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Enhancement
Fueling Revenues
with Affiliate
Programs Through
a Secure Portal
Vision Document
Contents
Introduction 5
The Global Market 6
Merchants 6
Publishers 6
End users/customers 6
Reason to Have a Affiliate Portal 6
Small Role of Affiliates in the Business Process 6
Why Not Managing Affiliates with CRM? 7
Security and Safety Concern 7
Problems Transformed to Solutions With Affiliate Portal 8
General Problems That Organization Face: 9
Fraud Clicks 9
Building Trust 9
Sign-up fees 9
Disputed payments 9
Broken offers and Voucher Codes 9
Unique codes 9
Poor matches 10
Solution That Portal Renders 10
Fraud 10
Trust 10
Sign-up fees 10
Late and Disputed Payments 10
Broken offers and Voucher Codes 10
Unique codes 10
Smart matches 11
Any advertiser can create their own affiliate program. They can create it independently or by using
existing affiliate channel programs. In the latter case, the advertiser is subject to the affiliate's costs,
along with that, it also needs them to to cope up with potential fraudulent actions on the part of affili-
ates.
Moreover, the affiliates lack trust in the advertiser, as they find it difficult put their trust it will not
results in being concealed or tampered with. Such shortcomings can be eliminated with the estab-
lishment of an affiliate network that can manage all roles of both publisher as well as the parent
website. An affiliate portal is the perfect solution for both as it combines the benefits of both, mer-
chants as well as affiliate.
It helps an advertiser to easily create an affiliate offers and turn them into profits through affiliate
advertising campaigns. This will be stored in distributed registries of the portal at enterprise end and
would be released the affiliates.
These rewards can be paid through smart payment gateways that guarantees security with policy
honesty and transparency for the productive engagement affiliates generates. It works as a smart
anti-fraud system developed to bring more transparency and efficiency in the affiliate program. It
will also prevent the affiliates to engage in fraudulent activities with an independent, decentralized
system that will be manage everything from both the ends.
Transformed to Solutions
Lead
It is a target based action program that
intend to generate a response from the
towards an ad campaign. It drives traffic
in form of registrations, application
installations, calls, sales, orders etc.
Offer
It is an advertising proposal that attracts
the targeted activities from advertisers
along with other affiliate networks.
14
Pre Sale
A key stage in the customer journey is initial brand awareness - first impressions count
and are proven to lead to conversion.
The affiliate channel uses data in a number of ways to maximise the efficiency of brand
awareness. The main way is through the abilities of various tracking solutions to analyse
the customer journey from first click to final conversion. In addition various partners can
target users according to the demographics. More examples are detailed below. It’s this
stage in the journey where affiliate data delivers back high value to other marketing
channels by providing sales data to add to the fully integrated marketing programmes.
User Profiling
A few attributes that you must go through before adding any affiliate are:
Geo Targeting
Delivery infrastructure, physical store locations or propensity to purchase based on
geographic demographic; the ability to pinpoint a customer’s location at home
and at work are core drivers for the majority of advertisers.
This could be using data to target a specific location. For instance, take a retailer
which has a low physical presence in a large city centre. Online is key to acquiring
a new, affluent customer base. Or for an advertiser with a limited delivery infra-
structure – it may be more cost effective to deliver customers direct to a store in a
particular location. Affiliate data is ideal to use to isolate both objectives.
Personalization
Customer profiling is a key attribute to successful campaign management. What
sets affiliate data apart from other forms of online advertising data is that the final
conversion factor is based on actual and not modelled sales data. This is unique to
affiliate acquired data and contextualises the range of other behavioural analytics
in a completely fresh framework whether producing single customer views or ag-
gregating years’ worth of consumer data.
ISP
If specific IP ranges are known to apply to specific broadband suppliers, for exam-
ple, it’s possible to build targeted marketing campaigns to just certain broadband
users. This is ideal for the Telecoms and media markets.
Post Sale
Understanding Data Path
The ability to understand the data path your customer took to purchase is complex.
There are wide variety of options is available across the channel. The key is being able
to apply equal as well as quantifiable analysis techniques to be able to interpret the
data in unique ways to make a specific advertiser’s campaign more competitive and
profitable.
This requires advertisers and agencies to draw on the expertise of all channels through
networks, tracking platforms and publishers if they’re to understand optimisation for
future campaigns. This means in many cases – establishing new communications
channels between suppliers and in-house.
Customers
Website
Merchants Publishers
Verified User
If User is If User is
Portal login
Merchant Publisher
Manage Approval/
Rejection of publisher
If merchants accept Send Request to merchants
Yes
request
Consumer Insights
Publishers have a unique insight to your customers – much like shop owners have
across physical footfall. Many publishers have been collecting data from their cam-
paigns with advertisers for over 15 years and have amassed a significant amount of
insight into consumer behaviour over that time. Top-tier publishers provide additional
insight into an advertiser’s through purchase activity across multiple brands.
For instance, portal segments its database of 4 million members by demographic, pur-
chase behaviour and channel engagement to enable the right message to be dis-
played at the right time. This segmentation across channels (online, mobile and
in-store), has already demonstrated that members targeted this way spend and trans-
act on average 3x more than a single channel message.
Many Voucher Codes on the web are Current systems make it impossible to
inactive and do not work, either because assign Voucher Codes to a Publisher
they have expired or were never activat- exclusively. This is often attempted but
ed. An invalid Voucher Code is a source of breaks down because the Voucher Code
immense frustration for the end user and is essentially public information and can
has a negative impact on their E-com- be used by other Publishers. With Smart
merce experience. Using our plugins for Contracts and Blockchain technology we
3rd party platforms, Merchants can can ensure the correct Publisher receives
import their Voucher Codes directly into the reward even when exclusive Voucher
the Affiliate portal dashboard and have Codes are used.
them stored on the Blockchain, ready for
7. Utilise Affiliate Marketing in new and
distribution to Publishers. Should a Vouch- emerging technology
er Code expire or be altered this will invali-
date the Smart Contract, be removed With a steady increase in people access-
from the platform and the feeds across ing the internet through smart devices,
the network updated. As a result there will wearables, virtual/ augmented reality
be no invalid Voucher Codes anywhere and the IoT, there is a gap in the market
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