Академический Документы
Профессиональный Документы
Культура Документы
Chapter 1
EXECUTIVE SUMMARY
HIGHLIGHTS:
MARKETING PLAN
The business will operate in front of Don Marino Marcos Memorial State
proponents will be the students, faculty and staff of DMMMSU-MLUC and people
Pedigrab will provide an E-trike as a service vehicle with various designs that will
The form of ownership of the business will be partnership and will be composed
auditor, sales agent, production assembler that will help on the operations of the business.
OPERATIONS PLAN
of a bicycle attached to a sidecar that can seat up 3-4 persons. It is powered through
electric, no cost for diesel or gasoline, minimal maintenance, and low cost of investment.
2
PRODUCTION PLAN
The proponents will use the designed workflow and operating instructions to
maintain the condition of the service vehicle. Wastes will be properly segregated and
FINANCIAL PLAN
The proposed business will have an initial capital of P5, 866,740 (Five million
eight hundred sixty-six thousand seven hundred forty pesos), equally contributed by the
Pedigrab will give opportunity for employees to have a source of living and at the
same time build a strong relationship with its co-employees. The government will benefit
from the Pedigrab through the taxes and licenses paid by the business yearly. The taxes
will be used by the government in the infrastructure projects that will used to the socio
CONCLUSION TO FEASIBILITY
CHAPTER 2
PROJECT BACKGROUND
History
PediGrab services is built by a group of creative and idealistic students who are
Lovely Joyce R. Abungan, Rhea Acibar, Shaina C. Andres, Izza Nicole M. Dulay,
Jennifer Ann D. Papa, Lea E. Peralta, Karl Jay Q. Pimentel, and Hazel D. Pulido with a
The proponents also observed that coming to school is more convenient if there is a
service vehicle rather than walking most especially to those students of College of
Management (COM) because the building is in the corner farther from the gate of the
school and national highway. Moreover, most of the vehicle causes pollution so they
decided to create a Pedigrab Service Vehicle because it’s less expensive and eco-friendly.
Project Proponents
The project proponents of this feasibility study are Pimentel, Karl Jay Q.,
Abungan, Lovely Joy R., Acibar, Rhea, Andres, Shaina C., Dulay, Izza Nicole M., Papa,
The business will be named Pedigrab Service Vehivle which PEDI means Pedicab
Proposed logo:
The logo emphasizes the main product of the business which is the pedigrab
service vehicle. The pedigrab was circle-shaped because it symbolizes community. This
kind of business is applicable for all people who are riding a vehicle. Lastly, the tagline
organization formed by two or more people or groups who work together for some
purpose/s. Moreover, it is an organization set by two or more people who put money in
Articles of Partnership
That we, the undersigned, all of legal age, residents and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the purpose of
forming a general partnership under the following terms and conditions and subject to
Pedigrab Service Vehicle and shall transact business under the said company name.
ARTICLE III. Capital Contribution: That the capital of these partnership shall
be the amount of P5,866,740 (Five million eight hundred sixty-six thousand seven
hundred forty pesos), Philippine currency, contributed in cash by the partners, as follows
ARTICLE IV. Profit Ratios: That the profit and losses of this partnership shall
be divided and distributed on the ratio of the capital contributions of the partners.
Pimentel, as General Manager, who shall be in charge of the management of the affairs
of the company. He shall have the power to use the partnership name in otherwise
performing such act as are necessary and expedient in the management of the firm and
Name Signature
(Acknowledgement)
8
VISION
MISSION
GOAL
The Pedigrab Service Vehicle aims to introduce a comfy and cozy electric bike
which can help to prevent air pollution and bring up the passengers to their destination in
a fastest way. And to achieve the highest level of management and meet the target
market, Pedigrab offers ride to the passengers with precise and affordable fare.
OBJECTIVES
To develop a service vehicle that support skill development of the drivers and
To provide excellent customer services that enhances the rapport with students
To establish technical skilled job for target transportation services, including good
CHAPTER 3
MARKETING PLAN
Market Description
composed approximately 9,000 students in the campus as well as the staffs of university.
A prime location to provide excellent service vehicles to the students and staff of the
university with their cycling needs. This segment is applicable to all ages that go out in
the campus. As the campus relatively wide, most all students and staff walk from their
classes. . A secondary market consists of the rest to the surrounding population of over
A. Demand
service the proponents surveyed a sample population of 400 students and faculty from
four schools and 100 residences located across the route of Pedigrab.
The collected data about how often people used different modes of transportation
and common reasons to act as choice factors that customers may consider when choosing
transportation, the proponents able to understand what characteristics customers look for
in a mode of transportation.
10
Computation:
Respondents Interest:
1020+255 1275
YES= = (100) = 𝟖𝟓%
1200+300 1500
180+45 255
No= = (100) = 𝟏𝟓%
1200+300 1500
Reasonable fare:
430
YES = 360+70 = (100) = 𝟖𝟔%
500
70
No= 40+30= (100) = 𝟏𝟒%
500
service vehicle and only 15% of respondents was uninterested. The proponents also
determined the respondent’s perception of fare, 430 out of 500 respondents was
convinced for its reasonable cost and willing to pay for it.
11
As a result, the demand of Pedigrab service vehicle was at high rate and highly
accepted of respondents because of its excellent and affordable services that is offered.
As projected, it is expected that the project will get about 60% of the market. The table
below will shows the projected market share of Pedigrab in the next 3 years.
B. Supply
The Pedigrab Service Vehicle will purchase its E-trike to Racal Motorcycle
trike and they also offers a variety of service vehicles such as Motor, Mobile patrols and
others. Purchasing of the E-trike will be done via contract or agreement of terms and
delivery truck from the said location of Pedigrab to what cities will be delivered as
proposed site.
The Pedigrab Service Vehicle competitor will be the tricycle roaming inside the
campus and the Jeep outside the campus which also offers transportation services
12
The business will purchase 30 e-trikes in the Racal Motorsale Corporation and the
10 e-trike will be used as public utility vehicle and the remaining 20 e-trike will be
These are the basic industry standards that have developed over time include:
2) Definition of minimum vehicle standards (lights, brakes, seating, strong wheels, seat
belts, etc.)
3) Minimum vehicle appearance standards (not rusty, upholstery in good condition, clear
4) Safe areas of operation (stay off roads with speed limits of over 35 or 40 mph and up.)
Requirements that pedicabs cross bridges where blind spots exist on a cycle path or side
walk.
5) Requirement of purpose built pedicabs whose original intent was for transporting
utilize components that were never manufactured to safely transport a driver and 2 to 3
6) Regular vehicle inspection to make sure requirements is being met. Inspections should
check the function of all safety systems to ensure minimum standards are being met.
7) Posting of fares.
9) Establishment of pedicab operator license that requires amongst other things, legal
10) Regular review and updating of ordinances to fix problems that develops.
11) Capping the number of pedicabs at a certain level that is able to form a “critical
mass” of pedicabs able to meet the needs and demands of the public. (This is likely to
grow over time. Too few will hurt the industry and prevent public recognition, too many
will create excessive competition which could lead to eroding the public trust from
12) Capping the number of pedicabs that any one fleet owner can place in the market
place to prevent monopolistic abuse of pedicab operators and help insure fair treatment to
passengers.
Marketing Program
The proposed marketing programs are locally focused, where the proponents can
affect their main target market. The proponents will use marketing mix or 4Ps ( Product,
Price, Promotion and Place) to specify the approaches and strategies that address the
A. Product
This aspect of the marketing mix pertains to the outputs of the business. The
proponents will offer an electric tricycle product with various designs for the target
customers.
14
B. Price
The Pedigrab’s minimum fare inside the DMMMSU-MLUC campus is P5.00. The
minimum fair outside the campus is P10.00 and additional P5.00 in every one-kilometer
ride within the City route. There’s also a 20% discount to the senior citizens, person with
C. Promotion
In order to market the proponent’s product and services, the proponents will
conduct radio advertisements. The proponents will run a coupon for a services special in
the university newspaper, MLUC Voice Publication and will also run this coupon as a
banner ad in the MLUC website. The proponents will give information about the store
and announce sale for the product, and also offer downloadable maps of the city routes.
Large tarpaulin will be hanging in front of the store and the sales marketing staff is in
charge for accommodating the customers. Flyers will also distribute along the vicinity of
the store to advertise the PediGrab to the people especially to the drivers who are willing
Figure 1. Flyer
Figure 2. Tarpaulin
16
D. Place
DMMMSU-MLUC for the customers’ convenience and easy acceleration of the product
Projected Sales
Below is the yearly projected sale of Pedigrab Service Vehicle. It is assumed that
there are 20 pedicabs that will go out to provide service per day and 3 pedicabs vehicles
that will be sold per month. The projected sales of pedicabs services increase by 20%
yearly.
Computation:
SERVICES SALES
Pedigrabs 10 Pedigrab 150,000(per Unit)
Minimum Fair 10 Monthly Sales 1 Unit
Round-trip 15 times
Sitting capacity 4
Formula
(Fair)(No. of Sitting Capacity) (No. of Round trips) (No. of Pedigrabs)
DAIL
P10.00
x4
P40.00
x15
P600.00
x 10
P6,000.00
17
CHAPTER 4