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Data Science:

Dealing with unstructured and structured data, Data Science is a field that comprises of
everything that related to data cleansing, preparation, and analysis.

Data science is an interdisciplinary field that uses

scientific methods,
algorithms and
systems to extract knowledge and insights from data
in various forms, both structured and unstructured,[1][2] similar to data mining.
Data science is a "concept to unify statistics,
data analysis,
machine learning and their related methods" in order to
"understand and analyze actual phenomena" with data.[3]

It employs techniques and theories drawn from many fields within the context of
mathematics, statistics, information science, and computer science.

Data Science is the combination of statistics, mathematics, programming, problem -solving,

capturing data in ingenious ways,
the ability to look at things differently, and
the activity of cleansing, preparing and aligning the data.

In simple terms, it is the umbrella of techniques used when trying to extract insights and
information from data.
It is the civil engineering of data. Its acolytes have a practical knowledge of materials and
tools joined with a theoretical understanding of what is feasible.

Data science is a technique to change the raw data into information.

It is the study of where the valuable data comes from, what it represents and how it can be
turned into a valuable resource in the creation of business and IT strategies.

Data Scientist = Programmer + Computer Scientist + Mathematician + Story teller +

Domain Expert
It contains three components which are organizing, packaging and delivering data (OPD).
OPD Data Science Process

Step 1: Organize Data

It includes the physical storage and formatting of data and integrated finest practices in data


In this the prototypes are created, the visualization is built and also statistics is performed.

It includes logically joining and manipulating the raw data into a new representation and
Step 3 : Deliver Data
In this process data is delivered to those who need that data .
Applications of Data Science:

Internet search:

Search engines make use of data science algorithms to deliver best results for search
queries in a fraction of seconds.

Digital Advertisements:

The entire digital marketing spectrum uses the data science algorithms - from display
banners to digital billboards.

This is the mean reason for digital ads getting higher CTR than traditional advertisements.

Recommender systems:

The recommender systems not only make it easy to find relevant products from billions of
products available but also adds a lot to user-experience.
A lot of companies use this system to promote their products and suggestions in
accordance with the user’s demands and relevance of information.

The recommendations are based on the user’s previous search results.