - In opening a business, following and abiding with the local regulations is a
must. Doing otherwise will make it hard, even impossible and the Staff and Management
of “Librada’s” will make sure that every requirement is complete. Requirements such as:
business permit, sanitary permit, occupancy permit, BIR permit, barangay clearance,
locational permit, and fire permit. Also, the administration will make sure that these
parents and the people.
 Regular tax – One must know what kind of economic growth our country is trying to
achieve. As a business in this country, it is our obligation to help our country in its
growth. Since businesses nationwide pay their taxes, “Librada’s” will do its best to pay
its taxes regularly for the betterment of our country's economic status.
 Work days and Work hours – “Librada’s” follows the appropriate working hours for
employees. It sticks the allotted work time as well as the working days that are why

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employees will have a shift based rotation. There will also be days where in the store will
be closed due to important events.
 Weekly rest days - As any other business, “Librada’s” allows for their employees to have
rest days every week. The rest day for staffs will also be the rest day for the shop itself.
But, this will only be once in a week since our business venture is a day to day category
for customers that crave for our product. The day in question is, Sunday.
 Safe working conditions – “Librada’s” will always do it’s very best to ensure the safety
of everyone within its parameters and boundary. The administration will acknowledge the
safety of their customers as well as the safety of their staff. Any injury caused to the staff
while working and while in the work place will be accounted to the administration.

ENVIRONMENTAL FACTORS

 Practice water conservation – “Librada’s” practices the conservation of water. By doing


this practice, we are helping the environment to be less water needy and let its water be
used in other much more important natural process.
 Invest in Energy Efficient Appliances – “Librada’s” will always strive for innovation and
what’s best for its business venture. We put so much focus on innovating and improving
our business that we take investments on appliances seriously. It is always a necessity to
look into appliances which would be energy efficient, like for example solar or green
powered appliances.
 Paperless – The usage of paper receipts just adds to the needed amount of trees cut down
for paper. That is why “Librada’s” used technology instead. For paying bills in the shop,
and/or making any reservations, the shop offers a hi-tech way of doing so. Receipts
and/or proofs of reservation can be sending through email. As a result, everything will be
more convenient and we will be lessening the need to cut down trees.

SWOT Analysis (Internal)

STRENGTH WEAKNESSES OPPORTUNITIES THREATS


 Creativity  Common  Economic  Competition-
 Marketability business Growth involving
venture  Customer-
 Seasonal attach
 New
Products
TABLE 1.3

STRENGTH

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 Creativity – This business venture is something that could be taken further in terms of
what kind of gimmicks could be applied in addition to what is already tacked on the
original.
 Marketability – This kind of business venture is very marketable to the location that it is
set in. It is almost guaranteed to appeal to the desired market immediately.

WEAKNESSES

 Common business venture – Cafes and Coffee shops are already a usual sight in these
parts. There are also more well-known brands that appeal to a loyal market.
 Seasonal – This business venture mostly caters to students and as such will likely
experience a drop in their business during students’ break.

OPPORTUNITIES

 Economic Growth - Since “Librada’s” will be a crowd favorite, there will be more
income to come which means we will have higher taxes to pay that can help our
country’s economy grow a lot. This could also pave the way for franchising.
 Customer-attachment - This business may be seasonal, but it could also catch the heart
and especially the taste buds of our customers. We are hoping that continued patronage
will inspire loyalty and proliferation in the market.
 New Products – Cafes have the opportunity to create seasonal and limited drinks and
desserts. It could also sell additional merchandise that doesn’t necessarily include food
and drinks during the holidays and different events.

THREATS

Competition-involving - As said before, Cafes and Coffee shops are a very common sight in a
densely populated area such as Mendiola. It’s competition also has the advantage of being much
more well-known and enterprising. Being up against these giants when you’re an up and coming
business is surely not the best of situations.

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PRODUCTION PROCESS

The coffee cherries must be harvested,a process that is still done manually. Next, the cherries are
dried and husked using one of two methods. The dry method is an older, primitive, and labor-
intensive process of distributing the cherries in the sun, raking them several times a day, and
allowing them to dry

Sources of materials

 Starbucks  Bonus
 Absolute  Lipton
 Alaska  Public Market

 Americano

Ingredients and Quantity per serving Brands and Prices

Espresso coffee ¼ cup Starbucks ₱900/ 1kg

Boiling water ½ cup Absolute ₱100/ 1 gallon

Steamed milk ¼ cup Alaska ₱120/ 1L

Sugar 1 tbsp Bonus ₱60/ ½ kg


TABLE 1.4

 Espresso

Ingredients and Quantity per serving Brands and price

Ground coffee beans 50g Starbucks ₱900/ 1kg

Boiling Water ½ cup Absolute ₱100/ 1 gallon


TABLE 1.5

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 Iced Tea

Ingredients and Quantity per serving Brands and Prices

Tea bag 8 pcs Lipton ₱130/ box

Boiling Water 1 cup Absolute ₱120/ 1 gallon

Sugar 3 tbsp Bonus ₱60/ ½ kg

Lemon 1 medium Public market ₱350/ kg


TABLE 1.6

 Milk Tea

Ingredients and quantity per serving Brands and Prices

Tea bag 8 pcs Lipton ₱130/box

Cold Water 1 cup Absolute ₱100/ 1 gallon

Sugar 3 tbsp Bonus ₱60/ ½ kg

Milk ½ cup Alaska ₱120/ 1L


TABLE 1.7

Total : ₱3,250.00/PER DAY

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Procedure/s:

Espresso:

1. Grind your coffee very fine, using very dark roast beans or espresso beans. Add water.
2. Fill your kettle and heat the water to a boil, then set aside for 30 seconds before brewing.
3. Add the coffee grounds to your French press.

Americano

1. Prepare the espresso coffee using a home espresso machine. Then, Pour it into a cup.
2. Next, add boiling water into the cup. Continue to do so, until the coffee reaches the top.
3. Finally, finish the beverage off with accentuating the serving style with steamed milk on
the side along with sugar.

Iced Tea

1. Use water and let the tea stand at room temperature for an hour after steeping.
2. If the tea turns murky in the refrigerator, add the boiling water to the tea.
3. It should clear up the cloudiness.
4. Remember, it will also dilute the tea, so add less ice.

Milk Tea

1. Add the teabag of your choice to a cup.


2. Boil water, then pour over the teabag.
3. Let the tea steep for at least 5 minutes to get the strongest flavor possible.
4. While your tea is brewing, heat a half cup of milk either by microwaving for 45 seconds
(settings vary between machines) or by heating in a pan until it’s steaming.
5. Transfer the hot milk to a jug, and use a milk frother to get that extra-fluffy, foam effect.
Remove the infuser or tea bag from your cup and pour in the milk.
6. Add an optional dash of honey or sugar for extra sweetness.

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Mode of payments through bank payments

 All arrangements are hereby to Dessert Avenue and the different manufactures, including
the terms shipment, freight, discount, and mode of payment.

Terms and Conditions to the Supplier

1. Requirements and Warranties


1.1 Librada’s does not guarantee that the goods are suitable for any intended use or otherwise,
unless it has been explained and agreed in writing. The supplier shall be obliged to indicate the
intended use of the goods in writing.
1.2 Before the delivery of goods, the supplier must inform Librada’s in writing about the all the
regulations and all other requirements which will apply in relation to the goods in view of the
purpose, the location and the circumstances.
2. Security
2.1 Librada’s can require the supplier to provide security or additional security in means of
payment at any time during the course of the contract.
3. Third Parties
3.1 Librada’s may involve third parties in the execution of the contract. Expenses involved will
be fair and on a reasonable basis be invoiced to the supplier.
4. Shipment, Delivery and Period of delivery
4.1 Goods are entitled to be delivered in installments which can be invoiced separately.
4.2 Librada’s honors the term of delivery as far as possible, but will never be liable for exceeding
it.
4.3 The supplier must take the delivery of the goods immediately after it has been notified by
Librada’s for its delivery.
4.4 Exceeding the term of delivery of the goods does not give the supplier any right to cancel or
withdraw from the contract.
4.5 Goods must be unloaded in the intended place of unloading that any result of circumstances
makes Librada’s not accountable for any loss or extra freightage incidental to such unloading
elsewhere.
5. Claims/Complaints
5.1 Complaints about the goods particularly its quality must be took care immediately, and must
be replaced if there is any problem with the supply itself.
5.2 Complaints involving invoices must be submitted to the supplier in writing within ten (10)
days of the date of the invoice.

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6. Cancellation of Contracts
6.1 Librada’s is entitled to terminate the contract with the supplier immediately if ( not
limitative):
(a) The supplier fails to fulfill any obligation regarding the agreement.
(b) The supplier has been adjudicated bankrupt or a petition for such bankruptcy has filed.
(c) The supplier, being a natural person is deceased or is made a ward of the court.
(d) The supplier merges with a third party or is taken over by a third party.
(e) The supplier changes it legal form.
(f) There is a substantial change in the supplier’s business activities.
7. Changes
7.1 Changes to the contract and/or conditions are valid only when made in writing when both
parties gave their approval to the changes.
8. Validity
8.1 If any provisions made in these conditions were made invalid, then it does not imply the
validity of other provisions presented in the conditions.

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OPERATIONAL PLAN

Operation Objectives

The creator of the products believes in the philosophy of “better than before, be better than
others and be better than expected”. Hence, the business is expected to provide customers with
excellent experience through the quality customer care and service, high quality products, fast
internet and peaceful environment for the customers of Librada’s study cafe.

Quality

Librada’s will give you access to a well-designed venue for studying that includes: comfortable
chairs and tables, optimum lighting, high speed internet, unlimited coffee and tea, and air-
conditioning.

Service

Librada’s will be located at a stall at a 3 story building in Legarda, Gastambide, R-6 Manila,
Metro Manila. The operation will start at 7AM- 12 Midnight. The service of Librada’s shall
come with utmost care and love.

Price

Librada’s offers drinks with the starting price ₱ 50.00 and sandwiches with the starting price
of ₱15.00 that will attract the target market.

Conclusion

Librada’s offers high quality service and great-tasting gourmet coffee and food to every
customer. The operating hours of Librada’s study haven cafe will start at 7:00 in the morning
until 12:00 in the midnight and it will be located at Legarda, Gastambide, R-6 Manila, Metro
Manila.

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Operating cycle

This chapter tackles the operation processes of the business that includes pre-operational process,
operational process and post operational process.

Pre-operational process – FIGURE 1.1

Materials
START

Time in of employees.
1 min Log book and Ballpen

Cleaning of Production
area
10 min Gloves and Soap

Set up equipment
5 min None

Mise En Place
10 min None

Opening of the store.

3 min None

END

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Post Operational Process – FIGURE 1.2

START

Crew cleans all materials


40 mins Gloves, soap
and equipment

Crew disposes garbage


10 mins Garbage bag, gloves
to designated area

Crew places materials


10 mins Equipments
to proper places

Crew always checks


15 mins Record book
the inventory

Crew takes off their uniform


and other paraphernalia
2 mins None

Crew logs out at the


40 sec Log book
log book

Crew withdraws money from


the cash box and record it 30 mins Cash box, record
book

Crew turns

off the lights and swtches 5 mins None


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Service Delivery and Payment Process – FIGURE 1.3

Greet the customer


30 sec None

Get the order Monitor

30 sec

Ask Yes 30 sec

Upsize the order


to

No
Punch the order None

Ask for payment 30 sec


Cash
box

Is the payment
No Give the change
exact? 30 sec None

Process the order


Yes 30 sec 3 mins None

Deliver the order


30 sec None

30 sec
Thank the customer
END None

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A. Machines and Equipments

The purpose of the following machineries and equipment listed were to transform the raw
materials to components needed for the final product. All machineries and equipment are
capable of producing 200 products per day. Necessary spare part of the damaged
machineries will be sourced from Ace hardware. Professional repair will be also
acquired.

Item Quantity Price Total Cost

Php Php
Cooking stove 2 687.00 1,374.00

Php Php
Coffee Maker 2 7,899.00 687.00

Php Php
Air- Conditoner 2 7,499.00 15,798.00

Php Php
Gas 2 630.00 1,260.00

Internet 1 Php Php


Connection 1,500 per month 1,500 per month

TABLE 1.8

Total: ₱19,532

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B. Furniture and Decor

Chairs

Monza Bar Stool (8 pcs) ----------------------------------- ₱3,339.98 (₱ 26, 719.84)


Tub Chair (6 pcs) -------------------------------------------- ₱ 2,692.14 (₱ 16,152.84)
Single Chair with wooden seat (20 pcs) ------------------ ₱ 2,017.42 (₱ 40, 348.40)
Bench (4 pcs) (3 persons per bench) ---------------------- ₱ 16,861.31 (₱ 67, 445.24)
Stacking Chair (5 pcs) -------------------------------------- ₱ 1,612.59 (₱ 8062.95)
Child’s Chair (3 pcs) ---------------------------------- ----- ₱ 3,069.99 (₱ 9, 209.97)

Tables

Poseur Table (2 pcs) ---------------------------------------- ₱ 8,832.12 (₱ 17, 664.24)


Circle Poseur Table (1 pc) ------------------------------------- ₱5,188.62 (₱ 5, 188.62)
Square Table ( 2 pcs) ------------------------------------------- ₱ 3,231.92 (₱ 6,463.84)
Coffee Table (2 pcs) --------------------------------------------- ₱ 2,489.73 (₱ 4, 979.46)
Rectangular Coffee Table (2 pcs) ---------------------------- ₱ 5,795.87 (₱ 11, 591.74)
Pedestal Table (10 pcs) ----------------------------------------- ₱ 3,501.81 (₱ 35, 018.10)
Frame Table (2 pcs) ---------------------------------------------- ₱ 3,366.86 (₱ 6, 733.72)
-Air conditioner- (2 pcs) ------------------------------------------- ₱ 25, 000.00 (₱ 50, 000.00)
-Ceiling Fan- (4 pcs) ---------------------------------------------- ₱ 1, 500.00 (₱ 6,000.00)
-Outdoor Umbrella- (2 pcs) ---------------------------------------------- ₱ 2,249.76 (₱ 4,499.52)
Total: ₱361,081.48

C. Location

Location Price
 3 story building for sale, legarda, gastambide, u-belt ₱ 25,000,000
mendiola area.
(http://www.propertyfinderph.com/listings/Retail+Space-
sale-in-Manila-id-
26889/overview?fbclid=IwAR0A2vtN4XhLI5gG2uL8Hr
ihn-MihqKZPmegDKBxIBb0v8HeHoy0oliCGMM)
TABLE 1.9

TOTAL OPERATIONAL COST: ₱25,380,613.48


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MARKETING PLAN

PRODUCT AND PRICE

Librada's offers a guarantee and freshest foods, teas and coffees in our relaxing comfortable
Cafe. The Cafe also offers a good place to study and a place to spend their time there in working.
Here are the products and prices of the cafe:

PLACE

The Study Haven Cafe is located at Legarda, U Belt Mendiola, Manila City. The place is visible
for the people since there are schools near at the Cafe. And the management targets the target
audience such as students and workers.

PROMOTION

To promote the Cafe, we will use social media to influence them to come by and visit our cafe.
Post some photos and get some feedback from the customers. The social media will stand as an
advertisement to by promoting it online. There are promos that will be given and announce to the
customers and such as limited season food and drink, as well as novelty items like cups or shirts.

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APPENDICES

WEBSITE BANNER

BUSINESS CARD

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MENU

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FLYERS

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BUSINESS PERMITS (SAMPLE ONLY)

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