PROJECT REPORT

“A study on consumer buying behavior towards Two-wheeler bikes with reference

To Nelamangala Region”

Submitted in partial fulfillment of the Requirement of

“ MASTER OF BUSINESS ADMINISTRATION” Degree of Bangalore university.

Submitted by

N.UDAYASHANKAR

Reg no. 17TUCMD112

Under the guidance of

Dr. RAMA KRISHNA NAIK

CANARA BANK SCHOOL OF MANAGEMENT STUDIES

BANGALORE UNIVERSITY

2017-19
 CERTIFICATE
This is certifying that UDAYASHANKAR N bearing Reg. No. 17TUCMD112 is a
student of 3rd semester MBA in our institution. He has prepared a project report
entitle “ A study on consumer buying behavior towards Two-wheelers with
reference to Nelamangala Region” to be submitted to Bangalore University is
partial fulfillment of 3rd semester MBA Examination for the academic year 2017-
19.

Signature of the Director

Date:
CERTIFCATE BY THE GUIDE

This is the certify that the dissertation study title “ A STUDY ON CONSUMER
BUYING BEHAVIOR TOWARDS TWO WHEELER BIKES WITH REFERENCE TO
NELAMANGALA REGION” is an original work undertaken by UDAYASHANKAR.N
in partial fulfillment of MBA degree course of Bangalore university. During the
period the candidate has worked under my direct supervision and guidance.

This project has not formed a basic for the award of any other Degree of
University or Institution.

Date: Signature of the Guide

Dr. RAMA KRISHNA NAIK

 BANGALORE UNIVERSITY

cERTIFICATE OF ORIGINALITY(plagiarism)

Name of the student : UDAYASHANKAR N

Registration Number : 17TUCMD112

Title of the Dissertation : “ A Study on Consumer buying Behavior

Towards Two-wheeler bikes with reference to

Nelamangala Region”

Name of the Guide : Dr. RAMA KRISHNA NAIK

Similar content (%) Identified : 7%

Dissertation ID Number in DRILLBIT : 190113112818

The dissertation report has been checked DRILLBIT using anti-plagiarism software
and found within limits as per the plagiarism policy and instruction issued by the
Bangalore University/ CBSMS.

We have clarified that content of the dissertation report, as summarized above

and certified that statement made above are true to the best of our knowledge
and belief.

Signature of the Director

Date:
DECLARATION BY THE STUDENT
I here declare that “ A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS
TWO WHEELER BIKES WITH REFERENCE TO NELAMANGALA REGION” is the
result of the project work carried out by me under the guidance of Mr. RAMA
KRISHNA NAIK in partial fulfillment for the award of Master’s degree in Business
Administration by Bangalore University.

I also declare that this project is the outcome of my own effort.

Place: UDAYA SHANKAR N

Date : 17TUCMD112
 ACKNOWLEDGEMENT

I take this opportunity to express my sincere thanks to Director and Prof. K

JANARDHANAM, Canara bank school of management studies, Bangalore
university, Bangalore, who have enlighten me through their support and valuable
advice.

I am very happy and sincere thanks to my guide Dr. RAMA KRISHNA NAIK
professor, canara bank school of management studies, Bangalore University,
Bangalore with whose contribution only, it has been possible for me to prepare
this project report.

Finally I thank one and all who have supported me directly and indirectly to carry
out this project work successfully.

Date: UDAYASHANKAR N

Place : BANGALORE (17TUCMD112)

 INDEX

SL.No CHAPTER PAGE

NUMBER
1 Introduction 1-4

2 Review of literature and research design 5-9

3 Profile of the selected organization 10-11
4 Data analysis and interpretation 12-31
5 Findings 32
Suggestions
conclusion
Bibliography
Annexure
 CHAPTER – 1

INTRODUCTION

Consumer behavior refers to the act of individual who are directly involves in obtaining & using
goods & services which leads to the act of purchase. consumer behavior is not only the study of
what people consumer but also where ‘How often’ & “under what conditions” consumer
behavior has no history or body of research of its own. It’s a new discipline that borrowers
heavily from concept developed in other field such has psychology and anthropology, factors
like personality, perception attitude on learning. The sentiment of opportunity and being one
with the nature comes just to ride a bike. Indian favor the two wheelers as a results of their
little reasonable size. Low support, estimating and simple credit re-imbursement. Mechanized
bikes are viewed as a image of status by the people. The advertising idea is buyer situated
what’s more, the accentuation is more on the customer as opposed to on the item. The pith of
present day showcasing lies in working of benefit along side making significant esteem
fulfillment for the costumers, whose requirements and wants have to be the arrangements of
items what’s more, generation programs. In this manner, promoting Achievement a venture
depends as its capacity to make a network of fulfilled buyers.

Most of the Indians especially youth they prefer only two-wheelers because of easy
Maintainance, low cost, small size and easy payment of loan.

Price physically attributes advertising and social influence on the shape of the behavior of
consumers.

Now a days the marketing concept towards consumer oriented, it always motives consumers.
Many two wheelers industry always motives consumers by introducing new stylish and modern
two-wheelers to Marketing according to needs of the consumers.

Automobile industry, all inclusive and additionally in India, is one if the key areas of the
economy due. To its solid forward and in reverse linkages. In a global issue, competitive scene
of the business was created utilizing the porter (1990) diamond framework by India brand
equity foundation. (2006); Automotive mission plan 2016-26 . competitiveness survey of 104
nations, India positioned just 55th. To address the consumer India is the largest manufacture
and manufacture and producers of two-wheelers in the world.
In the last few years the Indian two wheelers industry expanded their growth.

Buyer behavior:
Buyer is an individual or business that buys the merchandise or administration created by a
business. The client is the Ultimate objective of organizations, since the client pays for supply
and make request, Organizations will frequently contend through notices or deals so as to draw
in a bigger client base. Conduct implies the manner by which an creature or individual carries
on in light of a specific Circumstance or improvement. Consumer is the king in the present
aggressive world. In this marketing war fare, consumer is only the person who can change the
fate of companies which were struggling for survival.

In ancient days, the players may have complete control over the market and customers, but the
scenario completely changed. Due the many options in the market, no customer is directly or
blindly purchasing the products or services he is going to through evaluation process. Consumer
behavior is seen to involve a complicated mental process as well as physical activity(Purchase
decision).

Consumer behavior is a decision process and physical activity individual engages in when ideas
by (human) decision making unevaluating, acquiring, using or disposing of goods and services..

Factors influencing buyer behavior

A shopper’ s purchasing conduct is affected by social, individual furthermore, mental factors,.
Shopper conduct is a piece of human conduct and by contemplating past purchasing conduct,
advertise can gauge how purchasers may act in the future when making acquiring decision.

Our examination is making a buy choice will be influenced by the following three elements.

1) Individual variables

2) Mental components

3)Social variables

An advertiser must know about these factor so as to build up a fitting for its objective market.

Factors influencing buyer behavior

A shopper’ s purchasing conduct is affected by social, individual furthermore, mental factors,.
Shopper conduct is a piece of human conduct and by contemplating past purchasing conduct,
advertise can gauge how purchasers may act in the future when making acquiring decision.
Our examination is making a buy choice will be influenced by the following three elements

1) Individual variables

2) Mental components

3)Social variables

An advertiser must know about these factor so as to build up a fitting for its objective market.

Individual elements: A person’s choices are affected by close to home factors, for example a
Purchaser age and life cycle state, occupation, monetary circumstances, way of life.

What’s more identity and self-idea. Buyers change their behavior life amd purchasing of items
modify contingent upon age whats more, phase of life. Age related components are for
example, taste in sustenance, attire, diversion.

Life cycle included just youthful singles and itched couples with youngsters. These days
advertisers are concentrating on an option, non traditional stages, for example unmarried
couples, childhood couples singles guardians and single wedding sometimes down the road.

Mental elements:
A purchaser decisions are moreover affected by four mental components i.e. inspiration,
observation, learning and convictions and frames of mind. A customer is an person who has
distinctive sort of needs. These requirement needs can be organic like Thrist or mental
emerging from the need of acknowledgement or having a place. A need can be stimulated to an
adequate dimension of power when it modifies a rationale. A intention is fundamentally a need
that drives a individual to look for a fulfillment. Abraham Maslow is like the most know analyst
who as analysed human needs. He looked to clarify why people are driven by various
necessities at various times. Maslow’s chain of command of necessities center the most
squeezing at the base and the minimum squeezing at the best. The essential need previously
continuing up the stepping stool. At the point when that require has been satisfied, it quits
being a spark and individual spotlights on the next most critical need.

Maslow’s Needs are:

1. Physiological: fundamental need, for example rest. Sustence or water.
2. Wellbeing: need to feel anchored and ensured.

3.Belongigness:need to feel adored and be acknowledged by others.

4. Self image needs: to achieve something whats’s more, have status among others.

5.Self-realization: to have enhancing encounters and feel self-satisfaction.

Social variables
Social variables influence shopper conduct fundamentally. Each person has somebody around
impacting their purchasing choices. The essential social factors are: refrence Gather things,
family, job also status. Each buyer is an individual, yet has place with a gathering to which a
customer has a place is known as an enrollment gathering. This is a immediate and basic
grouping the second gathering sort is a reference gathering. The reference aggregate impacts
the self image of shoppers and buyers conduct. The reference assemble gives a few of
correlation with buyers about this product. Way of life or prospensities. Generally there are
numerous litter reference gatherings, which are shaped by family, close companions,
neighbors, work gathering or other individuals that purchases connect with. The gatherings to
which a purchaser doesn’t have a place yet can likewise impact.

Cultural and Sub-cultural factors: cultural alludes to the arrangement of qualities,

thoughts, and demeanors that are acknowledged by homogenous gathering of individual and
transmitted to the following age. Culture additionally figures out is satisfactory with item
publicizing. Culture figures out what is satisfactory with item publicizing. culture figures out
what individual wear, eat, live and travel. Social qualities in the US are great wellbeing,
instruction, independence and opportunity. The standards what’s more, value gained from
their folks (sustain) and their surroundings, for example, Instruction and the workplace(nature)
are then passed down to the future ages.

Subculture: A culture can be separated into subculture based on statistic attributes, geographic
districts, national and ethnic foundation, political convictions. A subculture is a homogeneous
gathering of individuals who share components of the generally speaking culture and in
additional social components one of kind to their very own gathering. Inside subcultures,
individuals frames of mind, values, what’s more comparative than they are inside the more
extensive culture. Sub social contrants may result in extensive variety inside a culture in
what,how ,when and where individuals purchase product and enterprises.
 CHAPTER 2

LITERATURE REVIEW

In an investigation directed by Najeemudden K.P (2016) on data source for Two-wheeler Buy:
An analytical study with unique focus on Mallapuram district of Kerala. The investigation was
expected to examine and distinguish the data source through which clients are thering data on
buy choice and furthermore will in general examine the impacts of the financial qualities of
shoppers on these data source. This examination was directed with an example size of 681 Two
– wheeler clients in Mallapuram region of Kerala. Factual apparatuses like chi-square
investigation, ANOVA, Z-test, Multiple Regression and friedman test has been utilized for the
important investigation and elucidation of information. The examination found that clients
assemble greatest data on which brand and model to be acquired, put more confidence on the
criticisms given by the existing bike clients and expression of mouth, utilizing web and online
life for gathering data about the most recent models of bikes, looks for the feeling furthermore,
proposal of bike mechanics, demonstrate a low dependence upon TV ads includes.

In an investigation conducted by Dr. A. Valarmathi .(2015) on “factors influencing the students

buying behavior of two wheelers in Tripura district” The investigation found that the individual
components what’s more, item qualities are vital for understudies buyers during the time spent
buy basic leadership. The examination moreover discovered that bike buys are driven by
various factors, for example better look and style , pickup and speed, Good mileage, Easy
support, new models, after deals administration, price and so forth.

Fahmeeda Yasmeen (2015)

Led an examination on “consumer behavior towards brand positioning of Two-wheeler bikes

in Chennai city” the think about centered to distinguish the elements impacting buyers in the
determination also, buy of a specific brand of bike. The investigation found that customers
were for the most part affected by guardians and companion during the time spent purchasing
choices process. The investigation moreover discovered that TV additionally plays an essential
job in affecting the clients to purchase a specific brand of bike.
In an research conducted by Kavitha (2015) customer satisfaction towards Honda Activa with
special reference to pollachi Taluk. the examination planned to distinguish the components
affecting buyers to buy Honda Active, impact of commercial had a noticeable job in purchasing
choice of the clients. The examination like wise discoveredthat recurrence of Ads must be
expanded effect and position item in attitude of clients that keep going for quite a while.

In an examination conducted by ketan karma (2015) on “ Influence of social media on the

indian automative consumers” affected shoppers over numerous purchasing forms
parameters. The examination too discovered that impact through vehicular research, proposals,
vehicle innovations, fund adding machine and Facebook page showcasing had demonstrated a
noteworthy effect on purchaser.

Keshav & samadhan (August 2014) in their combined study “pre purchase behavior amongst
the youth for two wheelers with special reference to Mumbai city” focused on goal to view
the buyer inclination while obtaining bikes. It was found from the review that a large portion of
the youths favored bikes that was tastefully engaging and also financially savvy.

Tamilmozhi and satheeshkumar(Sep 2013) in their combined work based on the respondents
reaction saw that Yamaha has prevalent innovation, saint Honda 60% purchasers had aplace
with understudies class as well as Hero-Honda was administrating the market similar to mileage
per liter of oil was conserned and discoveries likewise, the same was supported by the
shoppers. Half of the respondents favored Yamaha because of Acknowledgement of
configuration/style/display. It was proposed that to take care of substantial demand for Hero-
Honda bikes in the market so their supply needs to dIfinitely enhance and the bikes as of late
presented Hero-Honda were generally worried about youth so it was likewise prescribed to
consider/ matured individuals, while for Yamaha. It was propsed to diminish the cost to draw in
additional customer and there was a likewise a need felt to enhance the innovations of Tvs.
 RESEARCH METHODOLOGY

Introduction of Research Methodology

Research is a consistent and methodological look for new and helpful data on a specific theme.
Explore approach is an efficient method to take care of an issue it is a feeling of concentrate
how look into is to be done basically. The procedure by which scientists approach their work of
portraying clarifying and anticipating marvel are called inquire about technique.

Statement of the problem

Consumer is the king in the market. Consumer behavior is the observational activity which is
affects the consumer in taking with the better decision. Many of the factors influence the
consumer like psychological factor, social factor etc.

Objectives
This study consider extensively went for recognizing the effect of customer satisfaction on
buyer results. By enhancing the customer satisfaction (endogenous/subordinate variable) of
selected brands.

 To know consumers opinions regarding the bikes features and prices.

 To find out the most influencing source of information for buying motorcycles.
 To find out the problems for dissatisfaction of motorcycle users.
 To provide suggestions for enhancement of consumer perception towards the
organizations.

Scope of the study

The study is conducted to find out the consumer buying behavior regarding two wheeler bikes
in Nelamangala(TQ), Bangalore rural district . Its one of the city Near to Bangalore and also
Near to Tumkur City.

.
 Research design
A decent Research design is an qualities viz, issue definition time required for research
undertaking and gauge of costs to be incorporated and the capacity of Research design. To
gurantee that the required information are gatherd precisely and financially a research design is
absolutely and just the Framework for an examination that the Manage the accumulation and
investigation information in this venture the two essential sort of research structures are
utilized.

Population
Population means the whole universe of study in which the researcher dies his study
researcher and population for my research is people of Nelamangala region.

Sample size
The sample size pf the study was 40. The responses were captured from respondents. On a 4
point likert scale. The area of study was Nelamangala Region. of Data

Classification of Data
Primary data: The data is collected by trough survey method on collected information of
interview with the help of Questionnaire.

Secondary data: It means already existing data & already passed through statical.

Soures of secondary Data collection

 Books
 Internet
 Journal
 News paper
 Government Gazettes
 Magazines etc
 Research process
A questionnaire is developed and sent to various samples and collected data and analyzed the
data based on various parameters which previously stated.

Research Design

 Questionnaire is being prepared

 Sent it to sample customer
 Got 50 Responses
 Analyzed data and kept in format
 Interpreted data and drawn the outputs.
 The final data is stated in the form of graphs
 Chapter-3

Organization profile

Two wheeler Industry – Indian scenario

The Indian Two-wheeler industry pulled an overall consideration after the real changes (LPG) in
1991 and after, despite the fact that it had beginnings in the late fifties when Enfield set up its
plant to make ‘slug’ bikes. Various outside players entered the market and conspicuous among
them were Suzuki , Honda , Yamaha and Kawasaki in joint venture course later on few
separations additionally watched. Cruiser turned into the biggest section ( more than 80%) in
the bike industry

( Allude table 1), with various portions. The separations reasons offered as a result, Indian
organizations were compelled to put intensely in innovative work for fabricating indigenously
created models the auto show case changed drastically in wording of innovation likewise four-
strokes bikes, fuel infusion engines, looks, profited highlights control, mileage(efficiency),
Natural consistence, execution, comfort, elective fuel, and electric bikes. The business is
developing each year because of‘slug’ bikes. Various outside players entered the market and
conspicuous among them were Suzuki , Honda , Yamaha and Kawasaki in joint venture course
later on few separations additionally watched. Cruiser turned into the biggest section ( more
than 80%) in the bike industry.

Category 10-11 11-12 12-13 13-14 14-15 15-16 16-17

Pass. 25,01, 26,29, 26,65, 25,03, 26,01, 27,89, 30,46,
vehicle 542 839 015 509 111 208 727
Com. 6,84, 8,09, 7,93, 6,42, 6,14, 6,85, 7,14,
vehicle 905 499 211 851 961 704 232
3-wlrs 5,26, 5,13, 5,38, 4,80, 5,31, 5,38, 5,11,
040 281 290 085 927 208 658
2-wlrs 1,17,68, 1,34,09, 1,37,97, 1,48,06, 1,60,04, 1,64,55, 1,75,89,
910 150 185 778 581 851 511

G.Total 1,54,81, 1,73,61 1,77,93, 1,84,23, 1,97,52, 2,04,68, 2,18,62,

381 769 701 223 580 971 128
The Two-wheeler industry in India has been in existence since 1995. Trend in domestic two-
wheeler sales is exhibited in table. It consist of three segment viz,

a) Scooters

b) Motorcycles and

c) Mopeds.

Exhibit: Trend in Domestic Two wheeler bikes (sources SIAM data, ICRA research)

Industry volumes FY2015 FY2016 Apr-15 Apr-16

Motorcycle 10,726,013 10,700,466 881,743 1,024,926
Scooters 4,500,920 5,031,678 344,752 468,368
Moped 748,628 723,767 60,561 67,045
Total 15,975,561 16,455,911 1,287,056 1,560,339
Growth (%)
Motorcycle 2.3% -0.2% -2.8% 16.2%
scooter 24.9% 11.8% 5.4% 35.9%
Moped 3.6% -3.3% 9.9% 10.7%
Total 7.9% 3.0% -0.2% 21.2%

The above table uncovers that bike fragment of Automobile industry had been expanding step
by step. ICRA anticipates interest for bikes to develop at quieted pace of 4-6% FY2017 after an
Unobtrusive 3% development in residential volumes in FY2016. Albeit expanded allotments
towards country advancement What’s more, welfare conspires in the union Budget for 2016-
17 and development in National Rural Business Gurrantee(NREGA) consumption other than
legislature’s concentrate on enhancing water system framework, forecast well for the division,
request recuperation from rustic family units is replied upon to be progressive and thus
connected to the volume and scattering of storm perception. Thus with every expressed reason
a need emerges to lead an examination especially buying conduct of consumer.
 CHAPTER-4

Data analysis and Interpretation

1. Classification of respondents on the basis of age

Age group Respondent Percentages

15-20 15 30%

20-25 20 40%

25-30 10 20%

30 & above 5 10%

Total 50 100%

Analysis: out of 50 Respondents 15 people belongs to age of 15-20 years, 20 were 20-25
years, 10 were 25-30 years, Remaining 5 were above 30 years.

120

100

80

60 Respondent
Percentages

40

20

0
15-20 20-25 25-30 30 & Above Total

Interpretation: from the analysis majority of Two- wheeler consumer belongs to age of 20 to
25
 2. Classification of respondents on the basis of gender

Gender Respondents Percentages

Male 35 70%

Female 15 30%

other 0 0%

Total 50 100%

Analysis: The survey shows 70% male and 30% are female respondents

Respondents

Male
Female
Other
Total

Interpretation: The chart shows 70% 0f Two wheeler consumers are Male remaining 40%
consumers are female.
 3.Classification of Respondents on the basis of Martial status

Marital status Respondents Percentages

Single 30 60%

Married 20 40%

Total 50 100%
Analysis:

From the survey shows that 60% respondents are singles and remaining 40% are Married.

Respondents

Singles
Married
Total

Interpretation
From the above chart shows 60% of Two-wheeler consumers are singles and remaining 40% are
married.
 3. Respondents Education

Education Respondents percentages

Illiterate 8 16%

SSLC 28 56%

UG 10 20%

PG 4 8%

Total 50 100%

Analysis: from the survey shows that 16% are Illiterate, 56% are studied only SSLC, 20% are
UG and remaining 8% are PG.

Respondents

Illieterate
SSLC
UG
PG
total

Interpretation: from the above shows majority of the respondents or SSLC holders 56%,
Remains are 16%,20% and 8
 4.Occupation of the respondent

Occupation Respondent Percentages

Employee 20 40%
Student 10 20%

Business 10 20%
Agriculture 10 20%
Total 50 100

Analysis: out of 50 respondents majority of 40% are Employees, 20% are student, 20% are
Business mans, and remaining 20% are Agriculturist.

60

50

40

30 Respondents
Percentages

20

10

0
Employee Student Business Agriculturist Total

Interpretation: out of 50 respondents 40% peoples are Employees, remaining are 20%, 20%
and 20%.
 5.Monthly income of respondent

Monthly income Respondent Percentage

10,000-20,000 30 60%
20,000-30,000 14 28%

30,000-40,000 4 8%
40,000 & Above 2 4%

Total 50 100%

From the above survey shows 60% of the respondents incomes 10,000-20,000 and 28% of the
respondents income 20,000-30,000 and 8% for 30,000-40,000 and remaining are 4%.

60

50

40

30
Percentages
20 Respondent

10

Interpretation: in the analysis it can be seen that majority of respondents income is 10,000-
20000.
 6.Do you like bikes Riding

Opinion No. of Respondents Percentages

Yes 45 90%
No 5 10%
Total 50 100%

Analysis: Out if 50 respondents majority of 45 people likes bike riding. And remain 5 people
are they don’t like bike riding.

Respondents

Yes
No
Total

Interpretation: From the above chart shows maximum of peoples they 90% likes bike ridings.
 7.How often do you use Two-wheelers

Opinion No. of Respondents Percentages

Daily 35 70
More than one week 8 16

Once in a week 3 6
More than one month 2 4
Once in month 1 2
Rarely 1 2
Never 0 0
Total 50 100

Analysis: From survey shows that out of 50 respondents 35 people daily using Two-wheelers.
8 peoples uses more than one week, 3 are once in a week,

Rarely

once in a month

More than one month

Percentages

once in a week Respondents

More than one week

Daily

0 10 20 30 40 50 60 70 80
 8. How many bikes do you have

Vehicles Respondents Percentages

1 38 76%

2 8 16%

3 3 6%
4 1 2%

Total 50 100%

Analysis: from the above table shows out of 50 Respondent 38 people have 1 bikes, and 8
peoples has 2bikes and remains 3 people has 3 bike.

Respondents

1
2
3
4
Total

Interpretation: From the above chart shows out of 100% of Respondents 76% people has 1
bike. And 16% people has 2 bikes, 6% people has 3 bikes and 2% people has 4 bikes.
 9’Which two wheeler do you like to have

Two-wheeler No. of. respondents Percentages

Moped 10 20%

Scooter 19 38%
Sport bikes 15 30%

Standard bikes 6 12%

Total 50 100%

Analysis: from the above table shows out of 50 respondents 10 peoples are prefer Moped
bikes. And 19 peoples were prefer scooter, and 15 peoples were likes sports bikes and
Remaining 6 people likes Standard/luxurious bikes.

100
90
80
70
60
50 Respondents

40 Percentages

30
20
10
0
Moped Scooter Sports bikes Standard total
bikes

Interpretation: from the chart shows maximum of peoples they like to have scooter which is
38% and also sports bikes which is 30%.
 10. Rate the brands do you prefer

Brands No. Of. Respondents Percentages

Yamaha 10 20%
Suzuki 6 12%

Honda 8 16%
Bajaj 18 36%
TVS 8 16%
Total 50 100%

Analysis: from the above Table shows out of 50 Respondents 18 peoples are prefers the
brand Bajaj. And 10 were prefer Yamaha, 8 people were prefer Tvs, 8 peoples were prefer
Honda and Remaining people were prefer Suzuki.

Yamaha
Suzuki
Honda
Bajaj
Tvs
Total

Interpretation: above the chart shows Bajaj brands preference level is 36%. And Yamaha
has 20%, Honda is 16%, and Tvs also has 16% and remaining Suzuki has 12%.
 11.Consumer opinion regarding two wheeler Branding

Opinion No. of. Respondent Percentages

Strongly Agree 20 40%
Agree 25 50%

No opinion 3 6%
Dis-Agree 2 4%

Strongly Dis-Agree 0 0%
Total 50 100

Analysis: from the above table reveals that out of 50 respondent 20 peoples are strongly
agrees about the branding. And 25 peoples are Agree with the branding and 3 people were No
opinions, 2 peoples were Dis-agree about the branding.

Respodents

Strongly Agree
Agree
No opinion
Dis-Agree
Strogly Dis-Agree
Total

Interpretation: consumers opinions regarding Two-wheelers Branding is agrees by 25

respondents and strongly Dis-Agrees by 2 respondents.
 12.Consumer opinion Regarding Two-wheeler Features and prices

Opinion No. of .respondents percentages

Strongly Agree 18 36%

Agree 22 44%

No opinion 2 4%

Dis-Agree 4 8%
Strongly Dis-Agree 4 8%
Total 50 100%
Analysis: from the above table shows out of 50 respondents, 18 respondents were strongly
agree, and 22 were Agree and no opinions by respondents is 2 and also 4 respondents dis-
agrees, and remains 4 are strongly Dis-Agrees.

120

100

80

60

Respondents
40
percentages
20

Interpretation: consumers opinions regarding Two-wheelers Feature and Prices is agrees by

22 respondents and strongly Dis-Agrees by 4 respondents
 13.Consumer opinions regarding Two-wheeler Looking style

Opinion No. of .respondents percentages

Strongly Agree 20 40%

Agree 22 44%

No opinion 2 4%

Dis-Agree 4 8%
Strongly Dis-Agree 2 4%
Total 50 100%

Analysis: from the above table shows out of 50 respondents, 20 respondents were strongly
agree, and 22 were Agree and no opinions by respondents is 2 and also 4 respondents dis-
agrees, and remains 2 are strongly Dis-Agrees.

100

80
60
40
20 Respondent
0 Percentages
Percentages
Respondent

Interpretation: consumers opinions regarding Two-wheelers sales looking style is agrees by

22 respondents and strongly Dis-Agrees by 2 respondents.
 13.2 Consumer opinions regarding Two-Wheeler Mileage

Opinion No. of .respondents percentages

Strongly Agree 10 20%

Agree 18 36%

No opinion 5 10%

Dis-Agree 15 30%
Strongly Dis-Agree 2 4%
Total 50 100%

Analysis: from the above table shows out of 50 respondents, 10 respondents were strongly
agree, and 18 were Agree and no opinions by respondents is 5 and also 15 respondents dis-
agrees, and remains 2 are strongly Dis-Agrees.

strongly Agree
Agree
No Opinion
Dis-Agree
Strongly Dis-Agree
Total

Interpretation: consumers opinions regarding Two-wheelers sales Mielage is agrees by 18

respondents and strongly Dis-Agrees by 2 respondents
 13.3 Consumer opinions regarding Two-wheeler Sales services

Opinion No. of .respondents percentages

Strongly Agree 8 16%

Agree 10 20%

No opinion 2 4%

Dis-Agree 14 28%
Strongly Dis-Agree 16 32%
Total 50 100%

Analysis: from the above table shows out of 50 respondents, 8 respondents were strongly
agree, and 10 were Agree and no opinions by respondents is 2 and also 14 respondents dis-
agrees, and remains 16 are strongly Dis-Agrees.

Respondents

Strongly-Agree
Agree
No opinion
Dis-Agree
Strongly-Agree
Total

Interpretation: consumers opinions regarding Two-wheelers sales services is agrees by 10

respondents and strongly Dis-Agrees by 16 respondents.
 13.4 Most influencing source of Information for buying Two-wheelers

Newspaper

Opinion No. of .respondents percentages

Strongly Agree 20 40%

Agree 15 30%

No opinion 3 6%

Dis-Agree 7 14%
Strongly Dis-Agree 5 10%
Total 50 100%
Analysis:- from the above table shows out of 50 respondents, 20 respondents were strongly
agree, and 15 were Agree and no opinions by respondents is 3 and also 7respondents dis-
agrees, and remains 5 are strongly Dis-Agrees.

Strongly Agree
Agree
No Opinion
Dis-Agree
Strongly Dis-Agree
Total

Interpretation: Most influencing source of information regarding Televisions, it has

Strongly agrees by 30respondents and strongly Dis-agree are 2 respondent
 14.1 Most influencing source of Information for buying Two-wheelers

Television

Opinion No. of .respondents percentages

Strongly Agree 30 60%

Agree 12 24%

No opinion 2 4%

Dis-Agree 4 8%
Strongly Dis-Agree 2 4%
Total 50 100%

Analysis: from the above table shows out of 50 respondents, 30 respondents were strongly
agree, and 12 were Agree and no opinions by respondents is 2 and also 4 respondents dis-
agrees, and remains are strongly Dis-Agrees

100
90
80
70
60
50 Respondents

40 Percentages

30
20
10
0
Strongly Agree No Dis-Agree Strongly Total
Agree Opinion Dis-Agree

Interpretation: Most influencing source of information regarding Televisions, it has Strongly

agrees by 30respondents and strongly Dis-agree are 2 respondents.
 14.2 Most influencing source of Information for buying Two-wheelers

Friends

Opinion No. of .respondents percentages

Strongly Agree 12 60%

Agree 25 24%

No opinion 2 4%

Dis-Agree 6 8%
Strongly Dis-Agree 5 4%
Total 50 100%
Analysis: from the above table shows out of 50 respondents, 12 respondents were strongly
agree, and 25 were Agree and no opinions by respondents is 2 and also 6 respondents dis-
agrees, and remains are strongly Dis-Agrees.

Respondents

Strongly Agree
Agree
No opinion
Dis-Agree
Strongly Dis-agree
Total

Interpretation: Most influencing source of information regarding friends, it has agrees by

25respondents and strongly Dis-agree are 5 respondents.
 14.3 Most influencing source of Information for buying Two-wheelers

Dealers

Opinion No. of .respondents percentages

Strongly Agree 10 20%

Agree 20 40%

No opinion 6 12%

Dis-Agree 8 16%
Strongly Dis-Agree 6 12%
Total 50 100%
Analysis: from the above table shows out of 50 respondents, 10 respondents were strongly
agree, and 20 were Agree and no opinions by respondents is 6 and also 8 respondents dis-
agrees, and remains are strongly Dis-Agrees.

Total

Very Dis-Agree

Dis-Agree
Series 2
Series 1
No opinion

Agree

Strongly Agree

0 20 40 60 80 100

Interpretation: Most influencing source of information regarding Dealers, it has agrees by

respondents and strongly Dis-agree is 6 respondents.
 CHAPTER-5

FINDINGS, SUGGESTIONS & CONCLUSIONS

Findings
1.Most of the consumers have to gather maximum information for get a final decision

2. Age and occupation of the respondent impacts on the source of information about Two-
Wheeler

3. Television gives more information for buying Two-wheelers.

4. most of the consumers seek the opinion and Recommendation of Two-wheeler Mechanism
about the best brands and Model of Two-Wheeler available in the market and their feature.

5. The most of the resolvable problem is dissatisfaction regarding mileage, price and style of the
bikes.

Suggestions
1. Provides best two-wheeler includes the mileage, style, and including less price.

2. Must saves the brand images regarding Two-wheeler consumers’

3. By introducing New Modern bikes the consumer really motivates.

4. provides more information about the bikes to the consumers.

5. the Two-wheeler Industry must give Good Advertis

Conclusion
The study is conducted in Nelamangala region to identify consumer buying behavior towards
Two-Wheeler. The respondents give better opinions about the Two-wheelers their brands,
styles, and Mileage they gives good response.

Websites: www.ijaiem.org

www.hrpub.org

www.zeonpub.com
 QUESIONNAIRE’S

Sir/Madam,
I am Udaya Shankar Studying MBA in Canara Bank School of Management Studies[CBSMS]. And
presently doing a project on

“ A study on consumer buying behavior towards Two-wheeler bikes with reference to

Nelamangala region”

I request to fill the below given questionnaire and assure that the information given by you will
be kept confidential. This project is done for education purpose only.

Respondent details

1.Name:

2. Place :

3. Age
a) 15-20 b) 20-25

c) 25-30 d) 30 and above

4. Gender
a) Male b) Female

5) Maritial status

a) Single b) Married
6) Education qualification
a) Illetrate b) PUC

c) UG d) PG

7) Occupation
a) Employee b) Student

c) Business d) Agriculturist

8) Monthly income
a) 10,000 to 20,000 b) 20,000 to 30,000

c) 30,000 to 40,000 d) 40,000 & above

9) Do you like bikes riding

a) Yes b) No

10) How often do you use

a) Daily b) More than one week

c) once in a week d) More than one month

e) once in a month f) once in a month

g) Rarely h) Never
11) How many bikes do you have?
a) 1 b) 2

c) 3 d) 4

12) Which Two-wheeler do you like to have?

a) Moped b) scooter

c) sports bikes d) Standards

13) Rate the brands do you prefer?

a) Yamaha b) Suzuki

c) Honda d) Bajaj

e) TVs

14) consumer opinions regarding two wheeler bikes

Strongly Agree No opinion Dis-Agree Strongly

Agree Dis-Agree
Branding
Features &
prices
Looking
styles
Mileage
Sales
services
15) Most influencing source of information

Strongly Agree No Dis-Agree Very

Agree opinion Dis-Agree
News
paper
Magazines
Television

Friends
Neighbours

Dealers