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Below mentioned is the overview of SWOT analysis done on the entire Hashoo group.
Each point will be elaborated in the coming sheets.
Strengths Weaknesses
● Market Leader ● Niche market share
● Customer Loyalty ● Stagnant organization due
● Favorable competition to lack of competitors
● Ownership in one hand/Unity of Command ● Autocratic system of
● Foreign /diplomatic customers – Constant Customers leadership due to limited
● Located at business centers (Islamabad, Karachi...) ownership.
● Strong financial stability. ● Limited geographic
● Profitability disposition, i.e., restricted to
● Strong corporate culture Major cities.
● Brand image
● Social status of owners
Opportunities Threats
● Development in other countries ● Political ramification
● Price maker ● Emerging competitors
● Market expansion ● Terrorism
● Mediocre class – targeted projects ● Downfall of PKR Currency
Strengths – Hashoo Group is the market leader which means it owns the maximum
market share as well as has a very prominent market growth. They are in state of providing
extreme loyalty to their customers. They have favorable competition meaning none can
cross them in their strengths. Hashoo group caters foreign customers who have been
visiting over and over after their first time. The hotels including PC, Marriott and others
being owned by Hashoo group, are located at major business cities of Pakistan. They have
strong financial stability as well as a major profitability ratio for every annual year. The
brand image is so strong that the customers are well aware, if it is own by Hashoo group –
it must will have great ambiance and other facilities. The social status of the owners of
Hashoo group provide a great strength to the overall business stability, meaning they are
able to bear any critical shock which the business faces.
Weaknesses – Hashoo Group has a great focus on the elite class majorly. They are
lacking behind in capturing the niche market share. As they don’t have any much
competitors so the market is stagnant for them. Hashoo Group presently has autocratic
leadership which is due to limited leadership. The owners roam within the Hashoo family.
They are located in only major cities so aren’t has covering the small regions of the
country.
Threats – Hashoo Group, as owns a great number of market share, hence faces the
greater after effect of political ramifications happening in Pakistan. They have recent
emerging competitors who are prominently catering the needs of lower and middle class
people. Since terrorism is being attached with the name of Pakistan, and also the recent
terrorist attack on Marriot has made a large number of permanent clients being lost by
Hashoo Group. PKR currency has been facing a constant and rapid downfall, which is why
the profitability of Hashoo Group is getting effected.