ATLAS HONDA LIMITED

Atlas Honda Limited is a publicly traded company, which was incorporated on October 16, 1962.
It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most
recognized motorcycle brand in the world, and Atlas Group, one of the most renowned
businesses in Pakistan. Conglomerates the company is mainly engaged in the progressive
manufacture and marketing of motorcycles and spare parts. Atlas Honda Limited is the largest
motorcycle manufacturer in Pakistan with the strongest brand value and highest customer
loyalty. The company is considered a pioneer company in the motorcycle industry in the country
and has successfully led the two-wheeled market for more than 50 years. Currently, the company
has a production capacity of more than 1.35 million units per year and continues to maintain its
position as a market leader both in terms of volume and quality. It also exports its motorcycles
and parts to Bangladesh and Afghanistan. With products of the highest quality, state-of-the-art
manufacturing facilities, the largest dealer network and impeccable after-sales service, Atlas
Honda Limited is today considered a benchmark for the manufacture of two-wheeled vehicles.
He has proudly and successfully fulfilled his role as the bearer of the flag of the motorcycle
industry in Pakistan. As one of the largest private sector taxpayers and one of the best employers
in the country, Atlas Honda Limited is a beacon of light for Pakistan's corporate, social and
intellectual sectors.

Vision Statement

Striving to be a company that society wants to exist by sharing joys with people throughout the
world creating products that maximize the joy of customers, with speed, affordability and low
CO2
LEVELS OF PRODUCT:-

Family Bike Limited

Convenient Mainteance &
Cost Effective Service
Transport
Time Saving Convenient
Spare Parts
Supply
SEGMENTATION:-

18-45
Pakistan Middle & Lower Upper Class
Small Cities (Income)
Open Weather Student , Professional (Low Class)
2 Person (Family Size)

Geographic Demographic

Psychographic Behavioral
Social Butterflies Small Rides
Adventurous, Student Household Chores
 BLUE-EX COURIER

Blue Ex is a company dedicated to its clients and driven by performance to add value to your
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We are in the business of moving documents and carriage-able goods in a timely, reliable and
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professionals. Blue Ex operates under the umbrella of Universal Network Systems (UNS)
group of companies. UNS has been a leading complete transport solutions provider in the
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client. The UNS group of companies includes the following business units: Under the umbrella
of Universal Network Systems, Blue Ex for its material enjoys the flexibility of preferred
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valuable shipments keeping the strength of each integrator in concern.
LEVELS OF PRODUCT:-

Removing the
distance by Cash on
Transporting
medium of Delivery for
The Valued
trasportation Shopping
Things
Option
SEGMENTATION:-

Pakistan All Age Groups

Middle ,Lower & Upper Class
Any Weather (Income)
Student , Professional & Shopaholics

Geographic Demographic

Psychographic Behavioral
Social Butterflies Spreading Love
Student , Professional &
Shopaholics