Munchery.

Munchery Inc. was an online food ordering and meal delivery service that served parts
of San Francisco, Seattle, and New York City
Munchery is a small business that provides a delicious alternative to standard food
delivery. High-quality meals created by talented chefs are delivered directly to a
customer’s home, office, or any other location.
By supplying customers with food that was ready to eat, whenever and wherever a
customer was in the mood, Munchery soon discovered that managing their growing
number of repeat customers while also catering to new ones was becoming
overwhelming.
A CRM solution that involved an integrated proprietary app used by their drivers
made it possible for last minute order changes to be implemented at a moment’s notice,
resulting in happier customers and better returns. As CTO and Cofounder of Munchery,
Conrad Chu, explains, “Our goal is to go above and beyond, so that ultimately we can
turn someone from a frustrated customer into an evangelist.” Additionally, Munchery
uses CRM to monitor performance, measure customer satisfaction. track the ordering
process, and share feedback with their chefs.
Munchery is another company that is using CRM to their advantage. They are an
alternative to the usual food delivery service and send high-quality chef-created meals
to offices and homes. To manage their repeating customers, Munchery uses a CRM to
help drivers make last minute order changes, track ordering processes, share feedback
from clients to chefs directly, and measure customer satisfaction.
Special CRM software solutions take customer data and give businesses access to this
data. It can include contact information, purchasing history of a client, previous contact
with customer service team members, and preferences stated by the client.
This information is then used to help sales team members and marketing staff anticipate
customer needs, recognize a client’s update needs, track performance goals, and help
sales staff interact more efficiently with a customer.
Some CRM systems are so advanced that they may be able to help a sales staff
member predict what products to upsell to a new or existing client.