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CORNFLAKES
- By Supriya Bhoir & Kreena Rajpopat
Our Story
1st Co to enter into readymade cereal breakfast segment
Leader in Cereal Industry
Since 1906, headquarter in Michigan, United States
q Irregular posting
11
Four times a
week
Irregular
posting
Product
promotion
Video
illustrations
Tweets: 2514
Followers: 7932
Following: 106
SEO
SEO
When you search for
z zz corn flakes, Kellogg’s
cornflakes appear for
the amazon page
KEYWORD SERP
Corn flakes 11
Kelloggs corn flakes almond and honey 7
Kelloggs corn flakes nutrition 3
Kelloggs cornflakes 9
Kelloggs 18
SEO
Cereal 60,500
Need
Work on on
Work Keywords
Effective
Content
content -notKeywords
on
site title
Initially Improve
Work on Keywords-
didn’t
Meta Bounce
Meta
description
have a Rate
Description
CTA
No SEM
No ORM
MOOD
BOARD
Mood Board
I Feel Extremely
#Blessed
Logo Journey
2012 –P r e s e n t
Competitor Analysis
Z
NATIONAL INTERNATIONAL
Competitor Analysis
Comparison
SOCIAL
MEDIA
• 553 K Likes • 236 K Likes • 761 k Likes
• 551 K Followers • 233 K Followers • 782 k Followers
• 2.7 Ratings • 3.4 Ratings
No Lead Forms
Survey
Based on a survey conducted online, here are few insights.
q Most of the buyers were from the age group of 26-40 followed by 16-25
q The most active media platform for the surveyed audience is Facebook
q Age: 16-35
• Gender: Female
• Age:19
• Gender: Female
• Age:38
BAD ORM
No Customer Inactive on
Engagement social media
Campaign Name: Sehat Bhari Subah
Tagline: Fit Hai to Hit Hai
Hashtag: #MeriSehatKiSubah
Highlight: App Launch
Objective : Brand Awareness + Sales +
Good Will
Internal Set Up
App Launch
1 2
Objective : Engagement Objective : App downloads
4 3
To newly Objective : App download
acquired schools CROSS
EVENT AT SCHOOLS PROMORIONS
5 6
Objective : Objective : Sales
Engagement &
Sales
#MeriSehatKiSubah
FACEBOOK/ INSTAGRAM ADS
WHATSAPP INVITES
CONTEST
App Feature
Premium Feature Highlight
Whatsapp Invite
Event
Media Mix
Social Media Marketing
Video SEM
SEO
Content Bucket
Content Strategy
Week 1 Week 2 Week 3 Week 4
School of the
Event Posts Blog Recipes
Month
- Product Promotion
- Importance of breakfast
INFLUENCER
MARKETNG
Influencer Marketing
YASMIN KARACHIWALA Rs.3,50,000
Influencer Marketing
q Deliverables
- One post on all social media platforms
PRASHANT SAWANT – 2L
Influencer Post
ORM Recommendations
(Reach)
(Location)