Alyssa Fiddes

(858) 344-3338 | alyssafiddes@gmail.com

EXPERIENCE
Destiny Reflection | Kolkata, India | Summer 2018- Marketing Intern
Destiny is an online retailer and private organization that works to employ and empower survivors of sex trafficking
● Rewrote and redesigned website content to increase cause awareness; resulted in significantly increased
online donations
● Developed a Facebook and Instagram social media strategy and plan to boost global engagement and
executed ongoing social media posting cadence
● Tracked and reported digital contributions through Google Analytics and Facebook Analytics
● Created a quarterly email campaign template and launched initial campaign

Outrigger Hotels & Resorts | Honolulu | Summer 2018 - Corporate Communications Intern
Outrigger is an international hotel chain and management company operating in Hawaii and Asia-Pacific
● Analyzed annual contracts with University of Hawaii Athletics to find contractual discrepancies
● Wrote internal and external news report communications
● Forecasted anticipated contributions/sponsorships for 2019 budget
● Created distribution strategy for non-digital disaster communications during Hurricane Lane

UpThere (Western Digital) | Redwood City | Summer 2017 - Marketing Intern

UpThere was a specialist Could Services provider (Acquired by Western Digital in 2017)
● Leader of the 2017 Skyline Ambassador Program - identified and recruited social media influencers to
promote the Skyline
● Conducted extensive market research on how photographers utilize cloud storage

EDUCATION
Santa Clara University | June 2019 - Bachelor of Science in Business Commerce
Major: Marketing Minor: Entrepreneurship

Santa Clara University Global Fellow - Placement in Kolkata, India

• Selected from a competitive pool of students to engage in exploration of cross cultural relationships
for a nine-month leadership program focused on becoming a global citizen

NCAA Division I Women’s Soccer Team Member (2015-2018)

• Dedicated 25+ hours of training a week in addition to a full class load
• Ability to perform under pressure, at the highest level

Disruptive Force | Internship in Entrepreneurship - Marketing Strategy Intern

Disruptive Force is a health and fitness company seeking to revolutionize the way people workout
• Developed the 2018 Marketing Plan for the Axon and Axon-Go products
• Conducted extensive market research on the fitness industry to accurately identify optimal target
personas and distribution channels