CCL Pharmaceuticals (Pvt.

) Ltd

KEY PERFORMANCE INDICATORS – PRODUCT MANAGER 2017-18

Name: E. Code: Designation: Department: Pak-Ops-PH

Location: HO Date of KPI Mid Annual Reporting Officer: Designation:

Review

PERFORMANCE TARGET Weightage

Sr.# OUTPUTS
MEASURES
1 Sales  Rs. Value  PKR ______ on TP/ASP 20
 Maintain DP ratio of _________%
 DP Ratio
 Achieve contribution margin of ________%
2 Profit  Contribution Margin 10
 Maintain ROI of 90% - Monitor > 9,999 CRs, Conf / CME Business through
 ROI
weekly business monitoring
 # of Mega Brands  100% Achievement of _______ Mega / Strategic brands
Building Global
3  % Achievement  How many new brands launched. 10
Brands
 NPLs  100% Achievement of _______ Mega / Strategic brands
 New campaigns
 Innovative campaign  NPLs
Fast Track
4  # of Products  New NPLs proposed. 10
Innovations
Launched  New ideas for the corporate / BU.

 To develop & submit calendar of activities by 25th of each month for next month. 10
 Execution of cycle’s
Systems &  To ensure 100% execution of all monthly planned activities and submit execution 10
5 action / brand plan
Processes calendar on 1st of every month for previous month.
 Monthly PM Report & tour compliance report submission on 1st of every month. 10
 Training and  Monitoring of weekly qualitative meetings either virtual or physical.
Organizational 10
6 development of SPOs,  E-Quiz – SPO average score should be >85% for each SPO.
Health 10
DSMs and SPOs  Detailing – SPO average score should be at least 70%.

Employee Reporting Officer Manager